A few days later, almost more than twenty percent of mobile gamers had heard about NONO.

Some people chose to ignore it, but many more tried to download NONO out of curiosity.

So there was such a scene in various parts of China:

Passerby A: "What game are you playing?"

Passerby B: "xxxx." ”

Passerby A: "I haven't heard of it, where did I find it?" ”

Passerby B: "You don't know this, mobile games on NONO are popular now, and they are very interesting." ”

Passerby A: "It's really fake, I'll download one and try it." ”

.......

NONO is so popular in the circle of a large number of mobile gamers, and naturally it also comes from the evaluation of players.

There are good and bad reviews about NONO, and there are some people who always think that the ratings about the game on NONO are mixed with a lot of water.

In fact, it is not the case, most indie games are innovative in gameplay, and if there is no such homogeneous game before, it is naturally not good to score it through comparison, and with a supportive attitude towards innovation and indie games, it will often give a high score.

So how to distinguish whether it is a really good game in this case, it's very simple, just look at the number of downloads.

And the majority of players who were devastated by domestic garbage mobile games, after tasting garbage for many years, suddenly found out

NONO, a platform with a lot of high-quality games, is naturally very happy in their hearts, and by comparing the games on other platforms, they will naturally feel that the game works of the NONO game platform are better and more in line with the taste of a player who really likes games, so they are willing to give their high scores.

I have to say that what NONO is doing now can actually be understood as they are keeping up with the Steam of the previous life, and if they can maintain a healthy development in the future, then they are likely to become steam on mobile phones in this world.

Sure enough, NONO's strong rise has attracted the attention of global investors in a very short period of time, and there are countless investors who are optimistic about them, and in mid-July, when China was in the heat of the semi-finals of the "League of Legends" S1 Finals, NONO announced that it would soon carry out a new round of financing plans.

A German Internet technology company directly offered to invest 5 million euros, equivalent to 25 million people, in exchange for 8% of the shares.

The exchange rate between the yuan and the euro in this world fluctuates around 1:5, so the euro is not as valuable as on the earth, but 5 million euros is also a lot, more than 25 million, which proves how sought-after this small company with a market value of less than 5 million yuan two months ago is now in demand.

In exchange for 8% of the shares, it is actually just talk, and the final amount of shares can be exchanged depends on the outcome of the negotiations.

However, this incident also shows that the valuation of NONO in the capital market has exceeded at least 300 million yuan, which has increased dozens of times.

NONO is just the first new force to stand up now, and there will be more such platforms in the future, "entertainment distribution channels" are coming, this market trend is unstoppable, so traditional channels want to grab the "user consumption upgrade dividend" must change themselves.

Compared with traditional channels for the purpose of "distribution", NONO is more like a game community, and behind the many game manufacturers competing to deploy such platforms is a practice of following the trend after user habits have changed.

In the past, the app store was driven by distribution, and guiding users to download was its important goal, but with the upgrading of the target user market of the game, download no longer has the core competitiveness, and users have higher requirements for the app store.

Users want to see more interesting games on the channel, rather than products that blindly fight for money, users want to see active reviews from the player base instead of rigid lists, and users want to see games that suit them, rather than mainstream games that are strongly promoted by the channel.

NONO's emergence just meets their new needs, and the core value of its platform is content, which is mainly based on content and supplemented by distribution. At the same time, this model is user-centric, which can continue to generate content, continue to develop and virtuous cycle, unlike traditional channels that take control of the entrance as their core competitiveness.

After having enough choices, users don't like to be controlled, and the channel should also be based on user needs, catering to users and the market, and a content-based distribution platform is a good entry point.

For example, Aurora Games has "Aurora App Store" and "SGP", of which Aurora App Store does not need to be changed, and it is positioned as an "instrumental distribution channel".

However, it is necessary for mobile SGP to revolutionize itself, because in addition to the characteristics of a comprehensive game platform, it is also an "entertainment distribution channel", and NONO has become a good template.

Many people have tried to analyze the deeper reasons, and they have also seen that the mobile game distribution pattern will continue to reshuffle.

The birthplace of these events, all the employees of the British Fun Play Company are gathering together to start an internal celebration ceremony.

Chris, the co-founder and the company's No. 2 real power person, opened a bottle of champagne under the watchful eyes of the staff, and the champagne was slammed in a frantic shake.

The celebration in the company and the middle-aged man who smoked silently on the balcony of the general manager's office and were full of worries were clearly two extremes.

This middle-aged man wearing only a thin white shirt is called Bob, the general manager of the company, and the number one person in power jointly elected by the fun play veterans.

In the joyful and uplifting atmosphere of the company, his performance seemed to be extremely strange.

Ten minutes later, Chris walked over with a glass of champagne for Bob after the celebration.

"Hey, buddy, we're not far from success, why are you so sad?"

Bob's condition doesn't seem to be very good, and the pressure of work during this period has made him not sleep well for almost a month: "I wonder if we will be rebounded by SGP this time, you know how terrifying it is, more than 500 million real registered users are no joke....."

Chris handed him a glass of wine without care, and said to himself: "I understand your worries, but now that we have achieved the goal of resigning, we have been valued by the capitalists at 60 million euros, we should be happy!"

Bob snuffed out the cigarette in his hand, threw it into the trash can, and said seriously: "Chris, you should understand, although we have received a large amount of investment now, we are still an insignificant little ant in the eyes of SGP, maybe they can easily crush our bright future by adjusting the deployment of the mobile game market." ”

In the past, when their company was just a small and inconspicuous company, everyone dreamed of one day gaining the attention and recognition of society, and it was their ultimate dream to develop into a company worth tens of millions of pounds.

Now that this long-cherished wish has finally been fulfilled, and even exceeded it, most people think it is an uplifting event, and they should celebrate with a bottle of champagne.

But at this moment Bob's heart was in a state of confusion, and he could not lift up a trace of joy at all.

In the past, all he had to worry about was how to make the company bigger, but now he has to worry about other aspects after a small success.

As everyone knows, on the other side of the world, Ye Le also lay on the sofa and watched the news about NONO on the Internet for a long time.

NONO's sudden popularity made him discover his shortcomings, or the limitations of the mobile phone SGP.

At present, the PC version of SGP is indeed quite perfect, not only has many functions, but also built a global developer platform early, successfully realizing face-to-face communication between players and developers, and professional discussions between developers and developers.

However, after Aurora Games became more and more focused on PC games, the mobile phone market lost their original desire to monopolize the mobile game market.

In recent years, the development of mobile games has been carried out by the Kuyou Studio Group, and their level is obviously not as strong as the development of games by the head office, and there is a lack of innovation, and more energy is spent on the development of mobile online games, and those stand-alone online mobile games have not appeared for a long time.

NONO's ability to become popular in a short period of time is naturally due to its superiority, which is why it has been able to rise under the nose of SGP.

First of all, NONO's user interface is simple and beautiful, not so many fancy, after clicking in, the first column is the editor's recommendation, and the second column is the manufacturer's promotion.

Generally speaking, the games recommended by the editors are generally of good quality, such as the games that Ye Le tried just now are very good games.

Second, the NONO score is relatively credible. The games that have been put on the shelves with a score of 9+ have their own highlights, and there are also many distinctive works around 8.5.

Generally speaking, the score of the new work may be a little higher, but there is absolutely no phenomenon of the bad work being praised to the sky.

Thinking of his move to turn a blind eye to the mobile game manufacturers on SGP who asked the water army to brush up on the score and download volume, Ye Le was ashamed.

NONO's leaderboard function is also relatively easy to use, anyway, it's okay to wander around and find a few games to pass the time when you're free.

It's not that NONO is doing well, but the lists of other mobile game platforms are too bad and fake.

It's no exaggeration to say that spending the same amount of time looking for games to play on Apple's software list and NONO list is at least three times as many as Apple's and twice as many as the mobile game version of SGP.

It's no wonder that Wang Xiaoshuo said yesterday that he would just look at Apple's homepage recommendations, rankings or something, and he didn't bother to order it......

Some people play games to enjoy the game itself, while some people play games just to pass the time.

So some people need a good story, good music, good graphics and a good game that is very interesting, while some people just need a simple tool to pass the time.

Some people enjoy the joy of pure competition, while some people just want the joy of killing everything, different games are born according to different market needs, not to mention whether the game itself is good or not, they just meet different needs.

On NONO, Ye Le saw an attitude towards games, representing a group of ordinary gamers who regard games as art and enjoy game culture.

The main consumer group of Huaxia games is such a group of people, they have a certain economic foundation, usually some people who are slightly wealthy and have strong spending power.

Their motives are very pure, and they can be summed up as: brothers follow me, and if you go up, you will do it!

The taste is very Lo, the picture is exquisite, the background story, the dubbing, the no! I charge the money, I am invincible, OK!

Objectively speaking, this kind of earthy and heroic is the real "high-quality player" in the eyes of most platforms and game planners.

Aurora Games' strategic deployment in the mobile game market has also fallen into this "strange circle", ignoring their buyout pay-to-play model.

So, most platforms are also targeting this group of people,

Therefore, the homepage and leaderboard on the platform are also such games.

Therefore, there will be players who are tired of disgust and will try to find some niche game platforms.

NONO is this kind of niche platform, there are very few online games with bad streets, most of them are some games with their own characteristics, some have fresh graphics, some have unique gameplay, some have beautiful music, etc., so naturally there will be players who like these gathered there.

Ye Le was glad that NONO's appearance reminded him, otherwise he might have thought that the player was already very satisfied with the current SGP.

If you think about it carefully, you will find that the advantages of NONO are the shortcomings of SGP, since someone has pointed out your shortcomings for you, then there is naturally a clear direction for correction, and such targeted reform will definitely be faster and more effective under the improvement!

The emergence, rise and explosion of platforms like NONO will not only have a certain impact on the traditional distribution channel pattern and bring a wave of new channel models to the market, but also will have a negative effect on the product itself, prompting game manufacturers to launch more interesting games.

The core of the content-based channel is that users fully participate in the content construction of the platform, and the screening mechanism also comes from the real evaluation and feedback of users, so the channel itself has the function of recommending "players' favorite games", and game manufacturers can only continue to launch high-quality and interesting products in order to get a better recommended position in the channel or get more players' love.

Similarly, in order to meet the needs of different types of players, the game market will become more segmented, and the originally relatively niche markets such as two-dimensional and female-oriented will usher in more player market space.

Driven by content-based channels, the quality of mobile games will improve, the recommendation mechanism will be more transparent, the game market will be more segmented, and the industry will be healthier.