Chapter 313 of the main text, new endorsements for advertising

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Lu Chen is very cautious about brand endorsement.

Many celebrities, especially those new artists who have suddenly become popular in recent years, often adopt a strategy of drying up and fishing for brand endorsements, desperately brushing notices and even more desperately brushing advertisements, which is jokingly called "brushing double high (notice)" in the circle.

On the one hand, the emergence of the phenomenon of "brushing double highs" stems from the squeezing of signed artists by some entertainment brokerage companies, squeezing out enough profits as much as possible during the contract period, and seeking quick success rather than the future.

There are also some artists who are willing to do this by themselves, because the competition in the entertainment industry is too fierce now, and most artists are under great pressure to survive.

So they don't care about all kinds of advertisements, even those high-risk endorsements.

However, artists who are based on long-term development are often very cautious and thoughtful when it comes to brand endorsements.

Lu Chen listened to Chen Feier's opinions on brand endorsement.

Chen Feier is currently one of the domestic advertising queens, she endorses domestic and international brands, at least tens of millions of endorsement fees a year, and has rich experience in this area.

Chen Fei'er's advice to Lu Chen is first of all to choose carefully, such as financial products, medicines and health products, medical and medical equipment, agricultural products such as seeds and pesticides, etc., it is best not to touch them.

The risk of these advertising endorsements is relatively high, and once there is a problem with the product, it will often affect the reputation of the spokesperson, and even cause legal trouble.

The celebrities who have been sued or planted because of careless endorsements are not one or two!

Even Chen Fei'er has almost suffered a loss in this regard, so she is very careful with her advertising now, and naturally she doesn't want Lu Chen to repeat the mistakes of others.

So far, there are mainly two brands endorsed by Lu Chen, one is [Whale TV], and the other is Senqi clothing, and the cooperation between the two is very successful.

To put it bluntly, the benefits brought by Lu Chen's endorsement to the two families far exceed the remuneration he receives!

For this reason, [Whale TV] and Senqi Clothing are interested in renewing next year, and the new contract will inevitably rise at that time.

With the popularity of "Blue Life and Death Love", the number of brands that come to Lu Chen to seek advertising cooperation has increased sharply, and the heaviest of them is undoubtedly China Motor.

China Automobile is one of the domestic automobile brands with the longest history and the highest brand reputation, and its predecessor can be traced back to 70 years ago, and the "Zhonghua" brand was established together with the new China.

In the early 50s, Zhonghua Jeep once drove across the Yalu River with the liberation truck, making great achievements in the War to Resist US Aggression and Aid Korea, and became a well-known brand in China.

However, since the reform and opening up in the 80s, foreign brands of cars have entered the domestic market, and the market share of Chinese automobiles has shrunk significantly, almost to the brink of bankruptcy.

With the support of the state, this national brand has finally survived the most difficult period, and has been reborn through the introduction of technology, independent research and development, etc.

After Lu Chen's debut, the first car he bought in the capital was the newly launched X7 in China, which is a gasoline-electric hybrid urban SUV that can be described as cheap and good, and it is currently driven by Lu Xi.

And it was Lu Chen's Zhonghua X7 that made Zhonghua Automobile choose him as the new brand spokesperson.

At least one of the most important reasons.

Of course, as an automobile company with an annual output value of tens of billions, China Automobile is very cautious about the choice of brand spokesperson, they chose Lu Chen first because the latter is increasingly influential among young people, and since Lu Chen's debut, his image has been very good.

Lu Chen won the championship of "Singing China", which is also a small element of China Motor's selection of him, and then participated in the National Day Gala of Beijing Television, creating a positive theme work like "I Love You China".

He once bravely saved people despite danger, and also raised funds to save fans, and now he is ready to set up a leukemia charity fund, and so on, there is really no problem in evaluating the top ten outstanding young people at the provincial and municipal levels.

In contrast, how many solo albums Lu Chen has, and how high the ratings of the TV series he starred in are not the key factors.

The requirements are harsh, and the treatment is naturally generous, and China Automobile gave Lu Chen a contract of 12 million for 2 years.

With so many detailed terms involved, the contract will not be finalized in a day or two, and China Motor hopes that Lu Chen will participate in the promotion of their newly launched R-Class station wagon.

The specific requirement is to shoot an advertisement, and Lu Chen was also asked to tailor a song for this advertisement.

Due to the importance of this contract, Lu Chen, together with the studio, focused his current work on China Motor, Lu Xi continued to negotiate with the other party for the most favorable terms, while he himself created and conceived for China Motor's new products.

Compared with SUVs and MPVs, the price and cost of use are lower, and it has a more agile body, which is easy to drive and park, so it plays an important role in the lives of people in economically developed countries (especially in Europe).

However, in China, station wagons are niche models and have not been introduced at all before, because they are not suitable for the domestic market demand.

However, with the improvement of the material living standards of domestic consumers, it has become a new fashion for urban car owners to take their family or friends and drive a station wagon on holidays.

Especially for young people, driving a station wagon to travel is a very romantic and compelling thing, and it is rendered dreamlike by many literary and artistic young people, and similar car travel articles can often be seen in some fashion magazines.

It was this emerging market that China Motor launched its first station wagon.

Lu Chen first spent two days digesting and studying the relevant information sent by Zhonghua Automobile, and then searched and browsed many advertisements for foreign station wagons on the Internet.

During this period, he wrote a song and handed it to Wang Jing to arrange, and asked the Nirvana Band to practice accompaniment.

In the end, it took a week for Lu Chen to create and edit an MV, which was used as an advertising demo, which was equivalent to doing part of the work belonging to the advertising company!

After completion, Lu Chen asked Lu Xi Zhonghua Automobile to demonstrate this MV advertisement to the other party——

The second more is sent, asking for subscription support!!(To be continued.) )