On February 14, the Good Dream Cinema Line officially opened. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In order to attract audiences, from now until the end of the month, there will be a 70% discount on drinks and snacks in the theaters, and you can also win small gifts with movie tickets.

The difference between a luxury cinema and an ordinary cinema is not only a good movie-going experience, but also thoughtful service.

Snacks and drinks, movie merchandise, small activities and much more.

These are all means of engaging the audience.

Luxury theaters are twice as expensive as regular theaters, and people who are willing to come in and watch movies don't mind buying snacks, not just to watch movies, but also to enjoy life.

Lin Zixuan is not worried about not having an audience.

If you built a luxury theater in the 90s, you would have lost money, but now the white-collar class in the big cities is gradually increasing, and they are willing to spend money to improve the quality of life.

Good Dream Cinema Line is not going to take the high-end route, this is to start the brand.

In the following years, it will also invest in ordinary cinema chains in major cities, expand its scale, and operate in chains.

On the morning of the same day, Lin Zixuan invited people from all walks of life in the Beijing entertainment industry to attend the opening ceremony, which was also the premiere of "My Sassy Girlfriend".

"My Sassy Girlfriend" will be released in major cities across the country in the evening.

China Film Group produced 80 copies of the film and put them on the national market, which is not a large number.

The more copies of a movie, the higher the schedule, and one copy occupies a screen.

Feng Xiaogang and Ge You's Chinese New Year films are generally two hundred copies.

Huaying Group judges the market prospect of a film from many aspects such as the scale of investment in the film, the box office appeal of the star and market expectations, and there are many copies of movies with good market prospects.

They are obviously not very optimistic about this film without a big star starring.

The schedule of cinemas is not fixed.

With the right to distribute films, Haomeng Company can directly negotiate with the theaters of various provinces and cities on the conditions, box office share ratio, rebates and rebates, etc., can be discussed.

It is nothing more than a question of how much there is to lose.

Of course, "My Sassy Girlfriend" has too many films, which is bound to crowd out the living space of other movies.

Just like in the Good Dream Cinema Line, seventy percent of the theaters screen "My Sassy Girlfriend", and the remaining three percent of the theaters screen the extended version of "Crouching Tiger, Hidden Dragon" and other movies.

Taking advantage of the Oscar nomination of "Crouching Tiger, Hidden Dragon" and becoming the focus of heated discussions among the media and the public, Lin Zixuan released a three-hour version of "Crouching Tiger, Hidden Dragon".

The version edited by Li Yu is only two hours long.

In order to cater for Western audiences, he added martial arts scenes and weakened the story.

The new version of the story is more complete and rich, such as Zhang Guoli's scene, which has been re-added.

But there are also problems, after a long time, the audience will inevitably feel that the plot is lengthy, there are too many literary dramas, and they are impatient.

Here's the thing, it's hard to find the best of both worlds.

This re-screening is just an attempt, limited to the Good Dream Cinema Line.

If the audience responds well, the screening theater will be increased, otherwise the screening will end after the Oscars.

The opening ceremony was held at ten o'clock, and there were flower baskets in front of the Good Dream Cinema, including friends in the circle, various film and television companies, and relevant leaders above.

Good Dream Cinema Line is the forerunner of the reform of the cinema system of the General Administration.

Although the General Administration has proposed to reform the cinema line, there are still controversies about how to change it and how much power to delegate.

For the Good Dream Cinema Line, the General Administration has taken a tacit attitude, wanting to see how the development is going, and then formulate detailed measures according to this model.

Reform is to cross the river by feeling the stones.

When the time came, under the greeting of the host, Lin Zixuan, Feng Xiaogang, Ge You and Yu Dong picked up scissors and cut the red silk in front of them.

Miss Manners took the red silk away, and the ribbon-cutting ceremony ended.

"In the past, it was over with a firecracker, but now the firecrackers are not allowed to be released, and there are more doorways. Ge You sighed.

"It's said that this is learned from foreigners, and today's social atmosphere is like this, and foreigners think it's good, foreigners. Feng Xiaogang teased.

"Then you might as well set off firecrackers, at least you can hear them. Ge You shook his head.

"Let's hurry up and move on to the next one, there's not a lot of time. Lin Zixuan urged.

In order to prepare for today's opening ceremony, Haomeng spent a lot of manpower and material resources, and the next item is to announce the establishment of the Anti-Piracy Alliance.

Present were representatives of 17 film and television companies and the heads of the Beijing Cinema Line.

It stands to reason that a separate press conference should be held, but Lin Zixuan wanted to save trouble, and in order to expand the influence of the Good Dream Cinema Line, he did it together, saving people from running back and forth.

The anti-piracy coalition is a non-governmental organization that has been formed spontaneously within the industry and is not official in nature.

Lin Zixuan took the stage to read out the anti-piracy proposal, and counted the harm of piracy to the film and television industry.

Feng Xiaogang bombarded piracy on behalf of the director, and finally Huang Bo criticized piracy on behalf of the actor and expressed his determination.

Everyone signed the proposal, Lin Zixuan picked up the proposal for reporters to take pictures, regardless of the effect, the attitude should be correct, this is the voice of the film and television industry.

After finishing this item, it's time for lunch.

The company arranged a banquet in the hotel, not only inviting guests, but also media reporters from all walks of life.

If you want reporters to say good things, you must always give people a little sweetness, giving red envelopes is the most common means, and you will also give phone cards and shopping coupons, which is the rule in the industry.

According to the unit to which the reporter belongs, the size of the fame and the amount of red envelopes are different.

After lunch, take a short break, and hold the premiere of "My Sassy Girlfriend" at two o'clock in the afternoon.

Lin Xiaoling took a group of actors to interact with the host of the movie channel on stage.

In addition to Huang Bo and Gao Yuanyuan, there are also several old actors, and the interaction is to cheer each other and praise the movie.

"I want to thank Yuan Yuan, I didn't wear high heels today, which saved me face, but in the movie, she didn't save face for me, and tried to torture me all day long, I suspect that the screenwriter of this drama must be strict at home, otherwise how could he come up with so many torture tricks. Huang Bo complained.

"This is Mr. Lin's book. Gao Yuanyuan reminded in a whisper on the side.

In this way, this proves that Mr. Lin's family is harmonious and the husband and wife are loving. Huang Bo hurriedly changed his words.

Laughter rang out from the audience.

This is a joke about Lin Zixuan, the two of them have discussed it in advance to enliven the atmosphere.

In the next half month, they will go to more than a dozen cities across the country to run publicity, accept interviews, cooperate with each other, sing songs, and let the audience get familiar with them.

This is a good opportunity to increase exposure and increase visibility, and it depends on whether it can become popular or not.

Xiao Ye sat in the audience, her mood was difficult to calm down, for her, this was a critical year.

Huang Bo's "My Sassy Girlfriend" is released today, Liu Tao's "The Legend of the White Snake" will be broadcast in March, and Zhao Liying's "Xiaoxue's Big Adventure".

She hopes that Huang Bo can become an instant hit and have a good fortune.