"My Sassy Girlfriend" is a qualified commercial film, a little funny, a little sensational, a little romantic, fresh and delicate, and a bright rhythm. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

It is in line with the aesthetics of current urban men and women.

It is different from Feng Xiaogang's satirical Beijing-style urban comedy, and it is also different from Xiangjiang's nonsensical spoof, but a small and fresh literary route.

It can be called a healing movie.

As for the profound connotation, there may not be, as long as you feel it after reading it, you will achieve the goal.

There was a lot of laughter in the theater.

Huang Bo and Gao Yuanyuan's performances are a little green, but there are a few old actors supporting the scene, and the film is full of highlights and will not make people feel boring.

At the end of the movie, there was polite applause in the theater.

Most of the people who participated in the premiere were over thirty or forty years old, and most of them were men, who had rich experience and were not easily moved by the plot, but only symbolic applause.

Especially the film critics, who don't see the portrayal of human nature, is a slapstick romance.

can't arouse their interest, if it's "Carla is a Dog", it can still make them play.

In fact, the theater chain does not have high expectations for this small-cost, star-starring movie, and the theater chain in major cities is more conservative in film scheduling.

Theaters can generally make accurate judgments on the market, and there are probably a few films that make money or not.

But there are exceptions, the market is unpredictable, and dark horses are always there.

Only when they see that a movie has the potential to become a dark horse will they increase the film schedule.

Lin Xiaoling took the actors to the stage to thank them, followed by a question session from reporters.

The reporters noticed the easter egg at the end of the film, which appeared after the subtitles, which was the scene where Huang Bo and Gao Yuanyuan met in the dance hall four years ago.

Easter eggs, also known as surprises, are often used in Hollywood movies and are not yet rare in China.

Easter eggs can be unexpected plots, spoilers for sequels, and some movies and TV series play behind-the-scenes footage at the end credits, which are also easter eggs.

However, the audience may get up and leave the venue when they see the subtitles, and they will not have the patience to wait for the subtitles to finish.

Some viewers miss the easter eggs after watching it for the first time, and may go to the theater to brush it a second time.

"That clip is the plot of the sequel to "Desire", which is where the two films are related, which can be regarded as a surprise to the audience." Lin Xiaoling explained.

Although everyone knows that "My Sassy Girlfriend" and the sequel to "Desire" are related, and Good Dreams also promotes it as such, it is not clear what the connections are.

Except for those who are really interested, who will find out what movies Huang Bo has acted in, and he is not a big star.

The sequel to "Desire" is a film released a year ago, in which Gao Yuanyuan is a pure female college student, and Huang Bo is a prodigal resident singer.

In "My Sassy Girlfriend", Gao Yuanyuan grew into an urban beauty, and Huang Bo went from uninhibited to mature, completing the transformation of his life stage.

When the two are contrasted, there will be a wonderful feeling.

"Director Lin, will you make a sequel? their later life. A reporter joked.

"Maybe, it depends on whether there is a good script." Lin Xiaoling responded.

It is normal for a box office hit movie to make a sequel, and the film company will not have trouble with money, such as "My Savage Wife" or "My Savage Daughter".

The premise is that this movie is popular, so that there is a possibility of making a sequel.

At half past four in the afternoon, the premiere ended, and by the time they left the cinema, there was already a long queue at the ticket window outside, mostly young couples.

Six o'clock was the first screening of My Sassy Girlfriend.

Good Dream Company has done a lot of publicity work in the early stage, not only to promote the movie, but also to promote the advanced projection equipment and various preferential activities of the cinema.

These couples are presumably attracted by luxury theaters and discount promotions, followed by movies.

In recent years, Valentine's Day has become popular in China, the price of roses has doubled, and the sales of chocolates have increased significantly.

"Send a bouquet of roses, eat a piece of chocolate, watch a romantic movie, these can all be realized in the Good Dreams Theater, Valentine's Day, meet you, see you or leave."

This is the slogan of Good Dreams' main Valentine's Day.

The cinema has developed a Valentine's Day gift package, in addition to drinks and popcorn, there are also roses and chocolates.

Drinks and popcorn are 70% off, and roses and chocolates are the prizes of the event.

The audience carries out the lottery with movie tickets, it depends on luck, it doesn't matter if you are unlucky, you can also spend money to buy it.

This event is only available on Valentine's Day night, otherwise it will be too expensive, and the discounted drinks and popcorn will last until the end of the month.

Good Dream has just entered the theater field, and if it keeps discounting and promoting, it will compete with other theaters, which will easily cause a backlash, and then be hostile and excluded.

The company's films must also be released in other theaters, and they must abide by the rules and not go overboard.

The sale lasts until the end of the month, and they can tolerate it, just open, and then they will have to return to normal.

Unless you wait until the Good Dream Cinema Line develops and forms a scale, you can take the initiative to start competition, and if the domestic cinema chain wants to become bigger and stronger, reshuffling is inevitable.

"Those film critics are afraid that they won't say anything good, and their reactions are very cold." In the car, Lin Xiaoling speculated.

"We're targeting a young audience, and we'll know the results when the survey comes out in the evening." Lin Zixuan said calmly.

In the cinema, there are investigators from the marketing department of Good Dreams, who watch movies with the audience and observe and count the audience's reactions.

How many times the audience laughed, how many cried, how many people left the show, satisfaction with the film, and so on.

Through this survey, the film company can get a general idea of the reputation of the film and make adjustments accordingly.

That night, an entertainment program on Beijing Satellite TV broadcast the news of the launch of the anti-piracy alliance by Good Dreams, along with the establishment of Good Dream Cinemas and the release of "My Sassy Girlfriend".

These three events are linked together, and as long as one thing is reported, it will inevitably involve the other two.

This maximizes the publicity effect.

From investing 800 million to make movies a year ago, to being nominated for an Oscar, to the establishment of the Anti-Piracy Alliance, the news of Good Dreams has been constant during this time.

In the eyes of the general public, the popularity and influence of this company are increasing day by day.

For insiders, they can better understand Lin Zixuan's intentions, and Lin Zixuan is using the project in his hand and the name of righteousness to form a new group.

"Little Snow's Big Adventure" is a super big movie project, and anti-piracy is a righteous name.

Once this group is formed, it will inevitably change the current pattern of the entertainment industry, and even form a monopoly situation.

It is a common phenomenon in shopping malls to merge vertically and horizontally.

Some people actively participated, some people watched coldly, and some people tried to get in the way, but the good dream company was in full swing at this time, as long as there were no big mistakes, they were powerless to stop it.

This is the trend of the times, and the people who lead the trend are called trendsetters.