Early in the morning of February 15, Xiao Ye came to the company's marketing department. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The personnel of the marketing department are counting the survey results of major cities across the country, and the survey forms are summarized to the company through the Internet or fax.

Then the company counts and analyzes to get relatively real data.

This kind of work is done in Hollywood by specialized investigative firms, and the film companies only need the final results.

However, in China, the relevant industrial chain of the film and television industry is not perfect, and it can only be done by the film companies themselves.

The survey was conducted by means of sampling.

For example, if you ask 10 random audience members what they think of a movie in a theater, if 9 audience members are satisfied, the audience is 90% satisfied.

It may not seem like the opinion of all audiences, but as long as you take a large enough sample, you can get a real feeling about the film and predict the box office performance.

It's the same as grading a movie on Time.com.

The 100-person rating may be biased, and the 10,000-person rating represents the opinion of the majority of the audience.

"My Sassy Girlfriend" is currently being released in major cities across the country, and the data collected is enough to roughly judge the future box office trend of the film.

If the situation is good, the film company will increase its publicity efforts and strive for greater profits.

Once the reputation is bad, you must find a way to make up for the loss, otherwise the more you invest, the more you lose.

Xiao Ye waited aside, nervous.

At the premiere, the critics reacted coldly to "My Sassy Girlfriend," giving her a bad premonition.

Sure enough, in the entertainment pages of the major newspapers published in the capital in the morning, there were not many good things to say about the movie.

There is a difference between film critics and journalists, journalists are famous for scooping their stories, and film critics are famous for criticizing films, and the more ruthless they scold, the more popular they are with readers.

They provide the audience with another angle to watch the movie, which is an indispensable part of the entire industry chain.

Good Dream Company has no ability to control public opinion, and can only guide it appropriately.

Some critics believe that "My Sassy Girlfriend" is a mediocre commercial film with no deep connotation, and the exaggerated and empty plot is enough to ruin a film.

Others admit that there are some bright spots, but the commercial mode of operation makes the film crude and unsophisticated.

This opinion is more pertinent, this movie has an investment of 6 million, and it is impossible to be as meticulously crafted as a film with an investment of 30 million, and the time is relatively rushed, so it is inevitable that there will be shortcomings.

This is a common problem with commercial films.

Literary films can be filmed for one year and polished slowly, and the production cycle of commercial films is generally three months to half a year.

Some people also criticized Lin Xiaoling for her lack of sincerity in the movie and fooling the audience, the acting skills of the two leading actors are a mess, if it weren't for a few old actors supporting the scene, the whole movie would be useless.

Xiao Ye read the newspaper first when he got up in the morning, and his mood suddenly became bad.

As soon as she came to the company, she ran to the marketing department to wait for news, and the critics couldn't count on it, if the audience's reputation was not good, the movie would definitely be out of action.

At this time, the staff of the marketing department exclaimed.

"How's it going?, is the result out?" Xiao Ye asked anxiously.

"came out, and the audience's satisfaction was more than 90%, which was higher than Director Feng's New Year film. The staff of the marketing department responded, "This film has chosen the right schedule, the people who watched the movie last night were all couples, and the evaluation given was quite high, even if the evaluation was lowered in a few days, the word of mouth also spread, and the box office was at least twenty or thirty million." ”

This is a preliminary estimate, a small-budget movie with an investment of 6 million, and a box office of 30 million is a dark horse.

The satisfaction rate of Feng Xiaogang's Chinese New Year film is about 80 percent, and there is a big difference between the south and the north, and the satisfaction rate among the southern audience is only 65 percent.

"My Sassy Girlfriend" is a romantic comedy, with a very light Beijing flavor and no geographical limitations, which is an advantage.

Hearing the news, Xiao Ye finally felt relieved.

The audience was satisfied, the box office was a big hit, the movie was popular, and the actors became popular......

Xiao Ye had a little fantasy in her heart, she took out her mobile phone to call Huang Bo, thinking that Huang Bo should be on the plane to Shanghai at this time, so she gave up.

Lin Xiaoling took the actors to start a nationwide tour of publicity, and Shanghai was the first stop.

They will participate in audience meetings and face-to-face interactions.

As a modern metropolis, young audiences are more receptive to this style of comedy.

The crew received a warm welcome from the audience at the Good Dream Cinema in Shanghai, and they had just finished watching the movie.

As soon as Huang Bo and Gao Yuanyuan appeared, the audience shouted the names of their characters in the movie.

Huang Bo was stunned for a few seconds, not expecting everyone to be so enthusiastic, and then smiled and greeted the audience.

It's like singing on stage in a cabaret, he's used to it.

This means that the role he played has been recognized by the audience.

In the interaction with the audience, Huang Bo had a cordial attitude, did not mind making jokes about himself, and laughed at himself, which won the favor of the young audience.

Gao Yuanyuan shows the heartiness of an urban girl and walks on the road to becoming a goddess.

The news from the company, as well as the reaction of the audience, let the two know that the film is popular, word of mouth has spread among young audiences, and they may be going to become popular.

Sometimes, being famous is as simple as that.

At the same time, another battle is underway.

On the third day of the release of "My Sassy Girlfriend", pirated DVDs appeared in Beijing.

Think about it, there are more than 80 copies of movies in the country, and it is too easy for pirates to get them, even if they can't get the copies, they can secretly record them in the theater, but the picture quality of the secretly recorded pictures is too poor.

Pirates did not take the initiative of the Anti-Piracy Alliance seriously and continued to go their own way.

It's not hard to find out who leaked the copy, but it's pointless.

What about catching people?

At most, they can be expelled, and they cannot be sentenced, and under the temptation of interests, there are too many such people to prevent it.

This time, Lin Zixuan started with pirated sales.

The company united with the Ministry of Culture and the Film Bureau, and the industrial and commercial and public security organs came forward to carry out surprise inspections in the major areas of the capital where pirated video discs are rampant.

In fact, the industrial and commercial and public security organs are quite familiar with piracy dealers.

Instead of selling discs on the sly, pirate dealers are above board, even selling them in stores.

The major computer cities in the capital sell pirated discs, and they are flooded to such an extent that even if they are arrested, locked up for a few days, and continue to resume their old business after they come out.

Lin Zixuan understood that this was not a cure for the root cause.

He only hopes that this month's centralized rectification can make the box office of "My Sassy Girlfriend" better, and he will leave it alone next month, and wait until the company's next film is released.

Two million buys a month of tranquility, and it's worth it.

What he wants is a real effect, the box office of the movie is high, the money can naturally be earned, and those film and television companies are watching, the first action of the anti-piracy alliance cannot fail.