Chen Qingdong talked to Lu Shijing about changing the year-end benefits again, and Lu Shijing agreed with Chen Qingdong's opinion very readily, and he didn't even mention Kong Jie's matter. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Although Wu Zhenshan and Lu Shijing were a little hesitant in the face of this matter, and the other was very happy, Chen Qingdong could still feel that Wu Zhenshan was very sincere to himself, and Lu Shijing was probably not sincere, maybe he planted something, and Lu Shijing was even happier!

Either way, though, the matter was settled.

Moreover, I don't know who released this gossip in advance, but those ordinary workers who knew that the year-end benefits were going to be increased this year have not yet received the money, but they are all happy.

For these ordinary workers with very low incomes, the increased year-end benefits of 200 yuan are a big economic supplement for them this year, and in addition, when they have New Year's parties with friends who work in other units, it is also a capital for them to show off.

Because some time ago, under Chen Qingdong's decision, Chenqiao Town became the first township in the county to buy a shuttle bus, which solved the traffic problems of many employees, and Chen Qingdong's reputation of "generosity" was spread, so most of them believed that this gossip was true and credible!

Of course, there are some people who are not very hopeful about raising the year-end bonus, and their opinion is mainly because the grapevine also said that Chen Qingdong is not only increasing the year-end benefits of ordinary workers, but also preparing to reduce the year-end benefits of cadres at the department level, that is to say, Chen Qingdong wants to reduce the year-end benefits for himself.

Therefore, these people do not believe that Chen Qingdong will have such a high consciousness.

According to the logical relationship, if this point is false, then the rumors of increasing the year-end benefits of ordinary employees are naturally false.

After Chen Qingdong received this information feedback, he smiled indifferently, he had already expected these discussions. There is no need to explain much about this matter, when it comes to the year-end bonus, they will naturally know whether this gossip is true or false.

Soon, Chen Qingdong put his energy into another important matter, that is, the matter of Baihu Distillery.

On the afternoon of the 6th of the lunar month, Liu Quanbing, the director of Baihu Distillery, and Feng Yuanjun, who had been identified by Chen Qingdong as the deputy director, came to Chen Qingdong's office to report their work.

"Secretary Chen, after working overtime these days, we have successfully transformed a new formula, which has reached a level that can be mass-produced! With the quality of this new wine, if the price is not too high, and with a set of clever marketing plans, there is a great possibility of a hit during the Spring Festival this year! Liu Quanbing said excitedly.

Liu Quanbing also brought a bottle of sample and said: "Secretary Chen, I know that you are also a wine connoisseur, I also brought a bottle of this wine, do you want to check it yourself?" ”

Chen Qingdong said with a smile: "I don't dare to be an expert, but I have also drunk a lot of various wines in the past few years, so let's try it." ”

Feng Yuanjun immediately took out the liquor and glass, and poured a small glass for Chen Qingdong.

Chen Qingdong picked up the glass and looked at it, the wine was clear and bright, without any precipitation, and then smelled it again, the taste was very fragrant, and asked: "This wine still belongs to the fragrance type, right?" ”

"That's right! Right! Liu Quanbing said repeatedly, "In fact, this kind of wine is brewed on the basis of the traditional Shanxi Fenjiu technology, and some improvements have been made." ”

Chen Qingdong nodded, put the liquor to his mouth and took a sip gently, closed his eyes and tasted it slowly, feeling that the entrance was sweet, the fragrance was harmonious, mellow and refreshing, the tail was long and fragrant, and the style was very prominent!

"Not bad! Very good! Chen Qingdong finally opened his eyes and said.

When Liu Quanbing and Feng Yuanjun heard Chen Qingdong's evaluation, they both showed very excited and excited looks!

Chen Qingdong put it in the cup and asked, "How much can a bottle of this wine cost?" ”

Liu Quanbing is a master in development, but not very good at cost accounting, marketing, and even management, but Feng Yuanjun is a master in this regard.

So, Feng Yuanjun replied: "Secretary Chen, after my accounting, the current cost of this bottle of wine is about thirty-six yuan, if the production line can be transformed and upgraded, after mass production, this cost can be further compressed." However, Secretary Chen, the price calculated now is only the cost price at the current stage, but if you want to quickly introduce this new variety to the market, then you must invest a lot of marketing expenses, and this cost price will rise. ”

Liu Quanbing continued: "Secretary Chen, the Spring Festival is the golden season for wine sales, if you can start this wine in one fell swoop during the Spring Festival, then it will be crucial to seize market share!" ”

Chen Qingdong pondered for a while and said: "In terms of quality, this wine is indeed good, but I don't know what the effect will be after it is introduced to the market." After all, our White Lake Distillery has not been competitive in the market in the past two years, and it is really hard to say whether everyone can accept this brand again! ”

Liu Quanbing immediately said: "Secretary Chen, please rest assured about the quality of this wine, in fact, some time ago, Yuan Jun and I went to visit Qiao Senmu, the first director of Baihu Distillery, and the recipe and process of this wine were made under the guidance of Director Qiao. At that time, Director Qiao asked us to promise not to mention this matter to others, but I felt that it was okay to tell Secretary Chen. In addition, before I came to report to you, I have invited some knowledgeable friends to taste some of them, and they all unanimously said that this wine is very good! And after market research, people here in Longwan generally like to drink fragrant liquor! Now the main share of the main fragrant liquor in the market is foreign liquor, and most of our local liquor is not an opponent! However, we generally believe that there needs to be our local liquor in the market to fill the gap! It can be said that once our newly developed wine is introduced to the market, it can be said that the opportunity is very large! ”

Chen Qingdong asked again: "Now that the Chinese New Year is less than a month away, do you have any way to quickly push out this wine?" ”

Feng Yuanjun said: "Secretary Chen, I think in the short term, we only need to open the market in Liulin, wait until we have a firm foothold in Liulin, and then open up step by step." In this way, although the pace of progress will be slower, the security will undoubtedly be much better. In fact, the consumer market in our county is not small, only if it can occupy a certain market share, then it must be more than enough to feed the Baihu Distillery! ”

After Feng Yuanjun said this, he looked at Chen Qingdong and waited for Chen Qingdong to give his opinion.

Chen Qingdong was noncommittal, just nodded to him and said, "Go on." ”

Feng Yuanjun continued: "Since it is positioned in the market of our county, then we only need to invest in advertising in our county!" I learned a few days ago that our county TV station is bidding for an exclusive sponsor of prime-time TV dramas from 8 pm to 10 pm during the Spring Festival, I think, if we can win this bid and increase advertising efforts, during the Spring Festival, our wine will definitely become popular! ”

"When to bid?" Chen Qingdong immediately asked.

"Next Friday, that's a week away." Feng Yuanjun said.

"Why is it so late to bid?"

"Originally, in the middle of last month, the bidding had been carried out, but after the results came out, some people reported that someone cheated in the bidding process, and they kept complaining, and it was said that it was best to sue the Provincial Commission for Discipline Inspection. The Provincial Commission for Discipline Inspection issued an approval document requesting a thorough investigation of the matter and reporting the results. As a result, the shady scene was found out, so it was decided to re-decide the bid next Friday. ”

After listening to Feng Yuanjun's explanation, Chen Qingdong nodded, he thought that Feng Yuanjun's method was very useful, if he could win the exclusive sponsorship of Liulin County TV Station in prime time, then with the super high ratings and strong advertising bombardment during the spring, it would indeed have a good effect!

Because in this era, cable TV has not yet appeared in Liulin, everyone generally uses TV to watch the cauldron lid, the ability to receive signals is very poor, except for a few CCTV and provincial, municipal and county channels, it is difficult to receive TV programs from other provinces.

Due to the location, the local TV station signal is generally very good.

So according to Feng Yuanjun, if you can get the bid king of the county TV station this time and sponsor the broadcast of a TV program with explosive ratings, then the ratings can definitely be guaranteed!

As long as there are ratings as a guarantee, then you only need to do a good job of advertising copywriting, and even find a celebrity with a reputation to do the endorsement, so that everyone can find a sense of identity from it, then the success rate of the product will undoubtedly be greatly improved!

Because, in this era, for the people in backward counties, their ability to receive information is still very limited, they still believe in TV commercials and celebrity effects very much, and it can even be said that they will buy what others guide them to buy!

This is definitely a huge opportunity for the revival of White Lake Winery!

After thinking about this, Chen Qingdong said decisively: "Okay, I agree with your plan. ”

Liu Quanbing and Feng Yuanjun were obviously a little overjoyed, they were still a little trembling on the way to report to Chen Qingdong, for fear that Chen Qingdong would not agree with their plan, for this reason, they also found a lot of reasons, ready to use this to persuade Chen Qingdong!

They really didn't expect that Chen Qingdong would agree to their plan so readily!

So much so that Liu Quanbing asked stupidly: "Secretary Chen, you didn't joke with us, did you?" ”

Chen Qingdong couldn't help laughing: "Director Liu, this kind of big thing, can I joke with you casually?" Your wine is good, and your plan is good, but we still need to discuss some details about how to implement it. ”