Gu Cheng read half of Liu Shuqin's report and felt that this girl was quite serious. Pen, fun, pavilion www. biquge。 info

The sample comprehensively covers all levels of customers of Legend Entertainment, from first, second, third and fourth-tier cities, to the eastern, central and western regions, basically at least one Internet café in every county in the country.

The above data is all based on the only few employees in the market research department, who make 200 return calls and chat about 200 return visit deductions every day, which is sorted out in detail.

Gu Chengxin said: No wonder my cousin is such a picky person, and she can become best friends with her.

Sighing and sighing, the conclusion of the report is quite unbelievable to Gu Chengcheng: "The main reason why the owners of Internet cafes are not enthusiastic about selling things other than point cards is that there are logistics troubles? Aren't there several express companies on the market? ”

Liu Shuqin explained: "The courier fee is too expensive, and many delivery addresses are difficult to find. Mr. Li of Dengdang.com sells books, and basically only distributes them to the main urban areas of third-tier cities and above, and other markets are abandoned. The coverage of our Internet café recharge system is much wider than that of courier companies......"

The implication is that most remote places can't deliver goods even if they buy online.

Gu Cheng had to review.

In this case, in the final analysis, he is not down-to-earth enough. I have traveled for more than a year, and I have not been to the countryside once, and I do not understand the logistics coverage rate of this era.

He brainstormed alone for a while, but it didn't work, so he had to send Chen Shoufu and Wen Huiying away to do things first. Then I called my cousin and the three of us discussed it together.

"I don't know much about rural areas and county seats, sister, do you think it would be better if we changed the current 'online prepayment retail' model into a 'centralized pre-order by Internet café owners' model?

When everyone surfs the Internet in the Internet café, what they like on the Dingdang Internet, they go directly to the owner of the Internet café to pay for the pre-purchase. After receiving the order, we distribute the records, books, and game disks to Internet cafes across the country once a week. When netizens go online next week, they will pick up books and records by themselves -- do you think this model is acceptable to everyone?"

The trick that Gu Cheng thought of was the same as Ahri's "rural Taobao" 20 years later.

In the Double 11 Chop Day in later generations, Ma Feng's father made a centralized pick-up point for each village or group in order to spread Tmall to the countryside, and then let the villagers pick up the goods by themselves after chopping their hands, which fully avoided the problem of rural express delivery not being delivered to the door.

It's just that Gu Cheng now wants to turn the 30,000 Internet cafes that have installed the legendary recharge system and cover the whole country into his "rookie station". So that the owners of Internet cafes can not only earn money on the Internet and sell point cards, but also earn some purchasing fees for products with high added value and low logistics difficulty.

The so-called low logistics difficulty refers to the "physical carriers of content" such as books and records. The value of these goods is determined by the text, audio-visual content they carry, so they are not afraid of damage to the consignment: anyway, the book can still be read if it is wrinkled, and the record packaging can still be listened to. It will not be the same as selling other physical goods, because of the primitive logistics and frequent damage and refund problems.

In the primitive era of logistics channels, these "content carrier" products have always been the pioneers used by e-commerce companies to explore the path.

Listening to Gu Cheng's full set of ideas, Pan Jieying's eyes suddenly lit up.

"I think this trick is too good! It will definitely sell well. The point card channel fee we now give to the owner of the Internet café is 5 yuan a piece. If the record is also given 5 yuan, I believe they will be happy to help push it. It's just that we take 20 pieces of goods from Wanwan, sell them at a market price of 38, and divide them for 5 yuan...... The profit is certainly not as high as the game point card. ”

"It's okay if it's feasible, I don't want to make much money from this strategy, just to contribute to the country's original musicians and open up one more genuine distribution channel. Originally, I was worried that consumers would not buy it, and I thought it should not be too inconvenient. ”

"Why, isn't it right to go out and pick up the goods? And if the effect is good and the sales increase every day, we can shorten the delivery from once a week to 3 days or even 2 days. A 10 yuan express package, if it contains 10 books, or 20 boxes of records, the logistics cost is already very low. ”

Pan Jieying is very sure that customers can accept such a model, and her tone is a matter of course, and there is no awareness of "consumers are God" at all.

Well, Gu Cheng didn't expect that today's folk customs are so simple - in later generations, all he saw were women who were "hungry" and would post and scold if they didn't send them upstairs.

Thinking about everything, Gu Cheng instructed his cousin: "Then this matter is decided, find an express company to discuss strategic cooperation this month, and our logistics will be outsourced." Remember to ask them to maintain the addresses of the national Internet cafes participating in the recharge system into the distribution network in real time - you ask Gan Jiawei to accompany you to talk about this matter, he is more experienced than you. ”

Pan Jieying agreed and took Liu Shuqin to discuss the plan.

Gu Cheng looked at the back of his cousin's departure, and said in his heart that Dingdang.com seemed to lack a high-end talent to coordinate the supply chain......

He was about to filter the big cows in the "rookie logistics" in the future in his mind, and then see who would dig them out. But he soon discovered a new problem:

In the future, I don't plan to do brick-and-mortar e-commerce, so it won't take long to recruit this kind of talent - because in another two or three years, the physical record and game disc industry will shrink significantly. With the end of the Internet winter, the popularity of MP3 and music mobile phones, and the proliferation of online pirated game resources, people who are engaged in the entertainment content industry still need fart logistics.

And whether it is Taobao or Jingdong, it is not the business that Gu Cheng intends to do, because it is unprofessional.

"Forget it, let's make do with it for two years. If you have the leisure to engage in logistics, it is better to think more about the question of 'how can genuine digital music be sold after MP3 players are popularized', which is more constructive. ”

GU CHENG THOUGHT ABOUT IT, AND THE BRAIN CIRCUIT QUICKLY ASSOCIATED IT WITH PLATFORMS SUCH AS ITUNE, SPONIFY, AND HUANG YIYUN MUSIC, WHICH ARE THE THREE MAJOR SALES PLATFORMS FOR DIGITAL MUSIC IN THE WORLD IN A FEW DECADES.

But it seems too early to do that......

THINKING ABOUT IT, GU CHENG HAD A FLASH OF INSPIRATION IN HIS MIND: "BY THE WAY, I DON'T KNOW IF APPLE'S IPOD HAS BEEN MADE NOW? IN THE FUTURE, APPLE WILL USE ITUNE TO SELL GENUINE DIGITAL MUSIC, ISN'T IT JUST THAT IT FIRST RELIES ON IPOD PLAYERS TO PROP UP THE HARDWARE PLATFORM, AND THEN CONNECTS TO THE IPHONE?"

Thinking of this, Gu Cheng became excited, opened the computer browser, went to the English version of Google, and began to search for relevant information about Apple.

AFTER JUST TWENTY MINUTES, GU CHENG WAS CONVINCED: THE IPOD PLAYER HAS NOT YET APPEARED!

He didn't know much about his history, so he didn't know that Apple's flagship product for the next few years would not be released until the end of October 2001 and officially went on sale in early 2002 – five months away.

"IPOD SHOULD BE AROUND IN THE NEXT YEAR OR TWO, RIGHT? I WONDER IF JOBS HAS STARTED WORKING ON IT. This thing should not be difficult technically, MP3 is an old product that has been around for more than two years, and the innovation of IPOD is nothing more than the grafting and integration of some new hardware......"

A THOUGHT POPPED OUT OF GU CHENG'S MIND IRREPRESSIBLY: MAYBE HE COULD BUY A CHEAP MP3 DEVELOPER AND GRAB THE PATENT OF THE IPOD PLAYER FIRST......

In this way, in the future, it may be possible to form a popular MP3 in China that "can only download music from genuine channels", and combine it with his Dingdang.com to benefit this generation of domestic music creators with the sales of digital music.

Even if we can't let everyone live a good life, at least we can survive and pass on the fire, so as not to cut off the Taoism of Chinese music.

Gu Cheng had a temper that would do what he said, and immediately began to scribble and list them on the computer.

In later generations, he studied the history of digital music licensing, so he knew that several outlines of the IPOD led to the main innovations:

BEFORE IPOD, MOST MP3 PLAYERS WERE SMALL IN THE SHAPE OF A USB DISK, WITH A CAPACITY OF 64M OR 128M, WHICH COULD STORE 20~30 SHORT SONGS.

MP3 controls are nothing more than looping along a list, or switching between songs with the left and right arrow keys, plus fast-forward and push-all of the interface is inherited from the design of the "Walkman" or DISCMAN. Designers who do industrial design for MP3s didn't expect to make a change in this regard.

At that time, most people didn't think that the capacity of 64M or 128M was not enough, because in the era of tapes and records, there were only about 10 songs on an album. The original MP3 has a higher capacity than the CD, and users are already satisfied.

No matter how big the capacity is, and how many songs you have, manipulation and song cutting will become a big problem - just pressing the clumsy arrow keys and figuring out the one you want to listen to from 30 songs is already painful. If the capacity is increased to 100 songs, users will first be driven crazy by looking for songs from the sea of songs.

Because of this, after the emergence of large-capacity flash memory, it was not adopted by MP3 manufacturers, and manufacturers felt that they were not needed.

AND JOBS'S IPOD, IN FACT, THE CORE TRICK IS TO "SOLVE THE PROBLEM OF FINDING SONGS AFTER THE MP3 CAPACITY SKYROCKETED DOZENS OF TIMES".

IPOD HAS AN ADDITIONAL LCD SCREEN SIMILAR TO THAT OF "WENQUXING/KUAIYITONG" THAN OTHER MP3s, WHICH CAN DISPLAY SEVERAL LINES AND COLUMNS OF SONG TITLES. Later, I went a step further to make a folder system that memorizes the path where songs are stored, which suddenly makes the index much cleaner.

AT THE SAME TIME, IPOD HAS FOUR ARROW KEYS, UP, DOWN, LEFT AND RIGHT, SO THAT THE NUMBER OF KEYS TO FIND SONGS IN THE SEA OF SONGS IS REDUCED BY SEVERAL TIMES. FINALLY, IPOD HAS ADDED A SCROLL WHEEL CONTROL TO THE OUTER CIRCLE OF THE FOUR ARROW KEYS, AND YOU CAN SCROLL DOWN NEARLY 100 SONGS WITH A SINGLE ROLL. In this way, the user experience of finding songs in the sea of songs has been reduced to the simplest and most intuitive.

The LCD screen with a certain size, in addition to making it easy to find songs, can also display some lyrics in the future, or make other software expansions.

APPLE'S PRODUCTS, FROM IPODS TO IPHONES, SELL IN JUST THOSE FEW WORDS: A MINIMALIST USER EXPERIENCE.

It doesn't matter that Jobs used a rough mode of "helping users to screen" to remove nine out of nine complicated things, leaving only the user's favorite at the moment, presenting it.

"Compared with the current MP3, we only need to add three technological innovations to build an epoch-making product: a new architecture of large-capacity memory, an LCD screen that displays a matrix of song titles and even lyrics, and flexible and fast four-way buttons and scroll wheel controls. ”

What Gu Cheng has to do now is to buy a cheap MP3 R&D company, bring the patent application documents representing the prior art from the other party, and then graft the above three claims into it and resubmit a set of patent applications.

As for the genuine research and development of this MP3, the implementation of the industrial design, and the commercialization of it, there is no need to rush too much. Gu Cheng can sell CD records for two years first, cultivate the user's genuine habits, and then sell MP3 music when CDs have to be eliminated by history.

Now, let's write a set of patents that cover all the above three technical features, and just grab the pit before Jobs.