Chapter 72: Get down to business
One day in May, Lakeside Gardens, Legendary Entertainment. Pen | fun | pavilion www. biquge。 info
Maybe it's because he has earned a few votes recently and is in a good mood, Gu Cheng rarely came to work on time.
turned on the computer, collected the email, and sorted out the statements, Gu Cheng found it impressively. By selling the copyright of "Meteor Garden", coupled with the net profit of "Legend" for more than 4 months this year, he is already a rich man with more than 50 million spare money on hand.
Looking back on the twists and turns of struggle for more than a year, it is really not easy.
"Xiao Baiwen's protagonist struggled to this point, he should have thought about investing a little BAT, right? ”
Although Gu Cheng has pursuits, he is not averse to making money faster.
So he also spent some effort and asked Liu Shuqin from the market research department to check the recent operations and relevant data of these companies at BAT.
As for why he checked these data, of course, he would not explain it to his subordinates.
After checking, Gu Cheng found that there was no good opportunity at the moment.
Du Niang and Ahri are both venture capitalists who got 20 million meters of knives at the end of 99, and this money is enough for Boss Li and Ma Fengyao for two or three years, so they don't need to accept venture capital in the near future.
A truly ambitious entrepreneur will not be stupid enough to ask for venture capital when there is no shortage of money for a development plan - unless the entrepreneur has no intention of continuing the company, but wants to cheat and cash out.
What's more, after Gu Cheng investigated the industry trends, he found that Boss Li of Du's mother's family really found a business for himself this year to ease the cash flow burning rate - bidding ranking.
In the future, Du Niang's bidding ranking business was scolded for indulging in medical deception. But in good conscience, if Du Niang can only open the bidding ranking for those keywords that are purely commercial and do not have a public welfare nature, the business strategy itself is still qualified.
PPC will be launched within this year, so Du Niang's family will not be short of money for the time being.
Ahri in BAT should have been in worse condition. However, because Legend Entertainment was in the process of promoting the "monkey version of Alipay", for the purpose of using each other, it rented Ahri's powerful team of sweeping buildings and pushing the ground. As a result, Ahri can now earn millions more cash per quarter. Although the money is not much, it is very stable in people's hearts.
It is impossible for Gu Cheng to slow down the pace of promoting his "monkey version of Alipay" in order to suppress Ahri.
In the end, only one Tengyun company from eastern Guangdong Province remained.
Tengyun Company's reserve funds before the bursting of the Internet bubble last year were not as large as Du Niang's, and the hardware expenditure on servers for instant messaging was the highest.
After all, search and e-commerce data are "use and run" things, which take up few server resources. Instant messaging, on the other hand, is about "being online at the same time", and millions of people are hooked up online at the same time. Therefore, the monthly broadband fee and server depreciation fee paid by Tengyun are much higher than the other two of the future three giants, and almost as expensive as an online game company like Legend.
And Tengyun's buckle is free, and there is no continuous income like Legend.
But even so, in May 2001, it was still not the time for Tengyun to run out of cash. Gu Cheng contacted several external major shareholders of Tengyun, such as Yingke Digital, and they are still very optimistic about Tengyun's continued operation at the moment, and have no idea of throwing out equity.
Gu Cheng inquired and estimated Tengyun's cash flow through various channels: at present, Tengyun burns more than 1 million yuan of server money and broadband fees every month. As the number of registered users and the number of concurrent users increases, every doubling of that data doubles so does the server and broadband fees.
The funds obtained before the Tengyun bubble should be enough to burn for half a year, so it will not reach the most tense moment of the capital chain until at least the fourth quarter of this year.
(Note: According to the official history, the most tense moment of Tengyun's capital chain should be in February ~ April 2002, and the evidence is that Tengyun opened a new business in those months: the registration deduction number should be paid, 1 yuan a number.) Ma Teng initially wanted to use this trick to recoup the funds, but later found that the new users who were deducted quickly stagnated, and netizens switched to competitor chat software, including MSN, so the trick was stopped after only 2 months.
In the book, the outbreak of the Internet winter was advanced from February 2001 to September 2000, and I think it is very rigorous to advance the burning cycle of Tengyun's capital chain by a few months at the same time. )
……
"Since Tengyun is not short of money, let's do something else first. ”
After discovering that the opportunity of venture capital is not as easy to seize as Xiao Baiwen wrote, Gu Cheng decisively put away his mind and prepared to do something serious first.
He remembered that in order to let Mr. Gao help him run the General Administration to review the film, he casually agreed to the plan of "coming up with the plan to further develop Dingdang.com and benefit genuine musicians across the country within three months", but now there is no shadow at all.
Theoretically, Gu Cheng could choose to break the contract shamelessly, and it was impossible for Mr. Gao to really slap him. But judging from the current situation, it will definitely not be worth the loss.
Because after "Meteor Garden" was released in China, there were some cases of mud and sand in just one or two weeks, such as some provinces where the people were already fierce and there were many student bullies, and there were some incidents of imitating the characters in the play and even violent. The phenomenon of puppy love on campus is also on the rise.
Although because of Gu Cheng's intervention, this film lacks the name of "F4", which is similar to "Black State", and the scale of pretending to be forced has also been restrained and cold. But if nothing is done, the end of the film being banned after two rounds is completely predictable. As for the crime, it is nothing more than "advocating school violence and early love" and "advocating the money worship of capital and the state".
Gu Cheng also pointed to Mr. Gao to wipe his ass for public relations and settle the General Bureau, how could he agree to the other party's affairs not count.
"How can we do a better job of Dingdang.com? Speed up the 'monkey version of Alipay' and open up MAC address restrictions? So that ordinary consumers can register 'Alipay' and then buy things on the company's website?"
The first trick that Gu Cheng thought of was this. This is the most orthodox way of playing, which is consistent with the consistent construction ideas of Legend Entertainment/Dingdang.com. It's just that the technical risk is too great, and Gu Cheng doesn't know if he can do it.
The problem of botnets and number theft in China in 01 is simply too bad to be wanted.
If you can't solve the problem of payment security, you will rashly let go of the binding of the physical address, and Gu Cheng's company will definitely be destroyed by thieves in minutes. Historically, the reason why Ma Feng only engaged in Alipay at the end of 04 was forced by the network security environment and other environments.
And on this plane, it's only going to get worse. Especially a year ago, the "new use" of the monster of the botnet was invented by Gu Cheng himself and tricked Nasdaq investors. Now that the out-of-control monster has eaten Gu Cheng's own business, he can only knock out his teeth and swallow blood.
The biggest problem with electronic payment is security and trust. In an era when the number of Internet users in the country is only more than 20 million, the fanaticism of ordinary people for paper money is unimaginable for people 40 years later. Any bit of "number theft" news in the development of electronic payment may destroy the trust accumulated over the years.
Thinking about this serious problem, Gu Cheng made an internal phone call and called 3 employees, ready to understand the situation.
One is Liu Shuqin from the market research department and his cousin's classmate.
The other two are Chen Shoufu and Wen Huiying - both big hackers who originally engaged in botnets last year, and after the bubble burst, they were dug up by Gu Cheng to launder and turned into network security experts.
At present, the anti-theft number security plug-in of the legendary game and the "monkey version of Alipay" was developed by the two of them in cooperation and with a few newcomers.
Gu Chengche put Liu Shuqin aside to listen, and prepared to press Chen Shoufu first.
"If I'm ready to let go of the physical address login bundle of the current payment system, how much time will it take you to solve the anti-theft number problem?"
Chen Shoufu was taken aback: "This matter, just rely on us people, we can't handle it for two years." Your subject is too big, and a passive pre-login security scan plugin is definitely not enough. We have to at least make a special security software, including bot killing, and Trojan horse killing. In the long run, you even need an all-around antivirus. ”
Gu Cheng motioned for him to stop, and then interjected bluntly: "Regardless of the antivirus software first, just the active security software that specializes in killing Trojans and bots, how long you need, how many people, and how many resources you need, report the number to me." ”
Chen Shoufu obviously thought about this problem at ordinary times, discussed it nervously with Wen Huiying, and then reported a string of figures: "Add at least 20 more engineers, counting the hardware for a total budget of 10 million, and produce results in 18 months." If you can get the resources of the existing domestic soft-killing companies, it will be faster and save money. ”
Gu Cheng knew that this price code was just a framework to build, not counting the subsequent Trojan library upgrades and server continuous operating costs.
He can afford the money, but he can't wait for the time.
"It seems that we can only prepare for both. Gu Cheng sighed, and said to Chen Shoufu first, "Lao Chen, you go back and make this budget, and I will approve the money for you next month to make this piece first." If you have any outsourcing resources, you should pay attention to them first, and feel free to tell me if they are appropriate. ”
Chen Shoufu was full of promises. Then Gu Cheng turned to Liu Shuqin and asked some questions about the market research department: "What is the utilization efficiency of the existing recharge system?
Liu Shuqin said a little nervously: "It doesn't seem to be very good, at present, there are more than 30,000 black and white Internet cafes that have joined our system across the country, but less than half of the Internet cafes that have sold records have been sold, and many Internet café owners have only used this function a few times, so they don't use it much." User stickiness is very low. ”
Gu Cheng's brows were completely wrinkled. He got up and paced back and forth, looking a little anxious: "Didn't the market research department investigate the reason?"
Liu Shuqin hurriedly said: "I have done research, but there are not enough people." I've been on a return visit, and I've talked to thousands of users in the past few months. ”
"Is there a report?"
"It's not done yet. ”
"Send me the semi-finished product first!"
"Yes! Mr. Gu. ”
A few minutes later, Gu Cheng received a document in his mailbox, and it seemed that Liu Shuqin was still quite serious about doing things.