At the beginning of November, Qiantang in autumn colors.

On the south bank of the Qiantang River, the quiet and atmospheric Binjiang High-tech Industrial Park, covering an area of more than 1,000 acres of YY company headquarters.

Since a few years ago, around 05 and 06, as Gu Cheng's industrial chain layout gradually became larger, his office building in the software park in the east of the city center in 2001 was gradually insufficient.

At that time, the municipal government was vigorously planning Qianjiang New Town, and there were also new preferential layout policies for the layout of high-tech industries in Binjiang, which is across the river.

Originally, the land price in this area was expensive, and before the outbreak of the subprime mortgage crisis in 08 years, the river-view houses and residences had risen to 30,000 or 40,000 square meters, although the office buildings were not so exaggerated, and most of them were only the industries of financial institutions that made money and empty gloves and white wolves could settle in. It is said that a company like Gu Cheng, which does not make much money, should find a cheaper place to build another headquarters.

Unfortunately, after hearing that Gu Cheng was considering finding another office location, the municipal government was afraid that he would move YY and Ant Financial to another city, so he hurriedly expressed his goodwill to Gu Cheng through Song Weiping, the city's first real estate developer and Greentown Real Estate, who is also one of the major shareholders of Jiangnan Club: You can get land at a low price and make special plans.

The city government is not stupid, once YY and Ant Financial expand their new headquarters in Binjiang, the surrounding land prices will definitely rise, and when the time comes, they will be able to earn back all the money that was given to Gu Cheng in the pockets of entrepreneurs and residents who want to be neighbors with Gu Cheng.

It was about 05 years to get the land, and it was built in 06 and is now put into use, and the cycle is similar to Gu Cheng's current new bureau Yi'an Park. Because of the sharp rise in housing prices and land prices in Qiantang in the past three years, Gu Cheng had to start with more than 10,000 yuan per square meter, and it had risen to 30,000 yuan when he settled in.

The corporate headquarters covering an area of more than 1,000 acres and 20,000 or 30,000 employees, the property appreciation alone has brought Gu Cheng a premium of more than 10 billion yuan, and an average of one mu of the park can earn nearly 10 million yuan.

It's also a shame that Gu Cheng has no intention of speculating in real estate, all the properties are for the company's expansion and personal use, and it doesn't matter if it rises or not.

As a trapeze, Gu Cheng rarely comes to the office, but this day is an exception. After a busy day, seeing that it was four o'clock in the afternoon, Gu Cheng had a little leisure, sat on the sofa by the window, and enjoyed the view of the Qiantang River in the afterglow of the sunset for a few minutes.

His office is on the top floor of the 30-story main building, the highest in the park, and it is a waste not to see the river view.

Unfortunately, tranquility is always easy to break, and with a knock on the door, someone breaks in.

Gu Cheng didn't even need to raise his head, and when he didn't even say the other party's words, he only heard the sound of the door opening with a "bang", and knew that it was Pan Jieying who broke in.

It's been seven or eight years, only Pan Jieying has never been able to get rid of this problem, and she never makes an appointment in advance when she enters his office.

If it had been a different person, he would have been fired a long time ago.

"Ah Cheng, you have just returned from a meeting in Beijing, and you are in such a hurry to push and accelerate the process of legalization, is it too high-profile and too serious? Now public opinion is very unfavorable to us, and the internal people's hearts are also a little unstable. Pan Jieying was dressed in plain black silk, tube skirt, lace shirt with shoulders, and thin powder, which seemed to have not changed much in a few years.

Gu Cheng took off his low-degree glasses, rubbed his temples, and took a sip of tea calmly before he asked, "What's wrong?"

Pan Jieying threw a few reports on Gu Cheng's table, and sighed hatefully: "Recently, there are a lot of well-disguised film and television dramas uploaded by third-party netizens on Tengyun Video, all of which we just paid for the genuine film source and are ready to watch it on a monthly subscription for NICONICO paid members."

We can't catch the evidence of Tengyun Company itself, and we can't go straight to the source. The scale of their business is not small, and there are people above them to protect them, and the lawsuit cannot be broken if the sun and the moon are prolonged. In the past few days alone, there are at least one million NICONICO users who refuse to buy members who have streamed to Tengyun Video. ”

Needless to say, among the more than one million users, there may be so many three or four hundred thousand who don't need QQ anymore, but now that it has passed, if you want to watch Tengyun video, you have to re-register even the QQ number.

Today, there are more than 400 million Chinese netizens, and only 220 million QQ users, half of whom do not have QQ accounts. In the past few years since Gu Cheng overtook him, the QQ of this time and space is far less powerful than that of another world.

In Pan Jieying's view, Gu Cheng's strong promotion of legalization at this time obviously gave Tengyun Company an opportunity to win over users who "only look at pirated resources", and it was an enemy.

However, Gu Cheng didn't think so, he gently made green tea for his cousin - Pan Jieying had her teeth cleaned recently and didn't want to drink coffee - and then enlightened the other party step by step:

"MORE THAN A MILLION VIDEO USERS WHO DON'T PAY - OUR NICONICO'S ROLL ADS, ANYWAY, HAVEN'T EXCEEDED 15 SECONDS YET. Now that the means of payment are so convenient, there are so many big discounts in the first phase and the first charge is free for three months, and it is less than 10 yuan a month, this group of people would rather save these few dollars, but also watch the advertisements of Tengyun Video for a while, so let them go. These people are not good users in the first place. ”

In recent months, the NICONICO website, which has always focused on paid on-demand film sources and short-term roll advertising business models, has finally pushed a new membership model with a paid monthly subscription - roughly similar to the paid membership of Youku or iQiyi after 2015. It's just that Youku has not appeared in this world now, and iQiyi has only just been engaged in Baidu. Today's video industry in China is mainly dominated by the competition of NICONICO, Tudou, and even Tengyun Video and iQiyi, which have just been established.

Taking into account the price factor in 08, the new membership price of NICONICO is only 12 yuan per month, 128 yuan per year, and the first charge is three months free.

In terms of selling price, it is more than half cheaper than the annual price of cable TV packages, and the content is richer.

Most of the people who are really reluctant to pay these few dollars are not because they are poor, but because of their concepts, so it makes no sense to reduce the price again.

However, things obviously can't be as simple as Gu Cheng imagined, and Pan Jieying quickly pointed out a key point: this matter not only drove away "locust" users, but also caused content creators to be damaged to a certain extent.

"Ah Cheng, what you said is naturally right, but those ordinary V-log users who don't have paid copyrights upload and share content by themselves, and they will also reduce their exposure due to the shrinkage of the viewers. Our 6~15 second patch ads are given to original content uploaders to share advertising fees, company seven, content provider three.

THOSE POPULAR SMALL VIDEOS, FUNNY VIDEOS, THEY DON'T CHARGE MONEY IN THE FIRST PLACE, THEY WILL ONLY COUNT ON OUR NICONICO'S USER TRAFFIC AS MUCH AS POSSIBLE. These people will not consider the problem from the standpoint of those producers who make big production of paid films, and there are already many people who have submitted more than one draft, and after NICONICO went up, the staff of the relevant channels in the internal management also complained, feeling that the company's decision-making has damaged the department's KPIs - if you toss around like this, my CPO team is not easy to bring. ”

was reminded by Pan Jieying, Gu Cheng also realized that the problem was not so simple.

When the company is bigger, the internal friction of internal interests will only become more and more serious, and every time a new business model is introduced, it will definitely hurt some people's KPIs.

YY This is not bad, at least all departments may be cash cows, and they can also break their wrists.

If it is the same as Baidu, "there is a business department (search) that doesn't have to do anything, lies there and waits for money to be smashed, plus a bunch of other business departments (except search) that will always lose money no matter how hard they work", then I don't know how big the internal friction is.

Maybe in the end, we can only abandon the overall KPI system with the turnover appraisal system as the core, and replace it with a variety of inexplicable, "professional people in charge of professional affairs" departments to report KPIs on their own. Then it is managed like Baidu in another time and space, everyone in the middle and high-level internal is greedy, and the interests of the company are drawn into the bowl of small groups, and the boss is useless no matter how ambitious he is.

(I have to admit that Boss Li's ability to govern people is the most scumbag among all the bigwigs.) ）

"Was there a requirement for mandatory exclusive cooperation on the original website contract?" Gu Cheng thought for a moment and asked rhetorically.

PAN JIEYING DIDN'T KNOW ABOUT THIS, SHE WAS NOT ENGAGED IN LEGAL AFFAIRS, AND AFTER CALLING VIVI WENQING AND OTHER RELEVANT PROFESSIONALS TO CHECK AND CONFIRM, SHE LEARNED THAT NICONICO AND UP OWNERS DID NOT HAVE EXCLUSIVE COOPERATION TERMS.

That is to say, for those small videos that do not require the audience to pay for them, the uploader did not hand over the copyright to the website when uploading, but just put it here for you, and then share the advertising fee. They do have the right to upload it on other websites at any time. It's just that all the video sites were scum in front of NICONICO before, so no one went to other places to spread it.

NOW, BECAUSE NICONICO HAS BEGUN TO PUSH PAID MEMBERSHIPS, MANY PEOPLE FEEL THAT TENGYUN VIDEO IS EXPECTED TO OCCUPY USERS WHO ARE LOOKING FORWARD TO BEING COMPLETELY FREE, SO THEY BEGAN TO STEP ON TWO BOATS.

"Since the terms of the contract allow it, and the copyright is indeed in their hands, then forget it. After seeing people's hearts for a long time, why force it. Gu Cheng was very open-minded, and he immediately looked at it.

He is not going to change his grand strategy for the sake of such a small diversion. There is no reform in the world that does not experience labor pains.

Pan Jieying persuaded for a while, and seeing that Gu Cheng insisted on her opinion, she didn't say anything.

She doesn't want to interfere in Gu Cheng's operation, she just hopes that Gu Cheng will listen to and understand, learn more about the internal people's trends, and fulfill her responsibilities as a CPO.

Don't get mixed up in the end, the internal collaborators and content creators have fallen to the enemy, and Gu Cheng doesn't know what happened.

"Then the video site, let's do it first, I will observe again, if there is internal instability and a large-scale content creator wants to change jobs, I will discuss it with you.

What about YY literature? Recently, a certain point of Chinese network has been completely rectified and merged into YY literature. The anti-piracy efforts on the Internet have also increased a lot, and I heard the person in charge of a certain point report to me that there are quite a number of great writers and editors who are secretly opposing anti-piracy, and if the company continues to force the fight against piracy with this force, they may change jobs. ”

This topic almost immediately aroused Gu Cheng's interest: "Oh? There are still such cheap people in the world? Isn't cracking down on piracy for the benefit of the vast number of Internet writers? How can there be a 'god' level writer who wants to change jobs because of anti-piracy?"

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