At the beginning of August in the capital, the summer heat is not inferior to that in the south. Pen & Fun & Pavilion www.biquge.info

Gu Cheng has lived for 18 and a half years, and he really hasn't tried this kind of weather in the Gongti singing and dancing - that place is open-air, and there is no air conditioning.

Despite being after 8 p.m., the hottest time of the day has been avoided. After singing 6 songs in two times, when he got off the stage to rest, Gu Cheng's whole person was almost in the water. In my memory, even in the worst days of being a trainee at S-M, it was not so bitter.

According to the original plan, he should finish singing these songs in three times, just like the two scenes in Hujiang and Qiantang.

The reason for the reduction of the rotation is entirely because the singers and dancers only need to take a break from the stage and have to rinse before they can change their clothes. So it's better to go all out and change it a few times.

The only thing to be happy about is that in this wave of concerts, the number of shows that require him to play in person has finally been completed.

has experienced all this personally, and his admiration for Jolin Tsai and Quan Baoya has also deepened. Originally, Gu Cheng always felt that even the most creative dancing girl could not compare her artistic status with that of a music creator. Looking back now, the two can only be said to have their own difficulties.

Gu Cheng has practiced dancing for two years, and his breath control is much stronger than Zhou Jielun, but he still can't bear the heat tonight, so he has to half-open the microphone.

Jolin Tsai and Quan Baoya are fine, dancing four or five songs in a row, and their voices are not trembling.

"If the venue has not been finalized in the follow-up, try to choose indoor ones under the same conditions, this weather is really unbearable. After Gu Cheng got off the field, he found Lin Zhiling very thoughtfully and said what he meant. It is better not to be greedy for relatively cheap venue rental fees, or to reduce some of the number of tickets to be sold, but also to be sympathetic to the hard work of its singers.

"Okay, I'll move it a little, the performing arts market is relatively empty in August, and it shouldn't affect the schedule. Lin Zhiling competently looked at the memo and said that there was no problem.

After Gu Cheng finished speaking, he drank some cold drinks, took a bath, and then sat down and quietly took time to turn on his computer and care about business.

A while ago, in addition to preparing for the concert, I was in the project team with Boss Li's people every day, so I didn't have the energy to care about many things outside.

It has been a month since China Unicom started installing CDMA fully integrated base stations, and China Telecom and Netcom have also launched accelerated network upgrade plans.

All the situation is very good.

Because of the actions and statements of China Unicom and Telecom, the speculation and discussion in China about "whether the Internet winter will end" has become more enthusiastic. In a few segments that are closely integrated with Internet advertising, the worsening process of financing difficulties has stopped.

In other words, although the cold winter has not faded, the valuation of Internet assets has bottomed out.

Of course, Gu Cheng is not stupid, the 3000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 At present, before the valuation of Internet stocks bottomed out, they have greatly absorbed Huang Yi stocks, which are at the lowest level.

All of them were successfully raised at a low level below $1, and it took several months to absorb them. Almost two-thirds of Huang Yi's outstanding shares on the NASDAQ are under Gu Cheng's command.

(Note: According to the official history, the lowest level of Huang Yi's stock price was 51 cents on the trading day of July 26, 2001.) But Gu Cheng didn't know the historical details, and he didn't enter the position at the lowest level. Coupled with the butterfly effect, I think it is possible to absorb a large number of chips with an average of less than 1 block. ）

Internationally, the discussion of the possibility of ending the Internet winter has also risen. Google first noticed the cooperation between Gu Cheng and Baidu, and began to increase the reverse investment in theoretical research, trying to crack the content of the cooperation between Gu Cheng and Baidu.

THE TOPOLOGY ARCHITECTURE PROPOSAL OF ADSENSE WAS ORIGINALLY PROPOSED BY SERGEI BRIN WITHIN GOOGLE AT THE END OF 02, AND NOW IT IS "INSPIRED" BY HIS CHINESE COUNTERPARTS, PERHAPS THEIR EXPLORATION PROGRESS CAN BE ACCELERATED BY TWO OR THREE MONTHS. In the end, it is possible to see through the technical route in the fourth quarter of '02 and come up with the Google version of "ADSENSE" in the second quarter of '03 - of course, it will have to be renamed.

The project between Gu Cheng and Baidu may only be about four months ahead of Google in the end, and it would be good to be able to eat the domestic market first.

In addition to the attention of the industry, foreign academics have also become interested in Gu Cheng's speech and layout.

The Internet academia in the United States is much more open than in China, and it is also more tolerant of the predictions and theories of successful business people -- otherwise, it would not have made Donald Trump's "The Art of Doing Business" a bestseller, after all, Trump's education is not high.

After Gu Cheng's story became famous, Wired magazine took notice of his book "The Long Tail Effect" published in April, and then the two heavyweight founders of Wired, Kevin Kelly and Chris Anderson, carefully studied Gu Cheng's academic prophecy system, and were shocked for a while. decided to observe secretly for a period of time, and after Gu Cheng's prophecy was partially confirmed, he was invited to participate in the Internet academic forum in the United States.

……

Gu Cheng was in the background and spent more than an hour reading all the recent macro reports.

The concert at the front desk also ended. A group of singers and dancers hurriedly took a shower, changed into clean clothes, and gathered in the air-conditioned room backstage to enjoy a sumptuous supper.

Because it's the height of summer, the food is light and sweet, with salads of vegetables, fruits and seafood, cold noodles on ice, salmon sashimi and sushi marinated in vinegar, and a few light hot dishes. The need for appetizers is fully taken into account.

Gu Cheng held a glass of bland chilled whiskey and politely toasted everyone: "Thank you for your efforts to create so many brilliant achievements for the company." Please also believe that I, Gu Cheng, am not a person who has unknown rewards and punishments. After this year's concert, we will not only share the performance bonus from the ticket revenue according to the original plan, but also take an appropriate amount from the income of the friendly neighbor company. ”

The liquor is a typical whisky-based cocktail, with green tea and ice cubes making up eight parts, and salt and lemon slices are added, and only 20% of the pure whisky is perfect for summer.

"Brother Cheng is righteous! Brothers can work with Brother Cheng, it is really a character that has been accumulated for several lifetimes. After listening to Gu Cheng's statement, his eyes lit up one by one, and he simply drank the whole cocktail.

A few of the main singers are a little embarrassed. After all, they are the most direct beneficiaries of the concert, and if the concert is held well, it will also help the record sales.

Zhou Jielun first thanked him: "How embarrassing is this, with Brother Cheng's concerts, the annual sales of my "Fantesi" have rushed to 2.6 million, and the mainland alone is 1.9 million, which is three times that of Wanwan's 700,000 - if it weren't for Brother Cheng paving the way for us, I really couldn't think of it." ”

"My Valenti sold 350,000 copies in two months, and even last year's old disc like No.1 sold 80,000 copies. Originally, Dongyi singers had never sold records in Huaxia at all. ”

"My "Look at My Seventy-two Changes" is also ......"

Seeing that his subordinates were still modest, Gu Cheng motioned for them to be quiet: "Okay, what are you modest, you have records on your back, is it possible to hinder the commissions of musicians and dancers?"

Zhou Jielun hurriedly explained: "Of course I don't mean that, I mean a few of us don't take it......"

"Listen to what I'm saying. Gu Cheng looked at him majestically and stopped Zhou Jielun.

The artists under him still can't understand the height of Gu Cheng's money.

"With the efforts of everyone, we can make an average net profit of tens of millions per concert, which everyone knows. But if you think that the profits made by these real money are our biggest gain, then you are very wrong - I am not afraid to tell you today that the reason why I decided to continue these concerts is because our biggest benefit is the continuous promotion of 'Alipay'.

Last year, we started Alipay from scratch and expanded it to 2 million individual users. In the first half of this year, we continued to push users to 5 million with the subsidy promotion of 'get one free for the first charge of the game point card' and 'get one free for the first charge to buy a record'. According to the original plan, we will target 8 million people by the end of this year.

However, since we added the 'crowdfunding opening' function to the concert ticket sales channel on Dingdang's website, do you know how much our Alipay users have grown?

In the past, netizens in third-tier cities in China were almost not included in the user system of 'Alipay', and they are still relying on Legendary Entertainment to deploy more than 20,000 Internet cafes in cities below the third tier across the country, using the Internet café owner's recharge system to complete sporadic online shopping.

Now, there are tens of thousands of new Alipay users in every third-tier city, just for the simple idea of 'bringing first-line superstar concerts to their hometowns', they have tentatively opened Alipay, only to crowdfund one ticket, hoping that their hometown can gather enough 30,000 paying audiences for everyone to go to their hometown. ”

"So, I decided that by the end of our crowdfunding tour in October, as long as the number of registered users of 'Alipay' exceeds 8 million, for every additional person, I will give an extra 5 yuan to the musicians, dancers and behind-the-scenes staff, with no upper limit. I also hope that you will do your best to share the weal and disgrace with the growth of Alipay and Dingdang, thank you. ”

For every one more person who registers in Alipay, it will give everyone an extra 5 yuan bonus? If it exceeds 6 million according to the current trend, wouldn't it be 30 million?

In 02, the salaries of musicians and dancers generally remained at a few thousand yuan a month. Even if there are dozens of people required for the concert, each person will be paid for three or five years.

What else is there to say about following such a boss?

……

Why do people listen to concerts? Is it for music? Is it for real people who can see idols through the naked eye?

This question has already been answered by Gu Cheng in front of the national audience when he gave a speech at Hujiang Station.

From a psychological point of view, the biggest motivation for watching concerts is "social belonging".

This feeling, like nationalism and national pride. Everyone will have a need for a sense of belonging, want to prove that they are a certain type of person, hope that they have like-minded people, and everyone will come together to form a kind of "we are superior to other people outside of this group".

(For example, national pride is the feeling that "the Han people are superior to other peoples.") ）

And the hometown pride that comes from the local complex is not inferior to the national pride.

How many Chinese people in the world are proud of "I am from XXX City, XXX Province", how many people want to prove that "my hometown ranks higher than the neighboring cities of the neighboring provinces, and we are superior to them".

Look at the regional black and regional blowing of the "China City Bar" on Baidu Tieba in later generations, you can know how powerful this intensity is.

For example, Qiantang, where Gu Cheng is located, even failed to rank in the first-tier cities, and took the illusory indicator of "Qiantang is the third city in China to open Häagen-Dazs, so Qiantang is more in line with international standards than Guangzhou and Shenzhen".

Even the indicator of "the first few Häagen-Dazs ice cream in China" can make people with a sense of geographical belonging compete, not to mention "the first batch of cities in China that can allow the current top singer team to hold concerts in their hometown"?

Originally, ordinary netizens have never enjoyed the treatment of "their own vote can also determine the outcome of a superstar". Now, in this place where the people have never really enjoyed the people's **, suddenly told that everyone can decide one-thirty thousandth of their own destiny, countless people feel that they are respected and spontaneously boil.

In all the regions above the third tier in China and with a decent degree of affluence, netizens who still have some spare money and are fans of Zhou Jielun/Jolin Tsai/Gu Cheng were mobilized by a big hand of "regional pride" and joined the crowdfunding war of regionalism without hesitation.

There are even many people who are not willing to spend money on concert tickets under normal circumstances. Now it is a "It is estimated that our hometown will not be able to get together 30,000 rich people." Anyway, if you can't open it, you will get a full refund, and if you open it, you should contribute to the ranking of your hometown in the domestic city", and the mentality was confused and wrapped up in the crowd of ticket buyers.

In particular, when this craze entered the white heat, Gu Cheng also instructed the public relations department of Alipay to stuff money into online media portals such as Huangyi Sohu and Sina to send soft articles, or stuff money to major unscrupulous newspapers to hype up the "ranking of crowdfunding results in Huaxia City".

Gu Cheng is willing to spend tens of thousands to hundreds of thousands of public relations fees for every city ranking advertorial in the mainstream media, and the editors of newspapers and online media in 2002 are generally not worth much, and the public relations fees of millions of yuan can make this concept hot in all mainstream media for several months.

Even if some cities are obviously impossible to get together the number of 30,000 or at least 20,000 visitors, they will definitely be canceled in the end, and these cities are still listed on the advertorial.

Cities with 13,000 prepaid people are ranked ahead of 12,000 prepaid cities.

Since the full refund will be given as long as the number of people does not exceed the line, then register Alipay and support a crowdfunding quota! Anyway, they will not really spend the money, and they will also let their hometown brush up on the city rankings.

This is a real sense of "virality", even people who don't like Gu Cheng's music and film and television images are bombarded by the people around them with topics of regional pride.

Parents will be publicized by their children, and school bullies will be bewitched by the scum around them, and millions of people have become volunteer propagandists who help Gu Cheng promote Amway for free without charging money overnight.

In just two months, the registered users of "Alipay" have easily completed the leap from 5 million to 8 million, and it is estimated that it will break 10 million on the National Day.

Even by the end of 2002, the total number of Chinese Internet users was only 70 million. Gu Cheng's fluttering move directly turned 20% of the country's Internet users into Alipay users - up from just 5% a year ago.