Zeng Cheng was frantically chased by a large number of media, which brought him a lot of trouble, but it brought unexpected benefits to Xianyuan Group and related industries. Pen ~ fun ~ pavilion www.biquge.info

After obtaining Zeng Cheng's consent, Ma Jing decided to focus on promoting the "Forbes Rich Zeng Cheng Special Milk Tea Series" in 68 Xianyuan fruit stores in more than 30 cities across the country, and used Zeng Cheng's fame to increase milk tea sales.

I have to say that Ma Jing, a beautiful woman who looks very quiet, is really alive, and she thought of such a way in such a short period of time, so she had to make Zeng Cheng admire her so much, and secretly glad that she dug it up to her command.

The results of this publicity method are remarkable, and it has further stimulated the sales of milk tea in Xianyuan fruit chain stores, from the original daily sales of about 50,000 cups to more than 80,000 cups, and the average daily sales of each fruit store have reached 1,200 cups. The sales of milk tea surpassed the fruit series in one sentence and became the first pillar of the Xianyuan fruit chain.

This data is not false.

In the eyes of many people, milk tea is the off-season for sales in winter, but this is actually a misunderstanding. The reason why milk tea is sought after by many investors is not only because of its high profits, but also because there is no off-season in the milk tea industry all year round, regardless of spring, summer, autumn and winter.

The reason why many people think that winter is the off-season for milk tea sales is mainly because they subconsciously regard milk tea as a simple cold drink. In fact, milk tea can also be made into a hot drink. In winter, double skin milk, sago dew and so on are relatively popular winter hot drinks.

Moreover, it is not only drinks but also many other foods that are sold at Xianyuan Fruit Shop. In winter, Xianyuan fruit store will come with a variety of hot snacks to sell, such as oden, grilled sausage, takoyaki, which with milk tea taste better complement each other, rather than the cold outside, consumers prefer to nest in a small bubble tea shop while blowing the heating while tasting food and drinks.

Originally, most snacks such as milk tea and smoothies were liked by young people, but after the name was made, some middle-aged people passing by also became interested in trying the taste of this milk tea concocted by the mysterious richest man who suddenly appeared. After all, on the promotional poster of Xianyuan Fruit Shop, the picture of making milk tea is clearly visible, and consumers cannot be suspicious. Moreover, the raw materials of Xianyuan Fruit Store are all produced in Zeng Cheng's industry, and they cannot be faked.

Using the new richest man as a gimmick is a good marketing plan, not to mention that the taste of milk tea in Xianyuan Fruit Store is indeed unique, and it is reasonable that sales will soar.

It is not only Xianyuan Fruit Store that has taken action, but also other subsidiaries of Xianyuan Group, including Xianyuan Supermarket and Xianyuan Barbecue, have also taken advantage of this shareholder trend to carry out various forms of promotional activities, and the results are outstanding.

finally waited for the media attention to gradually disappear, Zeng Cheng, who had been nested in Feicheng for nearly a month, was finally able to regain his freedom and swaggered back to Qinglong Village, and followed him home by his girlfriend Fan Xueqing, who had been on winter vacation.

For Zeng Cheng, although the life with his girlfriend is comfortable, the life in the village is more flavorful. Therefore, as soon as he returned to the old mansion, he felt that everything was so kind, even the two little nephews, who usually felt a little too naughty, became very intimate.

In the past, Zeng Cheng was a little envious of those entertainment and sports stars, and felt that the days of being chased by others were quite good, but now after experiencing it, he realized that this is not a life that people live.

The sensation caused by Zeng Cheng's appearance in Forbes magazine lasted until mid-January '09, when it was already approaching the New Year.

With Zeng Cheng's appearance in Forbes magazine, Xianyuan Group ushered in a new sales peak, which made the employees of Xianyuan Group and the villagers of Jiuli Street Office look forward to the upcoming Spring Festival.

During the Spring Festival last year, both Xianyuan Group and Qinglong Village issued huge bonuses as year-end rewards. This year, the benefits of the entire Xianyuan Group are better, and there must be more red envelopes, right?

Therefore, after entering the middle of January, everyone is preparing for the promotion during the Spring Festival, while discussing the number of bonuses this year in private, and the mood is naturally very good.

Ordinary employees are looking forward to the year-end bonus. Zeng Cheng also convened all the senior management of the group and began to summarize the various industries in 2008.

As the boss, Zeng Cheng naturally wanted to participate in this year-end summary meeting, and he was the first to speak. However, Zeng Cheng did not like to make long speeches, and he said succinctly: "Today everyone gathered together to summarize the production and operation in 2008! First of all, let us applaud our hard work and wonderful performance in the past year!"

When Zeng Cheng finished speaking, thunderous applause rang out in the large conference room of the headquarters of Xianyuan Group.

In fact, for a year, everyone was so busy at work that they rarely thought about the impact of what they were doing, but now that I think about it, everyone realizes that they did a good job.

Zeng Cheng pressed his hands weakly, signaled everyone to be quiet, and continued: "Next, everyone will inform each of them what they are responsible for!"

After speaking, Zeng Cheng motioned to Wu Yue, general manager of the Xianyuan supermarket chain, to report to work first. Although the status of Xianyuan supermarket chain stores in Xianyuan Group has declined, as the first commercial unit established by Zeng Cheng, Xianyuan Supermarket has a special status in Zeng Cheng's mind.

"The project I am responsible for is the Xianyuan supermarket chain, and as a sales terminal for farm products, the performance of Xianyuan supermarket in 2008 is as follows......

When the eyes of all the senior executives of the Xianyuan Group in the venue were fixed on her, Wu Yue couldn't help but be a little nervous, but now that she has been experienced, she quickly stabilized her mind and talked eloquently.

In 2008, Xianyuan supermarket chain stores were distributed in 52 Xianyuan supermarkets in 17 cities across the country, with a cumulative sales revenue of 2,858.87 million yuan and a profit of 1,036.72 billion yuan, which is a well-deserved leader of similar supermarkets in China.

Among them, the special vegetables, melons and fruits, aquatic products, meat and tea produced by Xianyuan Farm are all hot sales without exception, and they are in short supply in major supermarkets in major cities.

In the coming 2009, the goal of the Xianyuan supermarket chain is to achieve sales revenue of 4 billion yuan, profit of more than 1.5 billion, and introduce more and better food products to more consumers.

After a series of astonishing data, Wu Yue ended his concluding speech.

Since the Xianyuan supermarket chain is a private enterprise and has no obligation to disclose data to the outside world, the outside world will not know that this supermarket chain has actually created amazing results and profits.

This is still because in 2008, the Xianyuan supermarket chain was in the expansion period, and the large-scale expansion consumed a lot of money, otherwise the profit would be much higher.

Immediately afterwards, it was Xianyuan Farm, the second commercial unit established by Zeng Cheng, to make a report, and Ming Du, the general manager of Xianyuan Farm, reported to all the company's senior management on the various businesses he was responsible for, which amazed everyone.

In the past 2008, the planting project of Xianyuan Farm has achieved a cumulative sales revenue of 3,876.93 million yuan. Among them, the income of vegetables was 1,839.51 million yuan, accounting for nearly 60% of the planting project. The second is the fruit project, with an output value of 846.28 million yuan.

Again, the rice planting project. The yield of 12,000 acres of rice reached a terrifying 15,000 tons, 10,000 tons were sold externally, and the remaining about 5,000 tons were digested internally, mainly as a welfare to the employees of Xianyuan Group and the residents of Jiuli Township. After all, almost all the land in Jiuli Township has been leased to Xianyuan Farm, and the residents need to buy food.

But these 10,000 tons of rice were sold for a full 700 million yuan. Of these, 5,000 tons were sold to Yuemei Hotel Group, and the other 5,000 tons were sold to Eryi by Xianyuan Supermarket and Xianyuan Barbecue.

Each subsidiary within the Xianyuan Group is settled independently, so if each subsidiary wants to obtain products, it needs to purchase from Xianyuan Farm and Xianyuan Ranch. Although this will cause some more taxes, it is nothing for the various products of the profiteering group.

The remaining output value of about 490 million yuan comes from tea, mushrooms, matsutake mushrooms, truffles, and other relatively scattered items.

As for the breeding project, a total of about 2 million chickens, ducks and geese and other poultry were slaughtered, and the sales revenue was about 500 million. About 60,000 pigs were slaughtered, and the sales revenue was about 300 million. About 10,000 wild boars were slaughtered in wild boar farms, and the sales revenue was about 100 million. About 200,000 hares were slaughtered in the hare farm, and the sales revenue was about 50 million.

As for the aquatic projects that have been given public expectations, they have achieved a bumper harvest, with sales revenue of more than 1 billion. In particular, the two projects of salmon and Yangtze River saury are even more amazing.

Taking the Yangtze River saury as an example, in 2008, Xianyuan Farm sold a total of 1 million Yangtze River saury, and the sales revenue exceeded 400 million, making it the highest single project in the farm breeding project.

Compared with the sales revenue of nearly 6 billion yuan of the whole farm, Xianyuan Farm did not spend much in 2008, deducting employee wages, construction machinery loss and various material supplements, etc., and Xianyuan Farm, which is also enjoying preferential tax reduction and exemption policies, has achieved an amazing profit of 4 billion yuan.

Immediately afterwards, Li Weimiao, the person in charge of Xianyuan Ranch, introduced the sales status of the ranch. 2008 is the first year of production in Xianyuan Ranch, and the product is relatively single, at present only to supply fresh milk to Xianyuan Dairy, and then sell some goats, so after removing the huge investment, the profit is relatively small, only less than 50 million.

In this regard, Zeng Cheng and others did not have any opinions, and encouraged Li Weimiao to continue to work hard in the coming year, after all, the ranch project did not bear fruit so quickly. But in 2009, the farm will be expected to have a bumper harvest. (To be continued.) )