Chapter 30 Solution
In the end, Zheng Guoqing said everything that could be said directly: "First, the city leaders have made a decision, and you have agreed, so this matter must be done; Second, not long after I took office, you have to carry a sedan chair for me and support my work, so this must be done; Third, you have a lot of discretion to decide what scale and extent this thing should be done! ”
Well, this thing has to be done! Wang Yan somewhat understood, but he still had to think carefully. Pen, fun, and www.biquge.info
Wang Yan returned to Qingshan County and discussed the matter with Cao Enzhong and Fang Ruili. It doesn't hurt to listen to all sides!
Cao Enzhong helped Wang Yan analyze it again, and Wang Yan knew it in his heart.
A few days later, Wang Yan called Liu Wenbin to report that he had some ideas for the comprehensive development of the steamed bun industry and wanted to report it in person.
Liu Wenbin is about to retire, even if this thing is done, it will not be good for him, it is just to make a wedding dress for others, so he is not in a hurry, and he will listen to the report in a few days.
Wang Yan is in the middle of it. In the past few days, Wang Yan has been doing one thing with all his might, that is, to make the market of Qingshanqing Food Factory bigger first, and to occupy the two big markets of Huangcheng and Jinmen first. Who knows if they can control the expanded food factory in the future? Only the two food factories of Qingshanqing and Lujiazhuang can be controlled by themselves, so it is wise, decisive and correct to hold their own interests in their hands first, and it is also in line with the political interests of Yang Chunsheng and Cao Enzhong.
Wang Yan arranged for Fang Ruili to withdraw from the Huangcheng market, which had been decided on the overall situation, and transferred some business elites from the Huangcheng market to develop the Tianjin market. and sent the Ferrari sports car from Cui Can to Fang Ruili as a reward.
Liu Wenbin finally met Wang Yan indirectly from time to time. Wang Yan carefully reported his thoughts in the past few days:
First of all, the decision-making of the Municipal Party Committee and Municipal Government is wise and correct, and it is a measure for the benefit of the people, and Qingshanqing Food Company has the responsibility to do so;
Secondly, the reality is difficult. According to the plan, each county will place 10,000 people to work, adding up to the scale of 80,000 people, and the daily production capacity will be 80 million buns, which is equivalent to the province or the imperial city, Jinmen and Qingshan City's resident population, one bun per person per day, for the sake of shelf life and transportation costs, the origin can not be too far from the terminal market, can not exceed 200 kilometers, so there is not so much market capacity; In addition, the county and district personnel live scattered, it is not suitable to establish a large food factory in a centralized manner, otherwise it is necessary to increase the cost of accommodation and management, and it is suitable to establish a small and medium-sized food factory with 100 people - 200 people, according to the plan of placing 10,000 people, each county must build 50 - 100 factories, and the village is the unit; Factories are too scattered, and production management, cost control, logistics and distribution, and sales channels are difficult to control and coordinate......
"Haha, Wang Yan, you really have a lot of appetite, and you want to dominate the steamed buns in Qingshan City?" Liu Wenbin smiled, "The city leaders don't mean that, but they want you to play an exemplary role in the counties and drive this industry, not to let you dominate the world!" ”
"Oh, got it!" Wang Yan suddenly realized, and the doubts in his heart were solved, "I'll go back and readjust the plan!" Wang Yan made up his mind to delay one day at a time to buy time for Fang Ruili to get married.
Fang Ruili encountered resistance in the Jinmen market.
Historically, Jinmen has its own well-known steamed bun brand, so some departments in Jinmen may have resisted Qingshanqing's steamed buns out of local protection, and the locals are proud of Jinmen steamed buns, so the market development has had little effect. In fact, Wang Yan and they had thought about this problem, in fact, there is more than one brand of Jinmen steamed buns, and many miscellaneous steamed buns flood the Tianjin market, and even many of them have entered the Qingshan market, and the most famous steamed bun brand takes the high-end route, which is basically supplied to various high-end hotels, restaurants and supermarkets, and there is no conflict with the civilian route of Qingshan Qingbaozi.
Fang Ruili's wedding date was approaching, Wang Yan gritted his teeth and asked Fang Ruili to put down her work, come back to handle the marriage, and go back to preside over the work herself.
On the day of "May Day", Cao Enzhong and Fang Ruili held a wedding.
Cao Enzhong is the home in Qingshan City, so the wedding was held in Qingshan City, the wedding was very low-key, only Fang Ruili's Ferrari sports car was a highlight; I went back to Qingshan County to invite a few tables of guests, and everything was fine.
After a 3-day marriage leave, Fang Ruili rushed to the front line of the Tianjin market again.
In order to cooperate with Fang Ruili to open the Tianjin market, Wang Yan arranged for Ma Chi to make a big gimmick in the media: the first lady of Qingshan County sells steamed buns!
Anyway, it's a big talk about how the steamed bun beauty Fang Ruili became acquainted with the county master because of the steamed buns, how the county prince supported his wife to sell steamed buns, and continued to fight the market before the honeymoon, and finally to promote the Chinese cabbage of the local people.
This kind of marginalized news can attract the public's attention very much, and Qingshan Qingbao finally pried a crack in the Jinmen market.
Under Ma Chi's planning, Wang Yan made persistent efforts and rewarded the Ferrari sports car to Fang Ruili again in a high-profile manner. As a result, Ma Chi's hype gimmick became: driving a luxury car to sell buns! This gimmick is liked by the common people, and the green buns of Qingshan have become famous by word of mouth.
After months of speculation, Qingshanqing's steamed buns finally reached 40,000 daily sales in the Jinmen market.
On this day, a son came from the imperial city, first went to the county party committee and county government, and visited several main leaders; Then I came to Qingshan Qing Food Factory to negotiate the agency business of Qingshan Qing buns.
This son's name is Li Hanjie, less than 30 years old, but he is not small - the grandson of Li Lao, the old leader who loves Qingshan green cabbage, and the vice chairman of the Imperial City Jinghan Trading Company! This is to build momentum for the Qingshan green cabbage platform.
Li Hanjie looks polite but has a natural arrogance in his bones, and directly proposed to act as an agent for Qingshan Qing buns in the imperial market, but the conditions are very reasonable, Jinghan Company is responsible for the development and distribution of the imperial market, and Qingshan Qing is responsible for delivering the goods to the Huangcheng logistics transfer station, and the payment is settled every Monday; The agency deposit is 1 million yuan.
Wang Yan naturally had no second words, and at the same time took the initiative to propose that the existing sales staff of the Huangcheng market help Jinghan Company for two months and hand over the existing customers. Li Hanjie nodded lightly, expressing satisfaction.
Another son of Zong who came with Li Hanjie also signed an agency agreement for Jinmen City, which was exactly the same as the agency conditions of the Imperial City.
In this way, the sales of the two target markets of Qingshan and Qing will be completely opened, which is really true for Wang Yan!
Put the two big markets to the agents, reduce the sales pressure of the food factory, but Fang Ruili is not idle, she reminded Wang Yan, the two sons of the two major markets, sales will inevitably increase sharply, to seize the time to increase production capacity, in addition, there will be an idle group of market sales personnel, you can consider developing new markets.
As a result, Fang Ruili, Liu Weirong, and Wang Gang all took people down to the joint venture factory to fully carry out personnel organization, skill training, and management training, and completed the preparations before the sales peak.
In less than two months, daily sales in both markets reached 1 million units. The reason is that the two sons have strong connections, in addition to the original stalls, stores, and supermarket channels, they also quickly sent steamed buns into the canteens of many enterprises and units, and because Qingshan Qing steamed buns are delicious and affordable, how many are sold.
In Qingshan County, there are 4 more steamed bun food factories, employing more than 1,000 people and consuming 50 tons of Chinese cabbage per day. Cao Enzhong also had a friendship with Li Hanjie and Li Gongzi, and he had a good official reputation as a husband and wife who sold cabbage for the people, and was soon transferred to the director of the Qingshan City Development and Reform Commission. Yang Chunsheng rose to the top and served as the acting county magistrate of L.
Cao En was reassigned back to the city, and Wang Yan also had to take care of Fang Ruili, and transferred Fang Ruili back to the city to focus on attracting foreign investment. Wang Gang and Liu Weirong were also transferred back to the city, so they can't always let the two live separately, right?
In Qingshanqing, Yang Chunsheng recommended a capable management manager Lu Ziyou as the factory director, and Wang Gang's apprentice Zheng De'an as the technical factory director.
Fang Ruili couldn't stay idle, so she placed Liu Weirong and Wang Gang in Lujiazhuang Food Factory, standardized the production process, and made it a management training base for Qingshanqing; The first batch of training was the original marketing and sales staff, a total of 47 people; He also took out the archived franchisee application registration form, called each other one by one to invite the other party to inspect the market, and mailed the investment brochure.
With workaholic Fang Ruili grasping comprehensively, and Liu Weirong, who is shrewd and capable, grasping production and sales, and Wang Gang grasping technology, Wang Yan finally completed the first phase of the goal in one year - to establish a stable industry. Wang Yan also liberated himself.