Dong Ming sat in the audience and clenched his fists, he was determined to win the sponsorship of "The Voice of China" in the category of drinks. Pen, fun, and www.biquge.info

He is the head of marketing for Wahaha Nutrition Express.

Nutrition Express can be said to be one of the most successful products launched by Wahaha, after its launch in 2004, it began to sell well in China in 2005.

And the advertising of Nutrition Express is also overwhelming and very violent.

The advertising slogan "Drink a bottle in the morning, refresh in the morning" once swept the whole of China.

Since 2007, Nutrition Express has advertised a lot, and its advertisements can be seen on almost every important TV channel. It also keeps an eye on all the important TV programs in China, and wants to take advantage of advertising on those important TV programs.

Wahaha's marketing team has conducted a serious analysis and research on the "Voice of China", a new type of TV singing talent show that has become popular before it has even started.

They believe that the probability of the "Voice of China" being on fire is more than 90%.

Therefore, Nutrition Express has long decided to sponsor this show.

Sitting with Dong Ming are representatives of important beverage companies at home and abroad, including bigwigs like Pepsi Cola and Coca-Cola, upstarts like JDB and Huiyuan Juice, and giants like Master Kong Drink.

It can be said that it is not a good match. They are all important competitors of Wahaha.

But Dong Ming has already learned about the specific situation of other enterprises.

Like two Cokes, they just came to see the situation, and they didn't have much intention of sponsoring "The Voice of China". Because it's the Olympic year soon, the Olympics are the most important thing. In addition, both colas basically love to sponsor sports, and they don't seem to be too interested in entertainment programs.

Huiyuan Juice has also placed a huge amount of advertisements on CCTV and Mango Channel, and has become interested in sponsoring "The Voice of China".

Master Kong and Reunification are old rivals, and Reunification has already secured the general title, and Master Kong will never grab the general sponsors of the voice, which is a bit of a loss.

As for JDB, they have just invested 200 million yuan to name the MJ China concert, will they grab the sponsorship of "The Voice of China" again?

The estimated probability is also very small.

After analyzing it like this, Dong Ming believes that the probability of winning the "Voice of China" with the lowest price of 5 million is quite large.

The "Voice of China" sponsored advertising auction begins.

The first thing to shoot is the sponsorship qualification of the beverage category.

"The Voice of China" subdivides sponsors according to commodity categories, and only one sponsor is selected to cooperate in the beverage category, which is also to ensure the best interests of partners.

He Wei personally served as the auctioneer, and after she finished her opening remarks, she said with a smile: "Next, the first auction item we want to launch is the sponsor qualification of the 'Voice of China' drink category, with a reserve price of 5 million, please raise your cards to bid!" ”

Dong Ming did not raise his cards at the first time.

He wanted to wait and see what was going on.

If the first category sponsor auction has few supporters, it will put a lot of pressure on the auctioneer, which is good for the bidder and can reduce the auction price as much as possible.

So, he was not in a hurry.

He has to wait for the right moment, for example, when no one has raised his card for almost a minute, and then raise his card to win the sponsorship.

At that time, Wahaha would be warmly welcomed as a savior.

Dong Ming believes that there is a high probability that the qualification auction of beverage sponsors will be cold.

He leaned back in his chair for a long time, smiling and looking around.

However, his leisurely state didn't last even ten seconds, and he heard someone raise a sign and offer: "5 million!" ”

What the? Someone actually made an offer?

He was taken aback, turned his face to look over, and found that it was Zhao Ziyue of JDB Company who was holding the sign.

This made Dong Ming very depressed, and he said in his heart, you just named the MJ China concert, why can't you stop for a while?

What Dong Ming didn't know was that Zhao Ziyue came here this time to win the sponsorship qualification of the "Voice of China" drink category.

JDB spent 200 million to name MJ's Chinese concert, and in a short period of time, it was immediate, allowing them to see a huge title effect.

This also made Boss Chen and Zhao Ziyue very grateful to Zheng Xiao.

They want to continue to cooperate with Zheng Xiao.

Then, after naming "MJ China Concert" in the first half of the year, we will continue to sponsor "The Voice of China" in the second half of the year.

He Wei, who was holding an auction hammer on the stage, saw that Zhao Ziyue was the first to stand up to support him, and nodded to him with a sweet smile to express his gratitude.

"JDB Company bid 5 million, is there any company that bids higher than this?" He Wei glanced at the venue and asked with a smile.

When there is competition, there is a lot of pressure.

Dong Ming frowned slightly, and was about to raise a sign to quote, but saw the representative of Huiyuan Juice not far away next to him holding up a sign: "5.2 million!" ”

This made Dong Ming even more surprised, he didn't expect Huiyuan Juice to raise a card.

This shows that Huiyuan is also optimistic about this talent show!

There's one more contender.

Dong Ming didn't dare to slack off, and raised the sign in his hand: "5.4 million!" He also added 200,000 yuan, and Dong Ming's bottom line is to use 6 million to win the sponsorship of the beverage category.

If it's more than 6 million, he won't play.

He also believes that other companies will not be willing to do the wrong thing and spend a lot of money to sponsor a show with an uncertain future.

"5.5 million!" Representatives of Coca-Cola even joined the bidding group, and they added 100,000 yuan.

This gave Dong Ming a sense of urgency.

He didn't expect that Coca-Cola would also be interested in sponsoring "The Voice of China".

He found that his previous wishful thinking seemed to be going bankrupt. He thought that except for himself, all other companies would not bid for the sponsorship of the beverage category, and as a result, other competitors also raised their cards and offered.

That's not good!

"6 million!" Dong Ming was frowning and thinking about countermeasures, when he heard that Zhao Ziyue on Jia Duobao's side directly added 500,000, pushing the price up to Dong Ming's highest psychological price.

He was depressed.

The heart said, Are these people crazy?

This is not the prime time after the CCTV news broadcast, is it necessary to rob so madly?

Do you give up, or do you ask the marketing director at the headquarters to see what they say? Dong Ming hesitated for a while, and just when he hesitated, Huiyuan Juice quoted again, adding 200,000 yuan on the basis of 6 million, and the advertising price of the beverage category increased to 6.2 million.

Several big and powerful people have topped the bull like this, so if the confrontation continues, I don't know how far the price will be pushed.

Author's note: I will post another chapter at noon, thank you for your support! (To be continued.) )