Chapter 610: Marketing Methods
readx; "Shi Shao, you have made me miserable!" As soon as the phone rang, the man began to pour bitter water. Pen | fun | pavilion www. biquge。 info
Shi Lei didn't deliberately pretend to be ignorant, but just said with a smile: "You don't think I can pinch and calculate, and now the house price is going to fall, right?" ”
The other party also laughed when he heard this: "That's not true, but this result is very unsightly." We started at the highest level in the history of domestic housing prices, and the result was a round of collapse as soon as we started. Anyway, I was scolded by the headquarters......"
"You yourself are holding real estate for a long time, and you are not engaged in real estate speculation, do you think that domestic real estate prices will continue to fall like this? Don't scream so loudly, the market suddenly goes down, and there will definitely be some opinions from the headquarters, but it will not really blame you for this. Well, in order to apologize, I will invite you to dinner privately. But not today, today my Queen Mother Lafayette has a decree and orders me to go back to the palace for dinner. Tomorrow, tomorrow I will set a table to make amends to you. ”
The other party still had a slightly reluctant voice: "Alas, Shi Shao is just not leaking, I still expect Shi Shao to empathize and give us a big discount." ”
Shi Lei laughed: "Don't even think about this, I invite you to dinner privately, your flesh hurts, you are 82-year-old Lafite at every turn, and you don't have a few bottles hidden now." ”
The temptation officially ended, and the other party no longer spoke in such an aggrieved tone, but said very seriously: "I had an all-night video conference call with the headquarters, and I was very dissatisfied over there." Shi Shao, I also have pressure, after all, starting from the highest level is immediately a plunge, which is a whole down limit in the stock market. The headquarters means that we hope that we can negotiate again and renegotiate the price. I've argued for this as much as I can, it's not conventional, business is business. The end result is that I will have to make some compromises, and I am afraid that you will need to make some concessions on the payment method. The headquarters hopes that we can reduce some of our financial contributions by mixing shares with each other. ”
Of course, Shi Lei knew how annoying the headquarters of Intercontinental Group would be this round of housing price crash, but he made this calculation, not selling it at the beginning and selling it now, in order to find the highest point in the history of housing prices, how could he agree to such a request from the other party.
"Then you are looking for the wrong person, the shareholding of our stone group is completely transparent to you, 15% only, the right to speak is on the side of Futong and state-owned assets, it is right for you to communicate with Sang Dong, why do you think of looking for me?"
The other party smiled bitterly: "Shi Shao, we have been in contact for so many years, from 03 to the present, even if we are not friends, we should be considered senior partners, right?" There is such a thing as the number of shares and the right to speak, so don't use it to play cymbals. How many influences do you count? ”
"You're really lifting me up, this involves a lot of money, I can't let others pay for it to satisfy my so-called influence, right? To be honest, seeing such a round of plunge in the market, I was a little reluctant to go, after all, this plan was originally proposed by me, but you Intercontinental is also very much in favor of this plan, you need the state-owned assets group to help you get the tourism department, issue the first six-star hotel license in China. In this way, I think your main focus is still on Fortis and state-owned assets, and I personally recommend impressing state-owned assets. I think the proposal for a share swap is negotiable, but I think it would be more competitive to swap shares with your hotels that are already profitable. The exchange price can refer to our transaction price for Zifeng. This is my suggestion, you can come up with a plan first, and then the two sides will negotiate and negotiate. ”
The other party sighed, and seemed to feel that it could only be like this, indeed, even if Shi Lei could make a decision, as long as he didn't hurt his muscles and bones, I believe that neither Futong nor state-owned assets would have much backlash. Regarding the plan for the property sales of Zifeng Building, Shi Lei has made the performance of these two companies extremely good, and the profit is at least 30 percentage points more than the original plan, even if the inflation factor is taken into account, it is no problem to earn more than 20 percentage points. But no matter what, Shi Lei is only a small shareholder, and if he is too strong, he can only use political power. Moreover, this matter is tantamount to Intercontinental taking advantage of the Zifeng Building Management Company, and it is even more impossible for Shi Lei to use forces outside the economy.
"Thank you Shi Shao for your suggestion, we will study it and come up with a plan."
"Then let's do it first, I also have a meeting here, and I'll have dinner with you tomorrow, two bottles of Lafite."
With that, Shi Lei hung up the phone, leaned on the wide boss chair, and the corners of his mouth raised a slight arc. To be honest, he didn't expect this round of plunge to come so early, in that life, real estate did have a round of plunge in 07, which lasted almost a year and a half, until the end of 08, it began to gradually recover, and it began to rise again around May 09. It's just that Shi Lei clearly remembers that the real estate crash in 07 years occurred in the second half of the year, but in this life, it seems to be half a year ahead of schedule, and there is no stage of consolidation and stalemate at all, and it is a plunge of more than 10% immediately after the highest point, and some areas in the city center even fell by more than 15%, which is also what Shi Lei did not expect.
Sitting on the chair and thinking carefully for a long time, Shi Lei pondered whether he should consider taking advantage of the sharp drop in housing prices to buy a batch of real estate during this time, or real estate, anyway, the stone group has invested more than 300 million yuan in the ecological city design of Su Doudou's mentor, and it seems that the R&D and design over there have also reached the point where they are allowed to make some experiments.
You can't just talk on paper forever, can you?
Regarding Su Doudou's mentor, after Shi Lei returned from Scotland that time, he received an email from there, and the speed was incomparable. Shi Lei originally thought that this must be Su Doudou's fiery surname, so he hurriedly sent it to him, and when he opened the email, he was a little moved by the doctor named Spike.
It seems that Spike has always been ready to seek investment, and when he encounters a possible potential investment object, he will add recent design and R&D results to it, and present it to investors in the most simple and intuitive way.
Shi Lei doesn't know how much content Spike added to it this time, but Shi Lei believes that he has just left Scotland for less than 24 hours, and Spike must have been busy as soon as he received Su Doudou's call. It is estimated that he couldn't wait to let Su Doudou send the mail just after he was busy, and with this serious energy, Shi Lei felt that it would be a blasphemy to his ideals if he didn't invest in the other party. Moreover, SPECTRO's design and development is really attractive, at least in terms of the desired results, and any investor should be tempted to promote such an eco-city concept regardless of the cost. Unfortunately, most investors have to consider the overall project returns, and in that case, no matter how much they are tempted by the design of these materials, they will most likely choose to sigh and give up.
True idealists, in this materialistic society, can often only encounter the same ending, that is, they hit a wall in all directions.
After carefully studying this information, Shi Lei first discussed it with Qin Mubei, and Qin Mubei first told Shi Lei very seriously that this would definitely be a loss-making business, even if it was possible to make a profit, I am afraid that this profit would be visible at least twenty years later. Shi Lei smiled and told her that he couldn't spend enough money, so it was better to do something that he thought was meaningful to the world in his lifetime, and Qin Mubei began to patiently study that information.
After reading it, Qin Mubei felt the same as Shi Lei, and was equally amazed, saying that she was willing to contribute to it, and if the board of directors of the Stone Group could not pass, she could pay privately with Shi Lei.
Shi Lei smiled, in fact, what he wanted was just this result, once this matter was done, the funds would continue to burn, no one knew how much money to burn, and he really couldn't open his mouth if he really let the stone group pay this money.
In the end, Shi Lei gave Shen Yi a copy of this information, and Shen Yi's attitude was even more indifferent than Qin Mubei's, so he just smiled and said: "Do it if you want to, I don't have enough money here." ”
Just forty-eight hours later, Shi Lei got in touch with Spike, and when Shi Lei said that he would give him three million pounds first, Spike excitedly said that he could fly to China at any time, but at the same time he secretly said that his bank was empty, and he was afraid that he might not even be able to afford a round-trip ticket.
It's all trivial, but Shi Lei also made a request to Spike, that is, when he arrived in China, he needed to immediately build a small model for the final value evaluation. If the value assessment passes, then there will be a continuous investment of funds, and if the value assessment is not passed, he can only provide three million pounds as a private donation. Spike was ecstatic, flew to Wudong and spent less than 500,000 RMB to build a model of the microecological cycle that he could do at the time. After that, Shi Lei began to continue to provide funds to Spike.
To Shi Lei's surprise, the money finally came out of the Stone Group, and Shi Lei did not plan to include this investment project in the future planning of the Stone Group, but only asked the investment department and all the senior management of the Stone Group to help him and Qin Mubei make a value evaluation. But when Spike's model was shown to everyone, and Spike's past was revealed, they were willing to be part of the project.
In addition to the four major shareholders of Shi Lei, Qin Mubei, Feng Forest and Jiang Fengyue, because Shengshi Communication has been listed as a project that will be spun off from the group's business in the next two years, the shares of Shengshi Communication held by Jiang Shu have also been replaced by a certain proportion of Stone Group shares. In addition, Xu Le of McCor Communications and Hou Hengzhi of Blue Flag Technology have also become board members of the board of directors of Stone Group, which holds more than 3% of the shares. There are also several executives who hold more than 1% of the shares, including Duan Qinglai and He Cailan, and now there are more than ten members who are qualified to attend the board of directors without anyone's permission, so although Shi Lei is still the absolute major shareholder, holding about 35% of the shares, plus Qin Mubei's shareholding is more than 50%, he can still achieve absolute control. However, it is no longer convenient for Shi Lei to replace the board of directors' decision with a personal decision, after all, everyone has been cooperating for many years, and the relationship between them is no longer a simple investment partnership.
I thought that such a project would be an absolute loss for at least ten years, even if it was a guy like Wind Forest who would unconditionally support Shi Lei, I was afraid that he would not be willing to burn money in vain, but he didn't expect Spike's sincerity and ideals to impress almost all the shareholders of the Stone Group, and when they learned that Shi Lei was going to invest in Spike with private funds, they jointly suggested that this investment project be discussed on the board of directors. In addition, it was unanimously approved by absolute unanimous vote to invest approximately RMB 500 million in design and R&D in installments for SPECTRO in the next five years. And the agreement states that if SPECTRO finally completes the final design within the deadline, Stone Group is willing to fund the world's first ecological city, of course, the scale of the city needs to be planned according to the financial allows.
Since then, SPECTRO's R&D and design has become a high-end remote project invested by the investment department of the Stone Group. After receiving the first funding, Spike returned to Edinburgh, Scotland, to continue his design and development, and the Stone Group continued to spend money on him.
With sufficient financial security, SPECTRO's R&D and design process has quickly stabilized, and by now, Shi Lei seems to have seen that a small city that has applied various high-tech means but is extremely low-carbon and environmentally friendly has taken shape. Shi Lei doesn't know how long it will take to complete, but it seems necessary to take advantage of the current real estate decline to acquire some real estate for future needs.
Of course, this also needs to be considered in the long run, and this round of decline in real estate has just begun, and it is far from over, Shi Lei is not in a hurry to start at this time, but as a work plan to put into his own schedule.
Find a secretary and ask him to make a record of this plan, Shi Lei refocused on the release of the first electronic product in the pure 3G era, this product was named ROCPAD by Shi Lei, and the word tablet computer has also become the hottest word at the moment because of the pre-release of this product of the Stone Group, and there is no one.
The product continues the simple and beautiful characteristics of the ROC series products, and is almost the same as the ROCPHONE in appearance, and the overall look looks like an enlarged version of the mobile phone, but there is no phone function of the mobile phone.
Rocpad's global launch event is scheduled for April 1st, which seems more or less like an April Fool's joke, but since the physical machine has already been exposed through some channels, no one will think that Stone Group is planning to joke.
Regarding the exposure of the physical machine, Stone Group showed enough indignation and said that it would sue the expositor, but Shi Lei knew very well that this was just an alternative marketing he did for the first electronic product in the 3G era that was purely for 3G.
In that life, Apple's iPhone once had such a situation, a prototype of an iPhone was picked up in a bar, and then exposed on the Internet, Apple and Jobs expressed extreme indignation at this, of course, they made an attitude of suing and killing each other. It's just that this matter didn't go through later, and Shi Lei has always suspected that this is a play directed and acted by Apple, and its purpose is just for marketing. Later, when Apple launched the mobile phone, most people thought that they would make some changes in the design, but when Apple officially released it, it did not change at all, and it was exactly what the machine looked like. But even so, whether or not Apple is deliberately doing a marketing strategy, at least the end result is something they like to see.
In that life, the cottage culture has been crazy to infinity, Apple can still get a good marketing effect, Shi Lei naturally will not believe that at the beginning of 07, the cottage culture can even be said to have not started, at most it is a toddler stage, he will not succeed in adopting such marketing methods.
However, whether it is successful or not, Shi Lei can only wait until April 1 after the global press conference, look at the sales results to know, now the stone group to do, is to speed up the production progress, as much as possible to prepare more inventory, and at all levels of the media to put on a posture with the prototype exposers endlessly, in order to better attract the attention of the media, the formation of news focus.
At the beginning, the group was still very worried about Shi Lei's whim, and what they were worried about was nothing more than the premature leakage of the model, which would cause a large number of followers. Shi Lei only used one sentence to convince them, Shi Lei said: "Over the years, since we began to produce digital products, Apple and Samsung have been imitating to varying degrees (of course, when saying this, Shi Lei is still very sorry), but even imitators like them can't take away our market, let alone those unknown manufacturers? ”
may be accustomed to Shi Lei's ingenuity in marketing methods, and the long-term uniqueness is also easy for people to have blind trust in him, so the board of directors finally agreed to Shi Lei's promotion and marketing plan. It is impossible to know what the outcome will be, but judging from the scope of the news coverage and the level of heated discussions, including the debates among many experts in the digital product industry - some of them are skeptics who believe that this is the stone group directed and acted by the group, but there are also those who are worried about the impact on the final sales performance of the stone group - it seems that the purpose of the advertising campaign has been achieved, but this round of publicity has hardly made the stone group pay half a dime
(To be continued)