Before Chen Xinsheng came to Haizhou, Zhang Ke told him that he wanted to surprise him, and he didn't expect that it would be a prototype using TI decoder board.

The magnificence of the DVD player market was already foreseeable, and it was all concentrated in China in the early stage, and Chen Xinsheng was authorized to dispose of all the businesses related to this emerging market, and for him, the most important thing at the moment was to negotiate a market segment with Scober.

TI is a global leader in semiconductor solution providers, can bully others, but the lack of practical application technology support, it is inevitable that the confidence is insufficient, AIDA Electronics came up with a prototype, so that they are not afraid of Scober's threats at the technical level of practical application.

This was certainly a big surprise.

After carefully tuning the performance of the prototype, he immediately decided to raise the expected goal of the trip, and it must be with the market of Scoop to be successful.

"There is no such thing as a free lunch," Chen Xinsheng said with a smile, "I don't expect Aida to open up the prototype technology to TI for free, and I have to admit that getting AIDA's prototype technology can save TI some time......

"We want to make our own movement...... Zhang Ke walked a few forwards, distanced himself from the people behind him, lowered his voice, and told Chen Xinsheng his long-term intentions, "TI is interested in getting involved......

Chen Xinge glanced at Zhang Ke and thought to himself: What an ambitious guy.

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Due to the lack of attention to the VCD player market, TI almost missed the opportunity.

For the world's leading electronics giants, a delay of a few months is tantamount to a miss.

With the efforts of AIDA, TI company seizes this opportunity, then they have stronger strength to seize this opportunity better.

Zhang Ke originally wanted to exchange the prototype technology for the agency of the decoder board, but later considered that the actual effective time of the agency would actually be very short, once other DVD player manufacturers developed, they would definitely try their best to bypass the Hong Kong agent and directly purchase a large number from the manufacturer.

After VCD, how should AIDA develop?

After VCD, the domestic DVD player industry complacently engaged in a "super VCD" standard in 97 years, but the compression method of MEPG-2 digital video is people's, the decoding chip is people's, and the CD-reading and writing agency is people's. It was also quickly eliminated from DVDs.

In the DVD era, domestic manufacturers did not have any intellectual property rights at all, so that in the era of low profits, overseas film machine manufacturing giants only relied on patent fees to stuck.

Domestic VCD is still just popular, overseas electronics industry giants have launched research on DVD, by the end of next year will be the same as the DVD standard, 97 years will come up with mature DVD products.

MPEG-2's digital video compression method cannot be plugged in, and the domestic pirated disc industry will not decline for more than ten years, so I don't believe that overseas monopoly giants can receive patent fees from them; The decoding chip can't be plugged in, TI is not so stupid, this part of the technology is shared with AIDA, AIDA wants to leave TI alone and it is not possible, in the mid-nineties, there is no industrial and technical foundation for large-scale integrated circuits in China; Only the disc reading technology - the movement still has a crack in the door.

TI has a certain technical accumulation, especially the technical accumulation of high-power laser applications is not weaker than that of Japanese manufacturers, Aida has done some research work, but it is all surface technical research, at most take other people's ready-made bald head mold to make the movement, can not master the real core technology, and want to participate in the standard competition in the middle of next year.

The so-called technical standards are only the patented technologies owned by the major electronics industry giants into a set of technical formats, even if an enterprise has unique technology, but does not have strong strength and influence, it is entirely possible to kick out another alternative technology when formulating standards.

Ti makes the movement alone, which is much later than Philips and Sony, even if it is reading the bald head, compared with Japanese manufacturers, there is no time advantage, and Aida has no ability to master the core technology of the bald head in a short period of time, and can only do superficial things; The two companies have cooperated to do it, TI has technology accumulation, and the technical force is strong, in addition to being able to propose some outer technologies, AIDA can also ensure a considerable market share.

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Zhang Ke squinted his eyes and looked at Chen Xinsheng, although Chen Xinsheng is a Chinese in the United States, but he will first be loyal to his boss, this is a must for a professional manager, there is no need to say too much, the prospect of the development of the video disc player market and technology, Chen Xinsheng knows better than anyone else.

Chen Xinsheng glanced back, and his two assistants walked to the other side with Xie Wanqing, another investor of Aida Electronics and a very beautiful mature woman, and glanced at Zhang Ke, who was much younger than himself, and thought: He probably won't admit to mentioning this topic when he turns around, but his proposal is really very tempting.

Chen Xinsheng said lightly: "I don't know how to cooperate? ”

Zhang Ke looked at the expression on Chen Xinsheng's face, and said: "A year ago, TI company has developed disc reading technology and decoding technology, due to the wrong judgment of the market prospect of the DVD player, the related development work was suspended, although TI company quickly restarted the development of decoding technology, but the development of disc reading technology has been stagnant, maybe restarted without revealing to the outside world, but I think TI has no action to ......."

Chen Xinsheng smiled calmly, developing disc reading technology and then producing movements, there is no need to hide from AIDA Electronics, which will be the largest machine assembler in the DVD player industry, and said: "I really haven't heard that the headquarters has a plan to restart research in this area......

Zhang Ke said: "Without further technology development, the technology and patents precipitated by TI will soon become a pile of obsolete paper or useless documents in the computer, TI company will precipitate, almost invalid technology and patents, AIDA will also take out the current mastery of the outer technology of the movement and the application technology of the prototype, and form a joint venture company, with half of the shares, no one is cheap, the only constraint is that neither party can develop relevant technology outside the joint venture company......

Both parties are not able to develop relevant technologies in the joint venture, which means that TI is more optimistic about the future market, and can only increase investment in the joint venture, TI can undoubtedly propose more technical resources, while AIDA can provide more market resources, as for the controlling stake, who wants to fight for it, Zhang Ke proposed a half, each does not hold, showing strong confidence in the future market.

"It seems that you have thought about this carefully, and I will communicate with the TI headquarters," Chen Xinsheng sighed and said with a sigh, "I have to say, you are an ambitious guy, which is very similar to Mr. Anjibo, the chairman of TI......"

In any case, DVD player components are not TI's main business, and TI will not be too greedy for the technology that it intends to give up.

"Is that Mr. Angieber?" Zhang Ke smiled and said, "Then I see the hope of cooperation." Even if we cooperate, it can't be achieved in a day or two, so let's see how the negotiation between TI and Scober will turn out......"

The unexpectedly early appearance of the prototype of the TI decoder board made the Chinese representatives of Scooper very passive, they had almost no advantage, and they had to face the leading giants of the semiconductor industry. Zhang Yaping will not favor Scober, he just wants to finalize the strategic cooperation relationship with TI, unite the two decoder board suppliers and Philips, and set up technical barriers for latecomers is the purpose of his trip. Zhang Ke's attitude is obviously biased towards TI, but he said that he will accept the agreement finally negotiated between TI and Scober, and purchase the corresponding proportion of decoder boards from the two companies with the agreed market share, but ask the two companies to provide preferential prices.

Aimer knew from Zhang Yaping that Aida is very likely to account for 40% of the brand DVD player market from January next year, that is to say, if Scober loses Aida as a big customer, it will lose 40% of the market share, unless it gives up the monopoly price and competes with TI company.

When there are only two suppliers in the market, and they have to bargain with each other, it is probably a stupid move that no one can understand, and it is impossible for Scooper to give up monopoly profits, so he can only accept the conditions of sharing the market equally with TI.

AIDA Electronics needs to have a decoder board, half of which is purchased from TI and half from Scober, because the use of decoder boards from the two companies will cause additional technical investment, and both companies are willing to open up some external technologies to help AIDA carry out research and development of control systems. Moreover, AIDA Electronics purchased decoder boards from Scober, which will leave aside Scober's agent in Hong Kong.

As for the basis of the cooperation between Philips and TI, it is inseparable from the prototype technology that Aida has developed, but Zhang Ke will use the prototype technology as a negotiation condition for the joint venture.

(To be continued)