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Of course, Chen Jing doesn't have these strange impressions of Zhang Ke, thinking of the occasional contact these days, but she feels that Zhang Ke's strength is a little smaller, and she is too angry about Liu Minghui's resignation, of course, she only knows part of the truth from Xie Jiannan to have such a feeling, and many things were done before she arrived at Kewang. Pen "Fun" Pavilion www.biquge.info

Aida Electronics did not raise a sign all morning, and Zhang Ke's bright smile at this time also left Chen Jing with a lot of doubts and puzzles.

Zhang Ke stood with his chest crossed, watching the CCTV staff block the reporters outside the venue, the scene was a little stiff, and he made a gesture to remind Su Jindong of his attention.

Su Jindong noticed Zhang Ke's gesture to get his attention, and quickly noticed the argument between the off-site reporter and the CCTV staff.

Aida Electronics did not hold up a sign all morning, so it is no longer the key propaganda object of CCTV media and the media that it can influence, and there is no need to entangle with CCTV reporters for too long.

Su Jindong glanced at Xie Jiannan, Ke Wang was being interviewed by CCTV, he understood what Zhang Ke was going to tell him in a blink of an eye, and said apologetically to the reporter sitting in front of him: "I'm really sorry, I'm very excited today, I ate something in the morning, and now I'm hungry, is the interview ...... later?"

CCTV reporters also have a relationship, Aida Electronics accidentally lost its voice in the morning, so that the CCTV News Department's prior arrangement was at a loss, these two reporters are not pre-arranged personnel, they saw that Su Jindong refused the interview opportunity given to them by CCTV because he was hungry, and he was stunned for a while and did not come back to his senses; Su Jindong put away the documents and materials neatly, and they were all ready to go, and they were still in a daze. Su Jindong stretched out his hand very generously: "I also hope that the two big reporters will help Aida Electronics write a few more good words...... Zhao Haizhou, the deputy manager of the marketing center next to him, handed over the two file bags: "This is our company's introduction information, please take a hard look at the two big reporters...... " The two reporters took the file bag, opened it, and saw that the file bag contained an envelope in addition to a stack of loose-leaf papers, and said with understanding: "Okay, we will carefully look at the ...... of your company's information"

Those reporters outside the venue were still shouting with the CCTV staff blocking the entrances and exits, and when they saw Su Jindong and his party walking out, they all threw away the CCTV staff and surrounded Su Jindong.

"Excuse me, are you Mr. Su of Aida Electronics?"

Looking at the countless microphones and voice recorders handed to him, Su Jindong completely forgot what he had just said about being hungry, kept a kind smile on his face, and said: "This reporter friend is still very concerned about our Aida Electronics, I am Su Jindong." "He chose a good position and got as many reporters around him as possible.

"May I ask Mr. Su, I saw that the whole morning of the bidding site, Mr. Su on behalf of Aida Electronics did not raise a card, and the previous media on Aida Electronics won the bid again The advertising period is very different, I want to ask, what considerations does Aida Electronics have, give up the opportunity to raise cards in the morning?"

"Aida Electronics has an established plan and plan for the next year's advertising, and the bidding scene in the morning is very lively, but there are discrepancies with the established plans and plans of Aida Electronics, so I can squint all morning to recuperate, in order to participate in such a grand investment conference, I was so excited last night that I lost sleep, I really want to close my eyes and sleep, I feel too rude......" Su Jindong laughed, and the reporters around him also laughed.

As a reporter, professionalism is to dig out the news value, so easily let go of Su Jindong, do you really think it is some reporters from CCTV?

"Is it related to the fact that Mr. Liu Minghui, senior manager of the marketing department of Aida Electronics, led the crowd to jump to Kewang Electric?"

"I admit that Mr. Liu Minghui is a manager with a high level of professionalism, but his departure has no impact on AIDA Electronics, and will not cause any losses, and it is impossible for AIDA Electronics to abandon an annual advertising plan because of his departure from a small group of people......"

"Is it possible that Liu Minghui brought the market plan of Aida Electronics to Kewang Electric, disrupting the established plan of Aida Electronics, and thus being forced to give up the bidding opportunity in the morning? Is there something unspeakable about AIDA Electronics in this matter? ”

"Unspeakable?" Su Jindong smiled, the reporter's question was really close to his heart, but he still had to pay attention to the wording, at least not to let the city realize that they were directly attacking Kewang Electric, and said with a smile: "This reporter friend is really imaginative, Aida Electronics has nothing unspeakable, Kewang Electrical is a company that wants to do a big business, I congratulate them on behalf of Aida Electronics on the success of the first step." ”

"Mr. Su did not deny ......"

"I didn't admit it." Playing with words, Su Jindong is no worse than anyone else, having said that, how they extend when writing articles is their business.

"According to some media predictions, Aida Electronics' current financial strength is strong, even if there are senior managers who lead the crowd to defect from Aida at this time, Aida should also have the strength to win the bidding king advertising period, I want to ask Mr. Su, why did Aida Electronics finally choose to give up?"

Su Jindong maintained a sincere smile on his face, the media has determined that this is the truth of the facts, and compared to the media that likes to dig up legendary news materials, they also prefer news twists and turns.

Su Jindong saw Zhang Ke and Fu Jun in the chaotic team of reporters, with a weird smile on his face, and answered the reporter's question just now with a smile: "I just said that Aida will not suffer any losses because of the departure of a senior manager and a small number of people, it is necessary to publicize it, otherwise no one knows about Ida's efforts, but Aida prefers to spend funds in real places, Aida's operating philosophy is 'new life, 'New choice', improving a person's life, improving the life of some people, is the big goal of AIDA, to make better products, to make newer products, is our greatest direction of efforts......"

Zhang Ke whispered to Fu Jun: "Lao Su's mouth is so powerful, I don't think Zhou You may be better than him." ”

Reporters from various provinces and cities who came to Beijing to participate in the investment conference can be said to be the elite in this industry, and some people immediately grabbed the words in Su Jindong's words and asked: "Don't you want to make more products and let more people know the efforts of Aida Electronics?" Completely imitating Su Jindong's tone, everyone laughed and knew that the reporter's implication was that Aida Electronics should win the bidding king advertising time, so that more people know about Aida Electronics' products.

When everyone was waiting for Su Jindong to answer, Zhang Ke imitated the reporter's tone and asked: "Su always thinks that the wool is out of the sheep, if Aida Electronics takes out hundreds of millions to compete for the king, the money will eventually be borne by the consumer, which is extremely unfair to the consumer?" ”

Zhang Ke hung a special guest badge from CCTV on his chest, which was very similar to the badge issued by CCTV to reporters from other media, and the reporters around him felt that this sentence was very reasonable, and they all wrote it down, and the microphone and recorder were still facing Su Jindong.

Of course, Su Jindong will not affirm Zhang Ke's question positively, it is simply a direct attack on CCTV's hype of the concept of benchmarking king, he just said lightly: "Enterprises are for the purpose of making profits, whether it is to make better products, or to make newer products, or to make more products, it is to hope that enterprises can survive and ......make profits."

As for the meaning of the extraneous words, it is up to these media to figure out and extend it on their own.

In a key interview with CCTV, Xie Jiannan also noticed that Su Jindong was surrounded by reporters outside the venue at the exit of the venue.

Xie Jiannan himself is more familiar with the media hype, especially from Liu Minghui to know more useful information, although the advertising investment conference still has the afternoon half, but the noon interview, the fastest will be published in today's evening newspaper, after the investment conference is completely over, CCTV will broadcast in the news, but it is a simple press release, the really tendentious press release will most likely be published by the paper media, then the fastest will have to wait until tomorrow's morning newspaper.

If today's evening newspaper in a place presupposes a certain position, for example, sympathizing with Aida and condemning King Ke in the incident of Liu Minghui's job-hopping, since the local propaganda mouth is still in a state of unified management, then this position is likely to be maintained, and this place will be like this tomorrow's morning newspaper, and King Kewang may not be able to correct it with a lot of effort.

Xie Jiannan saw Su Jindong at the exit of the venue to the reporters outside the venue, he immediately had such worries, and he couldn't leave the CCTV reporters behind, and whispered to Chen Jing to go out to take a look, listening to what Su Jindong would say to the media reporters, if there was anything excessive, they would immediately call the media to clarify and fight back.

Su Jindong is of medium stature, so Chen Jing, who is surrounded in the middle, naturally can't see the periphery, and Zhang Ke and Fu Jun don't see Chen Jing either.

Although Su Jindong's previous answer to the reporter was a little inclined and suggested, it was quite restrained, Zhang Ke's question pretending to be a reporter made Chen Jing's delicate nose almost crooked, which is obviously an attack on Kewang: The so-called wool is out of the sheep, Kewang spent 350 million to win CCTV's bid king advertising period, and the 350 million will eventually have to be borne by consumers!

If a reporter really asked, Chen Jing might agree, but Zhang Ke was there to make up the words, Chen Jing secretly spat to himself: villain! There is no need to listen to the next words, she turned around and walked back to the venue, but the reporters on the periphery recognized her as one of the representatives of Kewang's manufacturers, Su Jindong was talking wonderfully, no one thought of catching her for an interview immediately, but this detail can be rendered, it can be seen that the two companies have a deep feud, even if the other party is deeply guarded in an interview.

Chen Jing walked back to the venue, Zhang Ke and Fu Jun saw it, Zhang Ke and Fu Jun withdrew, patted their foreheads, and said with a smile: "Have you been a villain?" He smiled again, "Well, it's not once or twice." ”

After the CCTV reporter's interview ended, Chen Jing told Xie Jiannan about the yin behind Su Jindong and Zhang Ke, and he frowned after hearing it, Liu Minghui said: "Aida may be able to control one or two newspapers to write articles scribbly, and other local media should maintain a high degree of consistency with CCTV......

Xie Jiannan looked at the reporters outside the venue and seemed to be waiting for them to go out, although he knew that he would be questioned a little, but he had to go out, and there would still be a certain risk in the evening newspaper situation of the media around the world today.

Su Jindong saw Xie Jiannan and his party coming over, and he smiled at the media reporters and said: "Kewang's manufacturer representative should be the protagonist today, do you think we should be allowed to go out for lunch?" ”

The reporters laughed magnanimously, otherwise they themselves would fall into a contradiction: should they continue to dig deeper with Su Jindong, or should they follow the representatives of the manufacturers who interviewed Kewang in the past?

Seeing the reporters flocking over, although Xie Jiannan was a little tired, he smiled very kindly, and when they saw Zhang Ke and Fu Jun also gathered around in the group of reporters, their faces were a little unbearable. Sure enough, the third question, Zhang Ke seized the opportunity to make a difficulty: "I heard that Mr. Liu Minghui, a senior manager of the Aida Electronics market, led a group of senior sales executives in the marketing department to defect to Kewang. As far as my intuition is concerned, after Kewang won the CCTV standard, it is most convenient to directly seize the market share of Aida Electronics. ”

Xie Jiannan's eyes narrowed, and he said, "May I ask which media this reporter friend belongs to, I can't read your badge clearly." ”

Zhang Ke turned over the badge: "I am Jian Zhikang, a reporter from Jianye Morning News, please have any questions about this, Mr. Xie?" ”

Zhu Xiaojun's classmate Jian Zhikang (who wrote about Jian Zhikang, the head of the provincial organization department, was a clerical error) as a special correspondent of the Jianye Morning News, is now forced to visit the Forbidden City with his colleagues, but fortunately, Zhang Ke promised to give him an exclusive interview, and the newsletter of Aida Electronics also let them send it first, which is better than mixing behind a group of reporters to pick up people's teeth. At this time, if you come along, you may not be able to grab the opportunity to be questioned.

Of course, Xie Jiannan didn't want the scene to turn into a farce, Zhang Ke's disturbance and provocative questioning made other reporters feel very happy, and they all waited for Xie Jiannan to answer, and did not ask new questions, Xie Jiannan breathed a sigh of relief in his chest, but after he did the first year of junior high school, he had to allow others to do fifteen, and it was most important to resolve the dilemma in his eyes.

Xie Jiannan calmed his emotions, quickly organized his language, and said: "Kewang and Aida are both private enterprises supported by the Haizhou Municipal Government, and the Haizhou Municipal Government has always encouraged the two enterprises to compete fairly and actively, which is also conducive to invigorating the local economy and promoting the improvement of the competitiveness level of enterprises, and competition is never a bad thing!" I can only answer the question of this reporter friend, Kewang will compete with AIDA Electronics on a legal and current business rules platform, AIDA Electronics has done a good job in the DVD player industry, Kewang wants to catch up, of course, AIDA Electronics will be the goal of their own pursuit, we will not forget, just a year ago, AIDA Electronics was still a very small electronic company, which also makes us surpass AIDA's confidence ......"

Xie Jiannan's eloquence is first-class, and he also used Zhou Fuming to suppress people, seeing that other reporters were almost confused by his words, Zhang Ke lost no time in asking again: "Mr. Xie thinks that it is in line with current business ethics to obtain competitors' business information by poaching people at a critical moment, and to rob competitors of market resources by poaching people?" ”

"This reporter's question is no different from the previous one, please ask the next reporter's friend to ask it." Xie Jiannan no longer entangled with Zhang Ke and directly ignored him.

Zhang Ke's entanglement, in Chen Jing's opinion, was somewhat vexatious and disturbing, and her extremely beautiful apricot eyes glared at Zhang Ke.

Zhang Ke smiled unconcernedly, Mingjun had such an unintentional smile on his face, with a particularly evil taste, he stood here, not to stir up the situation, but to warn Xie Jiannan, they want to use the relationship between Liu Minghui and others to pull the channel merchants in South China and Central China over, and Aida Electronics will not sit idly by.

Zhang Ke and Fu Jun turned around and retreated to the periphery of the reporter group, and waited for the attention of other reporters to focus on Xie Jiannan and the others, before passing through the hall outside the venue, turning into the stairs, and meeting with Su Jindong and them to have lunch.

Xie Jiannan kept watching Zhang Ke and them leave, and Zhang Ke's seemingly trouble-stirring question was exactly what he planned in his heart.

In the DVD player market, Aida occupies 40% of the market share, Xinke is 20%, BBK is 12%, Kewang is only 2% at this time, from 2% to the market share that matches the CCTV standard, naturally can not wait for the natural increase of the DVD player market, although Kewang can establish its own marketing channels, but the most rapid and convenient way is to use the mature channels of Aida Electronics.

In the operation of the market, the choice of channel providers is an extremely important part, after all, the channel provider determines the marketing ability of the terminal, which is often difficult for manufacturers to control, a strong, experienced channel provider in the distribution of goods, terminal publicity and level are trustworthy.

Generally speaking, it is impossible for Aida and Kewang to prohibit their channel providers from acting for other products (except for regional or provincial channel providers), but if Kewang learns from Aida Electronics' practice of charging high deposits to dealers, there will be a split between the two. High margin makes it difficult for general dealers to choose two agents at the same time, one is the limitation of economic strength, one is the actual operation of the channel will be very difficult, wholeheartedly do a product is easy, distracted to do two products, there will be contradictions.

If you want to invite a huge amount of deposit, the channel provider weighs the pros and cons, and will naturally only choose the most profitable product agent.

Liu Minghui and these people jumped to the greatest value, in Xie Jiannan's view, or through them to build a mature channel resources of Aida Electronics for their own use, of course, they alone are far from enough, but with the CCTV standard king enterprise, it is promising.

Obtaining some channel providers from Aida will destroy the integrity of Aida channel network or secondly, the loss of channel providers, the deposit that has been invited must be returned, which will compress the liquidity of Aida Electronics, thus causing a series of adverse circular reactions, which is what Xie Jiannan is happy to see the situation.

This was originally a contradiction that was too sharp to be reconciled from the beginning, but Zhang Ke's reaction also let Xie Jiannan know that Zhang Ke knew the consequences of the matter very well.

Xie Jiannan thought to himself: If you want to come, come here. But Xie Jiannan also felt very strange: why didn't Aida Electronics raise its card in the morning, even if Aida Electronics did not compete for the king, but it was able to squeeze into the top three of the electronic list, which is of extraordinary significance to stabilizing their channel network. Or do they realize the consequences of the possible seizure of channel resources after giving up? This seems even more unlikely.

The restaurants near CCTV are already overcrowded, Zhang Ke and they have walked several times, all of them are still wandering on the road, and there is a KFC nearby, and there are no fewer people waiting for seats than sitting.

In order not to delay the bidding in the afternoon, and not to take the car to go far, there are often traffic jams in this vicinity, and it is not cost-effective to run back with two legs. I bought takeaway from KFC, sat on the steps outside and prepared to eat, Beijing in November was already a little cold, at noon, the sun covered the clouds, Beijing's wind and sand were big, sitting on the outdoor steps to eat, it was really not a good enjoyment.

However, Wanqing and Tan Xisong called after lunch and asked them to go to CCTV's small restaurant.

Zhang Ke was a little embarrassed: "Just now I ruined a small CCTV ......" questioned the meaning and value of the CCTV standard, which is equivalent to a small destruction of CCTV, although Zhang Ke said so in his mouth, he got up and walked to CCTV, the small restaurant enjoyed by CCTV high-level executives in CCTV Media Center, it feels not ordinary cool.

Xie Jiannan They should also eat there, if they can continue to obstruct his eyes, Zhang Ke is still willing to do it.

After arriving at the small restaurant, Xie Jiannan, Chen Jing and others, as well as other representatives of the twelve manufacturers who competed for the prime advertising time after the news broadcast, all dined in the small restaurant.

Xie Wanqing had a meal, and she and Liu Haiyan, the manager of the brand operation department, were waiting for Zhang Ke and them to come over for dinner.

Xie Wanqing showed that a middle-aged fat man who accompanied Xie Jiannan to eat at the same table was the deputy director of CCTV's advertising and information department, a deputy ministerial-level figure, not the same person as last year.

CCTV will not be stingy and will not provide a single lunch, Tan Xisong said hello before leaving, Zhang Ke and they chose a relatively remote long table to sit down in turn, Zhang Ke beckoned Liu Haiyan and Zhao Haizhou to come over: "After eating, you two help me to make a bad one." ”

Xie Wanqing patted her forehead, quite helpless about Zhang Ke's straightforwardness.

"In order to make the Xie family's heartache, I will do everything I can," Zhang Ke said with a hippie smile, "After we won the CCTV bid last year, we also negotiated with CCTV, you go and leak it to me secretly, don't let the honest people suffer......"

Kewang smashed 350 million, of course, it is impossible to just for a 5-second advertisement, presumably Xie Jiannan fully understood the negotiation experience of Aida Electronics last year from Liu Minghui, and was fully prepared to bargain with CCTV. CCTV only took out the prime-time advertising resources for bidding this time, which is to be ready to compensate for some secondary advertising slots, not only to Kewang, but also to other manufacturers who bid for the other twelve prime advertising slots at a high price will have a certain amount of compensation.

The secondary advertising time period that CCTV took out to compensate is not unlimited, there are more of them, there are fewer of them, there are more Kewangs, and there are fewer of the remaining twelve companies, and it depends on their negotiation skills, maybe there will be actions such as people approving notes and greetings.

Zhang Ke was afraid that the other twelve manufacturers would not know the true situation, so he asked Liu Haiyan and Zhao Haizhou to secretly spread the news, so that these twelve manufacturers could compete fiercely with Kewang.

When Xie Jiannan thought that the key news he got from Liu Minghui became a well-known secret, I don't know how he would feel, but unfortunately, I can't walk over and expose the secret in front of him at this time! Zhang Ke sometimes has such a tendency to have such a bad taste in his heart.

With the brilliant success of CCTV's three consecutive advertising investment conferences, Tan Xisong, the director of the advertising information department, should soon become the coveted honey peach, right? These does, even if they reach Tan Xisong's ears, probably won't be too much of a problem. However, it is not a very moral thing to cause trouble to others, and it is better not to let others know about it.

Listening to Zhang Ke's face-to-face teaching Liu Haiyan and Zhao Haizhou how to secretly make trouble, Wanqing glanced at him senselessly: since Xie Jiannan instigated Liu Minghui to pull people to change jobs at such a critical moment, there is no need to be merciful to them anymore; If it weren't for the occasional sight of the sales staff of the South China Office walking with Xie Zhan at the door of the bar, if it hadn't been for the fact that Liu Minghui had been unstable and let them suddenly do this, Aida Electronics would have been very embarrassed. Even so, the marketing department is still very chaotic, especially in the South China Office, in just five days, Yang Yun flew back and forth three times to rescue the emergency.

In the afternoon, the manufacturers who have already won the prime advertising time after the news broadcast do not need to go to the scene, and will directly sign a contract with CCTV, Liu Haiyan and Zhao Haizhou naturally do not have enough time to sit down with Zhang Ke and them to enjoy the lunch specially prepared by CCTV for their senior management.

Zhang Ke took the buffet plate, walked back to his seat, took the egg skin and shrimp soup that Wanqing helped him, and said to Su Jindong: "Kewang's so-called dealer network is too fragile at the moment, this network is only 10,000 units a month, and now it is not enough to even pay them interest." With the current profit margin, Kewang's sales will go to more than 100,000 units before it can reach breakeven, and they will definitely upgrade their dealer network as soon as possible and select experienced and powerful channel providers to cooperate. We, stabilizing the channel network is a very critical step, Kewang will definitely start from this, the dealer conference is still held according to last year's time, Kewang will also take advantage of that opportunity, we have to prepare well, as long as Kewang can not seize dealer resources from us, they will not be easy......"

"The standard king advertising will not be officially broadcast until January next year, and the sales volume of the previous year has risen rapidly, mainly because of the rapid seizure of channel providers and the completion of the growth brought about by the construction of channel business networks," Su Jindong agreed with Zhang Ke's judgment, nodded, and said, "Channel resources are not unlimited to be tapped, Kewang can't grab us, they will rob other manufacturers, they must also learn from us to collect margins, otherwise their liquidity will be seriously insufficient, unless they are willing to collect five to six hundred million cash from other places." They want to charge a high deposit from the dealer, which will make the dealer exclude other DVD player manufacturers, not only the Kewang family, backgammon is better, but Aiduo also made such a strong gesture, with 140 million squeezed into the top three of the electronic list, the means are so powerful, probably not much worse than Kewang, I think the DVD player industry will soon turn into a battle for survival from the beginning of the advertising war......"

In this set of deposits, Zhang Ke is stealing to learn more. Hu Zhibiao, who loves a lot, will definitely use this trick, otherwise Hu Zhibiao, who is poor and white, will have no source of funds at all. Only the Kewang family is good to say, Aiduo has also squeezed into the top three of the electronic list like history repeating itself, and the bloody storm in the DVD player market caused by Aiduo is even more inevitable.

"This is an inevitable trend, probably only the rapid decline of our Aida and the largest piece of cake can avoid this situation," Zhang Ke smiled angrily, "It's a pity, I haven't done good deeds for many years." ”