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What is the concept of 350 million, just 5 seconds after the news broadcast, and you have to pay so much money in a year?

The brilliant achievements of Aida Electronics in the past year prove that this is almost only a short 5 seconds of value in the expansion of corporate brands, for Xie Jiannan is also convinced, the value of the king is not only the 5-second advertising period after the CCTV news broadcast, but also means that the next year has the right to speak in the entire industry, not only restricting the three companies in the same industry to enter the prime advertising period at the same time, the most important point, CCTV for its own interests, will definitely invest huge media resources to hype the "standard king" Concept, Xie Jiannan heard such a sentence from Liu Minghui: The hype of the concept of the king of standards is a necessary means for the market-oriented operation of CCTV's advertising resources, and it is a gorgeous super-large propaganda done by CCTV for the advertising resources they have, and the public information resources owned by CCTV are unimaginable to other local media. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

These words were all heard by Liu Minghui from Zhang Ke, of course, in order to elevate himself in front of the new owner, he naturally regarded these understandings as his own understanding, which is human nature and understandable.

Xie Jiannan also had to admit that although Liu Minghui lacked bearing, he had some deeper insights into market operation than him. Chen Jing also flew back to the mainland from Hong Kong on November 5 to come into contact with Liu Minghui, who returned from studying at the Bolconi Institute in Milan, the most famous business school in Europe last year, and has a very rich theoretical knowledge, but the real market in China has made her confused, and the advanced theoretical knowledge she has learned cannot effectively guide practical work, so she has the regret of being useless. After several exchanges with Liu Minghui, some questions suddenly became clear, and benefited a lot, and Liu Minghui, an elite talent who graduated from a second-rate university in China and grew up in the actual domestic marketing practice, is naturally highly respected, and also recognizes his status as the director of the marketing department of Kewang, and will naturally be influenced by Liu Minghui.

No matter what the need, Liu Minghui will not raise Zhang Ke's image, more will attribute the current glory of Aida to Zhang Ke's luck to recruit a group of talents who can be called the elite of the industry, Ding Huai for research and development, Lu Qingsheng for production, Jiang Wei for finance, travel, Yang Yun - including him Liu Minghui - for the market, Su Jindong dominates the overall situation, this kind of people's joint efforts have contributed to the glory of Aida Electronics today.

Xie Jiannan, Chen Jing, Xie Zhan, Zhao Jinrong, Zhao Siming and others were all surprised by Kumho's success, and they could investigate all kinds of information about Kumho through various channels.

Zhang Ke's words and deeds are too puzzling, as a gentleman, he is still quite high-profile, bodyguards, sports cars, personal assistants, and turnover among all kinds of beauties; As a young man who holds such a huge fortune behind the scenes, he is too silent.

Modern society is a de-deified and open society, and it is impossible for a sane person to worship his own kind without limit, but they have to find a reasonable explanation for Kumho's great success. This point has always puzzled them, and Liu Minghui's remarks are very close to the answer they need most in their hearts: Zhang Ke is young and talented, but his greatest success is that he is lucky to have recruited a group of people who are worthy of the elite in the industry.

Liu Minghui deserves to be the veteran of the creation of Aida Electronics, Zhang Ke can't deny this, Ding Huai and Su Jindong were invited to Haizhou by him from Anhui Wanyan Group.

Su Jindong and Ding Huai successively served as the presidents of the two companies, and they also successively held shares in related companies, and became multimillionaires in less than two years after arriving in Haizhou; Zhou You served as the president of Xinguang Paper, although the annual salary is only 300,000, he has his own shares in Xinguang Paper, Aida Electronics and other related enterprises; That's not all, Jiang Wei, Yang Yun, and Zhou Yiping's treatment in Aida Electronics made Liu Minghui have the biggest imbalance in his heart, Jiang Wei is the vice president in charge of finance, and has received an equity incentive, only from the calendar created by Aida Electronics, Yang Yun and Zhou Yiping are later than him to Aida Electronics, and at this time they are also in charge of a first-level department, and it is only a matter of time before they get equity incentives. With the current level of profitability of Aida Electronics, even a small part of the equity incentive means millions of wealth.

At this time, Zhang Ke asked Liu Minghui to be in charge of a second-level department.

Liu Minghui, who complained like this, is indeed easy to arouse the sympathy of others, and Chen Jing also thinks that it is too condescending for Liu Minghui to only be in charge of a second-level department, not to mention that Liu Minghui has made great contributions to the glory of Aida Electronics today.

Of course, Chen Jing's contact with Liu Minghui has only been a matter of the past few days, but the contact in the past few days has made her understanding of Zhang Ke more complicated: a young man with amazing business talent, with a bright and handsome charming face, can almost be called perfect, if the qi is not so narrow. Zhang Ke's performance today disappointed her even more.

"That day, Zhang Ke rushed back from Hong Kong and what did he say in your office?" At the agreed time with Tan Xisong, Xie Jiannan got up from the magenta sofa in the VIP room of the CCTV Media Center Building, and asked Liu Minghui intentionally or unintentionally, but his hand did not stop, and handed over the packed materials to Chen Jing and asked her to help him hold them.

Liu Minghui's heart sank, and he remembered what Zhang Ke said after closing the office door that day: "If I don't rush back from Hong Kong, how can those people in Kewang know how important you are to Aida?" You have made such a great contribution to Aida, this gift, I want to give you ......" After that, it was just more than half an hour of idle talk, and such a truth naturally couldn't tell Xie Jiannan the truth, and others wouldn't believe it. Liu Minghui smiled reluctantly: "It's nothing more than some words to keep it, and in the end, it is also a little torn face, Zhang Ke's actions today, you must have seen ......."

"Oh?" A light smile hung on the corner of Xie Jiannan's mouth, Zhang Ke's performance today seemed to indicate that Liu Minghui's departure hit Aida's sore spot.

"Will CCTV make concessions?" Chen Jing was unsure of the next bargain with CCTV, and she and Liu Minghui accompanied Xie Jiannan to sign a cooperation agreement with CCTV's advertising and information department.

"That's certain," Xie Jiannan said confidently, he agreed with Liu Minghui's words: in a sense, CCTV hopes that the company that wins the bid can get miraculous market results, so that all enterprises in the country can see the magic of CCTV advertising. He turned around and pinched Chen Jing's tender cheeks, "CCTV will never do anything to smash its own signboard, this is the bottom line of CCTV, as long as you know the bottom line of CCTV, cooperating with CCTV is like a fish in water." ”

It's a pity that Xie Jiannan didn't know that the opponent this time was not Tan Xisong, director of CCTV's advertising and information department, but Zhang Ke who was still hiding behind him.

CCTV has long had the intention of compensating the thirteen manufacturers who won the bid in the morning, but the advertising resources that are ready to be compensated are also limited, and they need to be distributed among the thirteen manufacturers.

If the other twelve manufacturers don't know the truth that they can bargain in CCTV, CCTV will definitely give the most resources to the bidding king enterprise as much as possible, and there is no need for Xie Jiannan to work hard himself.

Now, who of the thirteen vendors doesn't want to get more inventory?

The crying child has milk to eat, and everyone has come to CCTV to grab the bid king advertisement, how can this simple truth be ignored by them.

Tan Xisong also planned to go to the scene to take a look after dealing with the matter here, and the end speech was ready, but the situation she saw made her can't help but want to go crazy, each of the thirteen manufacturers seems to grasp the weakness of CCTV and refuse to give in easily, Tan Xisong had to instruct the press conference scheduled at dusk to postpone it, but negotiate with the thirteen manufacturers one by one, even if there is a month, it may not be able to talk about it. In the end, the director personally made the decision, and urgently removed some of the secondary prime advertising slots that were originally scheduled for afternoon bidding, and increased the compensation for these manufacturers, but the specific compensation plan must be decided by the CCTV Advertising Information Department.

Of course, CCTV has such a big confidence, but also because when Tan Xisong had lunch with Xie Wanqing at noon, Xie Wanqing expressed doubts about the financial strength of Kewang to win the bid, implying that once Kewang Electric is unable to undertake cooperation with CCTV, Aida Electronics is willing to take over and cooperate with CCTV, according to last year's cooperation plan, Aida Electronics can bid more than 200 million.

Well, in the current situation, Tan Xisong will not have no doubts about Aida Electronics, but it is also a fact that the senior manager of the marketing department of Aida Electronics has pulled people to jump to Kewang Electric, and it does not mean that other manufacturers do not have smart people.

Tan Xisong can only forcefully ask Kewang to accept the cooperation plan between CCTV and Aida Electronics last year, otherwise she will not be able to appease today's situation.

Yes, it is completely the cooperation plan between CCTV and Aida Electronics in 96 years, but Aida only paid less than 80 million for this, and Kewang has to pay 350 million a year later. This is a big gap with the expectations of Xie Jiannan and others, and it was delayed until five o'clock in the afternoon, and CCTV regressed in the payment method.

The cooperation plan with Aida Electronics, the advertising fee is paid monthly, and Kewang pays 80% monthly, and the balance is settled before the next advertising investment conference, which can only slightly alleviate the financial pressure of Kewang in the early stage.

CCTV is not afraid that any company will default on its debts, of course, if this company goes bankrupt and closes down, this problem can only be said.

Kewang was relieved, and the remaining twelve manufacturers had reference standards, and CCTV compensated more advertising resources than they imagined, and they were all happy to sign the final agreement.

Tan Xisong breathed a sigh of relief, wiping a sweat, but thinking that next year's advertising investment conference should prevent this situation in advance, last year to Aida Electronics was caught off guard, this year it is to make a fuss together, but I don't know that this will be one of the excuses for Taili to take her from the throne of the director of the advertising information department in the future.

Tan Xisong couldn't rest, the afternoon investment conference had come to an end, and she couldn't care about it at all, with a deputy director in charge, she had to start arranging the press conference.

Xie Jiannan, Liu Minghui, and Chen Jing returned to the VIP room specially prepared for them by CCTV, and after a while, Xie Zhan and Yu Ping came back from outside, Xie Zhan scolded and said: "That kid who hasn't grown his feathers yet, I really don't know what they are thinking......

"What's the matter, they didn't hold up their cards all afternoon?" Xie Jiannan asked in surprise that it was impossible for Aida Electronics to completely give up CCTV's advertising resources.

"They have a shot, a total of 30 seconds of advertising time at the beginning and end of the TV series at eight o'clock, they are the first to raise their cards, and they directly quote 26 million, they are really fucking evil, no one raises cards to fight with them; Next, Xinke Electronics raised the same card, directly shouting out a half-high price code, and no one competed with them. In addition to the 'eight o'clock TV series opening and ending insertion', Aida Electronics also won the sponsor advertisements of several CCTV columns, and the sponsor advertisements of the Spring Festival Friendship Party, they also took one, but the afternoon investment conference, there was no bloody atmosphere in the morning at all, Aida Electronics won these advertising periods, and the total bidding was only 60 million, which was less than the money they spent on CCTV last year. Xie Zhan went to the venue in the afternoon to stare at Aida Electronics, saw the bland cold of the afternoon venue, remembered that in the morning they King almost stepped on the rain of broken corpses and flesh to break out of the encirclement, and the excitement of winning the bid queen was immediately washed away, he did not understand the truth - the most powerful manufacturers are no longer there, the silence of Aida Electronics in the morning not only gives a lot of psychological pressure to the King of Science, but also puts a lot of pressure on other manufacturers, coupled with the relatively rich advertising resources in the afternoon auction, Aida is a high price, expressing a very strong ** , the natural man is not willing to come out and compete with Aida - he does not understand these truths, but he is a little unwilling.

Xie Jiannan gently patted Xie Zhan's shoulder and said: "Zhang Ke is a difficult person, you didn't know it on the first day, next, is the time to cheer up, there are too many things to do, and to prevent Zhang Ke from stumbling behind his back, I think in the next period of time, everyone will not be easy, I say this, I am also giving everyone a vaccination, don't blame me for forcing you too tightly." ”

Xie Zhan said: "I will get rid of the market matter, I am responsible for increasing the monthly output to 100,000 units a year ago, but there is still a shortage of at least 100 million funds." The spare parts dealers in Haizhou City all fucking wear a pair of pants with Ida, and they can buy things, but they all require payment in advance, not to mention the suppliers of TI, Scooper, Sony, and Philips, so that we can't move a penny out of the procurement process, "Xie Zhan is angry when he mentions this, when he used to make learning machines, which supplier didn't give him more than three months of money?" But Aida Electronics are with these suppliers cash spot transactions, at this time Kewang can be stronger than Aida suppliers, "Yuan accessories to purchase a month in advance, then to occupy more than a month of our capital flow, that is to say, this 100 million, you have to prepare for me immediately, the future output will be 200,000 units, only the production of this side of the liquidity will be 400 million ......"

To some extent, the whole machine assembly manufacturer is similar to the concept of "cottage factory" after more than ten years, in fact, there is also the so-called "door panel factory" and "cottage factory" at this time, but it is not widely known, the whole machine assembly manufacturer has a very limited investment in fixed assets, but the demand for working capital is relatively large, if Kewang is unable to take money from the supplier, the financial pressure will be greater. Chint and Jincheng set up a joint venture Kewang to produce DVD players, coupled with Xie Zhan's personal funds and Haitai's investment, the total capital is less than 100 million, Xie Jiannan plans to do a big job, pull Chen Jiashan's Daya Group into shares, and several capital injections have reached 200 million. The Xie family (through Chint and Haitai, including Xie Zhan's personal investment) holds 49% of the shares, Daya Group holds 20%, and Jincheng accounts for about 31%. A total of 200 million yuan of capital injection, in addition to the necessary investment in fixed facilities, the main funds and previous profits are invested in channel construction and market promotion, a month and a half of production liquidity required about 30 million, there is still 80 million working capital, Xie Jiannan firmly in his hands.

In order to support the development of Haizhou's electronics industry, Zhang Ke not only provided technical support, but also prohibited financial arrears to suppliers. In addition, when selecting suppliers, in addition to inspecting the final quality of spare parts, they also participate in the production management of suppliers - suppliers with chaotic management cannot guarantee a stable supply of reliable quality products - prompting supporting manufacturers to upgrade with AIDA Electronics.

In addition to the two core components of the decoding board and the movement, Haizhou City has formed a complete spare parts supply, if Kewang does not use this spare parts supply, then it is necessary to go to Guangdong to find spare parts suppliers, first of all, the supply cycle will be extended by five to seven days, the transportation and business costs will increase, and the quality control of spare parts products is also inconvenient, and additional costs will be added.

With the help of Haizhou City's spare parts supply, there is no doubt about it, Xie Jiannan stretched out a finger against his chin, and said: "You said that the suppliers wear a pair of pants with Ida, we have to prevent Zhang Ke from stumbling on us, the previous output was small and it is good to say, it will be different in the future, in case Aida sweeps the goods from these suppliers, even if it will only sweep away the most ordinary screws, it is enough for us to cry for a few days, the spare parts, we can't just rely on the supply of Haizhou and Zhongshan, Guangdong, we also have to quickly improve... …”

Chen Jing returned from school for more than a year, once wanted to work in Haitai, and later stayed in Daya to help her father Chen Jiashan participate in the brand operation of Daya Group, Daya Group has its own set of self-righteous routines in brand operation, Chen Jiashan just let Chen Jing go to internship, did not allow her to point fingers to do any reforms, thinking that her experience is not enough to deal with the complex domestic market. It was probably in the past few days that she really appreciated the dangers of the business war.

Xie Zhan said: "This, I know, it's almost done, I'll take the time to go again, our weakest point is still on the circuit board, Aida is to design and produce the circuit board by itself, ......"

Aside from the decoder board and movement, the circuit design and system control can be said to be the most important technical activity in the DVD player industry, and the main quality problem of the DVD player lies in the rationality of the circuit design and the stability of the circuit board.

In order to monopolize the production of decoder boards and movements, TI, Scrooper and Philips sell decoder boards and movements at the same time, they also sell circuit design and system control solutions that are matched with decoder boards and movements, almost including several mainstream DVD players in the current market, and there are also circuit boards for special electronic manufacturers to produce DVD players, Haizhou also has, although Aida Electronics does not need circuit boards, and even has excess circuit boards flowing out, but Haizhou has more than 10 DVD player assembly manufacturers in addition to Aida and Kewang. It is believed that after Kewang wins the CCTV standard king, there will be more DVD player assembly manufacturers in Haizhou.

The production of DVD players has been simplified to the point that as long as there are funds to hire two or three migrant workers, they can be produced, simplification is simplification, but the evil consequences are also obvious: it will suppress the enthusiasm of DVD player assembly manufacturers for technology research and development, and also cause the production cost of DVD players to rise.

The Taite Optoelectronics Research Institute, a joint venture between AIDA and TI, also makes a profit by selling the system control solutions matched with the TI decoder board, although the profit cannot be compared with AIDA Electronics, but no matter how thin the mosquito legs are, there is some money to scrape down.

Xie Jiannan also had to admit that Aida Electronics has a strong strength in system control programming and circuit design, and also bears that Aida Electronics has a certain cost advantage in this regard, but he does not think that this is a key factor in the current market competition, but it is indeed necessary for Kewang to strengthen in this regard.

After all, King Ke is a full year behind Aida, and there are many deficiencies, and Xie Jiannan will not lose his self-confidence because of these.