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The first 5-second advertisement between the news broadcast and the weather forecast was won by Kewang Electric at an astonishing high price of 350 million, almost 4.5 times the bid of Aida Electronics last year. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This is the most touching hammer of the CCTV advertising investment conference in 96, and it is also the first hammer, which will knock people's blood boiling, and the auction of the remaining 12 5-second advertisements in this golden age is much bloodier than expected.

In the mid-nineties, people still listened to the nonsense in the news broadcast, and at that time, people's entertainment programs were still very limited, and the TV programs were not very rich, almost all provincial and municipal TV stations at seven o'clock would transfer CCTV's news broadcast, making the 65 seconds between the news broadcast and the weather forecast deservedly become the most valuable prime advertising time, even if it is the world's most valuable prime advertising time, after all, it covers a quarter of the world's population market.

According to the bidding rules of the CCTV Advertising Information Department, the manufacturer's bidding cannot be lower than the top thirteen among all the shortlisted manufacturers, and the manufacturers in the same industry cannot be lower than the top three, in order to squeeze into this period.

BBK won the second 5-second ad in the electronic category with 158 million, and Aiduo won the third 5-second ad in the electronic category with 140 million. In the history that has happened, after Qinchi Distillery won the bid king at a high price of 320 million, none of the top three electronic bidders exceeded 100 million, and now the bidding of each of the three electronic manufacturers is far more than 100 million, and can only complain that Aida Electronics has brought too dazzling light in the past year.

There is less competition between other industries, the five shortlisted liquor companies brought some small **, with Wang Xiaojin as the manufacturer's representative of the Gujing Gongjiu liquor protrusion, surpassing the Tanghe Liquor that made an extraordinary shot in the bidding for the king, becoming the first in the liquor category, Tanghe Liquor is the second in the liquor category, and the bidding price of the third liquor company failed to enter the top 13 of the total quotation to eliminate, and it took a morning to bid for the 65-second prime advertising period between the news broadcast and the weather forecast, and the lowest bid price was 82 million. The quotations of thirteen manufacturers are more than the price paid by Aida Electronics for the advertising of the king last year.

The total bidding price of the 65-second prime advertising time exceeded 1.5 billion.

Tan Xisong personally presided over the bidding of the bidding king advertising after feeling exhausted, although the bidding after the professional presidence, she sat on the rostrum still not calm, this extremely excited state is quite physically exhausting, the morning half of the investment conference summary speech, she had to entrust others to replace.

Corresponding to the blood of the manufacturer's representatives at the venue, the reporters of the newspapers, TV stations and other media outside the venue were enthusiastic, and the bid price of Kewang Electric 350 million yuan far exceeded the previous media predictions, and the previous media's most high hopes for Aida Electronics did not raise a sign all morning, and the manufacturer's representative, it is said that the president of Aida Electronics was squinting and dozing off all morning. On the eve of the CCTV Advertising Investment Conference, the senior management of the marketing department of Aida Electronics collectively jumped to Kewang Electric, which is too easy for people to have dramatic associations.

Although before the investment conference, many media reporters interviewed Liu Minghui, who had jumped to Kewang Electric as the director of the marketing department at this time, but at this time it was certain that this was the hottest hot spot in the Biaowang series of reports.

The little-known Kewang Electric Appliance broke out of CCTV's biggest upset at this year's advertising investment conference -- it seems that the bidders of the three investment conferences are all dark horse companies beyond the media's prediction -- this is naturally the focus of the media's attention.

The marketing team of AIDA Electronics "defected" to the enemy on the eve of the CCTV Advertising Investment Conference, and achieved the biggest dark horse of this year!

The most competitive -- it is rumored that he came to Beijing with a huge amount of bank acceptance draft -- Aida Electronics did not raise a card all morning, what is the inside story behind this?

Curiosity tickles the hearts of media reporters.

What's more, Aida Electronics and Kewang Electric are both enterprises in the same place, and not every media reporter present can even know where Haizhou is located?

During the lunch break of the investment conference, the media reporters stared wide-eyed at the representatives of the manufacturers who came out of the venue, for fear of missing every newsworthy person.

At this time, some reporters found that CCTV reporters who were able to enter the venue had already started a brief interview with representatives of Kewang Electric, Aida Electronics, BBK and other manufacturers inside, and other media reporters who blocked CCTV staff from the venue loudly protested against CCTV's privileged behavior.

The CCTV staff guarding the door of the venue naturally ignored it, and the time available for interviews at noon was so short, it was natural to meet the interview requirements of CCTV's own people, and after the investment promotion conference was over, there would be a special press conference. The person in charge of the order of the venue saw that the reporters outside were making a fuss, he did not stand up to explain anything, nor did he communicate with the reporters outside the venue, and directly transferred the guards inside the venue to the door to block the entrance and exit of the venue.

Aida Electronics did not compete for advertising resources between news broadcasts and weather forecasts, it does not mean that there will be no cooperation with CCTV in the next year, and the investment conference in the afternoon is the bidding for the secondary prime advertising period, and Su Jindong no longer has to squint and doze off.

This time, Zhang Ke led so many people over, and they all had their own division of labor: Su Jindong participated in the investment conference as the official representative of Aida Electronics to deal with media interviews; Xie Wanqing is one of the behind-the-scenes bosses of Aida Electronics, who came to the stage to contact the senior management of CCTV to discuss cooperation in marketing in the next year. Xu Si and Ding Huai will negotiate with TI about the establishment of a joint venture VCD movement factory, although they are not afraid of Philips stuck neck, but they will be confused for as long as they can, Zhang Ke considered that their side is still investing in the name of Yuexiu (Hong Kong) Company, and the previous agreement with TI Company was also carried out in the name of Yuexiu (Hong Kong) Company.

The biggest suspense no longer exists, Xu Si, Ding Huai and Ma Hailong left the venue first, and there was no time to have lunch together, so they drove to TI company for a formal visit.

Xie Wanqing and Liu Haiyan, manager of the brand operation department, had already visited Tan Xisong yesterday, and Tan Xisong was also full of questions in the morning: Why didn't Aida Electronics raise a sign? Naturally, Xie Wanqing was invited to lunch together, wanting to further understand the intentions of Aida Electronics.

In Tan Xisong's view: it is impossible for Aida Electronics to be without money, and it is impossible not to pay attention to CCTV's advertising resources, nor can it be said that Aida Electronics' market position in China has been as stable as a rock.

Su Jindong and the three of them gave CCTV reporters an interview in a corner of the venue, and the two CCTV reporters reacted quite slowly, and at this time they didn't know about Liu Minghui's collective job-hopping, but just asked Su Jindong why he didn't raise a sign in the morning to have such a non-nutritional problem, Su Jindong naturally can't say that he should reflect on the concept of CCTV Biaowang, and that there is a serious overestimation of the advertising value of Biaowang, so he can only deal with it perfunctorily.

Zhang Ke was only accompanied by Fu Jun, and he was not in a hurry to leave the venue.

Not only Kewang Electric, but also representatives of the manufacturers on the list, such as BBK, Aiduo, and Gujing Gongjiu, have been interviewed by CCTV reporters, and it is naturally Xie Jiannan's group that is most valued.

Zhang Ke only wanted to watch a good show, so he was naturally reluctant to leave, in addition to them, there were some manufacturer representatives who were not in a hurry to go out to eat, and watched the scene of the interview with the manufacturers on the list.

Seeing reporters outside the venue arguing with CCTV staff at the entrance of the venue, Zhang Ke almost pitched and laughed.

Not to mention the mid-90s, until more than ten years later, CCTV has not been able to correct the relationship with the local media, CCTV's boss style, so that the local media are quite unhappy, although Zhang Ke does not know when this sentiment breeds, but he is sure that it will not be later than 96 years.

In the history that has happened, Qin Chi won the CCTV advertising king for the second time with 320 million yuan, the first to question it was the local media in Beijing, he remembered that two reporters from Beijing TV sneaked into Weifang, Shandong Province for more than 20 days to investigate on the spot, and mercilessly peeled off Qin Chi's gorgeous and glorious standard king's coat, revealing that Qin Chi was extremely chaotic in production and sales, as well as the fact that Qin Chi bought inferior bulk liquor from Sichuan and sold it at a high price, in less than a month, The media that followed up all over the country threw out a large number of exposing reports, poking the Qinchi Distillery to the fullest, and the glory of the Qinchi Distillery was like a colorful bubble bursting in an instant.

The immature nature of the consumer market in the 90s exaggerated the role of advertising to the greatest extent, but the reflection on the immature characteristics of the consumer market and the overwhelming commercial methods began with the media.

Just like last year, Zhang Ke engaged in image engineering before he won the CCTV advertising king, but he was afraid that the media's reflection would first reflect on the head of Aida Electronics. Will it reflect on Kewang Electric this year? Zhang Ke doesn't know, looking at the noise at the entrance and exit of the venue, at least he knows that CCTV and the local media have a shadow of disharmony, maybe he can secretly add fuel to the fire.

Thinking that his psychology was really dark, Zhang Ke lowered his head and laughed embarrassedly.

"Ke Shao, what happy things do you think of?" Fu Jun felt that Zhang Ke was smiling weirdly.

"King Ke may die a miserable death," Zhang Ke didn't hide his bright smile, "Don't you think it's funny when you think of King Ke's tragic death?" ”

Fu Jun shook his head helplessly and smiled, Zhang Ke didn't deliberately hide anything from him, he really took him as a confidant, of course Fu Jun knew what he should do, and he knew it, he definitely couldn't go to the depths, associations, and couldn't leak it to others.

"Kewang Electric and Aida Electronics are both enterprises in Haizhou, may I ask Mr. Xie, Kewang Electric's competition for our CCTV bid king advertising era, is it inspired by the huge market success of Aida Electronics?"

Xie Jiannan saw that the light was a little strong, and turned his head slightly to avoid the strong light, but saw Zhang Ke, who was standing not far away with his chest in his arms, showing a bright smile on the corner of his mouth. Aida Electronics did not raise a card all morning, although the final bid bid is still a certain gap from the bottom limit of his calculation, but the fact that Aida Electronics did not raise a card all morning, as if a huge shadow covered his internal organs, so that his confidence is extremely rare to appear a trace of wavering, at this time I saw Zhang Ke's bright smile excessively, and a trace of anxiety drilled out of the crack in his heart: what is he proud of?

"May I ask Mr. Xie......"

"Ah......" Xie Jiannan suddenly came back to his senses, looking at the reporter sitting opposite him looking at him suspiciously, "I'm sorry, can you please say it again?" ”

Chen Jing also felt strange about Xie Jiannan's inattentive reaction, and looked sideways slightly, the smile on Zhang Ke's face had not disappeared: What a strange man, maybe he can't be called a man, how old is he?

Chen Jing couldn't help but think about the highway that afternoon, Zhang Ke was driving the latest silver-gray Volvo sports car, and was semi-forced by Xie Zijia to change the car, maybe no man would pretend to be deaf and dumb and really agree to a strange girl with a new sports car on the road, right? Zhang Ke just did so. Zijia kindly threw his earrings in the sports car, what man would give this earring earrings of unknown origin to a woman who is extremely beautiful? Zhang Ke just did so.

Chen Jing couldn't imagine if Zijia would go crazy after knowing the facts.

Chen Jing subconsciously touched the stud on her left ear, the stud that Xu Si returned to her in the Ge family's mansion, why wasn't Xu Siren here?