Chapter 138: Country Garden Storm Down

At present, the overall price of the domestic property market is not high, which is why Lian Haotian and Zhou Peidong had objections to Liu Xun's pricing before, of course, this overall is not high, it is to exclude the Hainan property market, the inflated price of the Hainan property market has now reached an unbelievable price, and most of the houses that only stay in the drawing stage have changed hands several times.

However, on the issue of pricing, the last few people were persuaded by Liu Xun's theory of 100 million people extended by the theory of one million people, according to Liu Xun, in this era, there is no shortage of rich people, but there are relatively few, in any era, there is no shortage of pyramid buildings, these people are the objects of Country Garden villa marketing.

Of course, the price of 1288 per square meter is naturally only the price of the main unit, in fact, only 1000 villas in Country Garden are at this price, and the remaining 500 units have higher pricing.

The 1,500 villas of the first phase of the project, when they were built, there were levels, in addition to 1,000 ordinary villas, the remaining 500 sets were larger than the area of ordinary villas when they were built, and they were more luxurious.

According to Liu Xun's tiered pricing strategy, among the 500 high-priced villas, 400 are priced in the range of 500,000 to 800,000 yuan, 50 are priced in the range of 1 million to 1.5 million yuan, and 40 are priced around 2 million.

There are also ten villas that Liu Xun calls sky-high villas, these ten villas have swimming pools, gardens, and professionally trained housekeepers and servants, of course, these are naturally provided by foreign property management companies. And its price is as high as 3.88 million.

To be honest, this price really scared Zhou Peidong and the others, and the housekeeper and maid proposed by Liu Xun had never been considered by Zhou Peidong before.

Of course, the property fee of these 500 villas is also different from that of ordinary villas, with higher property management fees, especially those ten high-end villas, and the property fee alone can scare away a large part of the people.

In fact, this price was set after discussion between Liu Xun and Shan Xiuling, Liu Xun was priced according to his years of vision and forward-looking understanding of this era, and Shan Xiuling was based on more professional knowledge, taking most of the factors into account to set the price, and finally the two compromised for the final price.

In terms of the price of high-priced villas, their final pricing was more than double Yang Yuqiang's previous pricing, in fact, Yang Yuqiang's previous pricing, the most luxurious villa in Country Garden was only 1.5 million, which was directly changed to 3.88 million by Liu Xun.

According to Liu Xun's pricing, if you calculate the sales of the entire 1,500 villas in Country Garden, it is an unbelievable sales figure.

Shan Xiuling has a calculation result, that number, after Zhou Peidong and Lian Haotian learned about it, they planned to hug Liu Xun every time they saw it, because of that data, the final sales of only 1,000 ordinary villas reached about 280 million to 300 million, and the remaining 500 high-priced villas were more valuable, according to Liu Xun's pricing, the final sales would be as high as 420 million to 450 million.

That is to say, these 1,500 villas, if all sold according to Liu Xun's pricing, the final total sales will exceed 700 million, and so far, the total assets invested by them are only 40 million, although they will continue to invest in large expenditures including Jingshan School and five-star hotels, but it is foreseeable that the final total investment should be within 200 million.

With sales of up to 700 million, it is possible to make profits as high as 500 million, thinking about this is an extremely exciting number, it is no wonder that Lian Haotian has the intention of holding Liu Xun and his family.

Of course, this figure is only calculated on paper now, and in order to turn it into real money, it is necessary to sell all these villas. But looking at the popularity in the past five days, Zhou Peidong and they have reason to believe in Liu Xun's confidence, believe that these 1,500 villas will not be sold, and believe that the grand blueprint described by Liu Xun before can be realized.

In fact, Zhou Peidong and they have been worried about whether the 500 high-priced villas can be sold, especially the ten villas with the highest price, in Zhou Peidong's opinion, there is almost no possibility of a transaction, and the property fee alone can be daunting.

Judging from Yang Yuqiang's previous sales, the dozens of villas that were traded before were all low-priced villas of 1,000 units, and the market for high-priced villas did not seem to be very large.

But the facts were beyond his expectations, and the performance in the first five days of the market surprised Zhou Peidong and Lian Haotian, because of the more than 80 villas that were traded in five days, 50 of them were 500 high-priced villas, and this strange phenomenon made them very puzzled.

That is to say, the transaction volume of 500 high-priced villas has reached 10% in just five days, and the 10 sky-high villas that Zhou Peidong thought would be unpopular have now sold a set, and there are also three customers who have the intention to buy, which was unimaginable before.

The full payment of these 80 villas alone made the sales of Country Garden reach as much as 60 million in just five days, of which the sales of the 50 high-priced villas alone accounted for more than 90 percent, with sales exceeding 50 million, while the sales of the remaining 30 ordinary villas were only about 7 million.

This sales situation is quite unexpected.

According to Zhou Peidong's prior thoughts, it should be an ordinary villa that sells well, but Liu Xun and Shan Xiuling looked at each other and smiled, this situation is exactly the effect expected by the two.

Of course, although this sales situation is unexpected, it makes everyone very satisfied, because only these five days of sales have greatly improved the capital chain of Country Garden, not only the 40 million real money invested before has been returned, but also the surplus, of course, the impact of Country Garden's big sale is naturally more than this, the important is also the impact on follow-up sales and banks, builders, etc.

"Little Four, don't keep eye-catching with Xiuling, and tell us about it. Hehe, looking at the current appearance of the two of you, it seems that this kind of sales situation has long been expected, come on, come on, and tell us a few times, why are the high-priced villas being sold in large quantities now? When Lao Yang was selling before, the 500 high-priced villas were only sold out worth 800,000 yuan, and they were still related households, why are the high-priced villas selling out now? ”

Zhou Peidong is now happy to close his mouth, as if he sees that the villa in Country Garden has turned into a sky of money and smashed over.

Liu Xun smiled, "Second uncle, in fact, this is the difference in grade, for the sale of luxury goods such as villas, the key is the grade, the grade goes up, everything is easy to solve, China is not short of rich people, especially in the southeast provinces, so, the grade is up, sales will not be a problem." Yang Yuqiang's previous grade of Country Garden, and our current grade is incomparable, this is the explanation of our current sales situation, in fact, according to my thoughts, the 1000 sets of ordinary villas can also continue to raise prices, but you didn't agree before, now it's too late to increase the price, at least until the end of the first phase of sales, and you will lose a lot of money in vain. ”

Lian Haotian smiled shyly on the side, "How could we have thought that the sales of high-priced villas would be so hot before, except for your kid who has such a vision, we don't have such an accurate grasp of the market." Although I had confidence in you kid before, I couldn't blindly obey it, there must always be some basis, and this price is also agreed by Xiuling. ”

Shan Xiuling nodded, "I did not estimate the current situation before, and I really didn't expect it to be so popular, so the previous pricing strategy also had some food." Of course, there are many reasons for the big sale of Country Garden, the most important is what Xun Shao said before, the grade of Country Garden has improved, including Jingshan School and five-star hotels, which have made the grade of Country Garden rise a lot, which is the reason why high-priced villas are sold. ”

"Uh, Xiuling, this is not a bluff, but the real thing, although it will take a few months for Jingshan School and the five-star hotel to be fully built, it will definitely not be a bluff. Besides, Duke Deng's granddaughter came to school in Country Garden, this is not to deceive them, but it is true, it is Brother Lian's thoughts. Thinking about it, the influence of these rich people is also huge, Deng Gong's aura is still very strong, and it is estimated that there will be a great influence on these rich people. Otherwise, the sales of high-end villas will not be so good, to put it bluntly, everyone has agreed with the grade of Country Garden, and Country Garden is classified into the level of high-end villas. ”

Liu Xun said and smiled slightly, "Second uncle, if you, Brother Lian, and Brother Wei have ideas about these villas, then you have to start as soon as possible, I am also very greedy for those ten sky-high villas, and if you start late, maybe you won't have our share." ”

Zhou Peidong smiled bitterly, "The villa of 3.88 million yuan is also a loss to you for daring to price it like this, but I, Haotian and Gao Wei are not you, the rich man, we can't afford to live in a house of 3.88 million, but if you want to, you can leave a set for you to live in, let's forget it." ”

Even Haotian and Gao Wei also nodded, saying that they were positioned by Liu Xun as a sky-high villa, and the two of them could not afford it.

In fact, the ten houses of 3.88 million yuan are not only expensive villas, but also the property fee is as high as 150,000 yuan per year. The property fee for only one year is worth an ordinary small villa, and it is really not something that ordinary people can afford, at least Zhou Peidong feels very distressed.

Zhou Peidong thought that these ten villas would be unattended, but he didn't want to sell one in just five days, and the other nine would be sold out soon.