The winter vacation ended on the 16th day of the first lunar month, and on February 16, 95, Ding Huai and the five technical engineers he brought out from Wanyan successfully assembled the first prototype using the meta parts purchased from different suppliers.

That morning, Zhang Ke went to the classroom and showed his face to show that he had not forgotten that he was a student of Haizhou No. 1 Middle School, and then rushed to Yilong Town by car.

There is no stereotyped case, and all the components are fixed on the plastic plate, so last summer, Zhang Ke must have thought that the DVD player smashed on the ground and just picked up the parts on the table.

Zhang Ke took a disc and cautiously asked Ding Huai: "This guy is ugly, can he release it?" ”

"It should be possible, but there are some problems with the quality of this memory imported from Taiwan, and it takes 5 seconds to produce an image after booting, but fortunately, this is just a soft fault......"

Watching Ding Huai reach out to touch the switch, Zhang Ke's heart tightened, after all, engaging in technology is not his specialty, it is inevitable to be a little nervous, watching a bright light flash in the middle of the TV screen, flashing and disappearing, followed by a black screen for 5 seconds.

5 seconds is a long time, so that when Zhang Ke thought that the screen could no longer flash the image, the background color of the screen was changed to blue, and the four white words "Shengda Electronics" were typed in the middle, followed by the Fox opening animation that Zhang Ke was familiar with.

"What kind of film is this?" Zhang Ke breathed a sigh of relief, turned around and asked what kind of film was stuffed into the disc warehouse.

Ding Huai looked at Su Jindong, Su Jindong spread his hands, and several engineers were also at a loss, they didn't pay attention to what the title of the film was, although they had already done many experiments with this disc.

"The triangular debt of Shengda Electronics Factory was very serious, and we contacted many suppliers who had a cooperative relationship before, but they refused to provide accessories, otherwise even if the whole chassis came out temporarily, it would be much stronger than now."

Zhang Ke said: "Can't let these things delay the progress, we take cash to order, they should have no opinion, you are now the director of Shengda Electronics Factory, I can't help but give you financial rights, less than 20,000 yuan, you can withdraw directly from Jiang Wei, just say hello to me afterwards." Zhang Ke's decision made Liu Minghui quite envious, obviously Su Jindong had just come to Haizhou for less than ten days, and he won Zhang Ke's trust, although he knew that it was to promote the progress of research and development, but it also made him a little disappointed, even if he wanted to use a large amount of money temporarily, he couldn't contact Zhang Ke for a while, and he had to discuss with Jiang Wei first.

Zhang Ke scratched his head and said: "The goodwill of Shengda Electronics is not very good, should we consider a makeover, and the brand 'Shengda' is not suitable for the DVD player, and we have to change the ......."

Liu Minghui said: "It is best that the product brand is consistent with the name of the factory, and the advertising investment can get twice the result with half the effort." ”

"'Yingda' doesn't work," Ding Huai said, "'Shengda' refers to audio, 'Yingda' refers to DVD player, I think the name 'Yingda' is very good." ”

Zhang Ke shook his head with a smile and said: "The brand should be more inclusive, we can't make other products in the future and change the name, I decided to use the name 'Aida'......"

"Ida?" Su Jindong chewed it in his mouth, and said in a loud voice, "Yes, this is called Aida, when the product is finalized, you might as well call it the Yingda series......"

Shengda Electronics Factory changed the registration of Aida Electronics Co., Ltd. is naturally responsible for Liu Minghui, facing the products in the terminal market, setting the brand name, is the first step of the entire image identification system engineering, and the establishment of a perfect image identification system is the first step of the entire marketing planning, Ding Huai, Su Jindong, Liu Minghui They perform their duties, Zhang Ke himself is not easy.

The prototype is very simple to assemble, and it is still far from the real prototype, and the most important technical development is to write the system control software.

Because Wanyan company uses the earliest finalized decoding chip of C-Cube company, the integration of this chip is low, which means that the manufacturing cost is high and the quality is not stable enough, Zhang Ke asked Ding Huai to develop a prototype on the basis of the second generation of C-Cube chips, but Zhang Ke believes that Ding Huai's work experience in Wanyan can facilitate them to develop a new generation of decoder board system control software very quickly.

Zhang Ke couldn't help but sigh that Wanyan Company really didn't have the slightest sense of maintaining its own technological advantages, and if Ding Huai wanted to resign from him, Zhang Ke would rather pay additional fees and prevent them from entering the DVD player manufacturing industry again, so as to prevent competitors from poaching people from him.

In the development of the system control software, Zhang Ke and Ding Huai stressed the need to strengthen the error correction function of the DVD player, but it is not yet clear that the benefits of the error correction function will be reflected when a large number of shoddy pirated CDs fill the domestic audio and video market next year.

Takeover of Shengda Electronics Factory, before the development of the prototype of the DVD machine, it is impossible to let sixty or seventy workers sleep at home, although the original Shengda Electronics Factory produced the tape recorder is unknown, and the tape recorder belongs to the kind of sunset industry, but in the mid-nineties can still have a certain profit, Zhang Ke hopes that Su Jindong will use this time to clean up the production management of the Shengda Electronics Factory, the level of production management is directly related to the quality of the product.

Although Philips set up a factory in China as early as '94 to prepare for the production base of DVD player movements, it is certain that they did not expect that the DVD player market would rise explosively in the second half of '95. There is likely to be a lag in their supply of movements.

Maybe at that time, we will have to compete with other VCD manufacturers in China for supplies.

International manufacturers such as Philips and C-Cube will definitely support promising downstream enterprises when choosing partners to work with, which is in the best interests of these foreign manufacturers.

In addition, Su Jindong is also responsible for finding and selecting supporting manufacturers that provide major auxiliary materials and accessories.

Zhang Ke has to formulate a complete market strategy plan, and some basic work, such as market research, can be carried out by the employees of the Kumho Project Planning and Innovation Department, but including industrial prospect analysis, corporate strategy analysis, brand building, etc., Zhang Ke does not expect someone to share how much for him.

Back to ninety-four years, although the development of the country for more than ten years this year has a certain understanding, the rise and fall of the DVD player, Zhang Ke also knows the heart, but for the details of this industry, it is very vague, Zhang Ke reflects that he needs to supplement too much knowledge.

Zhang Ke asked an engineer to give him technical literacy every night, and it was almost at the end of February that he understood some basic technologies. Whoever gave him a liberal arts background, it is not easy to understand some basic skills, at least there is no obstacle for him to read English materials. Time was very tight, and Zhang Ke couldn't worry too much, so he directly brought the relevant English materials to the classroom to read.

Tang Jing didn't accompany Zhang Ke well during the whole winter vacation, and she still had some opinions in her heart at first, but when she saw Zhang Ke's dedication to studying digital compression video technology, which was completely beyond her cognitive scope, she became very curious again, and gave up after reading Zhang Ke's English materials for two hours, and became very interested in the computer in Zhang Ke's room; Zhang Ke's job is therefore one more thing, which is to teach Tang Jing to use a computer.

Zhang Ke did not fully anticipate the busyness during this period of time, although the contact time with Ding Huai and Su Jindong was short, but he knew that they belonged to the kind of dedicated people and had enough ability to cope with the situation, but Ding Huai and Su Jindong worked day and night in the factory programming, designing circuit boards, doing experiments, and cleaning up production, Zhang Ke naturally could not sleep in the room with peace of mind. It is true to give the people below room to play, the key is to be able to control the situation by himself, even if he has time to accompany Tang Jing until ten o'clock at night, he still has to go to the factory to take a look.

Until the end of February, Su Jindong saw a news in a recent English professional magazine that TI had given up the research and development of VCD chips.

Zhang Ke was a little surprised when he saw the magazine that Su Jindong brought, he didn't realize that there was research and development work carried out by the company in addition to C-Cube, and he didn't expect that TI would give up halfway. TI is the world's leading semiconductor supplier of digital signal processing and analog technology, known as the semiconductor engine that drives the continuous development of the network era.

Even if Zhang Ke has never been involved in the semiconductor industry before, he is also thunderous about TI company, and TI company will not give up the research and development of VCD chips because of capital or technical level problems, the only possibility is that they misjudge the market.

The reason why C-Cube's decoder chips, which cost only HK$30 per piece, can be sold for HK$1,000 is because in '96 or '97, it was they who monopolized the supply of decoder chips, so that they were able to plunder more than US$1 billion a year from the domestic DVD player market.

If there is an opportunity to change this deplorable situation, Zhang Ke will not miss it, and he asks Ding Huai to draw two engineers to immediately collect information about TI's decoding chip research and development, as well as a contact list of people who can influence TI's research and development decisions.

Since they are most likely to give up the wrong decision to continue developing VCD chips due to their misjudgment of the market prospects, Zhang Ke feels that they will be persuaded to restart the research and development of VCD chips, which may completely change the biological chain of the DVD player industry!

(To be continued)