Chapter 141 E-mail
In the end, Ding Huai learned about the basic situation of TI company about the research of decoding chips through his classmates who worked and lived in the United States, and the technology that TI purchased from C-Cube was the first finalized decoding chip technology developed by C-Cube with a huge investment of 3.5 million US dollars.
VCD DVD player is equivalent to cassette recorder in audio-visual level, but there is no transcription function of cassette recorder, the most important point is that the cassette video recorder industry has developed in developed countries for nearly 30 years, it can be said that 90% of the families in these developed countries have one or several video recorders, and it is technically impossible to eliminate VCD players in developed countries.
Based on this market judgment, TI finally gave up on the development of a new generation of decoding chips, completely unaware of the demand potential for VCD players in emerging countries such as China and India.
In China, the cumulative sales of video recorders before 95 years were about 2 million units, and compared with the population of 1.2 billion, the market was almost the same as when it was not developed.
Although in 95 years, the domestic video recorder industry has developed with an annual production capacity of more than 1 million units, but because of the well-known factor of film source (the production cost of optical discs is much lower than that of video tapes, and it is convenient for piracy), as soon as the DVD player came out, the video recorder market immediately fell apart.
Compared with the previous idea of taking a handful of money from the DVD player market and leaving, Zhang Ke saw a greater opportunity in front of him. The prototype came out a month or two late, and these losses were nothing compared to the opportunities in front of them; He asked Ding Huai to completely hand over the work of system control software development to his engineers.
Zhang Ke knows that China has not been able to develop a new generation of decoding chips in recent years, and he has barely developed them, and he has no ability to produce them at the domestic manufacturing level, but it does not mean that Ding Huai cannot write a new generation of technical solutions for decoding chips.
Ding Huai is responsible for compiling and writing decoding chip technology solutions, and Zhang Ke is responsible for compiling and writing the market prospect analysis of DVD players in emerging countries. In addition to entrusting Ding Huai's classmates in the United States to contact the headquarters of TI in the United States, Liu Minghui went to Beijing to contact the person in charge of TI in China, and Zhang Ke himself also used e-mail, which was quite novel in China in 95 years, to try to contact Texas Instruments Chairman An Jibo directly.
Liu Minghui came back from a deflated meal in Beijing, Aida Electronics is probably one of the least upset electronics factories in China, Chen Xinsheng, president of TI China, only gave him 15 minutes of reception time for Liu Minghui's visit, and heard Liu Minghui mention that TI China did not carry out the decoding chip business at all, Chen Xinsheng was a little impatient. Of course, Liu Minghui mentioned that Aida Electronics can help TI develop decoding chips, and hopes that TI will restart the development of decoding chips.
Of course, Liu Minghui can't say that the technical solution of the new generation of decoding chips actually comes from Anhui Wanyan Electronic System Co., Ltd.
Chen Xinsheng restrained himself from leaving the reception room after the 15-minute reception time, and then refused Liu Minghui's visit again.
Liu Minghui lived in Beijing for a week, and returned to Haizhou dejectedly, Zhang Ke said to him: "You live in Beijing, next week, the TI company may open its door to you......" Liu Minghui rushed to Beijing again, and his work in Haizhou was taken over by Su Jindong.
Ding Huai's classmates in the United States did not contact the TI headquarters smoothly, TI terminated the research and development of decoding chips based on their own market judgments, it is difficult to change their decision, Aida Electronics' current influence is equal to zero, and it is impossible to even persuade TI to go back and reflect on their previous decisions. What's more, Ding Huai's classmates went to the United States to study in 86 years, and then stayed in the United States to work, and they are not clear about the current situation in China.
The initial breakthrough point was on Zhang Ke's side.
In 95 years, there were only pilot projects in some cities on the southeast coast of China, and an email from China could attract the attention of An Jibo, chairman of Texas Instruments, and Zhang Ke's first greeting email, Anjibo replied. The topic of decoding chips and the prospects of VCD players in emerging countries slowly unfolded between Zhang Ke and An Jibo, Zhang Ke shared his own judgment on the destined rise of DVD players in emerging countries, as well as the recent changes in the domestic DVD player market, as well as his insights and thoughts on the market, all of which were communicated with An Jibo by email.
When TI re-examines the development potential of emerging countries, it realizes how misguided their previous market analysis based on European and American countries is!
At this time, three months have passed since they stopped the development of decoder chips, and in these precious three months, Samsung launched a DVD player based on the first generation of decoder chip technology (the quality is the same as Wanyan, which is very unstable); Philips' movement production base in China has entered the final stage of construction and is about to start production, and more than a dozen companies in China are preparing for the production of DVD players......
Angelber found out that either the decoding chip market should be completely abandoned, or the speed would have to be accelerated.
When Angie was sure that the unknown AIDA Electronics had a complete solution for the new generation of decoder chip technology, he knew that obtaining this technical solution would minimize the development time.
When Anjibo asked Chen Xinsheng, president of TI China, to contact AIDA Electronics, Liu Minghui had been living in Beijing for a month, as if he was an abandoned child, Haizhou could not go back, and the door of TI was never open to him. When Chen Xinsheng knocked on the door of his hotel room, he almost cried, aggrieved, so aggrieved.
Chen Xinsheng rushed to Haizhou City with Liu Minghui non-stop, and it was already March 31, and on this day, Haizhou City held a party congress.
Prior to this, in February, the Provincial People's Congress was successfully held, and Wan Qian was elected vice chairman of the Provincial People's Congress, which made many people fall through the glasses. The only thing that moved Zhang Ke was fortunate that the Haizhou City Party Congress was held before the National People's Congress, and judging by the usual practice, Wan Yong was not likely to enter the Standing Committee in advance before becoming the deputy mayor, which means that there is no need to worry about him being too arrogant today, and there may be any variables next year.
The year of 95 years, whether it is the control of Haizhou, Kumho, or Zhang Ke's own complete control of Aida Electronics, is an extremely critical year, at least this year, Wan Yong can not be an obstacle.
Liu Minghui on the plane with Chen Xinsheng and his assistant eyebrows dancing to depict the strength of Kumho Company, as well as the great development prospects of Aida Electronics in the future, stepped off the plane, walked out and saw Zhang Ke, Ding Huai, Su Jindong personally came to the airport to greet him, he didn't know why it was suddenly bright, Zhang Ke, Ding Huai, Su Jindong came out in person, naturally to give face to Chen Xinsheng, president of TI China, but Liu Minghui somewhat raised his eyebrows and felt the pleasure of exhalation. He hurried up to meet Chen Xinsheng and introduced: "This is Mr. Zhang Ke, an investor of Aida Electronics, and this is ......."
Zhang Ke smiled faintly and interrupted him: "Hello Mr. Chen, I only received an email from Mr. An Jibo last night about you coming to Haizhou, I didn't expect Mr. Chen to be so enthusiastic, so we don't have much preparation, this is Mr. Su Jindong, the general manager of Aida Electronics, and this is Mr. Ding Huai, the technical director, if there are any achievements worthy of Mr. Anderson's praise, they are all the credit of the two of them......
Liu Minghui was slightly stunned, and then understood that the new titles of Su Jindong and Ding Huai were just to appear more formal in front of Chen Xinsheng.
Walking out of the square at the exit of the airport, Liu Minghui saw Zhang Ke taking the lead in leading Chen Xinsheng to a new Poussin, next to Poussin was a Tianjin-made Xiali, and he was surprised: Audi, Buick, Ford, this is the time to show the company's strength, and there is no good car to support the scene. He didn't know what Zhang Ke was thinking, so he had to follow in a muffled voice.
The exchange between An Jibo and Zhang Ke in recent days was participated by the director of the DSP R&D department of TI company, and Ding Huai was behind Zhang Ke's staff from beginning to end in Haizhou, TI company can be sure that Aida Electronics has the technical solution they urgently need, Chen Xinsheng's purpose is to get this technical solution, and An Jibo authorized him to even open 10 million chips.
Liu Minghui gave Chen Xinsheng the impression that Aida Electronics is still a company with considerable limitations. Although An Jibo's phone call to him showed that Zhang Ke was a friend with a very keen sense of the market, when Chen Xinsheng boarded the plane from Beijing, he did not give Zhang Ke a particularly high expectation that he was about to meet, and perhaps he was far from using 10 million chips. When he sat down at Santa, who had no heating, he was sure of his own judgment.
The TI headquarters was in a hurry, Chen Xinsheng sat in the car, and asked to visit the Aida Electronics Factory directly, although the TI headquarters was very sure, the last step of the confirmation work was still done.
Seeing that Chen Xinsheng was so impatient, Zhang Ke and Su Jindong looked at each other and smiled.
(To be continued)