Zhang Ke didn't expect that it would be Ye Zufan who took the initiative to talk about the topic of the DVD player, he sat down on the stone bench, did not hurry to speak, looked sideways at Ye Jianbin and sat down, and then said unhurriedly: "The factory is ready to be put into production, and I have agreed with Hongbo Advertising Company to produce commercials, and this time I will live in the province for a few days......

Ye Jianbin said with a smile: "Ke Shao personally supervises the production, then the commercial will be very exciting......"

Zhang Ke shook his head and said: "The market enters the early stage, the purpose of advertising is to inform the market, effective advertising films may not be exciting, not to mention that Aida Electronics does not have so much money in hand to carefully polish a wonderful advertising film." Zhang Ke did not shy away from talking about the current financial situation of Aida Electronics, "The most important task of Aida Electronics' early marketing promotion is not only to establish a dealer network in China, but also to obtain certain financial support from dealers." ”

Ye Jianbin smiled and said, "There are more than 100 large and medium-sized cities across the country, and your workload in the early stage is really not simple......

Zhang Ke smiled and said, "It's not simple, and I only gave Aida Electronics three months." "If we don't cooperate with Shengxin, the early marketing of Aida Electronics can only be drawn from Kumho, which will undoubtedly increase the pressure on Kumho at the same time.

Ye Zufan was only responsible for causing the topic, he sat there with his hand on his crutches, squinting his eyes and quietly looking at the two people who slowly led the topic to the main topic.

Ye Jianbin said in surprise: "In three months, a hundred cities, even if the troops are divided into three routes, it will take three days to conquer a city......"

Zhang Ke said with a smile: "We have been preparing for more than half a year in the early stage, just sharpening a sword, counting on the sword out of the sheath to split in all directions, three months is barely enough, the main target is still the first-tier cities, we need to find Shengxin such a large channel in the field of electronic products to cooperate......"

Ye Jianbin smiled and said: "Shengxin will naturally support Aida Electronics, and other large channel providers are afraid that they will not easily loosen their pockets." ”

Zhang Ke smiled, knowing what Ye Jianbin meant, Aida Electronics has almost no reputation in the industry, and the more powerful the large channel dealers, the more they like to occupy the funds of the suppliers, and it is almost impossible to make such a wealthy large channel dealer prepay for the goods.

Zhang Ke nodded and said: "The difficulty is very great, but the quality of the dealer network directly determines the quality of market development, and the current fundraising channels of Aida Electronics are very limited...... "Aida Electronics Factory has no assets to take as collateral, Song Peiming to help solve the five million loan is already the limit, even if the funds are temporarily transferred from Kumho, it is a drop in the bucket, Zhang Ke's eyes are staring at the pockets of those channel providers, just like a big channel business like Sheng Xin, which one does not have tens of millions of funds in his pocket? Hundreds of thousands of leaks in each pocket, and that pair of Aida Electronics is also astronomical.

Hearing that Zhang Ke did not shy away from the current problems faced by Aida Electronics, Ye Jianbin asked: "Even if funds are raised, how can Aida Electronics quickly expand its production capacity?" ”

Zhang Ke smiled: "It is very difficult to establish a strict industrial system in a short period of time, and the key lies in the accumulation of technology in the early stage. What's more, the market is not developed all at once, there is still a reserved land on the south side of the factory, as long as there is continuous investment of funds, after three months, there is no problem in expanding the production capacity to four or five thousand units per month, the key is that the amount of capital occupied by component stocking is very large......"

"What is the current capacity of the AIDA Electronics factory?"

"The production capacity is about 2,000 units per month, limited by funds, if the trial production goes smoothly this month, 1,000 units can be produced next month," and Sheng Xin also knows the roots, Ye Jianbin does not hide his strong interest in the DVD player market, Zhang Ke also does not hide the current status quo of Aida Electronics, "Aida Electronics can only insist on requiring channel dealers to withdraw loans in cash, even if each channel dealer makes a loan three days in advance, as long as the production is well planned, about a month of production funds can be obtained, of course, a part of it is used for marketing ......"

"You are so calculating, it is really enough for Su Jindong to bear the ......," Ye Jianbin said with a smile.

Zhang Ke smiled and said, "It's really a loss in production!" "Now Su Jindong is to purchase screws to accurately calculate the amount of each month and the timing of procurement, to avoid too much purchase will occupy limited production funds, in exchange for others, Zhang Ke will not calculate the time of market action so finely.

Ye Jianbin is quite envious of Zhang Ke for having such a powerful assistant, Sheng Xin finally has to choose to develop in the entity, and the management talents are also extremely desired, but now is not the time to envy this, and said: "This time, please come over less, mainly I want to discuss, what are the opportunities for cooperation between Sheng Xin and Aida Electronics?" ”

The benefits of cooperation with Sheng Xin are obvious, we all know the roots, Sheng Xin also has full research on the DVD player market, and even does not need Zhang Ke to bother to speak, they have proposed to prepay 10 million chips before, and now it will only increase, Aida Electronics can instantly obtain tens of millions of production funds, and Sheng Xin has the advantage of channel resources in East China, it can be said that as long as the East China general agent hangs the brand of Sheng Xin Trade, the difficulty of developing secondary dealers in East China will be reduced to very low, It is completely possible to hand over the largest market in East China to Shengxin for development.

The disadvantage of this is that the entire East China market will be controlled by Sheng Xin in the future, and will give Sheng Xin a considerable share of the profits in this market, Zhang Ke will certainly not say this concern, he has other considerations, said: "The entry threshold of the DVD player industry is very low, Aida Electronics from scratch, it has been prepared for six months, it is fully prepared, the current market has an attractive attraction, even if the market can be developed no matter how great the potential, it will be quickly saturated, I predict that the DVD player will be saturated by the beginning of ninety-eight, when the most direct means of competition between the manufacturers is to reduce the price of sales to compete for the market, those who have no technology accumulation, no competitiveness, or the overhead cost of enterprise operation is too high manufacturers will be directly kicked out of the market, can survive the manufacturers can only maintain a very low profit margin, at that time the profit margin is only afraid that the three-level distribution system is not enough to share, what choice will Shengxin make? ”

Ye Jianbin didn't know what kind of analysis Zhang Ke was based on such an accurate judgment, and he didn't doubt it in his heart, which was proved by the hot market of Ericsson 398, and no one had such strong confidence in him before. The stronger Zhang Ke's confidence, the more excited Ye Jianbin became, and said: "In this way, the golden period of the DVD player market is also in the ninety-six and ninety-seven years, I believe in Ke Shao's judgment, since Ke Shao is worried that the three-level distribution system will be redundant after 98 years, then Shengxin can return the East China dealer network to Aida Electronics after 98 years to maintain ......

Zhang Ke smiled and said: "Not limited to DVD players, digital mobile phones, household appliances, will face the situation of rapid expansion of production capacity and continuous compression of profit margins with the impact of domestic investment fever. ”

"Ahem......" Ye Zufan coughed lightly, and he only interjected the first sentence at this time, "Xiaoyou is saying that the living space of channel providers will become narrower and narrower......"

Zhang Ke said: "From the perspective of the development model of commercial capital in developed countries, there may be this trend in China, and you can learn from the mature model of foreign countries, this trend is changing very rapidly, and it may be in the past three or four years," Zhang Ke said this, but what can be seen in his eyes is the general trend of the development of these commercial capital forces in China in the next ten years, such as Gome, Suning, Dazhong, Yongle, etc., "Just like Aida Electronics, at the beginning of market promotion, it is very dependent on the resources of large channel providers to do the market, However, when AIDA Electronics develops, it is necessary to consider the possibility of getting rid of these large channel providers and seeking direct control of the market. It is foreseeable that the largest part of the market share of household appliances will be concentrated in large shopping malls and supermarkets, but with the development and merger of commercial capital, these shopping malls and supermarkets will replace the right of large channel merchants to speak in the field of market circulation, and can completely get rid of the direct ......dialogue between large channel providers and manufacturers.

Ye Zufan and Ye Jianbin fell into deep thought, this is not only a matter of cooperation with Aida Electronics, Zhang Ke suddenly touched the core issue on the road of Shengxin's development. Ye Jianbin asked in a low voice: "That is, while Shengxin develops channel resources, it must also consider the issue of transformation...... However, after all, there is a big gap between China and developed countries, and we have considered that there will be a buffer time of about ten years before there will be a major trend change......"

Zhang Ke said: "The last time I saw an electrical appliance retail store in Beijing, the company called Gome Electrical Appliances adopted a new supply and marketing model in 90 years, their retail stores have got rid of the middleman, and the upstream manufacturers to implement the direct supply model, and this company took the lead in 91 years in the "Beijing Evening News" in the sewing quotation advertisement, out of the traditional mode of store operation, I don't know if Mr. Ye has paid attention to this scale is not very conspicuous company...... "Zhang Ke is to throw out today's famous Gome Electric, Moreover, the development path of Gome is also the epitome of the development of domestic commercial capital and the development of household appliances (including mobile phones) market channels!

(To be continued)