On the side of Qingbo, under the warm winter sun, an old man with a clean figure is sitting on a rattan chair with a fur blanket for joint training and reading the newspaper.

"What a." The old man sighed softly.

The newspaper in the old man's hand was gently put down by him. This is a Xiaonan Daily, and the headline on the front page reads in bold bold letters: "Special Issue on the Reform of the State-Owned Enterprise System: Focus on the Equity Reform of Langliu State-owned Enterprises: Two Replacements".

"What's wrong again?" The old wife next to him asked with a slight smile, and handed over a pill: "It's time to take medicine."

The old man took the pill, and a thirty-seven or eighteen-year-old man in a suit next to him handed over a glass of water, the old man took it casually, put the pill in his mouth, swallowed the water, handed the cup back to the man in the suit, and said lightly: "Your good grandson has begun to show his fortunes." ”

The old lady glanced at the newspaper and smiled dumbly: "When Dingbang came to ask for advice, didn't you agree, why did you say this at this time?" ”

"I agree with the central government, but I don't agree with him that a city government is so manipulative." The old man tapped the newspaper with his finger: "How did the central government do it?" Let's go first, put forward the spirit, discuss below, study measures, carry out pilot projects, observe the effect, and then give different guidance according to different local conditions. At this moment, the spirit of the central authorities had just been put forward, and without discussion between the pros and cons and the study of the initial measures, he himself began to work on the test spot. If everything goes well, that's fine, if he's lucky, if something goes wrong, if something fails, it's a major stain on governance," so I said, he's still too careful. ”

The old lady frowned: "This matter, it's very difficult to do?" ”

"It depends on how well he can handle complex relationships." The old man was about to get up by holding the armrest with both hands, and the man next to him immediately helped him, the old man stood up, paced around a few steps, and muttered: "To operate this matter well, it is a great test of his ability to control the overall situation." The distribution of interests is always the most sensitive" Wang Wenhua's little slippery head, pretending not to dare to compete with Xiao Zhen, seemed to temporarily avoid Xiao Zhen's edge, but in fact, he packed the most difficult things and threw them to Xiao Zhen. Now Xiao Ding took the initiative to take this burden, and the next thing is to dance on the tip of the knife, if one is not good, he will be injured on the ground. Do you think that such a group of enterprises want to change property rights, to motivate operators, and how to distribute equity, this is sensitive, right? The distribution is less, which does not play a motivating role, but makes these managers who have great hopes have a psychological contrast and are dissatisfied with Xiaozhen; But if there is too much distribution, not only those employees who have been bought out of their seniority will definitely be dissatisfied, but even public opinion may turn to be unfavorable to small customers, thinking that he is not a partner with those people to embezzle state-owned assets, etc

"That is, the whole thing is thankless?" The old lady frowned.

"Hehe, that's not quite true." The old man waved his hand slightly, looked at the rippling waves on the lake with deep eyes, and said indifferently: "If he knows how to follow the trend, attract the momentum, and build the momentum, and he does have a little bit of Bole ability, he may not be able to fly against the wind and be unique."

"Grandpa, grandma". A female voice sounded, and the old man and the old lady turned their heads together, looked at the woman who came over, and smiled slightly.

"Ning Ning is resting today?" The old lady smiled and beckoned to Xiao Ning, who was walking over, and motioned for her to come to her side.

Xiao Ning walked up to her grandmother, moved a chair and sat down, and said, "Yes, I'm resting today." ”

"What about the little one?. Grandma doesn't forget her great-grandson.

"Zhenyu, the nanny takes it, this little thing is too tossed, like a little ancestor, I can't take it." Xiao Ning said helplessly.

"What are these words, why haven't I been naughty when I took your father and aunt in the first place? You're just too spoiled! Mu Lao said.

Xiao Ning smiled: "I don't spoil much, I have to blame it, I have to blame Zhang Yue's parents, and the grandson is called a heavy, "Grandma, it's similar to you to Xiao Zhen." ”

Mu Lao glared at her: "What do you mean that it's similar to me to Xiao Zhen, and I'm not good to you?" It's not good for Wanwan?.

"It's not bad, it's different, of course it's different to take a boy and a girl, grandpa, right?" Xiao Ning began to ask his grandfather for help. Xiao Lao didn't intervene in their conversation, just laughed, and then changed the topic: "How do you feel about being in the Municipal Commission for Discipline Inspection for more than a year?" ”

"It's good, the power husband has few things, and the pension is just right. Xiao Ning pursed his lips slightly.

"Huh?" Xiao Lao frowned a little: "Why do you say that?" ”

"There have been two incidents in the capital in a row, and everyone is in danger for a period of time, and at this time, the central government is also seeking stability, so naturally there will be no major movements. I, the second-to-last deputy secretary of the Municipal Commission for Discipline Inspection, are naturally idle, and it is almost the same as retirement Xiao Ning shrugged his shoulders.

Xiao Lao shook his head: "I said, why do you want to be busy every day?" Do you know that you are big and small? Of course, it is not bad to do your best and then die from a personal point of view, but the effect on the country may not be good, you must fully believe in your own vision of selecting people, do not use doubtful people, do not doubt people, grasp the general direction of things, and hand it over to these people you choose to do. I have repeatedly said that you are a deputy secretary of the Commission for Discipline Inspection, and I hope that there are indeed not so many of them, and it is good to do it

Xiao Ning smiled, and then looked at his watch.

"And And" Xiao Lao's eyes were very keen.

"No, Yuling is coming to see you two elders today, but there was a traffic jam on the road just now. I arrived first, thinking that she should also arrive, Xiao Ning said with a smile.

Oh, Xiao Lao nodded: "This girl is still good."

Xiao Lao rarely evaluates a person, and it would be really good to get him a "good". Mu Lao became happy, his eyes narrowed with a smile, and he said, "It's a good girl, Ning Ning, you see how Wanwan and that Li Yundong are." It's time for her to get married, right? ”

Xiao Ning knows what *** means in her heart, grandma is still more traditional in her heart, Xiao Wan is Xiao Zhen's sister, Xiao Wan is not married here, and grandma is not good for Xiao Zhen to get married, so now she is especially concerned about Xiao Wan's marriage.

"What's small," I think it's okay. Regarding Xiao Wan's attitude, Xiao Ning is also a little unreasonable. Xiao Wan is different from her, some of the so-called "Westernization" "feels that marriage should be free, and she is not willing to marry very early, and she wants to enjoy a free life of being single."

"Li Yundong's father is still good, enough for so many Hong Kong tycoons to transfer their property to the UK, and he hasn't touched a penny. Xiao Lao suddenly interjected: "If Li Yundong himself has no problems with his character, he will get married this year, and he has been talking about trouble for a few years, what are you delaying?" ”

Xiao Ning choked and opened his mouth slightly, but finally didn't say anything, just nodded: "Well, I'll go back and tell my dad what grandpa meant." ”

Mu Lao was happy, and said with a smile: "The old man said this well, we have been talking about it for so long, and it should be time to blossom and bear fruit, not only Wanwan is finished, but next year Xiaozhen will also be finished, such a good girl, isn't it a waste of time to wait any longer?" ”

Mu Lao's words were very natural, but Xiao Yu didn't know what he thought of all of a sudden, his face was slightly red, and he looked left and right, fortunately, only Yang Jinfeng, his grandfather's current confidential secretary, was around, and Yang Jinfeng had already walked away.

Aunt Zhang, the special protector, suddenly walked in from outside, followed by a delicate and dignified young woman, who was Ye Yuling.

"Every day, our dealers are faced with a lot of problems, this customer wants to bargain, that oiler wants a raise, and the project that has been with us for a long time is snatched away by a competitor. Similarly, our corporate decision-makers are also facing many problems every day, such as the promotion of new products being blocked, the market has been repeatedly banned, and the dealers have not recycled the cage after owing money for so long. So, we make decisions every day, some decisions can be seen, but some decisions may be hidden behind what we can't see, and it won't emerge when we don't touch it. But it actually guides the behavior of every employee every day. For example, when necessary, whether we want to take the profit route, or pursue the growth of turnover, whether the most important thing is to complete the sales task, or the relationship between dealers. Sometimes in order to exchange profits, brand credit and customer loyalty are lost, this is a dilemma, can short-term profits and corporate sustainability coexist? Li Liwei said while leading the way in front. Next to him was Xiao Zhen, deputy secretary of the municipal party committee and mayor of Far East Xijin, who came to inspect the site.

Xiao Zhen looked at the workshop and machines that were no longer the same as those in the Far East, and listened to Li Liwei's seemingly chattering words, and nodded or asked with a smile from time to time.

"Yes, when decision-makers make decisions, they will ask for the opinions and suggestions of others. But he didn't stand in a higher position, and used a longer lens to see the position he was standing on. Standing on a high place and looking at the field of vision, you will see, how much cheaper a certain customer asks for per barrel, how much rebate a certain oiler wants, and how much does an employee leave to join a competitor, these are important, but more importantly, the dealer's strategic direction, channel cultivation, fine market and distribution services. whether we should go straight or spare; You will also see, in front of a certain area from time to time there are fleeing goods, a dealer has taken refuge in competitors, a certain regional market sales sluggish, these are important, but more importantly, the enterprise in marketing strategy, brand promotion, product positioning, corporate culture and basic philosophy. Should we go to the left or to the right? Judging from Li Liwei's current performance and conversation, no one can believe that he is just a corporate executive with only high Chinese credentials. And he was a very successful executive.

Xiao Zhen looked at the new equipment in front of him, asked about the launch of new products, and said: "If the past years of building and sanitary ceramics industry has achieved too many entrepreneurs with a certain courage and vision, and too many small and medium-sized enterprises with leapfrog exhibitions, then, increasingly entering the "Red Sea", the ceramic market, forcing enterprises to pay attention to the research of enterprise exhibition strategy. What is the strategy? Strategy is the programmatic document of the enterprise exhibition in the next few years or even decades, the blueprint and path of the enterprise exhibition, and the development of a clear exhibition direction for the enterprise. The core elements of the strategy include the company's exhibition goals, market determination, overall layout, decision-making mechanism, etc. From the perspective of marketing, the exhibition strategy of enterprises is top-down, which can be divided into corporate strategy, marketing strategy and brand strategy

Li Liwei's spirit came up all of a sudden, and every time Xiao Zhen talked to him about the issue of enterprise exhibition, his unique and forward-looking strategic vision would always benefit him and the Far East. … In Xiaoding, there are signs of beginning to preach the scriptures and teach the land. He immediately cheered up.

Sure enough, Xiao Zhen walked forward and said: "Enterprise strategy, simply put, is to determine what the enterprise does and does not do, that is, the enterprise integrates the internal and external market environment and its changes, combines its own resource advantages, and transforms resources into profits A kind of insight and foresight." In fact, in the ceramic industry, which imitates the trend, the exhibition strategy of many enterprises is not clear enough, and the phenomenon of strategic similarity is extremely serious. Seeing that some enterprises can not afford to do well in the layout of major production areas across the country, some enterprises can not help but expand, relocate, and stake land regardless of their own reality; Some enterprises have diversified into the lucrative real estate industry, and many companies are enthusiastic for fear of missing out on opportunities. With a hot head, he is ambitious to enter the real estate sector in a big way; Looking at some companies listed in the circle of money and fast exhibition, I can't help but be red-eyed, regardless of the actual conditions, a swarm of bees to rush to the market, focusing on the present, making quick money, and fast development has become the leading idea of evaluating and guiding the enterprise exhibition, resulting in many enterprises have never seriously considered their future exhibition direction. There are even companies that are happy to think that there are so many excellent companies that specialize in corporate exhibition strategies, and it is absolutely impossible to follow their pace. We don't know that enterprises have different resource endowments and different business ideas, and the same goals may not necessarily achieve the same results

Li Liwei listened with deep sympathy, nodded and said: "Far Eastern Building Materials can have today's achievements, first of all, because of the correct foundation of the strategic thinking of the year, Xiao Zhen nodded, and said: "The marketing strategy is to determine the target market, complete the determination, business model, role, methods and procedures under the guidance of the enterprise strategy. In this era where marketing is king, marketing strategy is the key to enterprise competition. It is a pity that the marketing strategy of ceramic enterprises is also highly similar, and the operators pursue pragmatism and realism. Seeing that the domestic market space is large and the profits are high, they have given up their export advantages and turned around to enter the domestic market; Look at "Jingdong stable." Profitable, regardless of whether their products have a competitive advantage, they have seized the market highland; Looking at the hot sales of some enterprises, for example, you Far Eastern Group will not hesitate to poach a lot of money to copy the operation model of the opponent: "How far the idea is, how far the enterprise can go." As a result, the company has become a "panacea." Although the "miscellaneous" can achieve some performance and solve some problems for a while, it has never been able to form its own independent business philosophy and system, lacks its own core competitive advantages, and finally faces the crisis of being eliminated by the market. Far Eastern Group is now at the forefront of the market in terms of marketing, and it will need to maintain this advantage in the future. ”

Li Liwei nodded calmly: "Our marketing team, I dare not say that it is the best building materials marketing team in Huaxia, at least it is one of the best, and I and the entire Far East are confident in this." ”

Xiao Zhen smiled slightly and nodded appreciatively: "Brand strategy is what you have been working on, which refers to the completion of brand positioning, brand planning, brand core value exploration and brand blueprint under the guidance of marketing strategy. I will say a status quo, now there are countless brands in the ceramic industry, almost most of the brands are positioned in the high-end, but there are only a handful of brands in the real sense, and the brands recognized by the general public outside the industry are even rarer. A series of problems such as the mutual inversion of the multi-brand system, the ambiguity of the brand design, the vacillation of the brand positioning, the confusion of the brand value, and the far-fetched brand culture have seriously affected the growth of the brand. Many companies regard the brand as just a tool and means to obtain dealer resources, and have no intention of planning the brand exhibition in the long term from the perspective of the market, which is detached from the original connotation of the brand. Under such a guiding ideology, it is not surprising that it is difficult for the market to cultivate big brands and strong brands

Xiao Zhen looked at Li Liwei and said seriously: "People often say that the exhibition of an enterprise is a marathon run, and it doesn't matter how fast you run and how much you lead at the start, but who can run the longest and run to the end." However, in the short-term interest-oriented market competition, under the guidance of the business ideology, enterprises often pay too much attention to the gains and losses of a city and a pool, and give up the control of the research on corporate strategy, and even think that the corporate strategy is too illusory and distant, the result is half the effort, and always fall into the "red ocean, the fight, and lose the opportunity" blue ocean. As far as I know, compared with the ceramic powerhouse Spain and Italy, many people in the industry believe that Huaxia enterprises are poor in design, poor in brand, poor in international sales channels, in fact, the real gap lies in the difference between the two strategies, and lies in the different predictions, adaptations, innovations and persistence of the strategy. If Far Eastern wants to really make the brand bigger and stronger, it can compete with some big brands in Spain, Italy and the United States, and it needs to spend more effort, and sometimes you can even refer to Tai Chi and use it to play hard.

Li Liwei also nodded seriously: "We will carefully study the mayor's instructions."

Xiao Ding chucked slightly, and suddenly asked coldly: "After the restructuring, how many shares do you want to occupy?" ”

The chapter that was updated yesterday should be "The first chapter, under the Provisional Standing Committee." "I'm sorry for accidentally making a mistake, but the author of the chapter name can't be modified, so I can't do it, in fact, there is no problem with the content, you can rest assured to subscribe.