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On November 12, the airport located in the northeast of the city was a little more lively than usual, and today there were overtime flights to and from Beijing, and passengers waiting for flights to Beijing in the waiting room could see several TV station interview cars around the exit of the airport through the steel lattice glass. Pen & Fun & Pavilion www.biquge.info

"Are there any important people coming to Haizhou?" A middle-aged passenger couldn't stand the cold of the blue hard plastic chair in the waiting room, and stood by the window and looked outside, "It turns out that there are important people coming over, and they will only work overtime on Saturday." "Ninety-six years of shipping shortage, occasionally according to the flow of people to make shipping adjustments, this passenger looked at the waiting room waiting for Liao Liao, knew that this time the overtime aircraft is not in accordance with the usual adjustments.

The temperature has cooled down in the past few days, the weather is cloudy, the temperature during the day is only five or six degrees, the south is humid, the weather is slightly cold, the northerners are generally not adapted, it stands to reason that there should be air-conditioning facilities in the waiting room, but the air conditioning does not work at all, and there are a few windows open in the north, pouring cold air into it. From this point alone, the middle-aged traveler did not have a very good impression of Haizhou.

The plane from Beijing has landed, and it is about to be ready to board.

In 96, the boarding facilities at Haizhou Airport were still open escalators, and people went down directly from the escalators to the runway and then walked out from the exit.

Xie Jiannan had some tinnitus when he took the plane, and faced the pursuit of media reporters all day long, although the whole person's spirit has always been very excited, but when he got out of the cabin door, stood on the escalator, and looked at the gray sky of Haizhou, he still felt relieved.

"Secretary-General Zhang and Mr. Xie, they should be waiting outside." Liu Minghui walked behind Xie Jiannan and said.

"Okay, let's go down now." Xie Jiannan turned around and grabbed Chen Jing's hand, "I finally breathed a sigh of relief." ”

"The media from all over the country will flock to it, and the timing of AIDA's dealer conference with our Kewang will partially coincide, so it will continue to receive media attention." Liu Minghui said.

"That means it can't be easy?"

When Xie Jiannan talked on the phone with Zhang Xiaojian, Secretary General of the Municipal Party Committee, he knew that Aida Electronics would take into account the overall situation, and he could guess that Zhang Ke would continue to make some small moves, but as long as he didn't tear his face, Kewang would be able to win the most critical development time. He was afraid that Zhang Ke would tear his face and let all the products of Aida Electronics blatantly reduce their prices, Kewang not only could not compare the production cost with Aida Electronics at this time, but also spent far greater marketing expenses than Aida Electronics, which already had a certain reputation, and he also thought that Zhang Ke was a person who was in business and made heavy profits, but Zhang Ke made several consecutive tricks behind his back, which made him more worried.

Although the blatant price reduction is a kind of cannibalism, but Aida Electronics can be crippled and not die, but at this time, Kewang may not have such tenacious survivability, Xie Jiannan is still clear about this, Kewang needs three to four months to gain a firm foothold in the DVD player market.

Since Zhang Ke said through Tang Xueqian's mouth that he should take into account the overall situation of Haizhou City's economic development, at least rule out the possibility of this kind of cannibalism.

When the reporter saw their group coming out, they all came out of the car with the interview equipment, but they looked at the black Nissan car parked next to it as if waiting for an order.

Zhou Fuming and Zhang Xiaojian got out of the black Nissan car at the same time, and Xie Zhan got out of the other car, he originally rushed over to pick up Xie Jiannan and them, and won the CCTV standard king, and the affairs became heavy, Xie Zhan returned to Haizhou the day before yesterday.

"Secretary Zhou, why are you here?" Xie Jiannan's relaxed nerves tensed in an instant, and he walked over quickly, "Secretary General Zhang didn't tell me anything?" ”

"I just happened to have nothing at hand, so I came here with Secretary General Zhang, and there were reporters from the TV station for you." Zhou Fuming and Xie Jiannan shook hands and turned their bodies towards the camera.

"Secretary Zhou also contacted the flight for you......" Xie Zhan said flatteringly.

Xie Jiannan naturally thanked him, if it weren't for the addition of this temporary flight, they would have to take the train back, and they would have to delay a lot of time.

"It's not just for you, there are only two flights a week with the capital, which is not conducive to the economic development pattern of Haizhou City, I think it will be at least once a day, and the city can only add temporary flights if it comes forward to apply." Zhou Fuming deliberately understated it, wanting to show that he attached great importance to the momentum of Haizhou's future economic development.

It is said that the secretary is in charge of the cadres and the mayor is in charge of the budget, but the one who can grasp the local economic pattern is the one who is truly influential.

The large-scale demolition of the western part of Sha Tin has stabbed out so many demolition households at once, and the social contradictions are acute, and it is Zhang Zhifei's Hongyuan Industry that has built a large number of resettlement houses to alleviate the contradictions; After the demolition of the western part of Sha Tin, there is a large gap between the progress of commercial real estate development and the city's vision, and nearly two years have passed, and few buildings in the commercial area of the western area of Sha Tin have been completed, so that there is little left of the glory of the completion of Futian Building.

Tang Xueqian asked Zhang Zhixing to establish Haizhou Holdings, which not only solved the survival problem of almost all Haizhou municipal enterprises in one fell swoop, but also revitalized Haizhou City's assets of more than one billion yuan, and achieved remarkable results.

Kumho, Xinguang Paper, and Aida Electronics, not to mention, Jincheng Group, the first place in Haizhou's private enterprises, suddenly lagged too far behind.

In the past two years or so, these major economic events have occurred in Haizhou, and Zhou Fuming's voice has become smaller and smaller on the economic issues in the city.

can't compete with Tang Xueqian, the root of the problem lies in this, and Zhou Fuming himself can realize this.

Now when it comes to the issue of Song Peiming's entry into the norm, Zhou Fuming knows that Song Peiming is wearing the same pants as Tang Xueqian, but if he stops this matter, he will only be in a rather passive position, and the reason is that the economic development pattern of Chengnan District in the past two years can even be described as "taking off".

It is knowing his shortcomings, Zhou Fuming is very much looking forward to the future of Kewang, Kewang poached senior managers and a large number of sales executives from Aida at a critical moment, anyone knows that Kewang has a disadvantage, Zhou Fuming still holds high the name of the overall situation of Haizhou's economic construction to support the idea of the Standing Committee of the United City, and puts pressure on Zhang Ke through Tang Xueqian.

Zhou Fuming and Xie Jiannan put on a show in front of the cameras of radio and television, and cared about their experience in Beijing.

Yu Ping also returned to Haizhou by train from Beijing with Xie Zhan and Zhao Siming the day before yesterday, and most of Zhou Fuming's experience in Beijing was heard by Yu Ping in the bed, but he wanted to hear Xie Jiannan's description, presumably Xie Jiannan had a different understanding.

Zhou Fuming asked Kewang again whether he had felt obvious changes in the company's operation in the past few days after winning the CCTV standard king.

Xie Jiannan told the truth that although it has only been four days since the bidding for the king advertising period, some exciting winds have already blown in the market. The original dealers have asked to increase the supply, there are constantly new dealers asking to act as agents of Kewang's products, and there are constantly media contacts to come over for interviews, in short, everything at the beginning is consistent with the situation encountered by Aida Electronics last year.

Xie Zhan said: "It seems that there are not many secrets to AIDA's success. ”

"It's not easy to have these visions." Zhou Fuming would not despise Zhang Ke like Xie Zhan, and said it fairly.

Just like Xie Jiannan also knows the truth of Tang Xueqian's case and Ding Xiangshan's case, but Xie Jiannan's dragonfly-like feeling is definitely not as profound as Zhou Fuming, who went deep into the whirlpool of events and gained great benefits from Ding Xiangshan's case, not to mention that many of Zhang Ke's performances will only be passed on to everyone's ears, and will not officially leave any records in the documents, although Xie Jiannan can see relevant documents and files through relationships, but his direct understanding of Zhang Ke is naturally not as profound as Zhou Fuming, and Xie Zhan is even worse.

During this period of time, the puzzle has gradually become clear, and Zhou Fuming can also think through the ability of a teenager like Zhang Ke behind the scenes, the most direct example, isn't the economic take-off of Chengnan District closely related to the two companies of Xinguang Paper and Aida Electronics? There are all kinds of twists and turns behind this, where can it be summed up so easily by the sentence "there are not too many secrets"?

These things couldn't be explained to Xie Zhan for a while.

Xie Zhan was squeezed away from Haiyu Company by Xie Wanjing, and Zhang Ke was also behind his back, but this point has never been preached in front of others, and there is no need to preach it in front of others.

Zhou Fuming asked about some dealers' conferences, and he asked Zhang Xiaojian to empty the entire Wenshan Hotel for Kewang to hold a dealer conference, as long as the city can come up with support, as long as he is not afraid of Tang Xueqian's blatant opposition, Zhou Fuming said that he can unconditionally support Kewang.

The dealer conference organized by Aida Electronics, the official dealer representatives and representatives of the same industry manufacturers, etc., there are hundreds of them, plus media reporters, other people who come to look for business opportunities, the scale is difficult to imagine, others can not take care of it, Aida Electronics only for the official dealer representatives and representatives of the same industry manufacturers will all the guest rooms of the Xicheng Hotel, and also the Xicheng Hotel catering, entertainment and other facilities are packaged.

Kewang has the experience of Aida Electronics, especially Liu Minghui has experience in dealing with these things, so he should be more deserved.

Xie Jiannan was naturally still concerned about the issue of funds, and asked Zhou Fuming: "Secretary Zhou, the city is going to set up a city commercial bank, can you help Kewang solve some of the working capital?" ”

"This ......" Zhou Fuming squeezed his brows and said, "the formation of the city commercial bank, Kumho, Shengxin and Haiyu are willing to participate in the shares, but the plan for the formation of the city commercial bank has not been finalized for a long time, and the president of the city commercial bank is also controversial. ”

Jincheng also wanted to participate in the city commercial bank, but Tang Xueqian asked Jincheng to compare the conditions and promises of Jinhu, Shengxin or Haiyu, and Zhao Jinrong lost interest in visiting the city commercial bank. Xie Jiannan knew some details of the controversy over the formation plan of the city commercial bank from Zhao Jinrong, and heard Zhou Fuming mention that he had already made concessions on some small issues, and knew that if King Ke wanted to raise money from the city commercial bank, he probably could not put pressure on the soon-to-be-established city commercial bank through the city.

Zhou Fuming said: "The problem of funds, the city will take the lead in convening several banks to study, to support the development of private enterprises, is also the trend of the times......" Zhou Fuming said here, his tone eased, "but the city has recently invested relatively much in infrastructure, and is also competing with several banks, what about the financing channels in Huishan and Xintai, and what kind of support does the city need?" ”

Xie Jiannan can understand Zhou Fuming's difficulties, Tang Xueqian can't be unrestrained at all to let the city provide unlimited support, but I'm afraid that only in the name of King Ke, how many credit loans to get from several banks in Haizhou will be a problem, and the mortgage loan is easier, but King Ke's investment in fixed assets itself is not much, even if he can get a part, the procedures will be cumbersome, and there is a regret that he can't quench his thirst far from water; The meaning of Zhou Fuming's words is that he still hopes to let the shareholders of Kewang actively go to Huishan, Xintai and other places to raise funds.

There is still a period of time before the advertisement is officially broadcast on CCTV, but the value of CCTV media resources is unlimited, the hype of the concept of the king has multiplied the sales of Kewang DVD player, the situation encountered by Kewang has happened in the head of Aida Electronics, Kewang is not famous, the stocking of dealers around the country is very controlled, at this time it is seriously insufficient, in just four days, some cities in the active cooperation of channel providers, the increase in sales is even more gratifying, and even out of stock.

With the hot sales of Kewang DVD players, dealers can only desperately increase orders to Kewang.

From the market to dealers and then to manufacturers, the demand information will increase step by step, the main reason is in the dealer's link, for example, the hot sale of Kewang DVD player, will make dealers worry about the worry of out of stock, naturally increase demand on new orders, to the manufacturer's link, will increase the margin on the increased demand of dealers, as well as the control of transportation costs, in order to save transportation costs, both dealers and manufacturers hope to transport the whole vehicle, for those who demand less than the vehicle market, will also because of the need for vehicle transportation, The actual increase in supply is the so-called "bullwhip effect", which in the nineties was rarely controlled by domestic enterprises.

Even if Xie Jiannan has this understanding, but there is not enough time to investigate the real market demand, Kewang can only formulate next month's production plan according to the feedback information of dealers, Xie Zhan roughly estimated, next month's output will reach 40,000 units.

Kewang not only has to urgently get the goods from the component suppliers to cope with the current market hot sales, but also greatly increase the orders for the next month, some parts with a long expansion cycle, and even consider the supply situation of the next quarter, these money must be spent immediately.

Xie Zhan estimated with Xie Jiannan that he still needed to increase the monthly output to 100,000 units by adding 100 million working capital to production, and he found that he needed to spend 100 million now.

There are still more than ten days to wait for the dealer conference, after the dealer conference, the establishment of a dealer margin system, can be financed from the channel network, but that is at least half a month later.

Xie Jiannan still has seventy or eighty million in his hand, but he knows that in order to connect CCTV's brand advertising with the real consumer market Shimei, he also needs to put a large number of functional advertisements in various places, and cooperate with local media on advertising in the next year, which must be carried out quickly, and some funds must be invested first.

There is still a gap of 60 or 70 million in funds, and if another 100 million can be raised, it will be even more abundant.

Xie Zhan had been thinking about how to break through the financial barriers in the early stage of Aida before, and later learned from Liu Minghui that Aida had taken a strong attitude towards dealers from the beginning, requiring dealers to pass orders to the company at the same time as the payment was also called, which undoubtedly greatly alleviated the financial pressure of Aida Electronics in the early stage, of course, the support of Shengxin Group played a very key role, and the channel providers that Shengxin Group could influence at that time covered the entire East China region. Moreover, Shengxin Group took the lead in paying a huge deposit to Aida Electronics, otherwise the early work of Aida Electronics would be much more difficult.

Envy is not envious, Haitai Electric is the king of the East China Sea Province, but Haitai is also in a period of rapid development, the thirst for funds is not weaker than the king, and the payment settlement between the king, is also the end of the month after the sale, due to the promotion of the channel of Haitai electrical appliances, so that Donghai Province is currently the largest market of the king, the settlement of dealers in other places is better than Haitai, there is also worse than Haitai, but when preparing to build a dealer network, in order to reduce resistance, there is no relatively strong attitude, Xie Zhan thought in his heart: This dealer conference must be reversed.

Xie Jiannan is still thinking about how to solve the 100 million capital gap in a short period of time, and it will definitely not be able to wait for half a month or more to collect the deposit from the dealer, and it seems that it needs to be urgently negotiated to see how to solve it.

In addition to the margin, we should also learn from the strong attitude of Aida Electronics to dealers, and require dealers to cash in stock, so as to completely solve the financial pressure.

After making an appointment with Zhou Fuming and Zhang Xiaojian to dine at the Wenshan Hotel in the evening, Xie Jiannan and his entourage went directly back to Kewang's newly built office building in the Electronic Industrial Park.

Xie Jiannan said to Xie Zhan: "For the increase in orders in various places, we must also have a strategy, first to meet the dealers who settle the payment quickly, especially those ......who can cash in stock."

"There is no problem with this, the nearby dealers have their own cars and money to pick up the goods," Xie Zhan turned back to ask Liu Minghui, "Was this the case with Aida Electronics last year?" ”

Liu Minghui nodded and said: "At this time last year, the logistics center of the electronics industrial park occupied a very small area, almost a few days before the dealer conference, all of which were filled with large goods from other places, as long as there were goods out, they would be snatched away by dealers, and ICBC also set up a point in the logistics center. ”

"Let that kid who hasn't grown all his hair rob the money for a year in vain!" Xie Zhan took a sip and said, "It's okay for us to ask dealers to cash now." ”

Xie Jiannan nodded and said, "You do this first, I think an additional 50 million should be able to survive." ”

"How? Split among the families? Xie Zhan asked, "I've invested all my net worth, even if it's hundreds of thousands, I can't raise it." ”

"Pledge your car, your house, and your women to me, and I'll keep the money for you."

Xie Zhan personally invested 10 million yuan in it, and currently he accounts for 8% of the shares, Xie Jiannan knows that he has made a lot of money over the years, and 10 million will not squeeze him dry.

Xie Zhan turned around and complained to Chen Jing: "You are staring at your man, he is now hitting my woman's attention." ”

Chen Jing naturally didn't respond to the topic between men, but she thought to herself if there were too many women around Xie Zhan, and thought of the secretary next to Xie Jiannan, so she only smiled at Xie Zhan, turned her head to look out the car window, she wouldn't let this kind of problem worry about herself. I was just thinking that Daya Group would also invest another 10 million in proportion.

When the car arrived at the electronics industrial park in the east of Yilong Town, Xie Jiannan saw several cars entering and exiting the gate of Aida Electronics, and asked Xie Zhan: "What is the movement of Aida Electronics, after Chen Xinsheng of TI and Emer of Scooper arrived in Haizhou, they did not take the initiative to contact us, and you did not find a way to find them." ”

"That hairless kid thief, I doubt that he has controlled Chen Xinsheng and Aimer, and they are accompanied by their people all the time, and the seams can't be inserted, Chen Xinsheng met at noon yesterday, or Fu Jun drove him over, you know, during the meal, I saw Fu Jun, the bastard, sitting next to him without saying a word, just acting as a driver for Chen Xinsheng, not eating, not drinking, I can't wait to poke him to death with chopsticks, nothing has been discussed." Xie Zhan remembered yesterday's depression, if he really poked Fu Jun with chopsticks, it was estimated that he would be poked a lot, so he gritted his teeth when he thought about it, "But I made an appointment with Chen Xinsheng, he will wait for you to come back, and he will officially talk about next year's supply, and now you can also urgently transfer some decoder boards to us, after all, in business, how can the guy who hasn't grown all the hair control the company?" ”