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Xie Jiannan and Xie Zhan, Chen Jing, Liu Minghui, Yu Ping and others rested in the VIP room specially arranged for them by Tan Xisong, but Zhao Siming was nowhere to be seen, Xie Jiannan asked Xie Zhan where Zhao Siming went, Xie Zhan spread his hands: "I went to the venue with Manager Yu, but I didn't pay attention to where he went, and he didn't tell me where he was going." Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

Zhao Jinrong stuffed his son to the company for exercise, hoping to become a talent, and the vice president in charge of production and procurement was the official representative of Jincheng. After all, Kewang Electric is on the territory of Haizhou, and everything depends on Zhao Jinrong, the local snake, Xie Jiannan naturally wants to help him take care of his son.

If Zhao Siming hadn't been locked up for a while last year to drop out of school and enter a work-study school, he might not be able to find out which school would continue to plague the world this year, but he would have been honest.

Xie Jiannan was just about to call Zhao Siming, wanting him to experience the scene of the press conference together; Zhao Siming pushed the door in from the outside.

"Where have you been?"

"Oh, you said that today's evening newspaper might have a report, I went to buy a newspaper, there is no kiosk around here, and I walked a little farther." Zhao Siming handed over a stack of newspapers, "It's not surprising that the Beijing Evening News has a report, why did the Qilu Evening News react so quickly?" I found a small newsstand, and for the time being, only these two newspapers reported on it. ”

The distribution of newspapers, the preparation of good editions, the distribution of pages to various places for printing, modern communication transmission equipment is developed, almost all places are printed and distributed simultaneously, Zhao Siming is strange that the Qilu Evening News sold in Beijing will have such a quick response, purely because he is not knowledgeable, but he can think of buying newspapers, compared to his previous life, it is an improvement, Xie Jiannan smiled, and said: "I was thinking about how the evening newspaper would write a noon interview?" ”

After watching it, Xie Jiannan regretted watching it before the press conference, it affected his emotions too much. Qilu Daily is better, but Beijing Daily is not so polite, it may be the professional habit of reporters to write as tortuous and moving news materials as possible, Beijing Daily reported on Liu Minghui and others in half a page of job-hopping incident, linking Aida to completely abandon the battle for the king of the standard and the sudden rise of the king in the bloody battle for the king, in the editor's note, pointing out that the king of science and technology poached at a critical moment is suspected of stealing the trade secrets of competitors.

Xie Jiannan and Liu Minghui considered that CCTV had the largest media resources, but they ignored that local media also have their own interests and demands, and it was even less likely that they could see the contradictions that existed between local media, especially local provincial and municipal television stations, and CCTV.

Just like Aida Electronics invested hundreds of thousands of dollars in advertising in the media affiliated to Beijing Daily in 96 years, how could Beijing Daily not have its own position when reporting on the interest dispute between Aida and Kewang?

Xie Jiannan remembered that all the representatives of the manufacturers in the audience stood up and applauded when Kewang bid for the king advertisement, and he saw from the cracks that only Zhang Ke was sitting calmly and as usual, with a shallow smile on the corner of his mouth, which left him some psychological shadows, but he didn't expect bad things to come really quickly.

"It's okay," Xie Jiannan thought for a moment, and showed a smile that pretended to be relaxed, "Dealers will not hesitate because of vague business ethics concepts, this kind of problem does not need to be argued, the more you argue, the more entangled, then you will fall into that kid's trap." ”

"At the press conference, will there be reporters who make things difficult?" Chen Jing asked worriedly.

"At the press conference organized by CCTV, will CCTV let others smash their own venues?" Xie Jiannan was not worried about the press conference below, considering whether there was a need to set up a special media public relations department, and he could use advertising as a weapon to change the position of local media. Aida Electronics specially asked Jiang Wei to be in charge of this aspect at this time last year, and at that time, Aida Electronics did not have to worry about anyone deliberately stumbling.

Zhang Ke knew that the next press conference was lackluster, and no media reporter would openly challenge the authority of CCTV under his nose and deliberately make things difficult for Xie Jiannan's group.

Fortunately, it was said earlier that there was an interview with Aida Electronics, even if it was a very good result, but missing this press conference would be regarded as Jian Zhikang's dereliction of duty. Although the press conference was lackluster, that was the purpose of his trip with his colleagues.

Zhang Ke, Xie Wanqing and Fu Jun left Su Jindong behind--the media who really want to dig out the news talent will not be less interested in Aida Electronics than Kewang, everything seems to be so legendary-Go to Sanlitun, after Chen Xinsheng learned about what happened today, he called him and asked him to go over for dinner, Xu Si and Ding Huai were accompanied by Ma Hailong to negotiate things in the TI China company, and went directly to the place to eat with Chen Xinsheng.

Two cars in the North China office, one car was left to Su Jindong and them, one car let Xu Si, Ding Huai, and Ma Hai drive to TI company at noon, Zhang Ke and Wanqing and Fu Jun went to squeeze the subway, at this time, more than half of the probability of doing a car to Sanlitun will be blocked on the road, and the office address of TI China company is on the edge of Sanlitun, which is naturally another story.

It was windy all day, and when I went out of CCTV, I felt that the temperature had dropped sharply, and the temperature in Haizhou was still thirteen or fourteen degrees, and the rivers in Beijing began to freeze thick at this time. When I walked to the subway entrance, people were squeezed into the subway, but I felt stuffy. This is the case in Beijing in winter, if southerners are not accustomed to wearing shirts directly under thick coats, they will be cold outside and hot outside.

Rushed to the Japanese restaurant where we met the day before yesterday, Chen Xinsheng, Xu Si, Ding Huai, and Ma Hailong were all inside, Zhang Ke went in with a blue seal curtain, rubbed his hands, and walked over from the subway entrance, which was very cold, although there were radiators in the house, the work had not eased up at this time.

"I'm looking forward to Aida continuing the glory of the past year," Chen Xinsheng stood up with a smile and invited Zhang Ke to take a seat, "Your trick is really beautiful......

"I thought Mr. Chen would look forward to it," Zhang Ke rubbed his hands, sat down next to Xu Si, and asked Chen Xinsheng again, "Which of our tricks is beautiful?" ”

"Handling of job-hopping events." Chen Xinsheng said with a smile, "I didn't raise a card all morning, what a stark contrast!" The curiosity of the media was seduced, and I was talking to Zhang Yaping on the phone at the time, and I couldn't help but want to go to the scene to see what the hell you were doing. I asked the people in the company to collect about it, and there were 27 evening newspapers that reported on the job-hopping incident, and their positions were all inclined to sympathize with Ida, and I think other media that reported on this matter would have a similar position......"

"Winning sympathy, winning the sympathy of more people, should be said to be a technical job." Zhang Ke said very seriously.

Chen Xinsheng smiled and said: "This year, while the media remembers Kewang, they will not forget Aida, but now Aida is not uncommon to increase this popularity." ”

"It can be added a little bit," Zhang Ke took the menu that passed to him, "Speaking of which, before Kewang's advertisement was officially broadcast on CCTV, the hype during this period had the greatest impact on dealers, so Aida also needs some degree of hype, compared to the bombardment of the world, I prefer to sneak into the night with the wind......"

"Ke Shao also deliberately revealed a flaw, Miss Jiang didn't accompany him."

Zhang Ke laughed, Jiang Daier is the image spokesperson of Aida Electronics, Aida wants to compete for the king, how can there be a reason not to bring Jiang Daier over to promote: "Miss Jiang has her own affairs, there is no need to bother her for some meaningless facts, and it is impossible to say that there are no flaws, people have their own thinking blind spots, in his thinking blind corners, you just expose a hundred flaws, and he can't see them." ”

"Thinking of a dead end?"

"Excessive superstition about market means."

"350 million, not worth it!" Chen Xinsheng also made this assertion with certainty.

Zhang Ke smiled, of course he wouldn't directly admit that he intended to pit the king of science, as long as everyone understood it in their hearts. He said with a smile: "Now to the streets of Beijing, pick a hundred people, about 80 people know about Aida Electronics, Aida Electronics does not need to spend so much money to increase the popularity of a few percentage points, it is necessary to maintain the current popularity, the price of the king is lower, of course Aida Electronics will also consider shooting, as Mr. Chen said, 350 million, for Aida Electronics, not worth it, Aida marketing department should currently consider the issue of reputation, Aida needs to cultivate consumer loyalty, AIDA's goal is not just to sell DVD players. ”

Chen Xinsheng thought for a while and said: "I have come into contact with many people, and it is not for nothing that I realize this, but don't Chinese pay attention to the unity of knowledge and action?" I'm not knowledgeable, and I haven't met anyone else. ”

"Theory and practice are combined...... Zhang Ke said with a smile.

"I'm really looking forward to AIDA's continued glory......," Chen Xinsheng said, "There are some things that I shouldn't ask now, but I can't restrain myself, and I can't restrain myself today." I think Kewang will grab Ida's channel providers next, how will Aida deal with it? Price wars? Chen Xinsheng knows the cost advantage of Aida and knows that the price war is undoubtedly the sharpest card in Zhang Ke's hand.

In order to crack the code board to TI, Scrober monopoly market pattern, Xinke Electronics found a Taiwanese company in Silicon Valley to develop decoder board technology, Xinke Electronics itself has strong technical strength in circuit design and system control design, Aida wants to take the initiative to fight a price war, Chen Xinsheng estimates that only Xinke can barely survive, to the day when the monopoly pattern of the decoder board is broken.

"Price war, using cost advantage to bring down all competitors?" Zhang Ke shook it with a smile, "It's not that Aida doesn't want to be a price butcher, but this price war really doesn't have much aftertaste, even if all competitors are dragged down and occupy 100% of the market share, before they start to enjoy monopoly profits, VCD will be eliminated." At this time, it is most important to make money quietly, they want to fight a price war, Aida just keeps up step by step, and there is no need to get along with money. ”

The monopoly of the decoder board is only two years at most, and it is likely that there is only one year left at the earliest, Zhang Ke does not say, presumably Chen Xinsheng can also understand, that is to say, Zhang Ke's biggest cost advantage can not be maintained for a long time, and taking the initiative to be a butcher of this price will mean that he can't get along with money, and Zhang Ke will never regard Kewang as his main competitor.

"Then Aida has anything else to prepare?" Chen Xinsheng asked.

"Don't really have any patience?" Zhang Ke asked Chen Xinsheng.

"Hehe......" Chen Xinsheng smiled, he still hoped that Zhang Ke would reveal more details to him, Zhang Ke wanted to make a joint venture with TI to make a movement, and without some more specific confidence, he was not good at working with those big-nosed guys at the headquarters.

"In half a month, Aida will organize a dealer conference, and I would like to invite Mr. Chen, as well as Mr. Zhang Yaping from Philips, Mr. Aimer from Scober, and Sony, I will send a letter to ......"

"There is still half a month," Chen Xinsheng patted his forehead in distress, Aida took out a killer weapon at the dealer conference to stop the loss of dealer resources, which is normal, "I will die a lot of brain cells because of crankiness." ”

Chen Xinsheng is looking forward to the success of Aida in the previous year, when he said this the day before yesterday, he was not very sure what Aida would do in the CCTV advertising investment conference, but the abnormality of the advertising investment conference in the morning hung his curiosity again, making him look forward to the glory of Aida in the future.

I have been in contact with Zhang Ke for a year and a half, and this year and a half is also the time for Aida Electronics to gradually shine, and Chen Xinsheng himself is very much looking forward to promoting the establishment of a joint venture between TI and Aida Electronics to establish a movement factory.

"Mr. Chen can't wait, why don't I ask you to go to Haizhou tomorrow?" Zhang Ke squinted his eyes and said with a smile.

"Are you sure I can see something to look forward to?" Chen Xinsheng asked.

"Who knows how high your expectations are, Mr. Chen?" Zhang Ke smiled, "But King Ke's people will visit you, and you won't come forward to entertain you?" ”

"With the manager of the components department in charge, I will be lazy, and if I go to Haizhou, I can also visit Kewang Electric smoothly," Chen Xinsheng smiled, "I have never heard of Kewang Electric before, could it be that I saw Aida like that for the first time?" ”

The basis for the flat split board market is based on the market share statistics made by the electronics industry magazine on the major DVD player brands every month. The most important thing for TI and Scober at the moment is not to compete with each other, but to try to suppress third parties from squeezing into the decoder market.

In order to persuade TI to restart the research on decoding chips, Zhang Ke did everything possible to contact Mr. An Jibo, the chairman of TI, and Chen Xinsheng was entrusted by An Jibo to visit AIDA Electronics.

Zhang Ke said with a smile: "To be honest, King Ke is better than Aida at that time, probably a little bit, a large area of land has been encircled, but all assembly factories have been built." ”

Chen Xinsheng smiled and did not comment.

Although there are discordant voices, from this evening, Kewang Electronics will be the focus of the most attention of the national media.

I don't know if all the staff of the Haizhou Municipal Beijing Office have been dispatched to give Xie Jiannan a strong momentum, but at this time last year, Luo Jing, director of the Beijing Office, ran back and forth, which was quite moving. As far as Zhang Ke knew, representatives of Philips, Sony, and Scober all went to visit Xie Jiannan, and although Chen Xinsheng did not come forward, he still asked the manager of the Yuan Department of TI China to visit Xie Jiannan.

Private friendship to private friendship, business to business, although Chen Xinsheng is not optimistic about the future of Kewang, but it is undeniable that Kewang Electric will be one of the hottest electronic companies in the next year, that is, they must compete for big customers, Kewang in these two key components, should also be able to enjoy the same discount as Xinke and BBK.

As for the agreement price between TI and Ida, it is still highly confidential between the two companies, even if the agreement price is abolished, but in ten or eight years, the two companies will not be declassified, and the agreement price can also be said to be a discriminatory price, which will openly expose the monopoly face, and once it is revealed, it will cause strong protests from other companies.

Zhang Ke asked Su Jindong and Zhao Haizhou to stay here for two more days, and Ma Hailong stayed to fight and see the media's reaction before making a decision, and he and the others took a plane back to Haizhou at nine o'clock the next morning and invited Chen Xinsheng to accompany him.

The last time Chen Xinsheng came to Haizhou, it was when the Taite Optoelectronics Research Institute moved into the new research building from the temporary office address borrowed from the Aida Electronic Components Branch, which was before the Spring Festival in 96, when the electronic industrial park in the southeast of Yilong Town had a prototype, and in the past nine months, today's electronic industrial park has been built with a scale of 4,000 acres, in addition to the decoding board and the movement, the electronic industrial park has covered the parts manufacturers required for the production of video disc players, and Kewang Electronics has also built their assembly workshop in the electronic industrial park. Zhang Ke naturally couldn't stop this matter, in addition to Kewang, there are two large-scale assembly companies stationed in the park, and there are some DVD player assembly factories in Haizhou, which are purely OEM counterfeit other DVD player brands, mainly fake Aida, naturally will not enter the park; In addition to these, there is also Shao Zhigang's multimedia factory that specializes in the production of optical discs.

"It's almost all a complete DVD player!" Chen Xinsheng said with emotion.

"Without a movement, we can't produce a decoder board, and this is too far from complete." Zhang Ke said with a smile.

The tallest building in the electronics industrial park is a six-storey staff apartment built by AIDA Electronics in the west of the industrial park and adjacent to the electronics industrial park.

In addition to the factory area that has been built, the electronics industry has cleared four or five thousand acres of land to the east, and it is foreseeable that in the near future, Haizhou's brand DVD player output will account for more than 50% or even 60% of the domestic market share, and the land will soon be filled.

There are thousands of acres of net land on the south side of the Aida Electronics Factory, which is the reserved development land of Aida Electronics, and Aida Electronics has bought 200 acres of land reserved for them in the south of the city to build a plant.

Standing on the rooftop of the staff apartment, Chen Xinsheng saw that the office building and factory building had almost been completed, and asked Zhang Ke: "What is Aida Electronics going to do there?" ”

"After completion, the component branch will move in."

Aida Electronic Components Branch is currently located in the factory area of Chengshan Road, the factory is compact and chic, after expansion, the scale is less than 80 acres, but the production of circuit boards required by Aida Electronics, it is more than enough, of course, there is no need to build a new factory here that is more than twice the size, and then the components branch moved into the new factory, that Aida has invested a lot of old factories to do, at present, the technology company is still there, tall and wide workshops, research and development is not useful; Chen Xinsheng asked with a smile: "Has the movement factory been counted?" ”

"Oh, Aida has some other plans, the movement project is not appropriate, we will consider the last handheld learning machine project," in fact, the movement project can be discussed, Aida will also be on the handheld learning machine years ago, this piece can be extended to many products such as handheld computers, "As far as the movement is concerned, Sony and Philips have a three-disc, double-sided reading movement, the structure of these movements is more complex, and there are some difficulties, but single-sided reading, single-disc movement, only TI is determined to cooperate with us, I think these factories will be ready for use right away. ”

"Can Aida keep up with the process conditions of the laser reading head?"

Sometimes, the theoretical technology of some products is not difficult to master, but the process conditions of domestic factories are poor, and the quality of the products produced is unstable, and there is no strength to compete with overseas manufacturing giants.

Zhang Ke said: "In this regard, the component factory has been improving, of course, the gap still exists, and TI needs to send people to guide." ”

"Ke Shao is really sure that he can impress me." Chen Xinsheng laughed.