Chapter 439: Taking Care of the Big Picture
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Seeing that Zhang Ke was so confident in the joint venture to build a movement factory, Chen Xinsheng's curiosity had been lifted to the extreme, but Zhang Ke was very patient to accompany him to visit the electronics industrial park, and Chen Xinsheng couldn't help complaining: "Curiosity will torture the dead." Pen | fun | pavilion www. biquge。 info”
"There is always time to prepare for Ding Huai, okay, let's go to the tech company now."
When going down the stairs, Zhang Ke told Chen Xinsheng about his spin-off of the R&D center from AIDA Electronics.
Aida Electronics pays attention to technical investment, which Chen Xinsheng has long understood, otherwise the cooperation between TI and Aida will never reach the depth of this year.
Chen Xinsheng asked: "Then there is no R&D center for Aida Electronics?" ”
"Yes," Zhang Ke said, "from the company's complete structure, there is a need to retain the R&D center, but it is overlapping with the audio-visual technology research room under the Kumho Electronics Research Institute......."
"Can I understand that Kumho Electronics Research Institute's tentacles have extended beyond the field of audiovisual technology?" Chen Xinsheng asked seriously.
"Aida has some money this year, where can I spend it?" Zhang Ke said lightly, "The establishment of Kumho Electronics Research Institute is also to facilitate the research of a wider range of fields, otherwise we will engage in these projects in the name of Aida Electronics R&D Center, and insiders will laugh at us for not doing our job." ”
"Hehe," Chen Xinsheng laughed, "I'd like to see how it doesn't work properly, you just said that you are going to prepare a handheld learning machine product, and the technology should be fully mature?" ”
"In the past two years, I have accumulated some experience in the research of DVD player control systems, and now I want to try my hand at other places......
The technical advantages of Aida in the DVD player control system, Chen Xinsheng is clear, TI will decode the development of the outer application technology of the chip to the Taite Optoelectronics Research Institute, is to fancy Taixin can use the advantages of Aida in this regard, Chen Xinsheng also believes that Aida Electronics should have mastered the decoding core, laser reading head other than all the DVD player technology.
TI, Scrooper and Philips will provide complete system solutions to DVD player assembly manufacturers, with the increasing perfection of DVD player functions, system control is becoming more and more complex, and the production of system control chips is not the mainstream DVD player manufacturers can compete, Taiwan's electronics manufacturers intervened in a timely manner, completely making the production of DVD players a few migrant workers can be competent.
The video player control chip produced by Aida Electronic Components Branch, in addition to superior functions, the quality stability is no worse than that of Taiwanese electronics manufacturers, Aida Electronics alone in this area is a lot lower than other DVD player assembly manufacturers, only Xinke Electronics can be compared with Aida Electronics in this regard.
Aida Electronics has been established for less than two years, but Xinke Electronics has long been a leading enterprise in the domestic electronics industry.
Therefore, Aida Electronics can attract Chen Xinsheng's attention.
If it weren't for the possible resistance of other DVD player manufacturers, AIDA Electronic Components Branch could compete with those Taiwanese electronics manufacturers for orders for system control chips in terms of technical level, but only AIDA Electronics' market share in the DVD player actually represents its share in the system control chip market, and there is no need to risk public anger to compete for orders; Even if we don't make an external order for system control chips, we can use this advantage to develop other products, which also happens to give full play to the brand advantages of Aida Electronics.
Chen Xinsheng also considered that Aida Electronics would take this step sooner or later.
Chen Xinsheng also doesn't believe that Aida Electronics only has such a little private goods, of course, these are all Kumho's trade secrets, and Chen Xinsheng doesn't expect Zhang Ke to tell him, so let's see what killer features Aida Electronics has in audio-visual technology.
Chen Xinsheng heard Zhang Ke personally deny the possibility of Aida using the cost advantage to play the price war, and guessed that the other card that Aida avoided King Ke from taking a piece of the pie from their bowl was the card of technological leadership.
Cost control and technology leadership can be called the core competitiveness of an enterprise.
At present, the production of DVD players has been completely actually componentized, in order to strengthen the monopoly on the system control chip, Taiwan's electronics manufacturers have also strengthened technical investment, the current Aida launched several DVD players, its control system, servo system part, Taiwan's electronics manufacturers have corresponding chip products to provide, from the current market situation, Aida Electronics does not have too strong technical advantages.
Although the industry does not have a high evaluation of the technical strength of Aida Electronics, at least it does not think that the technical strength of Aida Electronics is stronger than that of Xinke Electronics and those Taiwanese electronics manufacturers, but because TI has always had a close technical cooperation relationship with Aida, Chen Xinsheng still has high expectations for Aida.
It was time to get off work, Chengshan Road is the main road leading to the main urban area in the development zone, and the traffic was congested. Zhang Ke's car was also caught in the river of cars, slowly moving forward.
The mobile phone rang, it was Song Peiming's phone.
Zhang Ke pressed the call button, and Song Peiming's voice came: "You are back to Haizhou, in your car?" ”
Zhang Ke looked back, he hadn't specifically notified anyone when he returned to Haizhou, Song Peiming should have seen his car: "Yes, the plane at nine o'clock, it arrived in the city at one o'clock in the afternoon, which car are you in?" ”
"Don't shake your head to look at it, I'm sitting in the black bek behind you, Mayor Tang is also there, and he just came back from the development zone. I didn't hear that you will come back from Beijing today, and Su Jindong and others will not return to Beijing to accept the loan? I just saw him on the news. ”
Zhang Ke thought that Song Peiming probably accompanied Tang Xueqian to the development zone to inspect the enterprise, and said: "President Chen, who accompanied TI, will come back first." Sneaking into the village, don't shoot guns, Kewang's gang still think that I stay in Beijing to make trouble with them, let them be scared, what's wrong? I haven't thought of informing you yet, we're going to the institute now, do you have any other arrangements for the evening? ”
"Which institute, Kumho or Tayte?" Song Peiming is naturally well aware of Kumho's situation.
Drive a little further, turn into Hongjiang Road and you can go to the Taite Optoelectronics Research Institute located on the east side of Haizhou University.
"Electronics Research Institute, the one on Chengshan Road." Zhang Ke said.
"Alright, our car is right behind you."
To Hongjiang Road, the vehicle was diverted to a part, and the road condition was finally better, but at this time it was very close to the component branch.
Kumho Electronics Research Institute and Components Branch are still together.
Stopped in front of the component branch, and waited for the black Buick behind to drive over, Zhang Ke ran over to help Tang Xueqian and Song Peiming open the car door, Tang Xueqian and Song Peiming were still discussing the road connecting the development zone and the main urban area to be repaired.
The road connecting the eastern foothills of Xiangshan with the development zone and Yilong Town is still a trunk road at the district and county level, not to mention the narrowness of the road, and there are no sidewalks and non-motorized lanes.
"Six lanes?" Zhang Ke heard the content of their chat, and said, "I think there will be at least eight lanes, and we have to consider the development of the next ten years, with the current momentum of Haizhou, the eight lanes will be managed for four or five years at most, and it is best to build another road in the east to divert ......."
"It's easy to say, on a six-lane road, some people are scolding me for being a loser, and if I want to go to eight lanes, how many people can suspect that I'm crazy?" Tang Xueqian got out of the car and said with a smile Zhang Ke, he also believes that infrastructure investment should have greater foresight, but there is too much resistance to building such a high-level trunk road between the development zone and the main urban area. He saw Chen Xinsheng coming over, and walked over to shake hands with him very warmly: "Mr. Chen, welcome to Haizhou as a guest." ”
"It's said that it's a foreign monk who is good at chanting......" Zhang Ke muttered.
"What do you want, I'll come down and open the door for you?" Tang Xueqian glanced back at him.
"That will be a long life, a good time awaits me, I will never dare to think about it." Zhang Ke said with a shy face, he was always a junior in front of Tang Xueqian, and turned around and told Fu Jun to let him go to the school to pick up Tang Jing and Gu Jianping at this time.
"Who are you waiting for?" Song Peiming saw Zhang Ke sitting at the door and had no intention of going in.
"Chief Scientist of the Institute of Optoelectronics." Zhang Ke said.
Ding Lei, the chief engineer of the Taite Optoelectronics Research Institute, was originally the chief engineer of TI China, and it was Chen Xinsheng who recommended him to the Taite Optoelectronics Research Institute to preside over the research and development of DVD reading technology, and also represented the rights and interests of TI in the Taite Optoelectronics Research Institute.
When you have dinner later, except for Chen Xinsheng and Ding Lei, there are no other outsiders, you can invite Gu Jianping and Tang Jing to have dinner together, and when they return to Haizhou, Zhang Ke gave Xu Si a holiday and let her rest for a few days.
The previous showroom was placed with several DVD players that had been introduced to the market, and now, these DVD players have been removed, and more than a dozen prototypes have been placed, and the appearance is not good-looking, and the first DVD player is the kind of exquisite disc player that can be bought in the market.
"How many?" Chen Xinsheng asked Zhang Ke suspiciously, "Eighteen are all different prototypes?" ”
"Actually, there is only one," Ding Huai was responsible for explaining, saying, "The first one is the latest DVD player on the current market, and the real prototype is the last one, with sixteen major improvements, Ke Shao means that the sixteen improvements, one by one, are displayed, which is more convincing......
"'Ke Shao', everyone calls you that?" Tang Xueqian rarely heard this title, and it felt fresh.
Zhang Ke smiled shyly.
"Your next step is to push this model," Chen Xinsheng said, "You plan to make the dealer conference a new product launch conference?" ”
Zhang Ke took it out to Chen Xinsheng to see the super VCD disc player, a total of 16 more important patented technologies, one by one to show, naturally coquettish suspicion, but it is very suitable to create some atmosphere at the new product launch conference. Chen Xinsheng really saw through it.
Zhang Ke smiled and said, "As for how to do it, don't I have to discuss it with you?" ”
"What is there to discuss with me? AIDA showcased new technology at the dealer conference, and the new disc player was launched, what is there to discuss with me? ”
"You'll understand if you've seen it." Zhang Ke pretended to be profound.
Kewang is also an enterprise in Haizhou, Chen Xinsheng still doesn't know how Tang Xueqian and Song Peiming, the two main officials of Haizhou City, will view the competition between the two enterprises, and he is very conservative in his speech.
Tang Xueqian and Song Peiming don't understand technology, and they heard Ding Huai say that there are 16 improvements, so they are waiting for them to be displayed one by one.
Ding Huai personally demonstrated AIDA's 16 improvements in audio-visual technology.
Overlay images and text on top of the original image, display subtitles in up to 4 languages and a variety of transparent or opaque color icons; A variety of playback methods, slow playback, slow retrieval, frame-by-frame playback, nine-screen preview, zoom processing of the picture; PAL and NTSC system conversion, high-definition still picture, sound performance ability is better than the existing camera, fifteen-level pitch change reverberation processing, as well as sound reduction, singing and other functions; Multi-layer interactive menu, with standard PBC playback function.
Ding Huai showed sixteen improvements one by one, Tang Xueqian and Song Peiming were just laymen watching the excitement, but Chen Xinsheng and Ding Lei couldn't wait to disassemble the last prototype, Chen Xinsheng pointed to the last prototype and asked: "Sixteen improvements can be reflected in the last prototype?" ”
"Ding Huai told me so, who knows if he fooled me? You're all experts, help me see if they're fooling me. ”
Zhang Ke asked Ding Huai to connect the last prototype.
Chen Xinsheng and Ding Lei can naturally see more technical details, in the video playback, they did not see the common mosaic phenomenon of DVD player playback, and the clarity has improved a lot, at this time Ding Lei noticed a detail again, and turned back to Ding Huai: "Put a standard storage capacity disc?" ”
"Yes." Ding Huai nodded.
Chen Xinsheng also noticed that the time display in the lower left corner of the screen was much shorter than the standard storage capacity of VCD, and the length of the video clip itself might be shorter, so he said to Ding Huai: "Can you connect the first disc player as well?" ”
Ding Huai smiled and did so, when all the prototypes were displayed one by one, Chen Xinsheng could feel that the clarity had been greatly improved, but there was no direct comparison, Ding Lei noticed the problem of video time, the first DVD player was connected to the TV and turned on, Chen Xinsheng couldn't help but touch his chin and looked at Ding Lei, he was not very sure in terms of technology, Ding Lei said: "Is it difficult to do this just by optimizing the image decoding system?" The tone of doubt was very light.
Chen Xinsheng didn't directly ask about the technical details, after all, this is a technical secret of AIDA, he just turned his head sideways and asked Zhang Ke: "How much money did you invest in this prototype?" ”
"Forty million?" Zhang Ke asked Ding Huai uncertainly.
"Worse." Ding Huai replied.
"Tsk," Chen Xinsheng smacked his lips twice and asked again, "Stability performance guarantee?" ”
"The level of integration is not perfect, and it is not a problem to launch a product." Ding Huai replied, the quality stability can not be guaranteed, the value will be greatly discounted, as early as the beginning of June to come up with the prototype of super VCD, this half a year is mainly to improve the quality stability, improve the integration of efforts, in the second generation of decoding chips to achieve almost the function of the third generation of decoding chips, to have reliable stability, the difficulty can be imagined. At the beginning, Samsung was in the first generation of decoding chips to achieve the function of the second generation of decoding chips, the time was in a hurry, the quality was not stable enough, and finally Samsung considered to maintain the reputation of the Samsung brand, and temporarily withdrew from this market.
"Can you open it and take a look?" Chen Xinsheng made this request extravagantly, with Ding Lei here, many technical problems can be seen at a glance.
Zhang Ke's purpose was to make Chen Xinsheng itch and let Ding Huai open the prototype panel.
Chen Xinsheng looked at the structure in the prototype, there is an additional set of chipsets between the control chip and the decoder board, and the integration degree relatively represents the reliability and stability of the quality.
However, Chen Xinsheng also had his feelings, he patted his forehead, pointed at Zhang Ke and said: "You kid, you are shouting that there is a serious shortage of R&D personnel in Aida Electronics, saying that Taite wants us to support us more, and in the end, it is good, there are six chief engineers on Taite's side, TI sent five, and you Aida only sent one, why don't you think that there is a lack of R&D personnel in this play?" ”
Zhang Ke smiled and said, "Isn't it just to engage in this thing that I feel that there is a shortage of manpower?" ”
"Can you give us a glance at the list of patents?" Chen Xinsheng asked.
"If you're in a hurry to go back tomorrow, I'll ask Ding Huai to find it right away......"
Zhang Ke said this, Chen Xinsheng was not in a hurry.
Tang Xueqian and Song Peiming were purely laymen watching the excitement, but some clues could be seen from Chen Xinsheng and Ding Lei's reactions, Tang Xueqian asked with concern: "The level of the prototype is very high?" ”
"How high is it for President Chen to comment," Zhang Ke said, "but Aida has never regarded Kewang as its main competitor." ”
"If it's a year late, the value may not be fully realized." Chen Xinsheng just said simply.
Chen Xinsheng looked at the problem quite thoroughly, so that Zhang Ke suspected that his main energy was focused on this, predicting that those overseas electronics industry giants will be able to launch a mature DVD disc player in the middle of next year, in the situation of overseas electronics industry giants jointly promoting DVD, the living space of super VCD will be very narrow, and it will not escape the fate of DVD elimination, and the time of one year is really critical.
At this time, Tang Jing looked in at the door, and there were outsiders there, so she made a good girl, said hello to everyone, and said to her father: "Dad, I will wait for you with my mother in the reception room." ”
"We're done here, it's time to eat." Zhang Ke said.
Aida Electronics' canteen was previously owned by Wu Tianbao and Wu Tianbao after the industry under his name was placed into the Century Catering and Entertainment Company, and it was contracted by Century Catering, and he arrived in the city at one o'clock in the afternoon, Zhang Ke had a notice in advance to buy a table of dishes in the canteen of the Electronic Industrial Park, the level was quite not bad, Chen Xinsheng suggested that he still eat in the canteen at night, saving time and trouble, he came to Haizhou not to enjoy, and he still had time to see how many private goods Aida Electronics hid.
At night, I eat in the canteen of the component branch, and there is also a special box, and the conditions are no worse than the hotel.
When he went to the cafeteria to eat, Tang Xueqian and Zhang Ke walked behind and said to him: "Isn't Aida worried about the competition from Kewang?" ”
"At the moment." Zhang Ke nodded and said, "Whether it is cost or technology, Kewang is far behind, and the so-called competition is just their own wishful thinking." ”
"That's fine," Tang Xueqian nodded, "Yesterday there was a meeting in the city specifically for the matter of Aida and King Ke......
"Heh......" Zhang Ke smiled, thinking that the shadow he gave Xie Jiannan yesterday was deep enough, and it was normal for him to take advantage of the city's power to suppress Aida, and said, "Is Zhou Fuming worried that I will kill King Ke?" ”
"One thing cannot be denied that King Ke won the CCTV standard, which has directly promoted Haizhou's economy. The city has unified its opinion on this, but this can not be ignored by him, I will talk about my position, first of all, you can't kill each other for the sake of anger, that is not good for Ida, and the damage to Haizhou's economic construction is also great, and the impact is not good, since Aida does not put Kewang in his eyes, then I don't have much to worry about, I think when Aida treats the competition of Kewang, is it considered to let them also contribute to Haizhou's economy? ”
"Uncle Tang is also worried that I will beat King Ke to death with a stick?" Zhang Ke asked with a smile.
"I've always supported your side, but I've thought about it for a long time, and I've found that it's not easy to be fair, and I'm worried that if I say this, you'll be constrained."
"My dad will also let me take care of the overall situation," Zhang Ke laughed slyly, "My real idea is that if King Ke is beaten to death with a stick, it will instead allow the Xie family to focus on other industries, and the best thing to do is to hang them half-dead and let them make some contributions to Haizhou's economic construction." ”
Tang Xueqian smiled, Zhang Ke had the cunning of a young man at this time, and reminded him: "Don't play with fire too much." ”