Chapter 142: Negotiation to see through the hole cards

At this time, Aida Electronics is very different from two months ago, if Chen Qiang, the director of the original Shengda Electronics Factory, who sent the Yilong Town Government to settle the triangular debt, comes back, I am afraid that he may not be able to recognize it. The lawn in front of the factory has been reorganized, a new section of asphalt has been paved in the muddy space between the road and the road, the red brick bare fence wall has been plastered, and a layer of pale yellow paint has been added, and the whole factory has been coated with paint, and a signage system has been added, such as warning and prohibition signs.

Su Jindong in accordance with the quality management system 1SO9001 standard rectification of the production management of the electronics factory, improve the working environment of the factory, although it is still a small factory covering an area of less than 30 acres, but it gives people a refreshing feeling, there is no improvement in the production line, only rely on quality management, so that the production line down the tape recorder to maintain stable quality.

Before Chen Xinsheng entered the R&D room of Aida Electronics Factory, he was accompanied by Zhang Ke to the workshop for a short time, and felt that although Aida Electronics Factory was small, the production management was determined to be good, and it was good to look at the country.

There are six engineers who jumped from Hefei Wanyan to Aida Electronics with Ding Huai, plus five technicians trained by Aida Electronics before, and there are 12 employees in the Aida Electronics Technology Department, which may not be anything, but for a small factory with only 60 workers, the proportion of Aida Electronics' investment in technology is quite amazing, and the proportion of high education is also rare in China.

Indeed, Zhang Ke currently only pays the Yilong Town Government a down payment of 200,000 yuan, invests 200,000 yuan to transform the production facilities, and he has given almost 1 million funds for the development of the prototype. This is really a big deal for TI companies, which often invest tens of millions of dollars in the research and development of a certain product, but for other domestic industries that have entered the video player manufacturing industry at the same time, Aida Electronics has also made a good start.

Zhang Ke guessed that once he was interested in the technical solution in his hand, he would send someone to the factory to investigate, he deliberately asked the technical department to produce a prototype on the basis of the first generation of C-cube stereotyped decoding chip, Wan Yan is currently using this technology, which is not too difficult for the engineers under Ding Huai, only need to provide the corresponding components can be done in a very short time, and can complete all the functions of the current DVD player.

The new generation of chips to be developed by TI company will integrate some conventional functions into the decoding chip, and the higher the integration of the decoding chip, the more stable the final quality of the whole machine.

If TI company takes Wanyan's stereotype back to dissect and study, it can also analyze all the production technologies used by Wanyan, but it will take a long time, if it is very simple, TI will not give up easily halfway, since it has changed the understanding of emerging countries and markets, especially after TI has been delayed for three months, all means to shorten the research and development process are worth considering.

Limited to the agreement that Wanyan can only disclose the production technology to C-Cube, it is impossible for Wanyan to directly provide TI with the technical solution of the new generation of decoding chips. The most important thing is that if it weren't for Ding Huai, Su Jindong and others coming out of Wanyan, and if it weren't for Zhang Ke's in-depth discussion on the patent issues of the domestic DVD player industry in his university class, no one in the outside world would have known that the technical solution of the second-generation decoding core of C-Cube is actually the integration of Wanyan's various original production technologies.

The technical solution in Zhang's hands is really valuable for companies that want to enter the decoding chip market.

Zhang Ke asked the engineer to demonstrate all the functions of the current DVD player on the DVD player made of the first generation of decoding chips, and said: "When I took the liberty to send the first email to Mr. Anjibo, the chairman of TI, I didn't expect that Mr. Chen would come to Haizhou so soon. As the president of TI in China, Chen Xinsheng came to such a small factory to investigate, somewhat condescending, Zhang Ke's attitude made him somewhat make up for his psychology, but he didn't expect Zhang Ke to change his words, "We heard that there is a Taiwanese Chinese ESS company in Silicon Valley who is also interested in entering the decoding chip market, and discussing with them may be conducive to the improvement of the program......."

Chen Xinsheng looked at Zhang Ke fixedly, as if he was a little unsure of the threatening meaning of Zhang Ke's words, and said: "When C-Cube sold the first-generation decoding chip technology to TI, it was already agreed that this technology could not be sold to a third party......

Zhang Ke remembers that it was not until 98 that the price of the DVD player gradually dropped to below 2,000 yuan, judging from this, the ESS company did not launch a mature decoding chip until the end of 97 to break the technical monopoly of C-Cube, it turned out that they relied on their own technical strength to develop from scratch, no wonder the speed is so slow.

Zhang Ke smiled and said: "Oh, ESS originally started from scratch, so their research and development work is not helpful to us at present, but on the contrary, we may be helpful to their work, maybe ......" Speaking of this, Zhang Ke stood up, "As soon as Mr. Chen arrives in Haizhou, he will come to the factory, and let me do a little bit of the friendship of the landlord in the evening, and entertain Mr. Chen well, if you don't get drunk." ”

From a short period of contact, Chen Xinsheng could not judge Zhang Ke's intentions, seeing that Zhang Ke was going to go to the carnival, his brows furrowed slightly, and the TI headquarters was anxious to wait for his response, he said calmly: "The domestic business is relatively busy, I took two days of free time, I hope to talk about some results, if you want to drink, come back to Haizhou and let Mr. Zhang please yes, in fact, I hope that when Mr. Zhang arrives in Beijing, let me do my best to be a landlord." ”

"Mr. Chen is really a busy person, like this," Zhang Ke patted his forehead, "Then I'll let the canteen arrange a simple meal, Mr. Chen don't be too simple, I am also used to talking about work while eating......

Zhang Ke did not have enthusiastic persuasion, and the subtleties of his attitude changed several times, which made Chen Xinsheng have a bad premonition: Aida Electronics has a very clear understanding of TI's hole cards.

If Chen Xinsheng told the TI headquarters that Aida Electronics was not worthy of cooperation and that the technical solution had no practical value, the transaction might also be aborted.

When eating in the cafeteria, Zhang Ke did not continue to hide it, and began to talk about his dream of being a Chinese DVD player brand, how to do channels, his analysis and judgment of the market, and his insights and thoughts on the market. Chen Xinsheng finally believed in the judgment of Mr. An Jibo, chairman of TI: he has a very keen sense of the market, and the management level embodied by AIDA Electronics is also rare in China.

Although the scale of AIDA Electronics is still very small and the strength is still very weak, it is not denied that they have a promising future. Chen Xinsheng changed his perception of Zhang Ke and others when he first got off the plane, and said bluntly: "TI company intends to buy the technical solutions in your hands, and you see what price is appropriate." I do have a tight schedule, there is a flight to Beijing tomorrow afternoon, and I hope to get a reply before then......"

"I can give you an answer right now," Zhang Ke smiled lightly and said, "TI is a big company, I can understand Mr. Chen's busyness, I discussed the decoding chip with Mr. Anjibo, and it was all in the early morning of American time......

Chen Xinsheng's old face was slightly red, after being seen through the hole cards, any negotiation skills seemed very helpless, even so, Chen Xinsheng did not want to take the initiative to offer.

During the banquet, only Ding Huai and Su Jindong stayed, Liu Minghui did not return to Haizhou for a month, and Zhang Ke asked him to go home first.

was silent for a while, except for Zhang Ke who had a clear understanding of the DVD player market in 96 and 97, Ding Huai and Su Jindong did not know the value of this technical solution.

Zhang Ke looked at Chen Xinsheng and said: "I don't know what Mr. Chen thinks about the DVD player market, the only thing I can be sure of is that TI has our technical solution, and we can complete the development of a new generation of decoding chips by the end of this year at the latest; If we fully cooperate with ESS and help ESS speed up the progress of its work, it depends on whether TI wants to share the decoder chip market in emerging markets with C-UBE, or wait until ESS enters the game together, and the three companies compete for the decoder chip market in emerging markets......"

Chen Xinsheng nodded slightly, the value of this technical solution in the hands of Aida is difficult to judge, and it must depend on the capacity of the entire decoding chip market. In any case, to be able to share this market with C-Cube, it is naturally a scene that TI is willing to see, ESS to develop decoding chips completely with its own technology, it will take at least two to three years, during this period of time, TI and C-Cube can make full use of the technical advantages in their hands, and set up technical barriers for ESS again, delaying the joining time of the third supplier until after 98 years.

It is difficult to define the market capacity of decoding chips before 98 years, even so, the TI headquarters still opened 10 million chips, but from Zhang Ke's passionate analysis of the market prospects, he did not ignore the value of this technical solution, Chen Xinsheng suddenly felt a little weak, and felt that even 10 million chips may not be able to satisfy the appetite of this young man.

(To be continued)