It is true that agents need a certain financial strength to distribute goods, and also need certain distribution channels to control the terminal market, but the most important quality of agents is the ability to market.

The form of this advertisement alone and the effect achieved made Ye Xiaotong look sideways at Zhang Ke's planning ability, if Ye Xiaotong really suspected that Haiyu Company intended to defraud, how could he enter the office?

Haiyu Haizhou Office has neither funds nor distribution channels, but its excellent marketing planning ability has solved this problem very well, and naturally makes people trust that its marketing level will not be bad.

Ye Xiaotong spent half a day in the afternoon, watching Zhang Ke lead Liu Minghui and others to use the three-inch tongue to describe the broad prospects of digital communication to the communication equipment businessmen who rushed to hear the news, and encouraged them to provide funds, and Haiyu Company came forward to contract Ericsson's agency in Haizhou, only half a day, the intention to cooperate with the office reached 600,000 yuan, and there were quite a lot of people who hesitated, these people did not doubt the prospects of the digital mobile phone market, Rather, there are doubts about the Office's proposal for such a form of cooperation.

The establishment of the agency system is carried out from top to bottom, Haiyu company is abnormal, has not yet obtained the agency right, but the first to develop the terminal market, the news of the deceived terminal sellers bundled together and then to fight for the agency.

This is an extraordinary measure that Zhang Ke was forced to take when the office had neither funds nor distribution channels, and all he could rely on was Haiyu's shell resources and a three-inch tongue to describe the prospects of the digital mobile phone market.

Even Xu Si was dumbfounded by such an achievement, and she couldn't have expected this advertisement to achieve such a good effect.

Before the dinner prepared by the office, Ye Xiaotong reported to her boss, the marketing director of Shengxin Trading, what she had seen and heard in Haizhou the day after she arrived, including the hot discussion of Haizhou citizens on the topic of digital mobile phones.

Haiyu company Haizhou office to show the ability to solve the problem, market planning ability, is the current domestic agents are generally lacking, Ye Xiaotong expressed her attitude on the phone, I believe that Haiyu company Haizhou office will be a good collaborator, coincided with her cousin, Sheng Xin Trade President Ye Jianbin was also present.

What interests Ye Jianbin the most is Zhang Ke's strong confidence in digital communication technology, and it is precisely because of his insight into the communication market that the digital communication system will soon replace the analog communication system, so he persuaded the family members to obtain Ericsson's general agency in East China almost desperately.

The digital communication network has been put into trial operation in large and medium-sized cities on the southeast coast in the middle of the year, only in the past two or three months, and the technical competition with the analog signal system has not been fully reflected, not everyone in the company has enough confidence in him, plus the digital mobile phone GH388 launched in 94 is an English interface (the GH398 launched by Ericsson in 95 is the Chinese version of GH388), marketing is greatly limited. Hearing his cousin Ye Xiaotong talk about what he saw in Haizhou, he felt like he had met a bosom friend, and immediately decided to put Haiyu Company into the ranks of special agents.

Shengxin company is Ericsson's general agent in East China, in Donghai Province has established a provincial agent, should be determined by the provincial agent to determine the next level of regional agents, which is a relatively strict total fraction agency system. In practice, the regional general agent usually controls the market of the first-tier cities in the region directly in his hands, and forms a mixed general agency system with the provincial level through the development of special agents, so as to better grasp the market.

Become a special agent, which is missing a link of provincial agents, and the profits shared by regional agents and regional agents are much more. The reason why Ye Jianbin made this decision was also because the progress of the provincial market promotion in Donghai Province was very slow, which made him very dissatisfied.

When Zhang Ke first saw Ye Xiaotong, he thought she was a very powerful character, and when Ye Xiaotong told him Ye Jianbin's decision before the banquet began, he thought she was a very cute woman.

Ye Xiaotong did not forget to add: "You are the first business partner who can decide to cooperate with it as soon as we meet, and we are even willing to relax the restrictions on distribution funds, if possible, we will start to discuss a detailed cooperation plan tomorrow morning, you know, I can't stay in Haizhou City for too long......"

Xu Si felt a little incredible, Xie Wanqing handed over the office to her and Zhang Ke in less than half a month, and she achieved such results, she was still worried about this month's water and electricity property fees and staff salaries.

As long as Ericsson's agency rights in Haizhou are obtained, the cooperation intention reached today can be quickly realized, and hundreds of thousands of intended funds will flow to Shengxin Company through them, and tens of thousands of dollars can be stripped off.

The key can form a good demonstration role, coupled with the smooth acquisition of the agency, today those who are optimistic about the prospects of the digital mobile phone market, but have doubts about the cooperation method of Haiyu Company, will also plan to doubt.

Jiang Wei and Yang Yun were a little stupid, and they only knew that this was only the first formal contact between the office and Shengxin Company, and before that, they had always thought that Haiyu Company had reached a preliminary cooperation intention with Shengxin Company on the issue of agency.

Faced with such a result, they looked at each other, and when they looked at Zhang Ke, they didn't doubt his age at all. This kind of psychological quality that dares to deceive internal employees and make internal employees believe that it is true is really not possessed by ordinary people.

Jiang Wei entered the agency at the age of twenty-two, seven or eight years, there is no too complacent thing, self-confidence and eyesight is no worse than others, glanced at Zhang Ke, thin and handsome face, looks very young, sharp eyes confident, calm, gestures, people feel that he is quite mature, she can't help thinking: If I knew that the office had not been in contact with Shengxin Company, many previous jobs, probably would not have much confidence.

It has only been less than a week since I participated in the interview, and in a week, Zhang Ke has not appeared much, but Jiang Wei has to admit that he is a very infectious and influential person.

Zhang Ke didn't think about what Yang Yun and Jiang Wei thought, and thought that even if he became Ericsson's agent in Haizhou, he would be listed under the name of the provincial representative, and he was very surprised to become Ericsson's contracted agent. Zhang Ke estimated that the number of mobile phone users in Haizhou should be about 5,000 in 94 years, which is a very small number compared with the total population of 6.5 million in Haizhou, and most of them are analog signal mobile phone markets. In the provincial capital, the proportion of mobile phone users in the total number is much higher, and Haizhou should be divided into first-tier cities in the total fractional agency system.

Zhang Ke guessed that Shengxin Company might be dissatisfied with the provincial generation of the East China Sea, but Ye Xiaotong's tone was very tight, and he did not reveal his dissatisfaction with the provincial generation. Zhang Ke asked tentatively: "There are no agents in Xintai City in the north, and there is no branch in the provincial generation there. ”

The marketing work of the second and third tier cities is the responsibility of the provincial generation, in strict accordance with the total score agency system, even if the regional agents directly develop agents in Haizhou, they must also be counted into the market share of the provincial generation, and the boundaries between regions are also clear.

However, the provincial generation of Donghai Province, the marketing work is very dissatisfied, until now there are still large market gaps that have not been filled, for Zhang Ke's question, Ye Xiaotong is noncommittal.

Zhang Ke smiled, just tacitly.