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The first time Zhang Yaping met Zhang Ke was in mid-95 when Kumho officially launched their first VCD player in Jianye, and he experienced the charm of what it means to be a business talent from this young man who was only 17 years old at the time. Pen, fun, pavilion www. biquge。 info

Of course, none of the men sitting in this room today will doubt their abilities, IQ and talents, and how can they reach the pinnacle of life before the age of forty and become one of the world's most impressive elites? Take Xiao Jincheng as an example, when he only had the ability to invite his girlfriend to eat soup during his study in the United States, he solemnly proposed as a future billionaire, such a character is still willing to be driven by the young man in front of him who is only 20 years old to open up Kumho's overseas market.

Seeing Zhang Ke walk in, Zhang Yaping stood up with Su Jindong, Ding Huai, and Xiao Jincheng, and said with a smile: "Just come and sit at random, but disturb Ke Shao's beautiful scenery and beautiful woman......"

"It doesn't matter, I have a lot of time to do when I have nothing to do, and I ......like to sit and chat with old friends the most" Zhang Ke smiled and asked Zhang Yaping to sit down with them, Tang Jing and Zhai Danqing sat on the side and listened to them.

At this time, Chen Xinsheng also rushed back from the banquet in Del Fassi, plus Su Jindong, Ding Huai, Xiao Jincheng, plus Tan Yunsong, the chief scientist of Oak Garden, most of the core management of Aida was in this room.

"In this electronics exhibition, Kumho should come out with new products that surprise the world," Zhang Yaping said with a smile, "In the past few years, I have become accustomed to this kind of expectation." ”

For what will be publicly displayed tomorrow, there is really nothing worth keeping secret, and in front of old friends, there is no need to keep the suspense until the last moment, Zhang Ke smiled and said: "At present, Kumho can only get his hands on iplayer, and there will be several ** digital radios, and there will also be two iplayers with radio functions - one with a battery and one with a dry battery," he turned his head and said to Zhai Danqing, "Zhang is always our old friend, we always have to send some gifts to our old friend......" He also said to Zhang Yaping, "Our mobile phone products are a little insignificant, so we won't take them out to show ugliness." ”

Kumho has no brand awareness in overseas regions, and it is convenient to release new products through the electronics exhibition, but the electronics exhibition is usually a stage for many electronics manufacturers to display the latest technological achievements, and it is more oriented to professional manufacturers or agents in the same industry.

Zhai Danqing brought Kumho's latest iplayer, Zhang Yaping opened the box, looked at the simple and bright aluminum brushed chassis, and said with a smile: "AIDA's products are always elegant and elegant, and the design of product functions is also very good - I have long heard that you acquired a company with digital FM chip technology in RB last year, and I was thinking when you can see your products integrating this technology come out - Philips is too conservative in this regard." ”

"Each has its own strengths, Kumho has such a technical background as Philips, why bother to do such small work?" Zhang Ke said that he was not untrue, including the intention of complimenting Philips, Philips has never had particularly outstanding achievements in the consumer electronics market, just because it is too conservative.

Philips' accumulation of technology is not lacking, Zhang Ke still remembers that Philips was the first to launch a mobile phone with digital radio function, Zhang Ke also wants to integrate digital FM technology into the mobile phone.

Since Nokia's first mobile phone with games was very popular in the market at the beginning of the year, even if there is no experience in the past, the entertainment function of mobile phones should be highly valued by mobile phone manufacturers.

However, increasing the radio function is not simply the digital radio that has begun to come out and the mobile phone can be wrapped with adhesive tape, adding a digital FM chip, the performance of the audio processing chip of the mobile phone will be greatly improved, and only relying on the computing power of the mobile phone baseband chip will be insufficient, it is necessary to add an additional microprocessor chip, additional energy consumption, in order to maintain the standby time, the performance of the power management chip also needs to be improved, It is not possible to control the volume and weight of the mobile phone in order to give full play to the product and industrial design capabilities.

Because it has been focusing on the research and development of iplayer core technology for a long time, Kumho has strong technical strength in audio processing chips, and also obtains the complete technology of embedded microprocessors from Deyi, but when it comes to integration, it is much more difficult to build blocks.

Cheng Hanzhang has been looking for a suitable candidate for Kumho's mobile phone baseband chip research and development in the United States, and it was not until early March this year that Xu Shengzhi, a Chinese-American, was invited from Sembcorp to lead ESS's mobile phone chip research and development department. Xu Shengzhi can be said to be one of the most outstanding people in the Chinese scientist circle to study baseband chips, but Xu Shengzhi joined ESS, and few people think that Kumho has any ambitions for baseband chips.

Since the advent of digital mobile phone technology, almost all large semiconductor manufacturers have tried to develop baseband chips, and only seven have succeeded in the end, IBM has failed twice, Intel has failed twice, AMD has failed once, and Samsung has failed three times......

Aida invested more than $400 million in the R&D system in its budget of '98, and more than $160 million was allocated to ESS as pure R&D funds.

With such a large investment, even if it cannot develop the best mobile phone baseband chip technology, it can greatly enhance Kumho's ability in mobile phone function scheme architecture and product design - Nokia has not mastered the best baseband chip technology, but its ability in scheme architecture and product design is the key factor for it to eventually reach the top of the global mobile phone market.

In the past life that Zhang Ke has experienced, domestic mobile phones have had a period of scenery in 03 and 04 years, and even overwhelm the status of imported mobile phones in the domestic market, but Nokia, Motorola and other overseas mobile phone manufacturers use the absolute advantage of mobile phone development and design capabilities, launch the "machine sea" tactics, and release hundreds of new models in a short period of time, forcing domestic mobile phone manufacturers to be tired of the battle, and it only took more than half a year to completely submerge the domestic mobile phone. Due to the slow action of domestic mobile phone manufacturers, the old models have been hoarded too much, resulting in a large backlog, and the ensuing losses have wiped out the profits generated in the first two years.

Kumho's mobile phone design capability at this time is still only on the existing functional modules, splicing the existing functional modules for mobile phone design, Kumho a new mobile phone design cycle does not need three months, Kumho has product development and design departments in Beijing, Tokyo, Seoul, Singapore, Hong Kong and other places, there is no problem with launching twenty or thirty mobile phone models a year, but there will be a lot of repetition in so many mobile phone models. So far this year, Kumho has only released six new mobile phones, and is also considering releasing three new mobile phones around New Year's Day, which is almost the best performance of Kumho's mobile phone design capabilities.

At this time, if you want to add a new function module, such as adding an FM radio function, you must rely on the technical strength of Deyi or other baseband chip manufacturers. Kumho ranks fourth in the domestic mobile phone market, but the sales of mobile phones in 98 years have not been able to exceed 1.6 million pieces, and this achievement has to be converted into the global mobile phone market, accounting for less than 1.4% of the share, which is really nothing. Leaving aside whether Kumho's requirements will be taken seriously by Deyi and other baseband chip manufacturers, even if they are taken seriously, the cycle of developing new solutions will take six months to a year, and the cycle of launching new mobile phones will be even longer.

The domestic mobile phone market is still in the development period, the profits of the major mobile phone manufacturers are unusually rich, just entered the golden age, the fierce competition has not yet come, otherwise Kumho's technical strength at this time is still unable to cope with the "machine sea" tactics of overseas mobile phone manufacturers such as Motoro and Nokia.

Zhang Ke's brain is running a horse, from the digital FM technology to consider so many, so far away problems, fortunately, Zhang Yaping in the careful appreciation of Kumho tomorrow will get the electronic exhibition of the electronic exhibition with digital radio function iplayer, did not pay attention to Zhang Ke's distraction, play for a moment, then said with emotion: "Kumho can always be ahead of other manufacturers to develop high-end products, I believe that the future of the global electronics industry will have Kumho's due position......"

"Don't say the past, it is now, maybe for a long time in the future, in the overseas market, 'Made in China' is simply a label of inferior products, needless to say, this is the image of our national industry," Zhang Ke held his knees and exhaled softly, "It is not easy to completely change the image of the national industry, and there is a long way to go, I have a dream, I think Chen Xinsheng, Su Jindong, Ding Huai, Xiao Jincheng, Tan Yunsong They also have this dream, It is to do our best for this, that one day, AIDA will become a national brand that makes Chinese people feel proud and proud, and we can say that we have achieved some success - Mr. Zhang, what is your dream? ”

"......" Of course, Zhang Yaping knew what he was talking about, but he didn't expect Zhang Ke to start the real topic of discussion with such exciting words.

Tang Jing, who was sitting on the side, looked at Zhang Ke obsessively, and after a while, she smiled carefully with Zhai Danqing and said, "I just like Zhang Ke's appearance at this time, very domineering, very charming...... What do you like about him? ”