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Tang Xueqian, Song Peiming, and Gu Jianping, Tang Jing left after dinner, Chen Xinsheng of course could not go to the hotel to rest at this time, pulled Zhang Ke to the showroom to see the prototype again, and watched the highest quality video clips that could be done at this time, and couldn't help but sigh: "It's still hard to imagine that Aida can develop such a product alone, and these sixteen improvements can be formulated one. Standard. Pen "fun" pavilion www.biquge.info it is not appropriate to say this, using MPEG-2 as the video storage format, it should be MPEG-2 video storage format, the general image system optimization can not make such a high definition, this is a technical achievement that can eliminate VCD, you have a fitting name? ”

"Super VCD, that's what it calls for the time being," Zhang Ke said, "The era of DVD will not come in a few years, and Super VCD does not have enough time to eliminate VCD, I am optimistic about the coexistence of the two, and I have put some effort into compatibility." ”

"Haizhou Dongshe is very famous in the circle of the domestic piracy industry, and it is much more convenient to promote it in China than in Europe and the United States......"

In order to be promoted, super VCD must first solve the problem of film source, and piracy does not have the problem of licensing, which is naturally convenient and fast. Chen Xinsheng also hinted in his words that it is impossible for Aida Electronics and the piracy industry with Dongshe as the source to have nothing to do with it, Zhang Ke just smiled, but he would never admit it.

Chen Xinsheng stopped the picture there, saw that the clarity of the still picture did not decrease in the slightest, and discussed it with Ding Lei, and felt that Aida should master the variable rate coding technology, and the playback of the picture was also unusually smooth, and he couldn't help but sigh: "I'm thinking about concentrating manpower to pound in this direction, and I don't have the confidence to do it to this extent......"

TI's technical superiority in this area is definitely not comparable to IDA, Chen Xinsheng can say so, and has already expressed the surprise he felt today.

Zhang Ke said with a smile: "I believe that if TI wants to focus on this direction, it must be faster and better than us, but TI can't focus on this direction, so we have taken a big advantage." ”

Chen Xinsheng smiled and said: "I completely agree with your words now, Aida doesn't need to treat Kewang as his competitor at all, if they want to play, let them play by themselves." ”

Zhang Ke smiled and asked: "How ......sure is it to build a joint venture movement factory?"

"From my personal point of view, TI should not give up such an excellent collaborator as Aida, especially since there is no direct competition between the two sides in various fields, but in order to convince those big-nosed guys in the headquarters, should Ding Gong write a more detailed technical review and pass it on to the headquarters?"

Zhang Ke thought to himself: Probably the deepest impression that the Yankees gave Chen Xinsheng was that they all had big noses.

"We'll have some information on our side." Zhang Ke asked everyone to go to Ding Huai's office, and Ding Huai took out the list of patented technologies.

Zhang Ke also understands that just because he has some fairly good patented technology, there is no guarantee that TI headquarters will agree to build a joint venture movement factory, Europe and the United States have always had a habitual technology blockade thinking towards China, and TI cannot easily agree to let the laser reading head be produced in China.

Zhang Ke considered that Aida Electronics should be able to work laser reading technology, not only in the era of DVD players, but also in the era of high-definition DVD players, and not afraid of suffering from patent losses. To achieve this, Aida throws a larger decoy.

Chen Xinsheng and Ding Lei took the list of patented technologies and looked carefully, speculating on some possible details of these technologies from a simple introductory sentence, Chen Xinsheng finally said: "I think there are some patented technologies, which can be used in DVD decoding and control systems, even if Aida specializes in DVD disk system control chips in the future, it will also have good results......"

It is predicted that the market size of DVD players in the future will be subdivided into DVD player system control chips, and there should be a market of nearly 10 billion. However, of course, the ambition of AIDA Electronics cannot be limited to sharing the market of disc system control chips.

Although Chen Xinsheng said that some patented technologies can be used on DVD decoding chips, due to the diversity of patented technologies, overseas giants can completely replace them with other patented technologies to achieve the same effect.

To a large extent, the formulation of industry standards is not a question of technological advancement, but who controls the larger commercial market and who controls the greater right to speak.

For example, the variable rate coding technology cannot be included in the industry standard of video disc players, and Aida Electronics Ningduo can only avoid the patent fee of this item; If it can be included in the industry standard, not only can the patent fee of this item be collected from other enterprises, but also the patented technology of other DVD players can be cross-licensed, and part or even all of the patent fees can be exempted.

There is a world of difference between the two, but with the current strength of AIDA Electronics, it is simply not qualified for their patented technology to be accepted by the DVD player standard.

On these technologies, Zhang Ke has discussed in detail with Ding Huai before, although his own professional knowledge is still very lacking, at least he can distinguish which technologies can be used in control systems and which technologies can be used in decoding systems.

Probably TI didn't expect that one of their products could scrape 100 million US dollars a year in a region, and the decoder board contributed 60% of the profit to TI China, which was a wonderful time.

For TI, there is nothing more wonderful than this wonderful time to continue indefinitely, and unfortunately, this is just a luxury.

Zhang Ke said: "I heard that Xinke found a Taiwanese technology company in Silicon Valley to make decoding chips, and President Chen thinks it will take them to come up with ......."

This is very important, especially since this Taiwanese technology company has made some progress in the development of decoding chips in recent times, and has almost mastered the technology equivalent to the first generation of decoding chips, which has made TI and Scober have a sense of crisis.

"Your news in this area is not weak!" Chen Xinsheng smiled with emotion, he knew that if it weren't for Aida to share the monopoly of the decoder board, otherwise there would be some things that they would do in front of Xinke Electronics. The cooperation between TI and AIDA in this area is too deep, and it can be said that it is to the point of knowing the roots, what TI is worried about, Zhang Ke naturally understands it very well, Chen Xinsheng shook his head helplessly and said: "They are researching from scratch, and they want to come up with products equivalent to the second-generation decoding chip, and they must ensure that the quality is stable and reliable, and it will not be less than a year." ”

"I think it's only a year, after all, Xinke can also provide strong technical support," Zhang Ke judged the time to be more accurate, he may calculate the timing of the decoder market to interrupt the monopoly situation according to the price reduction of the DVD player that has happened, almost at the end of ninety-seven, "The good time is really short, and it makes people feel a pity to think about it." ”

This sentence is not Zhang Ke ridiculing Chen Xinsheng, the decoder market continues to monopolize, and he can continue to share the monopoly profits from TI.

"It's so short!" Chen Xinsheng also sighed.

"Is it possible for Scotter to convince him?" Zhang Ke suddenly asked Chen Xinsheng.

"If they can see the direction of the decoder market, how can they not be convinced?" Chen Xinsheng asked Zhang Ke rhetorically.

"So what to do?"

"Your chip integration is already good, but such a chip to the market, the technology will be quickly cracked, although there is a patent application, but there is no guarantee that others will soon develop alternative technologies, even if others directly use these technologies, in terms of the domestic protection of intellectual property, the situation is not optimistic, unless Aida decides to do the European and American market ......"

Chen Xinsheng wanted to belittle the value of the relevant patented technology, but Zhang Ke naturally couldn't let him get his wish, and said: "It is impossible in the European and American markets, I know this very well; In China, and not subject to the restrictions of international monopoly conventions, AIDA can enjoy exclusive patent rights, even if the technical secrecy can only be maintained for half a year, but the patent rights can at least restrict the main competitors, which is enough for AIDA......"

"What about promotion?" Chen Xinsheng asked, "Does Aida Electronics also promote it?" Aren't you afraid that others will accuse you of colluding with pirates? ”

Without the use of the piracy industry, the problem of film source cannot be solved quickly, and naturally it is impossible to quickly promote super VCD.

Zhang Ke was a little embarrassed, but he had to be cheeky, and said: "If you want to make money, you naturally have to be thick-skinned, and they can't laugh at a hundred steps in fifty steps." ”

If it weren't for piracy to solve the problem of film sources, the DVD player market would never have developed so rapidly, and TI would not have been able to make huge profits from decoder boards.

When Zhang Ke said this, Chen Xinsheng's face turned a little red, and said: "I think Aida's bearing should not be limited to China, and there are some things that should be paid attention to." ”

European and American film companies and distributors especially hate piracy, and if Aida Electronics wants to enter the European and American markets to share the cake of DVDs and future high-definition DVD players, it still has to draw a clear line with piracy.

If AIDA Electronics wants to enjoy the benefits of Super VCD exclusively, it is absolutely impossible to rely on the unclear relationship with pirates.

Ding Huai was dizzy when he heard it, he just talked about the key place to pull Skober in, Zhang Ke and Chen Xinsheng were able to go around the topic so inconsequentially, Chen Xinsheng is really powerful, understands technology, and is a master of negotiation, no wonder he can stand alone for TI in China.

Chen Xinsheng saw that Zhang Ke would not take the initiative to say his purpose, and he didn't want to continue to go around, so he said directly: "Aida should have considered the issue of transferring relevant technologies to TI and Scooper at the same time, right?" ”

"Well," Zhang Ke nodded and said, "TI and Scooper have integrated relevant technologies into the decoding chip, which should be regarded as the third generation of decoding chips, so I don't know if the Taiwanese company in Silicon Valley still has the confidence to continue to study?" It would be nice if they lost faith from then on, and TI and Scooper could rest easy and monopolize the decoder board market until VCD was completely eliminated from DVD. ”

Of course, when VCD and DVD coexist, VCD can only survive at a low price, and TI and Scober must gradually reduce monopoly profits in order to profit as much as possible, until the price difference between VCD and DVD drops to the point that VCD cannot survive.

And that's just one of them.

Zhang Ke continued: "There are some technical gaps between super VCD and DVD, but the gap is not very large, it is a luxury to prevent DVD from coming out, but the more quickly the super VCD is promoted, the more the time for DVD to completely eliminate VCD can be postponed, even if VCD and DVD coexist until the emergence of the real third-generation video technology, it is not impossible for me to quickly promote super VCD is to cooperate with AIDA, TI and Scober." ”

With a complete monopoly on the decoder market, TI and Scober have joined forces to promote a video player technology that is absolutely unavoidable in the industry.

In the history that once happened, the domestic DVD player manufacturers had been arguing over the standard of super VCD until the middle of 98 years before the result came out, and the best time to promote super VCD had been lost at that time.

If you want to push, you have to push it at this time.

Chen Xinsheng said: "For the sake of technical confidentiality, if AIDA Electronics wants to abandon the use of these technologies in new products, AIDA Electronics can also accept it?" ”

"It's acceptable, Aida can wait for TI and Scooper to develop the third-generation decoding chip before launching a new machine." Zhang Ke said, "Some patented technologies in the control system are enough for Aida Electronics to maintain a leading edge for a period of time......

Of course, Chen Xinsheng was not authorized to negotiate with AIDA in this regard, he needed to communicate with TI headquarters first, and also determine whether to negotiate with AIDA together with Scober or separately.

Chen Xinsheng also did not think that AIDA would only cooperate with TI.

Chen Xinsheng asked Zhang Ke: "Did Ke Shao also make an appointment with Scober's Emmer to visit Aida Electronics recently?" ”

"Aimer bullied him badly last year, and he can't continue to bully him this year." Zhang Ke said with a smile.

Last year, TI snatched half of the market share of the decoder board from the mouth of Scooper, and it was not an exaggeration to say that "it was bullied badly enough", Chen Xinsheng smiled, and also thought that from the perspective of Aida from the perspective of their own interests, they could not only cooperate with TI alone.

Chen Xinsheng said: "I hope that once a year to visit AIDA Electronics, I can encounter such a surprise. ”

"There will be," Zhang Ke said with a smile, looking at his watch, "It's not too early, and it won't delay you going back to the hotel to rest." At this point, it should be afternoon on the American side, right? ”

Chen Xinsheng smiled helplessly, saying that he wanted to go back to the hotel to rest, but reminded him that this time was the working time in the United States.

It was already two o'clock in the morning when Chen Xinsheng went to the hotel and came back, Zhang Ke got out of the car in front of the community, he didn't plan to leave the house tomorrow morning, and he told Fu Jun that there was no need to come over on time.

The night of early winter was cold, and the crescent moon emitted a lilac halo, Zhang Ke remembered a text about looking at the clouds to recognize the weather, looked up and thought for a while, and did not remember that the crescent moon emitted a lilac halo indicating what kind of weather tomorrow would be.

Although it was early in the morning, Zhang Ke didn't feel sleepy, turned on the TV, and felt that the living room was too empty and a little cold, the living room was very large, and it would take a long time to turn on the air conditioner before the temperature could rise, Zhang Ke ran upstairs to wrap the eiderdown quilt and wrap it around his body.

In '96, there were very few late-night programs, and they were boring, but there were already special shopping stations, and there were still a large number of newspapers and periodicals at hand to read.

"Why haven't you slept yet?" Wanqing pushed the door in and saw Zhang Ke sitting cross-legged on the sofa reading the newspaper wrapped in a duck down quilt, although the TV was on, it was silenced.

Wanqing was wearing a thick fleece sweatshirt for morning exercise, and the curtains in the living room were closed, Zhang Ke noticed that it was already dark outside, and sighed: "Ah, it's so late!" ”

"Why is it so late?" Wanqing smiled and said, "It should be said so early." Late in the day yesterday? ”

Zhang Ke opened the eiderdown quilt to let Wanqing's seductive delicate body hide in, and wrapped the two of them tightly with the quilt, these days, Zhitong is by Xu Xueping and Zhou Shuhui's side, Wanqing is also relaxed, and the two have many opportunities to be intimate.

Wanqing took off her shoes, curled up her legs, looked at the newspapers piled up on the coffee table, stretched out her feet, opened them to see, almost turned over the relevant reports of Kewang Electric, looked up at Zhang Ke's chin just now, and asked him: "Didn't you say that you don't care about Kewang?" ”

"Oh, I promised Tang Jing and her father yesterday that I would give King Ke the opportunity to contribute to Haizhou's economic construction, of course, I won't use price reductions to kill each other, but I won't let them live too nourishingly, thinking about it."

"What's the gain from Chen Xinsheng?"

"TI can make about $100 million in windfall profits from the decoder board this year, and seeing that such a good time is coming to an end, what choice do you think they will make?" Zhang Ke smiled, "But Chen Xinsheng still has to communicate with the TI headquarters, tomorrow, Skober's Emmer will come to Haizhou, I believe it will be a catalyst for them to make a decision." ”

"Don't push super VCD at the dealer conference?"

"There is a need for technical secrecy, and I am still thinking that it is not fun to scare others away at once," Zhang Ke hugged Wanqing's body into his arms a little, "However, if we don't sacrifice this big killer, we must prevent Kewang from taking advantage of this dealer conference to rob us of channel resources, and we have to use more brains in other places." ”

Aida launched a super VCD at the dealer conference, not to mention that the dealer will hold Aida's thick thighs desperately, the DVD player assembly manufacturer will never provoke Aida before mastering the relevant technology, the technical advantages of the whole leading generation and nearly half of the market share, even if the people who are superstitious about market means will not expect to be able to overshadow Aida in the DVD player industry.

At that time, the Xie family and his gang saw that the attack could not work, so they would adopt conservative tactics, especially in the country, the use of politics to influence the economy was still very marketable, and the city had a unified opinion to encourage and support Kewang to contribute to the economic development of Haizhou City, and Aida had to "succumb" to the overall situation of the city to a certain extent.

As an entity in China, it is necessary to keep a low profile in the face of political forces, but this low profile is not impossible to exchange for other benefits, such as the selection of the president of the city commercial bank and the determination of the authority of the loan review committee, which can make Zhou Fuming's gang make some concessions.

Wanqing was in the quilt, put his hand on Zhang Ke's knee, and said: "Then I bother you to use more brains, but I think another advantage of cooperating with TI and Scober to develop the third-generation decoding chip can limit the development of Ida's real competitor Xinke Electronics, don't you think so......"

"Xinke Electronics is bent on opening the monopoly pattern of the decoder board market, and the third generation of decoding chips has been developed, at least in the era of VCD players, Xinke Electronics' efforts cannot be successful, it should be regarded as a setback, right?"

ST Electronics occupies the second largest share in the DVD player market, not only in terms of market share, but also in terms of technical strength, brand advantage, marketing and R&D strategy, etc., which constitute direct competition with AIDA. In addition to the DVD player market, Zhang Ke will step by step to make Xiangxue marine air conditioners, laundry boxes and other white goods products, and will also compete directly with Xinke Electronics. Of course, Zhang Ke still has a layer of sinister intentions, once the third-generation decoding chip is developed by TI and Scooper, it will have the most direct and almost devastating blow to the Taiwanese technology company in Silicon Valley. That company has been working hard to develop the first generation of decoding chip technology, as long as the company is eaten, Aida can quickly master the first to third generation of decoding chip technology, even if TI and Scober will prevent Aida from doing this, Aida does not make decoding chips, the accumulation of related technologies is also an extremely valuable resource.

Zhang Ke was also afraid that his intentions would be too insidious in the eyes of others, and he thought that this level of pride should be temporarily stuffed in his stomach and not bother others.