The news about the launch of MSI Technology Group's X series models announced on Rose's official website still caused a sensation in the market after all.

But controversy ensued.

And not just socially.

Within the senior management of MSI Technology Group, there has also been a great controversy about the company's decision-making direction, and with the development of MSI Technology Group, the beginning of the diversification market strategy, this is an inevitable link.

Although this news on the official website of Rose is only a pre-release official website announcement, the attention it has received has seriously exceeded expectations.

Mobile phone manufacturers in the domestic market are well aware that MSI has reached a strategic agreement with the three major domestic communication operators.

Then the products of the Rose X series are very likely to have a strong impact on the domestic low-end market.

Whether it is a foreign brand or a domestic brand, there is no way to avoid it.

Rely on the popularity of Rose mobile phones in the country.

There's no doubt about the power of the X Series.

At MSI Technology Group headquarters.

As soon as Zhang Chen walked into the conference room of the group headquarters, the atmosphere was suddenly a little solemn.

There was no turning back from the bow.

Both the S series and the X series have now moved from the laboratory and the showcase to the forefront.

Although it is not officially released yet, it is only a matter of time.

The impact of the warm-up work in the early stage has been beyond imagination.

"You have read the report of the marketing department, at present, in the domestic high-end mobile phone market, foreign brands still occupy nearly 20% of the market share, but most of them are old users of foreign brands.

Among them, Nokia alone occupies about 15%, and Rose 2 has more than 70% market share in this field.

But don't forget, in the low-to-mid market, Nokia and Motorola still occupy nearly 40% of the market. ”

Only Zhang Chen's voice echoed in the conference room. Extremely loud.

"Mr. Zhang, if we enter the low-end market, it is likely to have a certain degree of negative impact on the group's brand."

Zhang Chen's brows were tightly pressed together.

"And. The launch of the X series is likely to lead to fierce competition. ”

This sentence immediately silenced everyone in the conference room.

This is a particularly sensitive issue, and now the domestic mobile phone market can be described in one sentence. That's a mixture.

Since the elimination of BB machines and the entry of mobile phones into the Chinese market, foreign brands such as Nokia, Motorola, Sony Ericsson and Samsung have been in the first line for many years.

Domestic backgammon, Changhong has planned for other brands have also entered the market to participate in the competition.

For now.

In the high-end consumer market, domestic brands have never entered.

This is not just because of the brand's popularity, but more because of technical issues. This is also an important reason why Rose mobile phones can quickly occupy most of the high-end market.

At this time, the Chinese people still had a higher enthusiasm for consuming domestic brands than later.

"Vicious competition?"

"You should pay attention to the development of a brand, in the face of vicious competition is an inevitable stage, the price war MSI Technology Group is not afraid of anyone, but the market value and brand image of Rose mobile phones must not be affected.

I hope all MSI people will remember this. ”

"Mr. Zhang, I don't agree with your opinion, our group's rose mobile phone was positioned in the high-end market from the beginning, I don't know if Mr. Zhang has thought about it, the X series has taken binding cooperation with the three major operators, and has taken free measures to obtain the use of users, which is originally a decision to reduce brand value.

Most importantly. Previously, our group has developed an S series of mobile phones, if you look at it from the perspective of market positioning. Then our Rose 2 series, S series and X series are the three market levels that we can deal with.

Now the fact is that in the world market, there is very little brand that can take into account the three levels of market strategy at the same time. ”

After the person in charge of the marketing department said this, Zhang Chen quickly caught that many company executives in the conference room couldn't help but nod.

He knew that the issue must have been recognized by the majority.

And in fact.

This is indeed a very real problem.

The Rose 2, S series and X series are indeed trying to dominate the market.

It's a risky move.

"What about you? Let's talk about what the opinion is! ”

Zhang Chen did not immediately make his own judgment and answer, he knew better that since there was a disagreement within the group's top management, this issue would inevitably affect the next strategy.

"I don't agree either!"

"I think we should take a more conservative approach!"

Really.

There are not a few arguments in favor of the marketing department.

On the left side of the conference table, though.

Tian Shuilan, the group's vice president of business, didn't seem to support this point of view, and Zhang Chen was suddenly a little curious about what Tian Shuilan's opinion was.

"Vice President Tian. What are your thoughts? ”

As Zhang Chen's words fell.

More than a dozen eyes in the office suddenly fell to Tian Shuilan's face.

For this vice president of the company, it's not just Zhang Chen. Almost the entire MSI Technology Group has high expectations.

Seeing that everyone's eyes had turned to him, Tian Shuilan's movements were not fast. Slowly pushing open the folder in front of him, his expression indifferent.

"I suggest canceling the release of the S series, or postponing the release date!"

A very simple sentence.

The lethality is staggering.

It was as if a word woke up a dreamer.

Suddenly, the entire conference room fell silent.

"Tell me your reasoning."

Zhang Chen seemed very calm, and Tian Shuilan's opinion gave him a refreshing feeling.

"There is no doubt that the Rose 2 has only been on the market for a few months, so what was our position before the Rose 2 was developed?"

Tian Shuilan's question is not difficult, but it is a very reminiscent question.

"Smart! Transcendent and unique! In fact, we succeeded, and the second generation of the Rose series fully met the original development and design requirements, but you have not.

The second-generation model is in a sense completely surpassing the first, and it is a design and product that can establish the position of the Rose mobile phone brand in the market.

What does it mean that a product that has only been on the market for less than half a year is about to launch an extended product, the S series? I think it's both low-end and duplication of resources.

Comparatively, I am more in favor of releasing the X series and extending the release time of the S series. ”

Tian Shuilan finished speaking.

The entire conference room, including Zhang Chen, did not speak.

This is obviously an extremely bold and risky suggestion, but in this case, Tian Shuilan's suggestion is obviously very referential.

It's just that the S series has been announced on the official website.

Do you want to cancel the sale in the middle of the sale? (To be continued.) )