Jiang Wei does have a lot of ability to love people, and the next day she solved the problem of advertising layout in Haizhou Daily.

As for the form of advertising, Zhang Ke had already considered it, and found the Dingming Graphic Society, which made business cards for Xu Si for free a few days ago, made an advertising layout, and printed business cards for Liu Minghui, Zhou Yiping, Yang Yun, and Jiang Wei, all of whom were titled sales engineers, which was still a fashionable title in ninety-four years.

On September 10, a huge picture advertisement was published on the third page of Haizhou Daily, in which a "big brother" of Motorola hung on a slightly hazy blue sea background, and a column of red characters was drawn out on the side: "Big brother, will be eliminated by the times!" "The contact address and telephone number of Haiyu Trading Co., Ltd.'s Haizhou office only occupy a small place in the lower left corner of the whole picture. Other than that, there is no other information.

Suspense advertising will become sparse and ordinary after more than ten years, but Zhang Ke believes that in 94 years, this is still a very new form of advertising, making full use of people's curiosity, setting up suspense, and attracting the public's attention.

In ninety-four years, the most fashionable scenery in the city, on motorcycles, next to cars, banquets, karaoke dance halls, only to see a "big money", "big name", "quasi-big money" people holding brick-sized big brothers, sometimes whispering, sometimes shouting loudly, a look of something serious, close to listen, but also often startled you: "Hey, Mr. Liu, I have a hundred treasures, sixty Mercedes-Benz ......" It seems that the high-end cars all over the street are turned by him, and if you listen to him, you are a fool.

But this also shows that in the early 90s, "Big Brother" symbolized wealth and status, which meant success, and the Haizhou Daily on Wednesday published the news that "Big Brother" was about to be eliminated in a large half page, which immediately attracted the attention of readers, and became a topic of conversation after tea and dinner that day. On this day, my mother cooked a good dish and asked Zhang Ke to go home, and I heard my mother laughing at his father with an advertisement: "If you put this game on the table when you eat, you will be eliminated soon, it's not a shame." ”

Zhang Zhixing's "big brother" of Motorola in his hand was nominally borrowed by Uncle Zhang Ke, he had no concept of digital communication at all, and said with a smile: "How is it possible, it costs more than 20,000 yuan to do this game with a number, how can it be said that it will be eliminated?" Today, someone in the city called Haizhou Daily to ask about it, saying that it was an advertisement for a company, and it was just an advertisement, and it should not be taken seriously. ”

Liang Gezhen took the Haizhou Daily of the day, pointed to the address below, and asked Zhang Ke: "Is Haiyu Company Zhitong's mother's company?" ”

"Seems like so." Zhang Ke said vaguely.

"Then when you call at night, ask what's going on?"

"How old are you still so curious?" Zhang Ke glanced at his mother and ignored her.

The next day, Thursday, September 11, Haizhou Daily published a huge picture advertisement with the same background on the third page, except for the blue sea background, there was no big brother, only a line of red letters: "Who will eliminate Big Brother and become the new darling of Times Communications?" In the lower right corner, leave the address and telephone number of Haiyu Company's Haizhou office.

While retaining the suspense, the answer is destined to be revealed quickly, which can further increase the public's attention.

Because Ye Xiaotong, the business representative of Shengxin Company, will come to Haizhou tomorrow afternoon, otherwise there will be two or three days to create a more fully suspenseful atmosphere, and the effect of advertising will be better.

Jiang Wei once again asked the city radio station to temporarily insert a hotline program in the afternoon through her husband, who worked in the city's propaganda department, to solicit the answer to this suspense advertisement from the public.

Although Jiang Jing and Yang Yun already knew the answer that would be launched tomorrow, they were still very excited, it was the advertisement itself and the fact that this advertisement had such a big impact in a very short period of time, which made them feel excited. Except for Zhou Yiping's previous technical work and Jiang Wei's administrative work, Yang Minghui and Yang Yun are no strangers to advertising production, but they have never been exposed to advertising forms similar to suspense advertising.

They had doubts about whether the three-day advertising period could establish the concept of digital mobile phones in the hearts of citizens, although the answer has not yet been launched, but from the current attention of citizens, it seems that it has become not difficult.

Zhang Ke felt that he had made a little mistake, and published the phone number of the office, which was a call from morning to night to the citizens who were tormented by curiosity, and the person or unit who really had the potential to become a terminal seller was very likely to be unable to contact the office because the phone was busy.

There is also the new Haitong building where the office is located, which is a recently built office building in Haizhou, there are dozens of companies crowded into this office building, many people look for the address to the office to ask for answers directly, fortunately Xu Si saw that the advertising effect was so good on the first day, and realized that this would happen, and urgently invited six students from Haizhou Normal Institute to do odd jobs to assist Yang Yun and Jiang Wei to deal with the curious crowd.

Naturally, the answer to the mystery will not be revealed in advance.

Zhang Ke and Xu Si summarized the news of the telephone consultation and door-to-door consultation on the same day in the rental house, and a considerable proportion of them were the sales units and individuals of the pager, which was also in line with the conclusion of the later research on the development of the digital mobile phone market.

Before 98 years, mobile phones were still expensive luxuries, and pagers, as a kind of mobile communication equipment, were the most important alternative products for mobile phones.

Zhang Ke said to Xu Si: "These are the collaborators I can look for at present, you have to identify them as the objects of our focus, tomorrow afternoon, I will take time to go to the office......"

Xu Si is still a little worried: "Wouldn't it be bad to post such an advertisement that people will mistakenly think that we are Ericsson's agents?" ”

Zhang Ke ignored it with a smile and said: "There is no clear information about us as an agent of Ericsson, so we are not a fraud......

Xu Si complained: "Where can you say such irresponsible things. ”

On the third day, September 12, Friday, Haizhou Daily did not continue to hang the appetite of the public, and the third page published a huge picture, the position of "Big Brother" was replaced by Ericsson GH388 digital mobile phone, and a column of big words was introduced on the side: "Ericsson digital mobile phone will become the new darling of Times Communications!" The following is a brief list of technical information about digital communication networks and digital mobile phones, and the address and contact number of the office also occupy the lower right corner unsurprisingly.