Chapter 55: We Must Be Provincial Generations
Zhang Ke smiled and said: "It's more optimistic than my original estimate, Xie Zhan doesn't have the courage to take the initiative to expose the problems of Haiyu Company, these hidden debts, don't let them surface for the time being, just fill them slowly." It seems that Ericsson's provincial generation must be taken down. ”
Xie Wanqing said: "Ericsson's provincial representative in the East China Sea is Jiaxin, it was determined in mid-May, Shengxin will not easily change the provincial generation, we want to contact Philips or Alcatel, I think this plan is also very attractive to Philips or Alcatel......" Xie Wanyan looked at the information on the teak coffee table.
The digital mobile phone market is still in its infancy in the second half of ninety-four years, who will have such a clear idea as Zhang Ke? His proposal was naturally attractive.
Zhang Ke shook his head and said, "Sister Wanqing, how long will the performance of these hidden debts of Haiyu Company drag on?" Only Ericsson has plans to launch Chinese digital phones early next year......"
If you borrow Xu Xueping's relationship, seven or eight million hidden debts are not a big deal at all, but looking at Xie Wanqing's sad face entangled in predicament, I am afraid that if I really want to harden the company, then we must resolve the hidden debts in a short period of time, so that Haiyu Company can avoid bankruptcy, and Haiyu Company needs to quickly find an effective way to make money.
"Sheng Xin may be dissatisfied with Jiaxin." Xu Si recounted Zhang Ke's judgment yesterday next to him.
Xie Wanqing thought for a while: "Dissatisfaction is dissatisfaction, Jiaxin Company also has some basic ...... in the province."
Cai Feijuan said: "Ye Jianbin took Ericsson's general agent in East China this time, spent a lot of money, it can be said that it is desperate, than offending Jiaxin Company, he is more afraid of failure, we Haiyu want to fight, there is still hope." ”
Zhang Ke saw that Sister Wanqing was quite moved, and said: "Ye Xiaotong will come over in the afternoon, depending on the situation, her position in Shengxin Company is quite important, you might as well contact her first, they want to have this meaning, just continue to talk, if there is no such meaning, Sister Wanqing can fight for the agency of Xintai and Longhai, and the two regions are still blank......"
Zhang Ke originally wanted to encroach on the territory of Xintai City, but he couldn't save Haiyu Company from death.
"Ye Xiaotong is the cousin of Ye Jianbin , the president of Shengxin, a very capable person, only three years after Shengxin, he served as the deputy director of the marketing department, of course, he is a very important person," Xie Wanqing said, "It seems that your work here has shocked her quite deeply." ”
Xu Si smiled knowingly, she felt very strange about Zhang Ke's performance, age was really not a problem with him.
Ye Xiaotong rushed to the office, it was already three o'clock in the afternoon, and Xie Wanqing and Cai Feijuan had more time to discuss the problem.
Zhang Ke saw that Ye Xiaotong had a summer afternoon in his eyes, presumably there was no rest in the hotel at noon, and the space in the manager's room was relatively small, so he went to the reception room to talk, and Zhang Ke let Zhitong lean on his arms.
"Manager Zhang," Ye Xiaotong has been calling Zhang Ke with this title for the past two days, and Zhang Ke does not speak or deny it, "I have sent back the Chinese explanatory materials you gave me in the morning, and my colleagues in the marketing department hope to use this as a model to remake the instruction manual, and they need your permission, of course, they will pay a certain amount of remuneration; The morning meeting benefited me a lot, I came over, communicated with the company, and hoped that Manager Zhang would spare two or three days to give a few lessons to Shengxin's marketing staff and Shengxin's agents below......"
The gradual integration of the marketing concept of the international pioneer and the domestic practice began in the nineties, and the mid-to-late nineties was the explosive period of this integration, forming a large marketing era of the commodity market, and marketing heroes emerged in an endless stream, and then it was considered to be a mature period. If you simply discuss the marketing concept, Zhang Ke sighs that he is not as good as the international marketing masters, but in this special environment in China, Zhang Ke dares to be the first, not to mention that Zhang Ke looks at the background of the entire era.
It's just to teach others, but Zhang Ke didn't think about it, it's not that he cherishes himself, and it's impossible to spare two or three days to leave Haizhou.
Zhang Ke didn't explicitly refuse, and asked with a smile: "Presumably Miss Ye has already sent the minutes of the morning's meeting back to your headquarters, and there is nothing special about it, let me give a lecture, I really can't talk about it." ”
Ye Xiaotong was a little embarrassed, she did walk into the conference room with the mentality of a mentor in the morning, but she just let Zhang Ke bluff her tirade first, and she didn't care about the taboos, recorded the content of the meeting, and passed the meeting minutes to her cousin Ye Jianbin without permission, which is indeed against business ethics.
Ye Xiaotong didn't want to show his timidity in front of so many people, so he calmed down a little and said: "Manager Zhang, the marketing meeting in the morning is very exciting, even if Manager Zhang can't take the time to give lectures to Shengxin's marketing staff and the agents below, I still hope to use the experience of the Haizhou market as an example to promote in East China, of course, before this, to get the permission of Manager Zhang, in return, Manager Zhang from Shengxin loan, you can enjoy the preferential price of the provincial generation." ”
This is at least two or three points more profit margin than the previous agreement, it seems that Shengxin Company values itself, Zhang Ke is secretly happy, but he did not show his face. Said: "The so-called market planning ability, program solution ability, are the crystallization of collective wisdom, if this is also a kind of wealth, it also belongs to Haiyu company...... Shengxin Company really hopes that we will send someone over to give a lecture and ask Sister Wanqing to recommend someone to you, I don't have any ability. ”
Ye Xiaotong naturally didn't believe Zhang Ke's nonsense, Haiyu Company has serious problems in management, which is not a secret in the industry, the reason why it can be maintained is mainly due to the political and business background of Xie and Xu, Xie Wanqing has no business experience before, and the industry is not optimistic about her personally taking over Haiyu Company. The Zhang Ke in front of him is definitely an outlier, but seeing that his relationship with Xie Wanqing is very close, it is a pity that it is impossible to dig Sheng Xin in the future.
Since Zhang Ke led the topic to Xie Wanqing, Ye Xiaotong couldn't pretend to be ignorant, and smiled at Xie Wanqing: "It seems that Mr. Xie needs to help us......
"Shengxin's current marketing progress is not satisfactory?" Xie Wanqing looked at Ye Xiaotong, she didn't expect Sheng Xin Company to value Zhang Ke's talent in marketing so much, this talent is innate.
"Ho......" Ye Xiaotong was very strange that Xie Wanqing asked so directly, and she didn't know how to agree.
"As far as I know, the marketing promotion of Donghai Province is even more unsatisfactory, and there are even gaps in Xintai and Longhai, is it possible for Haiyu to replace Jiaxin as the provincial representative of Donghai?"
Ye Xiaotong was stunned for a while, she didn't expect Xie Wanqing to suddenly make such a request when she arrived in Haizhou, and the stakes turned in her head for a while before she said to Xie Wanqing: "This question, even Mr. Ye will not give you an answer right away, Haiyu Company really intends to be the provincial representative of Ericsson, I will return to the company immediately and report this to the company," Ye Xiaotong paused for a while and looked at Zhang Ke, "Manager Zhang will be the marketing director of Haiyu Company?" ”
"Me?" Zhang Ke pointed to his nose, "I am only responsible for the market in Haizhou, and I am not qualified to be the marketing director of the company." ”
Ye Xiaotong herself is not very old, she is full of self-confidence, she is not very sensitive to age, and when she hears Zhang Ke's words, she can't talk enough in front of her boss.
The real big problem of Haiyu company has not been exposed, the sharp contraction of business is an indisputable fact, Xie Wanqing, who has no business experience, rashly took over Haiyu company, the management personnel of the company and its subordinate offices were forcibly changed in a short period of time, and the circle was filled with all kinds of unfavorable rumors at the same time, but also weakened the confidence of the outside world in Haiyu company.
Even so, Ye Xiaotong still believes that Haiyu Company is stronger than Jiaxin Trading in terms of resources and strength, but Xie Wanqing proposed to replace Jiaxin at this time, which in Ye Xiaotong's view, somewhat undermines business rules.
Although Ye Xiaotong does not agree with Xie Wanqing's sideways approach, the principle of business cooperation lies in the maximization of interests, not to mention the resources behind Haiyu Company, the market ability shown by Haiyu Company's Haizhou Office makes people have to pay attention to it.
Ye Xiaotong pondered carefully, Xie Wanqing knew that suddenly making such a request would make Shengxin Company have great scruples, and said: "The Haizhou office is specifically responsible for Zhang Ke and Xu Si, and the company will not interfere with the decision here, I hope Shengxin Company will seriously consider our request......"
Ye Xiaotong was worried that Xie Wanqing would use the Haizhou market as a bargaining chip, and when she said this, her brows stretched out, and she asked: "I take the liberty to ask a question, why did Haiyu Company get involved in the digital mobile phone market at this time?" ”
"Because Haiyu Company only saw business opportunities at this time." Xie Wanqing said calmly.
Ye Xiaotong looked up at Zhang Ke, who was holding Zhitong in his arms, with his familiarity with digital communications, how could Haiyu Company delay until now to discover business opportunities?
Ye Xiaotong didn't ask any questions, and the decision to suddenly change the provincial representative was not something she could decide, she planned to stay in Haizhou for one more day, so she had to go back early.