Section 20 The Water of the Waves
After returning from Shanghai, Zhao Guodong asked his brothers to go to Pennsylvania to investigate the possible surnames of the development of mineral water in Canglang County.
Zhao Guodong has been thinking about where the money will go since returning from Shanghai, and it is undoubtedly the stupidest way to hold the money in his hands and store it in the bank, but it is too unwise to bump in the stock market, and he originally planned to wait until the Jiangkou County enterprise restructuring to support Yang Tianpei to buy Jiangkou No. 2 Construction Division, so that he can only be a strategic investor, and let Yang Tianpei develop the rest by himself, and he can just sit and collect dividends.
But judging from the current situation, it is not possible to wait until the enterprise restructuring in Andu City and even Jiangkou County for a year and a half, which does not have much to do with Zhao Guodong, but thinking that Zhao Changchuan and Zhao Deshan have nothing to do now, Zhao Guodong also wondered whether it is time for their two brothers to use the money to try to start a business, even if they fail, they can be used as experience to exercise and train their two brothers.
However, Zhao Guodong is also painstaking in choosing what project, the high-tech industry is too nihilistic for the two brothers, Zhao Guodong has the impression that in this era, in addition to health care products will be all the rage, that is, the fierce competition in the liquor industry, he can no longer remember, but Zhao Guodong is not interested in the health care products industry, and the liquor industry is not something that he can afford to play with this little money in his hands.
It took Zhao Guodong two or three days before Zhao Guodong chose to make a fuss in the aquatic industry, his inspiration came from Liu Daoyuan's Pennsylvania, the reputation of Canglang Spring was famous in memory for a while, but then fell like a comet, whether it was Canglang mineral water or several major scenic spots in Canglang County were in trouble because of the uncontrolled overdevelopment of the tourism market, and finally became a second-rate tourist attraction in China, compared with Jiuzhaigou Huanglong in Sichuan, Zhangjiajie in Hunan, Lijiang Scenic Area in Yunnan and Yangshuo in Guilin in Guangxi, and Zhao Guodong agreed that the Canglang Scenic Area and the Canglang Ancient City were no less than the previous ones.
Zhao Guodong of Canglang Scenic Area does not have the strength to build and develop for the time being, but he knows that Canglang mineral water and Canglang Mountain Spring are absolutely rare pure natural high-quality water springs, and in this era when the aquatic industry is still in the stage of cultivation and development, it is much easier to create a mineral water brand than after a few years.
There is the brand effect of Canglang Spring, which has not yet been discovered, and a little tidying up the packaging debut, which can win the highlights of attention, no matter where Qu Yuan refers to Canglang, it doesn't matter, the important thing is how to use and publicize.
Zhao Guodong didn't want to let himself get caught up in the affairs of these shopping malls, but just explained a few big frameworks, except for the beginning of the Provincial Bureau of Geology and Mining to hire experts to ask Cai Zhengyang to help build a bridge, the rest from the beginning of the investigation in Pennsylvania were completely handed over to the two brothers of the Zhao family, and they were left to do their own thing.
Facts have proved that the two brothers did not live up to Zhao Guodong's expectations, although there were many times when they were ugly, but after all, everything went on as Zhao Guodong envisioned, from the experts of the Bureau of Geology and Mining to the development plan, from the contact and negotiation with local leaders to the coordination of grassroots political relations, all of this was completed by two young people who had just turned 20 years old, and the two brothers of the Zhao family entered the state quite quickly, which even exceeded Zhao Guodong's expectations.
In particular, Zhao Changchuan's performance is even more remarkable, several trips to Pennsylvania down, Zhao Changchuan has been clear to Zhao Guodong's idea of establishing a mineral water development base in Canglang County, and came up with a complete set of development plans, so that Zhao Guodong is also overjoyed.
Making money is important, but what makes Zhao Guodong even happier is that Zhao Changchuan has stepped out of the trap in his dream, and is no longer the mediocre Zhao Changchuan who has achieved nothing in the original historical track, which even makes Zhao Guodong happier than making millions.
When the money is broken, you can find another opportunity to earn it back, but a person, especially a person who has been stereotyped in a dream, can reinvent under his influence, and that proves that he has the ability to change the world around him.
"What's the best suggestion for the local magistrate?"
Zhao Guodong knows that at a time when the whole country is attracting investment everywhere, Canglang County, a county located in a remote corner, wants to attract investment, and the mentality of the local political axe must of course be well utilized, and how to force the local political axe to make the greatest concessions and seek more benefits for the enterprises that are about to be put into production is of course the most concerned thing for investors.
"They promised to renovate and expand the section of the county road from the water source, but we hope that the reconstruction and expansion of the several kilometers of machine farming road leading to the water source will be undertaken by ourselves, and they can help us coordinate the land adjustment at the town and village levels." Zhao Changchuan hesitated for a moment before saying, "I think Canglang County is very sincere, but their county finances are probably very difficult, and it is quite difficult to expect them to complete these constructions. ”
Of course, Zhao Guodong knew the level of poverty in Canglang County before it was undeveloped, and the county party committee and county government axe were in a dilapidated courtyard built in the seventies, and the four-story buildings looked like products of the Cultural Revolution.
"You should think about it yourself, whether the enterprise must be built where the water source is located, and whether the spring water can be diverted through other channels? If we really have sufficient funds, then the construction of a few kilometers of roads is nothing, and it can be regarded as a contribution to driving local economic development, but now we have so much money in our hands. ”
"And the most important point is that mineral water is still something that has not yet been accepted by the public, and in order to open up sales, it is very important to invest in advertising in all aspects, and to some extent, it even exceeds the mineral water itself, which I especially want to remind you, so that in the end the money is spent and the product comes out, but it cannot be sold."
After a period of silence on the phone, Zhao Changchuan's voice came: "Brother, just with our funds, I am afraid it will be difficult to make a hit, I have also thought of what you are worried about, but I have a preliminary look, there is not much money left after the completion of the capital construction, and our products are new things, if you want to be popular, you must be quite strong in advertising, and you must be able to make thousands of households feel the impact of contact with our waves at any time!" ”
Zhao Changchuan's passionate words could be felt even through the phone Zhao Guodong at this moment he really realized that his younger brother was no longer the younger brother who had to ask him for everything more than a year ago, he had his own thoughts and ideas, although it may not be completely correct, but this is very precious.
"And how are you going to solve the funding problem?" Zhao Guodong asked in a deep voice.
"Loans! Only loans can solve the problem, I talked to Brother Yang, there is no business that does not take out loans, relying on its own funds can not grow at all, and it is also the most cost-effective way, its own funds must be had, but it can only be used as the last weight on the leverage, playing a key role, so we must take out a loan! ”
Zhao Guodong smiled slightly wryly, but he didn't expect Yang Tianpei to strongly oppose his loan to play in the stock market, but he told Zhao Changchuan that the company must take out a loan if it wants to develop and grow!
"I agree, what are you going to do?" Zhao Guodong asked.
"I plan to communicate with the banks in Canglang County and Pennsylvania first, while actively preparing for infrastructure construction, while using fixed assets as collateral, and at the same time contacting advertising media to complete the advertising production planning first, once the trial production is put into trial production, the advertising must fully keep up, and strive to be popular as soon as possible!"
The irrepressible pride and excitement in Zhao Changchuan's words.
Zhao Guodong pondered for a while before saying, "Are you sure about the loan?" ”
"No matter what method is taken, I will get the loan!"
Zhao Changchuan's words made Zhao Guodong's heart sink slightly, and he was silent for a while before saying, "What about the factory you originally came to see?" ”
"Brother, I don't plan to buy that factory, even if it's cheap, I don't want it, I just want his operators and technicians, and skilled workers." Zhao Changchuan's voice on the phone was a little proud, "The second brother and I have been in contact with those people in the factory in private, for us, how to get started with production and sales as soon as possible is the most important thing, that one is not worth much, all we need is his staff." We talked to a few of the key people and they were all willing to help us. ”
Zhao Guodong didn't talk for a while, he didn't know how to say, Zhao Changchuan has his own ideas, which is good, but it doesn't mean that he can master everything, lack of experience may have to pay a price, and the price is money.
"Changchuan, you can do it according to your own ideas, but I hope you can remember one thing, consider the problem a little more complicated, discuss it with Deshan more, and talk to me in time if you have a situation." After a long time, Zhao Guodong said lightly.
"Brother, don't worry, I've been in contact with the equipment, stretch blow molding bottle making machine, injection molding capping machine, combined filling machine, inspection equipment, sterilization equipment, I have entrusted experts and friends from the Bureau of Geology and Mining to help me investigate, but I have to shop around, hehe, these years, I dare not trust people casually." Zhao Changchuan didn't seem to hear the worry in his brother's words.
"Well, then you can do a good job, listen to the opinions of those familiar hands, and you yourself have to get into the role as soon as possible." Hearing Zhao Changchuan say this, Zhao Guodong felt a little relieved, "If I have time tomorrow, I will contact you." ”
(To be continued)