After Fan Wuxian received the first batch of 500 computers that arrived at the shore, many people immediately came to contact the business.

It is very easy to make money by tossing the computer, you must know that the production of this thing in the United States is also limited, in the summer, when Deng Gong inspected a certain children's palace, he casually said that the computer should be grabbed from the doll, so there was a craze for learning computers with computers, although many places have not been exposed to this kind of thing.

"What do you do with your computer?" Fan Wuxian is different from ordinary agents, he just sells the computer, and he has to interrogate every customer who comes to buy the computer.

"You sell computers, what do you do with me so much?" If it is left in 20 years, the answer to greet him must be like this, but this is more than 20 years ago, it is not easy to get a supply of computers, and every agent who can get a large number of computers is a powerful hand and eye.

Therefore, customers have given a variety of reasons, such as buying back to decorate the façade to cope with the inspection, buying back and placing it in the office to make their customers feel awe-inspired, etc., etc., and so on, there are very few that can really play its role, except for some universities and research institutes that can be used to eliminate illiteracy for students.

"That's not going to work!" Fan Wuxian said to his sister Fan Ting, "We have to guide users to cultivate the market, otherwise it will take a lot of time for the popularity of personal computers." ”

Since bringing Ni Guangnan over, Fan Wuxian has the ability to match his personal computer with a convenient and easy-to-use Hanka system, and the problem of Chinese input has been solved, and he immediately put his greatest energy into market cultivation.

"Do you need to be so troublesome? I think we're doing a good business! Fan Ting didn't think there was anything bad about doing this business, the day before yesterday was a big order from the Chinese Academy of Sciences, and ordered 500 computers, although Fan Wuxi's pricing was very kind, but counting the cost of pre-debugging and post-tracking services, there was a total of seven or eight hundred thousand benefits.

At this time, there are only 100 student workers in the PCFs Club, and the income from this large order is enough to cover their salary for a year, not to mention that there are many other orders to do.

"A whole set of marketing strategies, this is still very necessary! Let me give you an example! Fan Wuxian walked around the room while preaching to his sister Fan Ting, "For example, we are going to do a personal computer project now, and our eyes are dark, which is the early stage of entrepreneurship." It turned out that, oops, most people in China have not used this thing, which is called great market potential! But after a careful investigation, there are really many companies doing this business, which is called fierce competition in the market. So, we had to find a way to make customers notice that we were different, and that was market positioning! We started to advertise our products, which is called advertising strategy! But there are other companies that are jealous and say that our products are of poor quality and high prices, which is a typical evil surname competition! Then we will complain to the industry and commerce, and the industry and commerce will deal with him and revoke his license, which is called regulating the market! ”

Fan Ting listened to what Fan Wuxian said interestingly, and immediately covered her mouth and smiled, and asked, "Is there anything else?" ”

At this time, several students in the store also came over, listening to Fan Wuxian here, Fan Wuxian said proudly, and there were actually two beauties, and their appearance was really good, but it was a pity that they were classmates of their sister Fan Ting, and the age difference was too big.

"Then we went out on the street and asked, 'Do you want to buy a computer?' Fan Wuxi continued, "As a result, people said they wanted to! This is the bubble economy! We then asked, do you know our company? That's the time to advertise! As a result, two of the beauties said they had seen me, and this is the old customer! Why can't I remember people? So I asked them for contact information, which is called customer relationship management! Then I asked the beauties, is our computer good? It's called spokesperson PR! As a result, the beauty said that our computers are of good quality and cheap, and this is the joint hype! ”

"And then?" The student workers next to him listened to what Fan Wuxian said fresh and interesting, and couldn't help but ask.

Then, of course, I had to be cheeky enough to ask them to help introduce a few new customers! It's called relationship marketing! Fan replied triumphantly, "Then you can't waste time talking to them, it's called opening up new markets!" As a result, everyone came to me to discuss business, and other companies were anxious, this is the market monopoly! Why is this so? This is because in these days, if you have milk, you are a mother, and customer loyalty is low! ”

Everyone immediately burst into laughter, and at this time, there were more people around Fan Wuxi, there were more than twenty student workers, except for a few customers nearby, there were people around them, and most of them came over to listen to the younger brother of the manager Fan Ting flickering here.

"Then you say to everyone, I'll take over your business! This is not to leave a living mouth for other companies, this is called dividing spheres of influence! Fan Wuxian continued, "But looking back, Mom, there is actually an Arab among the customers, we can't go to this place, so we have to emphasize again, we have received all the customers of Yanjing!" This is the division of feasible spheres of influence! Again, to other customers, don't follow me if you don't have money, this is called market segmentation! As a result, there was a bad guy in the company next to him who shouted, our company's computer is good! It's called head-to-head competition! Then there was another company shouting, is there a fellow villager in Henan! It's called side competition! As a result, someone was anxious and shouted at me to reduce the price by 30%! This is the price war! When the industry and commerce saw that the situation was wrong, they came to us and said, you can leave a little way for others to live, don't ruin a good market! This is the act of political axe! ”

"The political axe has interfered, and then what are we going to do?" Some people still listened attentively.

"Open the door to do business, give money and sell! As long as we don't break the law, the government will not take us seriously, this is called psychological warfare! Fan Wuxian smiled hesitantly, "As a result, everyone likes our products and wants to order them, which is called a seller's market!" It's a pity that our partner Yankee is not actively supplied, which is called limited market capacity! So I said, we only talk to customers with good creditworthiness, which is called boutique strategy! As a result, a customer called and said they wanted to talk, it's called e-commerce! I checked the other party's caller number and found that it was actually from the Chinese Academy of Sciences, they have both money and need, this is called discovering the target user! So I said, I'm going to talk to you today, this is called the big account strategy! The other party is knowledgeable, so we also have to talk to others about Gorky, Pushkin, Mao Dun, Lu Xun or something, this is called cultural marketing! Then I told people that I had written lyrics, composed songs, and won awards, which is called an advantage show! ”

"Did your brother really write lyrics and compose tunes?" A beautiful woman asked Fan Ting in a whisper.

"Really! Do you know the song of childhood? That's what he wrote—" Fan Ting replied casually as she listened with relish.

"Wow-" The eyes of those who heard it widened, and they felt that the boss's younger brother, the big boss, was really powerful.

Young people are still very popular these days, and if it takes another twenty years, it will become a harmful word.

"As a result, she is a super beauty, and she has seen more talents, and she is indifferent, so I said with emotion, you give me a feeling like a spring breeze, and I feel very happy to talk about business with customers like you, this is customer care!" Fan Wuxian said with a bitter face, "As a result, people say bah, the little fart child can't speak in tune!" That's the reverse reaction of the customer! And then I said really, really, it's called IBM. Or if you don't believe me, I can take my heart out of you, it's called Dell. Or you can say don't believe me, who else can you believe? It's called Microsoft. I can even say, I'm going to take your time to convince you, it's called generic. If the other party can say it, this is called a consumer. Or she said, then I'll believe you for the time being, this is called the stage surname fruit! ”

When a boy heard this, he immediately whispered, "I feel that Mr. Fan's marketing strategy is a bit like a pickle girl!" ”

A few boys next to him immediately nodded yes, they had already felt this way, and the girls were glaring at that guy, their eyes were very sharp! Frightened, the buddy immediately retracted his head.

"We want to hype up our products, and that's called market nurturing. Telling the customer what will happen to you when you buy our product is called a reasonable inducement. Fan Wuxian continued, "The other party said that it was interesting to see how much money was in the account, which is called entering the stage of substantive sales." Then I said, there will be a rebate for ordering our products! It's called mastering consumer psychology! The other party replied that he could also take the list from the brother unit to me, and this is another opportunity to sell! After signing the list, I said that if you introduce more than a few orders, I can send you to travel to ten European countries, which is a blank check! ”

"Hehe, if people really do it, will you really send people to travel to ten European countries?" Someone asked.

"Of course!" Fan Wuxian nodded very affirmatively and replied, "It's a credit issue!" Here I also warn you that we need to do moderate exaggeration when doing business, but we also need to abide by the bottom line, as long as it is written on the contract, we must ensure that we have the ability to do it, even if it is a verbal promise to the conditions, we must seriously fulfill it. After all, we are a regular company that wants to become bigger and stronger, not just a traveling merchant and a hawker who buys and sells with a hammer! ”

"Mr. Fan, where did you get this theory?" Someone asked.

Everyone was very curious, and there were many people who studied economics among them, but many of the terms mentioned by Fan Wuxian were unheard of, and they really didn't know where Fan Wuxian learned about it.

Fan Wuxian laughed and said, "This is Fan's marketing strategy!" If I have time, I'll consider writing a book about my experience! ”

(To be continued)