Chapter 218: Pull Brothers
The market success of the new mobile phone made TcL Group and Lianke ecstatic, and in just one week, the sales exceeded one million, which indicates the strong rise of domestic mobile phones, and at the same time broke the situation of foreign brands dominating the world in the mobile phone market.
Only in the preliminary calculation of sales of nearly 800 million, excluding the cost and marketing expenses, TcL Group on this project earned quite a profit in the first half of last year, and the same is true of Lianke, due to the initial sales of unimaginable, TcL Group reached a contract with Lianke before the celebration banquet to increase the chip system order, this large order in hand, Cai Mingjie can not only get high profits, but he also took this opportunity to continue to expand the chip factory.
The success of TcL has made the domestic telephone manufacturers more than red, Chinese do business like this, a product is booming, everyone will rush to the top, these days the phone of the marketing department of Lianke is almost burst, the content of the call is basically to cooperate with Lianke, using their chip system to produce their own mobile phones. In this regard, Cai Mingjie was even more ambitious, and asked the marketing department to negotiate with the other party as much as possible, ready to completely occupy the market in one go.
By this time, Cai Mingjie no longer took Zhou Liwen in his eyes. In his opinion, Zhou Liwen's mobile phone no longer brings any threat to himself, and with the big sales of TcL mobile phones, Lianke has an absolute leading position in the manufacture of mobile phone chip systems.
But no one expected that just about half a month later, the outside world spread out of nowhere that TcL first appeared on the Internet, starting with monograph forums and online media, and gradually spread to traditional media and society. According to a post on a well-known forum, consumers who have used the phone have experienced first-hand that the TcL phone has great defects in quality.
For the description of the defect, the article writes that the TcL mobile phone is very easy to crash in the long-term boot state, and once it crashes, it can only be solved by removing the battery and reinstalling and restarting. However, it is easy to cause the initialization of the mobile phone system, that is, all the content of text messages, contacts and other contents originally stored in the guide is lost, and even the set date and time are initialized.
As for the second defect, it is that the LCD screen will not light up and the earpiece will be silent during the use of this mobile phone for a period of time, which is more severe than the crash, which directly leads consumers to be unable to use the mobile phone normally.
In the post, there is also a photo taken by the poster to corroborate, and calls on everyone not to be greedy for cheap to buy this is simply a low-quality pit people's mobile phone, and at the same time ask TcL to explain this.
It had been several days since the news reached the ears of the TcL Group, and as time went on, the outside world became more and more strict about this project. Upon learning of the situation, the TcL Group immediately reacted by refuting the rumors through its social connections, assuring that there was absolutely no such problem with the quality of their mobile phones, which was entirely due to the improper use of the consumer, and also warned those who spread the problem of TcL not to exaggerate and confuse black and white, otherwise they would use legal proceedings to take action against this slanderous act.
But to the disappointment of TcL Group, the group's statement and public relations did not work, and instead of extinguishing the fire, it was like pouring a bucket of gasoline on it, which made the fire bigger and bigger. With TcL's tough attitude, the matter became even more complicated overnight. Not only are there more and more targeted claims on the Internet, but even consumers have expressed dissatisfaction with the quality of this mobile phone during media interviews. A few days later, before the TcL group reacted, the sales outlets suddenly appeared a large number of consumers who asked for returns, in the TV news report, these consumers are old and young, men and women, the word of the crowd means that this mobile phone is simply a kind of goods, what the first state-owned mobile phone brand, what Chinese buy Chinese mobile phones, etc., for consumers their consciousness is not so high, They only know that the mobile phone that they bought with nearly a month's salary has been used for less than half a month, and such and such problems have appeared at all, which is simply intolerable.
"Sir, are you here to return your phone?" The radio reporter interviewed at the scene, and the camera focused on a white-collar man.
"Return your phone? Not only will I return, but I will also ask them to compensate me for my losses! The man was very angry and said: "I use this mobile phone to talk to foreign customers, and I am negotiating a very important contract. After I hurriedly reboot the boot, my mother's! I rub! The customer information in the address book is all gone! Let me lose hundreds of thousands....... ā
"This young lady, you are also here to return the phone?" Seeing that this person was full of swear words, the reporter hurriedly turned the microphone to the other side and asked a girl who looked very well-behaved.
"I've always used Ericsson, and I love the small size of Ericsson's phones. Later, TcL came out with this mobile phone, and everyone applauded it, and I saw the advertisement and thought it looked very good, so I bought one with the New Year's money. But who would have thought, not to mention that this broken machine is old and dead, and even the phone can't be called when it's used, you see, why doesn't the display screen light up now, it's all like this, and they actually say that we usually use it improperly? Isn't this talking nonsense with your eyes open? ā
"That's it! What kind of broken mobile phone is this, such a mobile phone is still so expensive? Comrade reporter, I was bitter by this mobile phone, and I specially spent the bonus to buy one and give it to the leader, but who would have thought that I was scolded by the leader yesterday, so that my professional title evaluation this year must have been in vain. ā
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Conversations like these abound on the spot, and as the show aired, even some mobile phone users who didn't have problems flocked to the scene, urging them to return their products.
As the incident gets bigger and bigger, the local governments can't sit still, after all, the official himself doesn't use this mobile phone, but it is difficult to protect his relatives and friends from buying it. Dissatisfaction with this mobile phone from all walks of life is getting stronger and stronger, TcL Group announced after two days of silence that the technical department of the group conducted a test for this question, and the test results were normal, so the conclusion should be other factors, probably because of the current climate or improper use, but for the sake of corporate image and consumer rights and interests, TcL Group will take a responsible position to carry out free warranty for the mobile phone in question, and promise to guarantee the majority of consumers to the end.
As soon as this reply was announced, it caused a big uproar, and it took a long time to get such a result? Warranty? Who wants the warranty? Is it true that you bought a mobile phone just for a free warranty? If that's the case, who's going to buy your phone? For a while, the call for restitution became louder and louder, and even consumer protection agencies intervened in the matter. In this case, the sales of this phone plummeted, and in less than a month, it went from being the darling of the market to the target of Qianfu.
"All of you people in the room eat! How can there be a crash problem? Say! At the headquarters of Lianke, Cai Mingjie jumped into the thunder and slapped the table and scolded. The few people standing in front of him were all the main heads and engineers of the Lianke office, compared to TcL's sluggishness and attitude of trying to fool around, Cai Mingjie was much more decisive, as soon as he heard these rumors from the outside world, he immediately rushed back to the headquarters, and summoned the personnel of the real yĆ n room to conduct a comprehensive test of the chip system again.
The test results confirmed that the problem did exist, mainly because of the incompatibility of Alcatel chip design and software, which will occur when the mobile phone runs for more than 8o hours, so the initial test did not appear.
Knowing this result, Cai Ming's eyes darkened with anger, and as the leader of a large semiconductor company, he knew very well what this meant for Lianke.
"Cai Dong, in fact, this is not our fault, if it wasn't for TcL's insistence on using Alcatel's design and not adopting our design, this kind of problem would definitely not have occurred." One engineer said boldly.
"It's all nonsense! I ask you guys, is there a way to solve the problem without changing the design? ā
"This ...... Yes! The engineer who spoke just now thought about it and said, "It is not difficult to solve this problem technically, only the conflict between software and hardware needs to be solved." ā
"You mean rewriting the software?"
"That's right! It will take time, though. ā
"How long will it take?" Cai Mingjie hurriedly asked.
"Probably...... Three or five days. The other party thought about it and said.
"I can't give you so much time, two days! Up to two days! Cai Mingjie said categorically: "This problem must be solved in two days, if you can't do it, be prepared to wait for the personnel notice." ā
Drove all the technicians away, Cai Mingjie covered his headache and sat weakly on the chair, after a long time, he felt better, and when he was about to get up, the phone on the table rang.
"Cai Dong!"
"Oh, it's Dong Li, hello, hello, why are you free to call me today?" Cai Mingjie's right eyelid jumped, and he greeted in a normal tone, the voice on the phone was familiar to him, it was Tnetbsp; "Cai Dong, our question, do you know about this matter?"
"I know about this, by the way, I was about to tell you about this, I heard the news and asked the technician to investigate, and the results just got there."
"How did it turn out?" Li Dong asked hurriedly.
"Huh." Cai Mingjie smiled and said: "According to the technical test results, there is no problem with the chip system, and you also know that the chip system provider is Alcatel, and we are just the chip manufacturer." However, in order to ensure that the detection is comprehensive, my engineer has conducted a comprehensive investigation of your company's mobile phone, and now the key problem is that your company's design and construction and the accessories that do not meet the quality are ....... ā
Li Dong was silent for a while, and just when Cai Mingjie thought the phone was disconnected, Li Dong's voice rang again: "Cai Dong, can you guarantee this result?" ā
"Of course!" Cai Mingjie replied without blinking his eyes: "I can provide you with a detailed test number, and a third-party testing agency is welcome to conduct a review." But Li Dong, I think you also know that the key issue is still in the accessories and design, especially in terms of cables, hey...... It's not that I'm talking about you, this cable doesn't have much money, why use the products of such a small factory? ā
Li Dong was very depressed, although his technicians were not as strong as Lianke, they were not vegetarians, and after the accident, they also checked themselves, and indeed as Cai Mingjie said, there were big problems in the design and connection line, which were not considered at the beginning. As for the chip system problem, since Cai Mingjie said it so surely, I'm afraid he can't put the responsibility on Lianke, not to mention that as Cai Mingjie said, the chip design is Alcatel's, and Lianke is just a chip production factory, even if he is really responsible, it is still in Tnetbsp; But the problem is that now this matter is getting bigger and bigger, and the group can't stand it. If all the mobile phones sold are refunded, I am afraid that it will be a huge astronomical amount. But even if it is dragged slowly, it is not an easy task, you must know that in addition to the nearly 15o mobile phones that have been sold, there are nearly one million units in inventory, which adds up to more than 25o units. Coupled with the previous chip system orders added by Tonglianke, the group's loss will be as high as more than 2O, which is absolutely unbearable for Li Dong.
Thinking of this, Li Dong slowed down and said, "I know...... I know...... Hey, it was my negligence. But Cai Dong, we're old friends, you have to help me this time? ā
"Help? Li Dong? You're not kidding me, are you? I'm just a chip system manufacturer, this mobile phone is your group's mobile phone, how can you let me help? Cai Mingjie pretended to be confused and was very surprised.
Gritting his teeth, Li Dong said with a smile: "Don't misunderstand Cai Dong, I didn't mean to accuse you. But now the situation has changed a little, I want to discuss with you, can the chip system purchase order we signed before be ......? ā
Cai Mingjie raised his eyebrows, and immediately became a little polite, and he didn't call him Dong Li directly: "Lao Li, you don't want to cancel all orders, do you?" ā
"This ...... Be! Li Dong hesitated and finally admitted.
"Just kidding!" Cai Mingjie snorted coldly in his nostrils: "Lao Li, business is business, and favor is favor, even if we have a good personal relationship, your condition is a bit excessive, right?" For this order, do you know how much our Lianke factory renovation cost is? And in order to ensure the supply of chip systems, we have already purchased all raw materials and prepared for production. Now you suddenly want to cancel the order, who will bear this loss? ā
"Cai Dong, I know, I know! This does make it difficult for you, but isn't that different now? Besides, my mobile phone can't be sold, and these chip systems are useless! Even if it's a help, can you pull the brothers to make it? My Lao Li owes you this favor, and there will be a generous reward in the future! ā
"Favors? Hehe....... Cai Mingjie smiled: "Okay, for the sake of old friends, I can help with this ......." ā
Just as Li Dong was about to say thank you, Cai Mingjie continued: "The order can be canceled, but according to the requirements of the contract, the liquidated damages must be paid in full, and if you have no objection, it will be fulfilled within three days, otherwise even an old friend will not have to do it." Lao Li, don't blame me for speaking badly, you are also a business person, there are a lot of people to support below, I can't help my friends and kill myself, right? Isn't that the truth? Okay, I still have a meeting, you can find my secretary directly for specific operations, that's all, goodbye! ā
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