Chapter 64: Why not do it if it's profitable
The room rented by Fukuoka Kaisha is not large, and it is a two-room suite. The inner room of the suite is Nakamura's bedroom and office, while the outer room is furnished as a place for meeting and meeting.
Nakamura Jun brought Ning Zhongying and Qin Hai into the room, beckoned them to sit down on the sofa in the living room, and poured water for them, before sitting down opposite them and asking, "Excuse me, what are you looking for me for?" ”
Since Qin Hai can speak Japanese, and he is not too proficient in Chinese, Nakamura Jun communicates with Qin Hai in Japanese, except for a few words of Chinese when he greets Ning Zhongying.
Qin Hai replied straight to the point: "We heard that Fukuoka Kaisha is a company specializing in the sales of rotary tiller blades and ploughshares, and we would like to ask Mr. Nakamura, are you interested in selling our rotary tiller blades in the Japanese market?" ”
"You mean, you want us to sell your blades on behalf of the Japanese market?" Nakamura Jun repeated Qin Hai's words in an uncertain tone, and he deliberately slowed down his speech, for fear that Qin Hai would not understand.
"You're absolutely right, we want to sell our rotary tiller blades in the Japanese market." Qin Hai said.
"It's impossible!" Nakamura Jun said categorically.
"For what?" Qin Hai asked with a smile.
"Because ......" Jun Nakamura thought about it in his head for a long time, but he couldn't come up with a reasonable explanation. In his view, rotary tillage blades are a kind of industrial products with a certain technical content, and for a long time, this kind of industrial products have been sold from Japan to China, and he really can't imagine what it is like to sell Chinese blades in the Japanese market. Since it was an unimaginable scenario, he naturally wanted to say that it was impossible.
Qin Haidao: "Mr. Nakamura, in business, the duty of a businessman is to pursue profits. If it is profitable to sell our blades in the Japanese market, why not do it? ”
"Slow down ......" Nakamura Jun finally sorted out his thoughts, and he said to Qin Hai: "As far as I know, the service life of the rotary tillage blades produced in your country is generally about 700 acres, while the service life of Japan's rotary tillage blades is 1000 to 1200 acres, and your products are completely uncompetitive. ”
Qin Hai was waiting for his words, and as soon as he finished speaking, Qin Hai said: "Mr. Nakamura, the situation you said is outdated, Qingfeng Agricultural Machinery Factory in Anhe Province, that is, the enterprise I serve, has developed a new process that can increase the service life of rotary tillage blades to more than 1,000 acres. Although this quality is not enough to compare with the highest level of your country, it has reached the general standards of your country, so in terms of quality, we are competitive enough. ”
"Really?" Nakamura Jun was a little surprised, but he didn't delve into this issue, but continued: "Even if your blades can reach a service life of 1,000 acres, they are only similar to the general products in the Japanese market, so why do we need to represent your products?" ”
"Because our products are more than half cheaper than similar products in the Japanese market." Qin Hai said succinctly.
"Are you saying that you can increase the service life of the blade from 700 acres to 1,000 acres without increasing the price of existing blades?" Nakamura asked keenly.
As a sales representative sent to the Chinese market to sell rotary tillage blades, Nakamura has thoroughly investigated the quality and price of domestic blades in the Chinese market. He knows that the service life of China's domestic blades is about 700 acres, and the price is 3 yuan, which is about 300 yen through the US dollar exchange rate peg. In Japan, a rotary tillage blade costs 700 to 800 yen, and its service life is about half higher than that of a Chinese blade.
Nakamura Jun did not consider selling Chinese blades to Japan for sale, but the difference in service life between them and Japanese blades of more than 300 acres is unacceptable to Japanese farmers.
Now Qin Hai said that his blades can reach the service life of ordinary blades in the Japanese market, but the price is only half of the Japanese blades, which is equivalent to the price of those blades in the Chinese market now, Nakamura Jun can't help but be a little tempted. As Qin Hai said, what is the most profitable thing to do?
"The price of our blades is set at 3.5 yuan, which is equivalent to about 350 yen." Qin Hai made an offer.
"CIF price?" Jun Nakamura asked reflexively.
"FOB." Qin Hai replied with a smile.
"Oh......" Nakamura was silent, in fact, the volume and weight of the rotary tillage blade are not large, the freight and premium of sea freight are not much, and the difference between the CIF price and the FOB price is not big. Arguing with Qin Hai on this issue is really unnecessary.
"Well, Mr. Nakamura, are you interested in this deal?" Qin Hai asked.
Nakamura said, "I need to see your samples, and the samples need to be sent back to Japan for testing." If your company's products can really meet the quality standards you said, I think we will be interested in the society to do this agent. Of course, I still need to report this matter to the club, and I can't reply without the authorization of the club. ”
"I understand what Mr. Nakamura means, we can wait for your reply." Qin Hai said, he pointed to the paper and pen on the table next to him, and asked Nakamura Jun, "Can I borrow your pen and paper?" ”
"Please." Nakamura Jun didn't understand what Qin Hai meant, but he still took the pen and paper very politely and handed it to Qin Hai's hand.
Qin Hai took the pen and paper and began to write without thinking. After writing a full article, he handed the paper to Nakamura Jun and said, "Mr. Nakamura, you can fax this back, it can prove the strength of our company." ”
Nakamura took the paper and looked at it, only to see a string of terms written in English, and occasionally some element symbols. Jun Nakamura is also from a professional class, and he can read some English technical literature. After reading a few lines, he knew that this is a complete set of rotary tillage blade production process, from the initial steel formula, to the later heat treatment and induction surfacing technology, sprinkled with water, detailed and appropriate, basically reflecting the technical strength of a company.
In terms of industrial technology, it is difficult to say that it is difficult, and it is easy to say that it is simple. What really affects the technical level of the product is nothing more than three or five technical difficulties. If a company can solve these difficulties, then it is not a problem to provide products that meet a certain technical standard.
This process written by Qin Hai appropriately explains the main technical ideas of Qingfeng Agricultural Machinery Factory in the production of rotary tillage blades, so that people can know at a glance that Qingfeng Factory has mastered all the technical essentials and has the strength to produce high-quality blades.
Of course, when Qin Hai wrote this process, he still followed the principle of point-to-point for the confidential links. For example, in the formula of steel, he only wrote down the composition of the main elements, and only mentioned the trace amount of it. Insiders know that the control of trace elements has a significant impact on the quality of steel, and such knowledge belongs to the know-how of the enterprise, which is not enough for outsiders.
"With this information, I think the society will have more confidence in your company's products." Nakamura Jun was convinced, he carefully put away the information written by Qin Hai, and prepared to send it back to the club headquarters by fax machine later.
"Then we'll go first, and hope to get a reply from your club as soon as possible." Qin Hai stood up and said goodbye to Jun Nakamura.
Nakamura Jun sent Qin Hai and Ning Zhongying out of the small building, and watching the two walk towards the outside of the hotel, he hurriedly returned to his house and dialed the international call in Japan.
"Xiao Qin, what did you just say to that little Japanese troll?" After coming out of the hotel, Ning Zhongying finally breathed a sigh of relief and began to ask Qin Hai for details.
Qin Hai did not hide it, and repeated the content of his conversation with Nakamura Jun to Ning Zhongying. Ning Zhongying listened and asked: "You said that we can extend the life of the blade to 1,000 acres, are you sure about this?" ”
Qin Haidao: "Yes, but we need some investment, we need to renovate some heat treatment equipment, and we also need to renovate the electric furnace in the foundry workshop in order to re-smelt the steel provided by the Nord Stream Iron and Steel Plant and improve the quality of the steel." If Fukuoka Kaisha is really interested in cooperating with us, the investment will be worth it. ”
Ning Zhongying asked: "Do you think, according to the best estimate, if Fukuoka Kaisha cooperates with us, how many of our blades can be sold in the Japanese market?" ”
"500,000 to 1 million pieces a year." Qin Hai said.
"How much!" Ning Zhongying was startled, and hurriedly plucked out his ears with his hand, waiting for Qin Hai to say it again.
Qin Hai smiled: "Director Ning, why are you so surprised? I read the information of Fukuoka Kaisha from Mr. Lou, who has a market share of nearly 20% of the rotary tiller blade market in Japan, and the annual sales volume of rotary tiller blades in Japan is more than 10 million pieces. In other words, Fukuoka Kaisha is able to sell 2 million blades a year. If our blades are of good quality and low price, what's so strange about selling 1 million pieces? ”
"My God, if it's 1 million pieces, that's an output value of 3.5 million, and the gross profit is at least 1 million or more, so ...... That's a big turnaround! Ning Zhongying was so excited that her beard trembled.
Qingfeng Factory only has more than 100 workers, and the total salary of a year is about 200,000 yuan, and the gross profit of 1 million yuan is something that Ning Zhongying can't even think of. If there is really such a large gross profit, even if the profits handed over to the county and city are deducted, the remaining money will be enough to make the Qingfeng factory rich. At that time, let alone any reimbursement of medical expenses and year-end bonuses, even if a few new staff dormitories are built, what is the difficulty?
"Let's go, Xiao Qin, let's find a place to drink some wine. If this business can be negotiated, you will be a great contributor to Qingfeng. At the end of this year, I will give you a bonus of 500 yuan. Ning Zhongying, who was in high spirits, said generously.