"Okay, you're amazing." Fang Tianhe admired, "You don't understand the bank, except for the bank, other businesses are better than me." "This is already a very high praise, you must know that Fang Tianhe is in the business of usury, and all walks of life must understand it. It is necessary to distinguish whose business is promising, whose business is doomed, who still wants to take risks, and who wants to run away with money. Whose collateral is really valuable, whose collateral is just a false appearance, and then we know who can borrow money and who cannot. She often boasted that if she hadn't been a loan shark, she would have been successful in another industry.

"Of course." Huang Wenbin didn't know that he had achieved another achievement.

"What are we going to do now, preparing for the press conference?" Fang Tianhe looked at Huang Wenbin, his eyes were bright, and he almost lit up, "I know a reporter from the provincial station, do you want to contact him?" ”

"No, we have more important things to do." Huang Wenbin said.

"More important things?" Fang Tianhe asked, "What is it?" ”

"Distribution." Huang Wenbin said, "The effectiveness of advertising is strongest when it is first broadcast, and then every hour, the influence will drop by one percentage point." That is, a drop of twenty-four percentage points per day. ”

That is to say, no matter how good an advertisement is, no matter how well it is played, if it is only put once and not followed up, it will be completely forgotten after four or five days. The best advertising model, just like the tip of China, as soon as the TV is over, everyone immediately searches for it on the Internet, and then immediately places an order to buy it.

"If we don't shop the goods first, what's the use of just advertising, now there are so many kinds of news, and everyone will forget about it in a few days." Huang Wenbin said, "So we have to distribute the goods first, and when everyone sees the news and has the impulse to buy, they can buy it immediately, so that we can convert our influence into sales." ”

"But how do you store the goods now? Do you talk about supermarkets all over the province? Fang Tianhe felt that even Huang Wenbin couldn't do such a thing, "You have to sell apples to each supermarket and put them on separate counters, indicating that this is a special apple for juicing, and you have to send a juicer to do a demonstration on the spot, which makes it troublesome to think about it." You can't use a juicer that's too bad, or you'll scare the customer away. How many people do you think they have a juicer at home? ”

"Wait a minute." Huang Wenbin felt that there seemed to be some misunderstanding here, "Who said I was going to sell apples directly?" ”

"Not selling apples?" Fang Tianhe asked, "Do you want to sell freshly squeezed juice?" This has to be discussed with dessert shops and restaurants all over the province, which is even more troublesome. There are fewer trees in supermarkets, and there are many dessert shops and restaurants. This Huangguang No. 1 is not well-known in other places, and people may not necessarily agree to cooperate. ”

"Of course not." Huang Wenbin will not go to this kind of trouble.

"What the hell?" Fang Tianhe asked.

"This is it." Huang Wenbin took out a can from under his seat, "I just arrived today." ”

Fang Tianhe took the can and looked at it, "Shih Tzu apple juice?" No, you're still making a drink. "I opened it and took a sip, it was really the taste of Huangguang No. 1 juice, but it was a little different from the freshly squeezed, sweeter, not so sour, soft in the mouth, but not as impactful as freshly squeezed juice, but it was hard to say which one was better.

"It tastes okay, right?" Huang Wenbin asked.

"It's okay, it's better than regular apple juice." Fang Tianhe said.

"Changed the recipe a little bit." Huang Wenbin said that this is also a matter of no way, freshly squeezed juice can be put for a few hours at most, but canned medical treatment is different, it may take several months, from the factory to the end of the shelf life, must ensure that the taste is consistent, the formula has to make some adjustments.

"You still have a beverage factory?" Fang Tianhe looked at the tin can carefully, the workmanship was not very good, nor was it bad, there were no obvious defects, just like a can of drink that could be bought casually on the street, and then looked at the factory site, "It's not produced in our province?" How do you open a factory to other provinces? ”

"No, it is commissioned to be produced by someone else." Huang Wenbin said that if you want to produce canned beverages of acceptable quality, you must first establish a beverage can production plant, and then build a filling plant, which costs a lot of money and takes a long time, and it will take several months to debug just for commissioning. Just send apples over to commission production, and the cost will be high, anyway, the profits can be afforded.

"That's good." Fang Tianhe said, "You can drink Shih Tzu apple juice at any time in the future, won't it impact your own market?" ”

"No, the taste is still a little different." Huang Wenbin said, "Besides, only Shih Tzu Bun Shop is its own business, and the others are just partners." They often play tricks behind my back, bribing the warehouse manager to steal my apples. Since it is more profitable to sell canned juice, of course it is better to sell canned juice. ”

"Will you make more money by commissioning production?" Fang Tianhe didn't believe it.

"With one Huangguang No. 1 and four ordinary apples, you can make one liter of juice for four bottles of drinks, and each bottle sells for three yuan, which is twelve yuan. Coupled with marketing expenses, the cost is only six yuan, which is equivalent to six yuan that I can earn from a small yellow apple. If you use it for freshly squeezed juice, a small yellow apple can only earn four yuan. ”

Fang Tianhe was stunned, "That's not how the cost is calculated, your ordinary apples don't fall from the sky, they have to be included in the cost, and the cost of the can, this beverage can is not cheap." ”

Who counts you as an ordinary apple, ordinary juice with apples for five cents a pound, this is still good quality. If you relax some requirements, three cents and four cents a pound will be more, and it will be delivered to your door. A big truck used to be dozens of tons, all densely piled up, and it was not treated as food at all.

"Aluminum cans are not cheap, this is iron cans, worthless." Huang Wenbin said, who called the domestic steel production so against the sky, aluminum cans are made of aluminum, high-grade, light and beautiful, but it is a rare metal and expensive. The iron cans are cheap, so cheap that Huang Wenbin doesn't believe it. Therefore, the recycling aluminum cans that collect garbage are specially counted as money, and the iron cans can only be at the same price as scrap iron.

"Don't care about making more money and making less money, promotion is simple, supermarkets and convenience stores have ready-made channels. It's about talking about them one by one. Fang Tianhe said, "If you are in the province, it will take about ten days and a half months." If you don't have the whole country, you will take the goods in the developed areas of Jiangsu, Zhejiang, Lubei, Guangzhou, and the Pearl River Delta, as long as you do it in these places, other places will naturally follow suit. ”

"No, I have a way to distribute goods nationwide." Huang Wenbin said, "And it won't take a few days." ”

"What's the solution?" Fang Tianhe asked, "Oh, if you have any method, just say it directly, what kind of guanzi to sell." What does it mean to ask people all the time, and if I continue to ask, I will become a blue cat three thousand questions. ”

"Okay, okay, don't sell it." Huang Wenbin said, "You'll know when you go back." ”

"Isn't this still a sale! Return, I don't buy it. Fang Tianhe said.

Guanzi is like a water and electricity network, it is a monopoly and forced sale, and there is no way to return it. No matter how dissatisfied Fang Tianhe was, he could only go home to uncover the mystery. When I returned to Songshan Villa, I saw that a few guests came, led by a beautiful woman, wearing a sundress, constantly scratching her head and posing, and the others were holding huge professional cameras to take pictures.

Seeing that Huang Wenbin was back, the beauty hurriedly stood up and said, "Boss, you're back." ”

"This camera equipment is getting more and more professional." Huang Wenbin said, "At this time, I don't forget to work." ”

"No way, customers are demanding." The beautiful woman beckoned and asked the photographer to bring the camera, "Time is tight and the task is heavy, and none of the models invited are useful, so I have to go into battle myself." Those guys, let the swagger sell badly, let the little fresh but not fresh enough. Wearing a school uniform seems to be out for sale, wearing underwear, and it looks like a student. It's easy to train one.,Turn your head and set up your own door.,It's really me off.。 I haven't made much money out there yet, and I don't know what to do. ”

"Who is this?" Fang Tianhe came out to find a sense of zài.

"This is Mi Qi, the partner of my Taobao store." Huang Wenbin introduced them, "Mi Qi, this is Fang Tian and Sister Fang, are ...... A financial expert and an important partner for me. "It can't be said that people are usury, and Fang Tianhe has no other business, so he has to say that he is a financial expert.

"Sister Fang is good." "The boss's business is getting bigger and bigger. ”

"It's all up to everyone's help, and the Taobao store is all up to you." Huang Wenbin said, "This time there is a new business," said and took out a bottle of Shih Tzu apple juice, "That's it, put it on all our online Taobao stores to sell, regardless of the cost, the whole line is strongly promoted, if the alliance store is willing to sell on behalf of the company, give a five-point discount, and all the other products you sell will be put back according to the highest." This is a political task, it must be done, there is no bargaining. ”

"Juice?" Mickey opened it and took a sip, "It's delicious, it's about the same as the freshly squeezed juice in the store." ”

"What do you think of the sales prospects?" Huang Wenbin asked.

"It's delicious and has the potential to sell well, but it's hard to say how much it will sell. We have very few restaurants that specialize in food and beverages. "And the drink is sold online, the weight of the drink is too large, the packaging is difficult, and I am not allowed to get on the plane, so I have to walk slowly on the road." No one else has heard of our apple juice, so even if you push it with all your might, it will start with one or two hundred cases a day...... By the way, how is this apple juice packaged? ”

"There are two kinds of packages: large and small." Huang Wenbin said, "The big box has 24 bottles, and the small box has 12 bottles. ”

"That's still the main 12 bottles." "It's better to make a mini package, a box of six bottles or a box of four bottles, so that it sells better." In the case of mini packaging, many people are willing to buy a box to taste, 24 bottles is too much, and 12 bottles is a little more. ”

"Okay then, I'll go find a carton factory and top some mini packages." Huang Wenbin is as good as a stream.