In the following two days, advertising companies from Qianyang, Yuzhou, Tianfu, Xiangtan, and even Shanghai and Kyoto came to bid to show their strength and provide their plans. Pen "Fun" Pavilion www.biquge.info

On April 12, the ten franchisees who learned cooking skills with Rao Mingyang went out and went back to decorate the façade with Tian Laosan's decoration construction team.

At the same time, at noon, a well-known advertising company from Yuzhou City was jointly recognized by Zhou Xianying, Zuo Bohao and Fu Jiayu. Rao Mingyang also went to confirm it, and Rao Mingyang also felt that this advertising company was very strong.

The historical achievements they have shown, many of the advertisements are placed across the country, they have media connections, and the advertisements are good enough. And their base camp is in Yuzhou City, and the media relations in the southwestern provinces are even more familiar.

Therefore, on the afternoon of April 12, Yipinju Company announced on the Weixin official account and website that the winning bidder had been generated, and that Yipinju's advertisement was contracted by a well-known advertising company in Yuzhou City, responsible for all matters such as advertising production, delivery, and promotion.

Other advertising companies that did not win the bid, as well as some who had just gotten the news and had not had time to rush to Mae Tan, could only sigh and then find other businesses to do.

At the same time, also on the evening of April 12, Rao Mingyang's cumulative achievement points increased by 10,000 to 300,000 points.

This time, it only took 8 days, which may have something to do with the opening of Ruan Pingyong and Jia Linhui's franchise stores, as well as this advertising bidding. Make Yipinju more famous, and the time required to accumulate 10,000 achievement points is shorter.

In this lottery, Rao Mingyang still didn't use the lucky aura of the lottery. Sure enough, it's a useless thing again.

After this lottery, Rao Mingyang decided not to use 10,000 achievement points in the future.

Anyway, as time goes by, the accumulation rate of Rao's achievement points is getting faster and faster.

After a period of time, as soon as the advertisements of the six provinces and cities plus the Internet are launched, the popularity of Yipinju will definitely go up a lot. The accumulation speed of Rao Mingyang's achievement points will definitely be increased a lot.

Next time, he will accumulate 400,000 achievement points, and the balance of achievement points will be 100,000 before the draw.

According to the rules of the system lottery, if you use 100,000 achievement points to draw, you can draw 100% of the prizes above the special level. And if you add the lucky aura of the lottery, you can also upgrade to one level, and you can ensure that you will draw prizes above the imperial kitchen level.

It can be said that most of the prizes above the imperial kitchen level are useful.

On April 13, the advertising agency from Yuzhou City began to produce advertisements.

Next, in the process of advertising companies producing advertising videos, pictures, advertising advertorials, and promotional words, Yipinju announced ten winning bidders from franchisees within six provinces and cities to come to Yipinju Company to sign contracts and learn cooking.

This work has become the norm.

Basically, coupled with the gap between breaks, Rao Mingyang will approve a group of investors' franchise applications in ten days and half a month, so that they can come to sign contracts and learn cooking. Then, spend four or five days learning how to cook, go back to decorate, purchase, and then open.

Therefore, on average, ten days and half a month, there will also be a number of new Yipinju franchise stores opened. Yipinju's chain business is getting bigger and bigger.

Fu Jiayu also recruited several employees according to the instructions of Rao Mingyang and Zhou Xianying, and added them to the franchise department, finance department and other departments.

During this period, Liang Zhishan's side also solved the enemy who was making trouble behind his back, and no one tricked those bamboo tube restaurant owners into stumbling on him anymore.

In addition, Liang Zhishan has been discounting by 20%, and the business of his Yipinju franchise store is also slowly recovering, from less than 3,000 on April 9 to about 5,000 on April 19.

That's not enough, though. Because he is a chef-level bamboo tube rice that has invested more than 2 million, not a special bamboo tube rice like Zhou Huabin. A turnover of 5,000 per day is not a no-no.

Those local citizens who were affected by the remarks in the early stage still have prejudices about Yipinju, thinking that this is a foreigner who earns their money under the banner of ethnic cuisine in southern Yunnan Province. So, no matter what the taste is, I don't even want to try it.

Therefore, Liang Zhishan was also very anxious about the advertising of Yipinju and made several calls.

However, the advertising company in Yuzhou City does have strength.

A week after signing the contract, on April 20, a complete set of advertising videos, pictures, advertorials, and slogans were produced and presented to Yipinju Company for review.

Advertising videos are 5 seconds, 10 seconds, 15 seconds, and 30 seconds, with different salient points.

The 5-second advertisement is just a shot of several delicacies of Yipinju and the signature LOGO of Yipinju restaurant, and then finally a brand advertising slogan: Yipinju food, all in Yipinju!

10 seconds, 15 seconds, 30 seconds of advertising, more types of food, more praise from customers for tasting food, or more cooking process of food, etc.

Pictures, advertorials, billboard slogans, etc., are also very well made, Rao Mingyang, Zhou Xianying, Zuo Bohao, Fu Jiayu and others saw it, and they all thought it was very good.

So, the advertising plan was decided, and the advertising agency then came up with their promotion plan.

According to the requirements of Yipinju, it is necessary to promote southern Yunnan Province first. So, the first thing they came up with was the promotion plan in southern Yunnan province.

Yunnan Provincial Satellite TV, Provincial Newspapers, Chuncheng City Buses, Taxi, Bus Stops, Railway Stations, Airports, Bus Seat Covers, etc., a whole advertising program, covering a wide range.

Of course, this is only limited to southern Yunnan Province, and it is a tilt carried out by Yipinju in order to support Liang Zhishan. Advertising in other provinces and cities has not been carried out on such a large scale. If you want to do that, those advertising budgets are not enough!

The planning plan taken out by the advertising company is more detailed and deeper than Rao Mingyang and others expected. Rao Mingyang and others had no objections, and this set of promotion plans was decided.

In view of the urgent needs of Liang Zhishan, after the advertising plan was decided, the advertising company sent people to southern Yunnan Province to advertise and promote.

Of course, Yipinju Company also sent a financial staff to supervise the whole process, and Zhen Qi drove Zhou Xianying's car to accompany him for protection.

Although, according to the contract, most of these funds have to be advanced by the advertising companies themselves. But how the funds are used must be mastered by Yipinju Company. You can't advertise that the company says it spends as much as it wants. After all, in the future, you will have to find a product for reimbursement, and it is impossible for a product to pay the bill!

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