After Zhou Xianying finished relaying Liang Zhishan's words, Rao Mingyang and Zuo Bohao couldn't help but look at each other. Pen & Fun & Pavilion www.biquge.info

Yipinju has opened so many franchise stores, and it has never encountered such a situation.

I don't know what the psychology of those local bamboo rice owners is, how can they so strongly resist Yipinju's bamboo rice franchise store?

Yipinju's bamboo tube rice is sold so expensive, hundreds of yuan a piece. And their local bamboo tube rice is only twenty or thirty yuan a piece. Yipinju has no competition with them at all, okay, how could it cause such a big reaction from them?

It not only calls on local customers to boycott foreign Yipinju, but also uses indefinite discounts to attract customers for a long time and prevent them from patronizing Yipinju.

This is treating Yipinju as an enemy!

Of course, if they position themselves and Yipinju as competitors, it is normal to treat the enemy in this way.

But what Rao Mingyang and others can't figure out is why they want Yipinju to be a competitor?

Everyone's target customers are not on the same line at all, right?

Yipinju is such an expensive bamboo tube rice, how many customers can there be in a day? Kill a hundred!

In fact, except for the first day of opening, Jing Jianbo's store in Chengzhong District, Yuzhou City, which has the best business among the Yipinju franchise stores, has not sold more than 100 bamboo tube rice on a single day.

Therefore, the average of dozens of customers per day is a drop in the bucket compared to the huge number of customers who love to eat bamboo tube rice in southern Yunnan Province, so what do you have to compete with?

Rao Mingyang, Zhou Xianying and Zuo Bohao couldn't figure out this problem.

However, if you can't figure it out, you can't figure it out, but things still have to be solved!

Liang Zhishan has a point, it is certain that he will lose money if his business is not good. But the paper can't hold the fire, and the business status of his store will definitely be spread on the Internet in the future, which is definitely a huge blow to the image of joining Yipinju as making money.

Therefore, Yipinju head office has the responsibility and obligation to help Liang Zhishan set up his franchise store and the business will return to normal. Otherwise, everyone will suffer.

The three of them discussed for hours, but couldn't think of anything to stop the local bamboo tube restaurant owners.

Just like Liang Zhishan said, people just spread the word of mouth, and they didn't give Yipin a residence handle or evidence. At the same time, the remarks made by others do not constitute any slander, and they cannot sue others.

Therefore, we can only compete for customers and customers with dignity!

Yipinju Restaurant and Spice Factory now have a normal operating profit of one or two million per month. Coupled with the cooking tuition and franchise fees charged by several merchants, Rao Mingyang still has tens of millions of cash lying in the bank now.

Therefore, the three finally decided that the head office would pay for it and start advertising.

After all, the owners and employees of those bamboo tube rice restaurants can only spread by word of mouth, and the spread will not be too large. If Yipinju advertises, it is not limited to Spring City, but can be seen all over the province of southern Yunnan.

Perhaps, after seeing the advertisement, customers from other counties and cities in southern Yunnan Province will go to Chuncheng to taste Yipinju's bamboo rice, thus breaking the resistance of local citizens in Chuncheng.

Yipinju has never advertised before, and has used its own Wei signal and website to promote. Then, by word of mouth, word of mouth among food lovers everywhere, and then pay attention to Yipinju.

However, those who don't know how to surf the Internet, or don't have time to surf the Internet, I'm afraid they rarely see it, or even never see the news of Yipinju.

Because, Yipinju has never taken the initiative to appear in front of them.

Since you can't sue the local bamboo tube restaurant owners, you can only spell advertisements to actively attract customers.

At the same time, Zuo Bohao also suggested that Liang Zhishan should extend the discount period, extend the time of the 80% discount for one month, and then decide whether to restore the original price or continue to discount after a month.

Franchise store discounts are naturally Liang Zhishan's own responsibility for the cost, and has nothing to do with the headquarters, as long as the headquarters advertises and improves the popularity of Yipinju, it is the support of the franchise store.

And, in order not to appear favoritism, Yipinju will not only advertise in southern Yunnan Province, but will advertise in the six provinces where Yipinju franchise stores are located.

Of course, this time it is to solve the problem of Liang Zhishan's source of customers, so the intensity of advertising will definitely be tilted towards southern Yunnan Province, which is more advertising than the other five provinces.

After deciding to advertise, Rao Mingyang also remembered one thing, that is, the accumulation speed of his achievement points.

This time I took the initiative to advertise Yipinju, which is not an opportunity for Rao Mingyang to get more achievement points and accumulate achievement points faster.

Perhaps, when the time comes, the speed of accumulating 10,000 achievement points may be greatly shortened, and Rao Mingyang can start to accumulate a balance of 100,000 achievement points before opening the lucky aura for the lottery.

In that way, the food that is pumped out is at least the imperial kitchen level, and there is very little waste.

Therefore, for this Yipinju initiative to advertise, Rao Mingyang has also become active. Moreover, an advertising budget of 10 million was allocated to Zhou Xianying for her to use boldly.

Internet portals, food forums, QQ pop-ups, TVs, newspapers, highway billboards, bus stops, bus bodies, etc., just use it until the 10 million is used up.

Zhou Xianying and Zuo Bohao were also shocked by Rao Mingyang's arrogance, and they didn't understand why Rao Mingyang did such a big fight for Liang Zhishan's franchise store.

In fact, in addition to Liang Zhishan's franchise store, Yipinju's other franchise stores are still doing very good business. If there is no advertising, it will not have any impact on Yipinju's business.

Rao Mingyang naturally wouldn't tell them that he was spending so much money because he wanted to expand the influence of Yipinju and then improve the accumulation speed of his achievement points.

Therefore, Rao Mingyang said awe-inspiring that Yipinju has collected such high tuition fees and franchise fees from franchisees from all over the world, and it should still repay them.

The head office's investment in advertising also allows franchisees to attract more customers and earn more profits, which can attract more franchisees to join Yipinju and make Yipinju's brand more valuable.

Seeing Rao Mingyang say this, Zhou Xianying and Zuo Bohao didn't know the inside story, but they just admired Rao Mingyang's arrogance and expressed their support.

The decision was made, and Zhou Xianying immediately made a phone call and told Liang Zhishan about the head office's decision to prepare to advertise and support franchise stores in various places, which made him quite happy.

There is a product of Julai to advertise on a large scale, and his customers are not limited to Chuncheng, but may come from all over the province of southern Yunnan. In that case, there will be much less resistance from the local citizens of Spring City.

Moreover, he knows how delicious the bamboo tube rice he cooks himself is. It is believed that with more and more customers tasting it, the deliciousness of Yipinju bamboo tube rice will eventually break through the encirclement and return to normal.

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