083 expansion plan

When Sanwei Yakiya was secretly preparing to open a new store, in addition to dealing with the head-to-head competition of Wang Kee Steak, a number of copycat brands such as Sanwei Barbecue, Sanwei Grill Restaurant, and Wuwei Yakiya all emerged. Pen % fun % Pavilion www.biquge.info

Regarding the response of the cottage store, Sun Liang convened a shareholders' meeting and put forward a plan to solve the problem as soon as possible. In this regard, Mao Yimiao has her own plans.

"Sister Meow, if you don't open a store, we won't have a chance at all, just that three-flavor barbecue, the designer who doesn't know where to find for the store decoration, feels even taller than us. People have opened five or six stores in a row, all of them are franchise stores, I have inquired, and the franchise fee alone is 100,000 yuan. Sun Liang went straight to the point and mentioned the cottage store to Mao Yimiao.

"Gold, September, Silver and October, okay, let's get ready to open a store. Calculate how much is the total rent of 30 stores? Mao Yimiao did not reply to Sun Liang, but asked her question, which made Sun Liang's topic unable to continue.

"Sister Meow, you tease me, thirty stores, how much do you say, according to 200,000 stores, that's six million. This is not counting the labor cost, just finding someone is not a trivial matter. Sun Liang was confused by Mao Yimiao's sudden question, and he was still joking. But Mao Yimiao's expression was very serious, and it didn't look like a joke at all, so Sun Liang had to put aside his topic first and continue to talk about her words.

"People, you first let Chen Shuai try to find it, in addition to the students of the business university, other schools also have to recruit a batch, if not, go to the recruitment website to send a message. Recruit 50 store managers and 200 waiters. Recruit according to this standard. Mao Yimiao still did not answer Sun Liang directly, but continued to arrange work, without any intention of discussing problems. Okay, I'll talk to Chen Shuai about recruitment. But what should we do about those copycat stores? This time is completely different from the previous chapter marking, in the past, we took the initiative to promote the copycat, because at that time we were to sell formulas and provide raw materials. This time it's a real dining chair shop, if the market is occupied by copycat stores, we will not only lose the opportunity, but also be disrupted by them. ”

Sun Liang was very concerned about the copycat, so he specially convened the shareholders' meeting to discuss the problem, and seeing that Mao Yimiao and Zhang Xiaole were not in a hurry, he once again emphasized the harm of the copycat store.

"Xiaole, how is your standard preparation over there?" Mao Yimiao continued with Sun Liang's words, but turned his head to ask Zhang Xiaole's work progress. Zhang Xiaole hasn't spoken much in recent meetings, and his most important task at present is to work out the details of the operating standards little by little.

"I'm ready, I'm currently optimizing the version, and I can start using it at any time, and I can continue to optimize it in the process." Zhang Xiaole didn't participate in the discussion until Mao Yimiao asked him about it.

"Okay, then prepare two things first, one is the standardization of decoration, contact the design company and the construction party, and implement the project to start at the same time, what is the maximum working capacity. The second thing is that you cooperate with Chen Shuai's recruitment and find a place for unified staff training. The progress of the two things is parallel, and we strive to compress all the time to the shortest, but also to ensure the quality. Mao Yimiao was very confident in Zhang Xiaole, and it was relatively simple to explain the work to him, and he basically didn't repeat it.

"Understood, I'll contact the designer in a while, study all the plans for the construction party to start at the same time, and get back to you tomorrow. As long as I find someone on the big handsome's side, I can start the training here at any time. ”

Zhang Xiaole has been waiting for this day to be able to quickly replicate a batch of stores in a very short time through standardization, which is what he envisioned when he participated in the entrepreneurship competition. Now that it is developing as he expects, he is very calm, because he knows that this is the real start of his career, and he is very fortunate to have a partner like Mao Yimiao, and he is also very fortunate to have an opponent like Ye Long who forces him to move forward.

"Sister Meow, do you really want to open thirty stores at once?" Sun Liang understood Mao Yimiao's intentions at this time, but he didn't even dare to think about opening so many stores at one time, but Mao Yimiao was already carefully planning. Sun Liang finally understood why Mao Yimiao kept letting him go to find a place, and every time he didn't say that he was satisfied or dissatisfied, he just asked him to continue looking.

In the process of site selection, Sun Liang noticed the chain reaction caused by the three-flavor yaki house, and the development speed of the cottage store was even more terrifying than the snack craze of Zhangji, so he was always worried that the brand they had worked so hard to build would be ruined.

"yes, aren't you going to discuss how to deal with the solution of the copycat store? When our stores are opened all over Binhai City, those copycat stores will naturally not be able to do it. Mao Yimiao said confidently.

"But? 30 stores, not three stores, with a start-up capital of at least 6 million, plus operating costs, as well as the management of raw materials, the matching of supply chains, and the matching of personnel, how can we do it? Sun Liang felt that Mao Yimiao was making a big leap forward, and such a rush for quick success would not only not help the brand, but also cause a lot of unpredictable risks due to rapid expansion.

"You don't have to worry about money, the start-up capital of 10 million is ready. As for the operation, it depends on whether Xiaole is sure or not, but I have confidence in Xiaole. After the smashing incident, according to the thinking of ordinary people, it was difficult to do it, but Zhang Xiaole only took less than two weeks to not only complete the redecoration, but also improve the original deficiencies and update the store. This made Mao Yimiao, who was still a little worried, completely let go and let Zhang Xiaole manage the operation. The plan to open 30 stores Mao Yimiao has discussed with Zhang Xiaole many times, and Zhang Xiaole has made in-depth research and preparation for every detail. "Liangliang, don't worry, I asked the designer to inspect the locations you mentioned one by one, and the thirty sets of decoration design and construction plans were completed quickly. For recruitment, you and the marshal have to work hard, and I am ready for personnel training and reward system, and strive to complete all the preparations within a month. ”

Zhang Xiaole understood that it was because he hadn't discussed these things with Sun Liang that he was so anxious, so he tried his best to appease Sun Liang and dispel Sun Liang's concerns.

"A month? How can it be? Sun Liang was shocked again, opening 30 stores at once is already very challenging, and it has to be completed within a month, which is an even more impossible task.

"That's right, in just one month, 30 stores must be opened at the same time, otherwise it will be difficult to attract the attention of the public, which is the best way to suppress copycat stores at one time." Zhang Xiaole explained the benefits of this program.

"The peak consumption season of Golden September and Silver Ten has arrived, in addition to suppressing copycat brands, there is also to catch up with the peak season of consumption, strike while the iron is hot, and maximize income generation." Mao Yimiao added the purpose of opening the store.