In fact, the technology of Taili Songhua Preserved Egg Factory is needless to say, even if there are so many competitors in the market, but the taste, color, and shape of Taili brand preserved eggs are still the best among all preserved eggs in the market. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

However, it was only because of Hu Yansong's lack of progress, struggle for power and profit, and sitting on empty feet that the preserved egg factory was in such a situation today. As long as the sales can be raised, the Taili Preserved Egg Factory will soon be able to come back to life.

However, because of Hu Yansong's nonsense, the preserved egg factory not only has no funds, but also owes hundreds of thousands of loans to the bank, and it can't borrow any money, and there is no money to establish sales channels and advertise at all.

Therefore, how to increase this sales volume should be carefully discussed.

Because of the decay of the preserved egg factory, the scale of the current Taili Songhua preserved egg factory has been reduced again and again, and all employees have gone from more than 200 people at the peak ~ peak to more than 30 people now.

After the change of management, the scale of the factory management has also been greatly reduced, except for the necessary important positions such as factory director, finance, sales, and production team leader, all other positions have been merged and compressed.

For example, the setting of two deputy factory directors and workshop directors was all canceled by Hu Zhensheng and others.

After the change of management of the factory, Hu Zhensheng convened more than 30 employees of the factory and all the people in the family to brainstorm and discuss the way out.

Of course, Hu Yansong and the three did not appear in face and did not attend the meeting. However, the spouses, children, and other relatives of the three who have shares were all present.

Although some people have their own businesses, they don't want to gain anything from the Taili Egg Factory. However, the foundation created by Hu Taili, each house has more or less some shares, and everyone still wants to make a contribution to make it rise again and regain its glory.

At the meeting, everyone spoke enthusiastically and put forward a lot of ideas, but they were all about internal management. Because of the chaotic management of Hu Yansong and the others, it has brought too much damage to the factory. Therefore, everyone has the most opinions on internal management.

Then, in terms of external sales, everyone suggested that it was necessary to change the packaging, advertise, and increase sales.

Otherwise, if it drags on like this, once the bank calls for loans, the factory will not even be able to pay everyone's wages, and the factory will only have one way to close down.

The sales office was abolished, and the original sales section chief and others had resigned, leaving only the original old salesman, Lao Zhang, who was in his 40s.

When it comes to sales, Lao Zhang said: "It's no problem for me to run sales, but our preserved eggs have good taste, high cost, and no popularity, so we have no competitive advantage in the market." Therefore, in order for sales to improve, it is necessary to increase the visibility of our preserved eggs. Otherwise, with the current wholesale price and popularity, not many merchants are willing to sell our preserved eggs, and not many citizens are willing to eat them. ”

Lao Zhang's words, everyone agrees.

The preserved eggs of Taili Preserved Egg Factory are indeed more delicious, the taste is better, and the pine flowers are more beautiful and beautiful.

But again, the cost is much higher than other preserved eggs on the market. The wholesale price is high, the dealer's profit is thin, and the price sold to consumers is also several percent more expensive than other preserved eggs on average.

In addition, Hu Yansong and the three of them did not manage well when they were in power, and they never advertised, which led to a continuous decline in popularity, and now they have lost the competitive advantage of the old brand.

In addition to a little sales in Mae Tan and surrounding counties, maintaining the scale of dozens of employees now, Taili Preserved Egg is no longer brilliant.

There is no problem with the quality and taste of Taili preserved eggs, and now to make a comeback, in addition to the optimization of internal management, the key is to improve the visibility and expand the sales volume and sales scope.

However, now that it is difficult for the factory to maintain the status quo, where is the money to advertise to increase visibility?

Just when everyone was at a loss, Yang Jie, the daughter of Hu Yanxue, who was studying in college and returning home from summer vacation, suddenly said: "I don't know if you know Yipinju?" ”

With the exception of a few workers, most nodded and said they knew. Moreover, many people have more or less eaten the food of Yipinju.

Then, Yang Jie said: "In recent days, Yipinju has just launched a preserved egg and lean pork porridge, I went to eat it yesterday morning, and it is still as delicious as ever, and it is widely acclaimed." I think, if we let Yipinju use our preserved eggs and become their only designated supplier, will there be some advertising effect? ”

Someone immediately laughed: "Yipinju only sells more than 20 bowls of preserved egg and lean porridge every day, using dozens of preserved eggs, what effect can it have on a factory as big as ours?" ”

"Yes, the dosage is too small, there are few people who eat it, and the advertising effect is not large."

At this moment, someone reminded: "I think Yang Jie's suggestion is good, don't just stare at the dosage of Yipinju." Dozens of preserved eggs a day are really of little use to us. However, you must know that now Yipin is within the scope of Qianzhou Province, but it is not small. Nationally, it is also a bit well-known. If we can become the designated preserved egg supplier of Yipinju, there will definitely be a certain advertising effect. ”

Another person immediately agreed: "Indeed! The dosage of Yipinju is not large, and it can even be said that it is very small. However, through Yipinju, it can enhance the grade and popularity of our preserved eggs in the hearts of consumers. For example, I have a friend who works at Chenyue Food Company in Xuyang County. The hollow noodles of Xuyang silver wire produced by them have already fallen into a sales dilemma. As a result, it has become the only supplier of noodles with Yipinju mixed sauce noodles, which has improved its grade and popularity in the hearts of consumers, and has opened up sales. Now, their sales have increased several times compared to last year. ”

Hearing this, Hu Zhensheng's eyes suddenly lit up.

He had just returned home and had taken over the Taili egg factory at the recommendation of his family, and had worked in the coastal areas before.

However, even if he is so far away, he has already heard of the name of Yipinju, and he has paid attention to the Weixin official account of Yipinju, and knows that the number of followers of Yipinju Weixin's official account has now reached hundreds of thousands.

Many of these food lovers come from all over the country, and not only people from Qianzhou Province pay attention.

He also patronized the Yipinju restaurant and tasted the sky-high food of Yipinju and was deeply impressed.

At the same time, he also saw the reaction of the customers at the Yipinju restaurant. Everyone respects Yipinju's food, and everyone is happy to eat even if the price is high.

At the same time, Yipinju has also opened several bamboo tube rice franchise stores outside, and the growth rate of fame is getting faster and bigger.

In addition, someone cited the example of the silver wire hollow surface of Chenyue Company coming back to life, so Hu Zhensheng couldn't help but be moved.

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(To be continued.) )