The difference between Rao Mingyang and Zuo Bohao is that Rao Mingyang likes a franchisee in Yuzhou City, which is the highest franchise fee in the remaining 3 bids ~ year. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Therefore, Rao Mingyang felt that this place should be given to the bidder of Yuzhou City.

However, Zuo Bohao does not think so. He believes that there is already Xiong Yuqi's store in the urban area of Yuzhou City, and it is not so necessary to open another franchise store of preserved egg and lean porridge in the nearby urban area.

At least, at the moment, there is no need to choose a bidder from Yuzhou City, if there are other options.

Therefore, he leans towards a franchisee in Zunyi City, who is the one with the second highest bid ~ among the remaining 3 bids.

In short, Rao Mingyang is inclined to the one in Yuzhou City, one is the highest bid, and the other is that he believes that the economy of Yuzhou City is more developed than Zunyi City, and the franchise store is easier to succeed and make money, and the brand value of Yipinju is greater than that of the franchise store in Zunyi City.

Zuo Bohao is inclined to the franchisee of Zunyi, he believes that the price of the annual franchise fee on both sides is not far behind, and the annual franchise fee is only more than 10,000 yuan.

Moreover, the district where the franchisee in Yuzhou City is located is next to the Chengzhong District. In the case that there is already a Xiong Yuqi franchise store in the urban district, this new franchise store is not so urgent.

Therefore, from the perspective of helping to expand more customers and the popularity of Yipinju, Zuo Bohao is inclined to the franchisee of Zunyi.

In the end, Zhou Xianying's opinion was asked, but Zhou Xianying not only excluded Zuo Bohao's opinion, but even Rao Mingyang's opinion was also excluded by her.

This made Rao Mingyang a little confused, and asked: "The opinions of the two of us are the two with the highest franchise fees in these three bids~ year, why don't you agree?" ”

Zhou Xianying explained that for Yipinju, the difference between the annual franchise fee of 10,000 yuan and 20,000 yuan is negligible. Therefore, we should focus on how to make the overall brand of Yipinju obtain greater benefits.

Zuo Bohao has a very reasonable point, there is already Xiong Yuqi's store in Yuzhou City, so there is no need to rush to open another one. Even if you want to open it, you can wait until later, and now if you have other options, you can avoid this one for now.

And Zunyi City, Zuo Bohao may not have thought for a while, isn't Mei Tan a county under Zunyi City? In the case of Meitan Youpinju head office, the county seat and the city are only an hour's drive away, isn't it the same as the situation in Yuzhou City?

Therefore, Zunyi City, like Yuzhou City, is supplied with preserved egg and lean porridge, and it is not suitable as the winning area for the last preserved egg and lean porridge in the two places this time.

The last of the remaining three bids was from Tongren City, which is close to Xiangtan Province in Qianzhou Province. Zhou Xianying felt that although the franchisee did not pay as much as the first two, compared with the first two bids, Tongren City has a broader consumption prospect.

After all, unlike Yuzhou City and Zunyi City, there are already preserved eggs and lean porridge sold in Yipinju. In Tongren City, this new franchise store can get the support of all Yipinju fans.

Therefore, Zhou Xianying chose the franchisee in Tongren City, which had the lowest bid, but the best market prospects, and was more beneficial to the overall brand image of Yipinju.

Since there is a Mei Tan Yipinju main store in Zunyi City, Zuo Bohao's suggestion became the first to be ruled out.

Then, it depends on whether the prospect of the franchise store in Yuzhou City, which is famous for Rao, is better, or the prospect of the franchise store in Tongren City.

Rao Mingyang's opinion is that Yuzhou City is a municipality directly under the central government and the economic center of the western region. Xiong Yuqi has a franchise store, and it is impossible to cover the next district. There are definitely not many people who will drive to Xiong Yuqi's store in the early morning to eat Yipinju's chef-level preserved egg and lean porridge for breakfast. If there were, it was a very small number of people.

Therefore, it is superfluous and inappropriate to say that it is superfluous to open another porridge shop in Yuzhou City now.

And Zhou Xianying is obviously the same idea as Zuo Bohao. Even if Rao Mingyang said such a truth, Zhou Xianying also believes that opening a franchise store of preserved egg and lean porridge in Tongren City is more beneficial to the expansion of Yipinju's brand value.

The reason is that there is already a store in Yuzhou City, and if citizens really want to eat porridge, they can go to Xiong Yuqi. Tongren City, on the other hand, does not. Even if the citizens heard the name of Yipinju preserved egg and lean porridge and wanted to find a place to taste it, they had nowhere to go.

Therefore, from this point of view, Tongren City is more suitable. Even if the franchisee is the lowest price in these 3 bids~.

And Zuo Bohao, after his own suggestion was killed, also supported Zhou Xianying's suggestion.

Zhou Xianying even said to Rao Mingyang: "You must know that I have been working in the catering and hotel industry for nearly ten years. And Minister Zuo has only been in the chain industry for many years. Both of us agree on the same opinion, and although you are the CEO, you have to seriously consider our opinion. Also, the relationship between the two of us, do you think I will hurt you? ”

Rao Mingyang thought about it carefully and nodded. Although he feels that the market in Yuzhou City is larger, Zhou Xianying and Zuo Bohao's considerations are not unreasonable.

From the perspective of expanding the brand value of Yipinju, in the case that there is already a preserved egg and lean porridge shop in Yuzhou City, it is obviously more reasonable for the franchisee to choose Tongren City this time.

At the same time, Zhou Xianying's last sentence also made Rao Mingyang think to himself.

Zhou Xianying is her girlfriend, and they are about to get married and become husband and wife. This quality residence, naturally, will have her share in the future, and she will definitely not make decisions that are unfavorable to her.

Rao Mingyang is not an economics major, nor is he engaged in this industry. It may be more important to receive more franchise fees at present, or to have a larger market, more customers, and more direct profits, and the understanding of brand value may not be so clear.

However, Zhou Xianying has been engaged in the catering and hotel industry for many years, and is obviously more experienced than Rao Mingyang, and has a more insightful understanding of brand value than Rao Mingyang.

Therefore, she said that it is more advantageous for the franchisee in Tongren City to win the bid, and I am afraid it will be really more beneficial. What's more, as a professional in the franchise industry, Zuo Bohao also supports Zhou Xianying's opinion, so he can't help but think about it seriously.

After thinking about it for a few minutes, Rao Mingyang nodded, and adopted Zhou Xianying's suggestion, so that the franchisee in Tongren City, Qianzhou Province, won the bid and became another franchisee of Yipinju Kitchen's god-level preserved egg and lean pork porridge.

Two franchise quotas for preserved egg and lean porridge, one settled in Qianyang City and one settled in Tongren City.

After determining the number of franchises for preserved egg and lean porridge, let's discuss the winning franchisees of Chef God level copying hands and Chef God level meat and egg fried rice.

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