Chapter Twenty-Eight: Winning Industry Solutions

A minute later, Yan Wenlong pointed to Chen Jiheng's screen, instructed the other party to install the software, and opened the APP. Pen? Interesting? Pavilion wWw. biquge。 info He asked Chen Jiheng to input the information of his industry, cost, customer project characteristics and other data according to the requirements of the APP.

Yan Wenlong also told the other party that in order for business civilization to be sustainable, it must be supported by profits, and it cannot play suicidal competition. Therefore, it is recommended that this project be quoted and tendered as a "total solution".

A few minutes later, an interface of "Bidding Plan for the Overall Solution of the Garden Industry" appeared on Chen Jiheng's mobile phone screen.

In this plan, it is suggested that Tongyi Company abandon the method of quotation per square meter and each seedling, and instead carry out a package of overall quotations. The most important part of this quotation is to integrate design, installation, maintenance, training and other services into it, forming an overall quotation of 230 million yuan in five years.

The plan mentions the overall requirements of Taigang City under the climate, the replacement cycle of the municipal garden is five years, the month of annual maintenance of the project, the most suitable seedlings under the installation cycle, and the corresponding auxiliary flowers and plants and the overall garden style.

In this solution, "customized design" and "fast delivery" are the main selling points, so as to more accurately match customer needs, create competitive advantages, and differentiate from Konecranes.

In this program, training and after-sales maintenance are free of charge and packaged in the overall quotation. However, if the customer wants to continue the maintenance service or upgrade the service level, they can charge for it.

Chen Jiheng has also seen some industry solutions before, but the overall design is not very satisfactory to him, there is no frame, and the details are not full enough. But the next part he saw opened his eyes and opened his mouth wide.

In this plan, there is an extremely accurate pricing. Including the design cost, construction cost, and material cost per square meter, they are all accurate to two decimal places.

In particular, the price of services, which is the most difficult part of the previous plan, is also accurate to the price difference between each person per day and different levels of construction personnel.

Not only that, but in that complex pricing, the price of each purchased product, such as pipelines, is indicated. On this basis, the pricing system makes a five-year forecast, which integrates the reduced maintenance costs, the price of purchased products, and the rising labor costs in the next five years.

Yan Wenlong was also taken aback, but he was mentally prepared after all, not as shocked as Chen Jiheng. He saw that this plan also added a variety of services that could be continued in the future, such as reinforcement and restoration services in response to typhoons, such as styling and trimming services based on lantern festivals and festivals, etc., each project estimated the possibility and provided corresponding charging references.

In the appendix column of the plan, the cash flow and internal rate of return of the project in the next 5 and 10 years are also displayed.

According to the estimate of this plan, Tongyi Company will obtain continuous profits through a large number of service projects on the basis of a slight profit on the basic products in this project.

Chen Jiheng held his mobile phone, pointed to the final financial prediction model, and said to Yan Wenlong: "This thing of yours is really amazing!" It's amazing! ”

"All the factors related to this project, including products, prices, services, costs, cycles, and labor, have been taken into account, and they have been comprehensively processed and can be seen at a glance."

"It's not just that every detail has assumptions that can be adjusted. And there are also specific data simulations, and the overall situation of the whole project is fully visualized. The conception of each link is completely refined! ”

"Oh my God, how can there be such a good tool in this world. It not only evaluated the results of the bidding, but also estimated some possible projects in the long term, so that I could prepare in advance. I just have to pay attention to the points that it reminds me of! ”

Yan Wenlong smiled: "I hope this tool can help Mr. Chen, help the employees of your company, and combat unhealthy trends in the industry, which will be its greatest value." ”

Chen Jiheng carefully put away the phone and held Yan Wenlong's hand hard: "It can definitely help!" This thing is too precise. With this plan, we have an 80% hope that the bidding for this project will be reversed. You really saved my life! ”

Chen Jiheng said, patting Yan Wenlong's shoulder with his left hand, shaking Yan Wenlong. He said, "Good boy! You are truly my lucky star! By the way, did you make this thing? No way? ”

Yan Wenlong stabilized his body, looked at Chen Jiheng, and said, "I didn't do it, I don't have that ability." The specific source, I am not convenient to tell you. But this thing can only be used once, but you can draw inferences from this plan and find out where to work in the future. ”

He also learned from Chen Jiheng and patted the other party's shoulder: "Hurry up and prepare to bid!" I'll go first, I'm waiting for your good news! ”

On the morning of January 31, Yan Wenlong, who was sweating outside the city, received a phone call. As soon as he picked up the phone, he heard the other party's urgent and excited voice: "Is it Wenlong?" I'm Chen Jiheng. I have great news for you. ”

On the phone, Chen Jiheng informed that based on the refined garden industry solutions provided by Yan Wenlong, he personally changed the bidding plan and told it in detail on the spot. In the end, in the fierce competition, he won the bid and won this large order worth 230 million yuan from the base.

At the bid opening communication meeting, the municipal department customer in charge of procurement said that although the supplier represented by Konecranes has lower prices, Tongyi's solution is better and more innovative. In particular, a large number of service items can save the municipal department a lot of labor and costs, and save extremely valuable staffing.

For Tongyi, this project is extremely rare. Due to the overall quotation method, the price of individual products is more opaque, and services such as design and consulting have increased a lot of profit points. In the end, the entire project made 20 million more profits than the original bidding plan in the five-year cycle.

"Twenty million! It's all profit! Chen Jiheng said excitedly: "I haven't gotten such a good contract for a long time, and this is still obtained under such fierce competition, it's unbelievable!" ”

When Yan Wenlong heard this, he was also very happy and said, "Congratulations! Congratulations! Mr. Chen finally fought a beautiful turnaround battle this time. I hate companies like Konecranes the most, and I certainly can't let them disrupt the market. ”

Chen Jiheng also lamented that it was not easy to get this and get an order. Konecranes has spent a lot of money on marketing, up and down activities, and promised a lot of kickbacks. But in the end, the big leader in charge of decision-making was still moved by Tongyi's plan, thought that his eyes were bright, and made the decision alone, and gave the contract to Tongyi Company.

Chen Jiheng said: "Of course, this big leader is also familiar with me, and we are in a city and an industry, and the relationship is not less maintained." Anyway, I want to thank you. Because of this tool of yours, our company has survived. All 400 of my men will be working for the next three years. ”

Yan Wenlong smiled: "It should be, it should be." He suddenly remembered something and said, "Mr. Chen, I have another suggestion." ”

"This solution can only be used once. I suggest that your company immediately organize personnel to conduct a reverse analysis of this solution, analyze the framework and core elements of the overall solution, sort out a set of customer concerns in the bidding, and sort out the basic capabilities that the company needs to improve. ”

"Ultimately, your company will need to turn this solution into a capability that will form a new business model that can be replicated across cities and projects in the future. In this way, Tongyi Company can usher in a new round of rapid growth. ”

"Well, that's what I thought too. No, I'm already asking people from the marketing department to take the lead in organizing research. Chen Jiheng agreed.

Chen Jiheng also told the good news in an excited voice. Konecranes relies on the PE agency behind it for a long time, and this major project is an important milestone in its market expansion. But after this loss, PE institutions began to hesitate and suspended a new round of investment that was originally due to be made in February.

Yan Wenlong laughed when he heard this, and then gave Chen Jiheng an idea. He asked Chen Jiheng to follow this model first and then quickly win a few projects, so that PE would be more hesitant to invest before.

Later, Tongyi also contacted the PE and informed them that it could accept investment. With Tongyi's qualifications and market performance, the investment is stable.

Affecting the investment funds of PE, Konecranes may fall into a situation where the capital chain is broken if it cannot form the ability to continue hematopoiesis in the short term. Once there is any trouble, Tongyi can acquire Konecranes with the assistance of PE and destroy the opponent. Anyway, PE likes to do this kind of thing the most.

Chen Jiheng thought for a while and kept appreciating: "Wenlong, your brain is very active, and you can see far away." I'll think about it again and try it after I improve it. ”

"You're amazing! 400 people, I'm not afraid again! "Ah...... Yes! "Ge Laozi, it's really comfortable." "I don't know how to move you, no, thank you."

Chen Jiheng was on the other end of the phone, thanking Yan Wenlong for his kindness, and gradually began to speak incoherently.

Chen Jiheng sorted out his thoughts and said to Yan Wenlong that he wanted to invite Yan Wenlong to join Tongyi Company. He believes that Yan Wenlong has a good brain, high quality, and is suitable for sales or marketing.

Moreover, the marketing department is currently busy with the model design of the overall solution, and Yan Wenlong can provide great help after joining. He can provide Yan Wenlong with the position of marketing department manager.

Yan Wenlong was a little tempted, and made up the scene of working in Tongyi Company, and then politely declined the invitation. He told Chen Jiheng that his industry is credit cards, and he knows little about the garden industry, and the span between the two fields is too large, and he may not be able to do a good job.

However, he said that if there are any difficulties in the future, he can participate in it, cooperate in his personal capacity, or provide advice.

Yan Wenlong paused and asked, "Compared to your company's position, I still care more about money." I don't know what you said before, Mr. Chen, can I share the reward of 300,000 yuan? ”