Chapter Ninety-Four: It's a Company-Wide Project!
During the period of May 24-27, Yan Wenlong issued a series of new measures for colorful staging, and took relevant remedial measures for the problems that occurred in the early stage to continuously improve this business. Pen % fun % Pavilion www.biquge.info
The most important one is to establish a mechanism for college students to repay their jobs.
To this end, Yan Wenlong in his own name, set up a company specializing in serving campus users, this company has established cooperative relations with a number of companies that carry out campus business, through part-time, internship, employment and other services, united a number of enterprises operating on campus, such as Eleme, Liepin and Zhaimi, etc., to provide students with part-time opportunities.
According to the new model, only students who accept part-time, internships at this service company are eligible to apply for colorful installments. According to the performance and income of these people on the cooperative platform, the headquarters backend collects these data and uses it as the basis for the scorecard to update the credit rating of students.
Colorful installment adopts the whitelist method and implements directional requirements to ensure that only students who participate in part-time jobs and students with a certain income can participate in installment purchases.
Through this part-time job platform, Trinity has reduced its user base to only one-third of its original size, but the risks have also become controllable.
At the same time, on the colorful installment website, the high-priced electronic products that were originally mainly smartphones have also begun to expand the category, adding books, backpacks, short trips, readers and other commonly used low-cost products.
As the subject of students' early purchase, these products are easy to earn through part-time jobs because the amount is not high, so that their acceptance has greatly increased, and the purchase volume has continued to rise.
With the accumulation of various data on the part-time job platform and installment website and the increase of user stickiness, after the students' income stabilizes and their credit level is improved, they will be provided with installment services for high-priced products such as mobile phones and computers.
Yan Wenlong wants to show his philosophy in this way, there is nothing in the world that does not work hard. Even when you are a student, you have to gradually build up credit by buying low-priced products on the website first and repaying them normally.
Although this method makes the audience of the installment business much smaller, the amount of installment loans much less, and the development speed much slower, the corresponding business risk has been fully controlled.
Yan Wenlong's second move is to increase investment in risk control technology. To this end, he spent a lot of words to persuade Liang Xinjie and the vice president in charge of risk business to let the company's technical research and development team of more than 100 people focus on developing a new scorecard.
The team purchased more data sources and comprehensively evaluated students' credit based on transaction data and consumption behaviors in terms of colorful installments, cooperative platforms, online shopping websites, phone bill recharge, etc.
For those new users, the analysis and rating are completed based on historical data based on data such as school, major, grade, region, shopping behavior, number of views, and clicks.
Yan Wenlong also adjusted the installment policy to become more flexible, with 6 length options, the longest installment can reach 24 months, a monthly service fee, and no handling fee for early repayment.
The fourth is the launch of a new product, "Graduation Purchase", which provides high-priced installment products for graduating seniors. Since these graduates will soon enter the state of employment, their future income will be much higher than that of campus work, so they have a stronger risk tolerance.
To this end, the "Graduation Purchase" provides students with top-of-the-line smartphones and other products, and also allows repayment in 12 and 24 installments, but the fee is slightly higher.
When handling business, Colorful Installment will sign a contract with the graduates, and the graduates will issue a commitment to pay the installment loan with salary income in the future, which is regarded as a kind of income pledge. In the future, if there is an overdue or bad debt, you can negotiate with the employer through this contract or arbitrate.
The fifth initiative is to optimize the process. Campus promoters often promote high-frequency on campus, closer to students, and can go directly to the dormitory when applying for orders, provide door-to-door services, and help students handle the application verification and document upload process.
In terms of the delivery of installment products, the method of product logistics face-to-face signing is also adopted. The local promotion staff and students face to face transactions and certify the quality, reducing the after-sales ambiguity. The electronic product partner has also made changes and replaced it with the industry giant Jingxi, although the profit on the price is reduced, but Jingxi has a genuine guarantee, a perfect logistics system and a return and exchange process, which can save a lot of trouble.
The sixth measure is to reduce costs, which is mainly manifested in reducing network diversion and distributing leaflets on campus. Many emerging companies die on advertising fees, and the cost of acquiring a new customer in the Internet finance industry has risen to several hundred yuan. And products like colorful installments correspond to a very vertical user group - college students, and it is impossible to buy accurate traffic promotion from the Internet. To this end, Colorful Phases hired a large number of part-time campus workers to distribute leaflets in major schools to achieve intensive bombardment in the target area.
Seventh, the implementation of capital operation. It is mainly to connect with P2P and package creditor's rights. After nearly two months of preparation, Trinity used its own customer resources and industry resources to set up a special P2P platform called Mango Finance. Mango Wealth Management has provided nearly 100 million yuan of funds for the first phase of colorful installment hairstyles, and the average cost of capital is controlled at about 10%.
At the same time, Yan Wenlong issued an ABS product through various financial platforms, packaged a batch of debt rated creditor's rights, sold part of the profits, and realized the rapid return of funds.
A series of actions were carried out one after another, making Yan Wenlong rotate every day, like a robot, constantly busy.
He knew that this was a battle of honor for himself, and it was also a battle of life and death, and he could only win and not lose. Lost, all his efforts in this company will be undone. If he loses, his equity will not be able to increase in value. lost, he could only be a man with his tail between his legs from then on, and he followed suit under Zhou Yang.
The reason why he has such a fighting spirit, in addition to thinking about himself, is also forced by Zhou Yang's tighter and tighter spell. Those constant difficulties made Yan Wenlong a little breathless. But he told himself that the more Zhou Yang dealt with himself, the more he had to turn over, turn the situation around, and slap Zhou Yang in the face.
Zhou Yang paced, pushed open Yan Wenlong's office door, and sat down.
"Yan Wenlong, you go and prepare, make a sales team improvement plan for the second half of the year, and then make a sales competition plan for the red August, and hand it over to me in three days." Zhou Yang said.
"Why? Mr. Zhou, I am the person in charge of the colorful staging project, I am now going to focus on this project, now is a critical period, as soon as I walk away, a lot of work can not be carried out! Yan Wenlong argued.
"I have stopped this project, and from now on, all actions and initiatives related to the colorful staging project have been stopped, and the website is also finishing the finishing work, and it is ready to close and stop operating in the near future."
"What?! Discontinued? I heard you right! Yan Wenlong shouted.
Zhou Yang's face was full of revenge and said, "This is the decision I just made, I have discussed it with the boss, and he agreed." ”
"The so-called green channel is also closed, and from today there will be no activity, promotion, sign-off and development for the project. The company will no longer invest a penny or a single person in the colorful staging project. This matter has consumed a lot of resources, and now the company is complaining, the business data has not improved for a long time, and it is time to stop the mistake! ”
"You think you're a genius, a high-profile business star, but you're not! You should feel at ease to do your job well, don't always try to show yourself, and the result of jumping up and down is that everyone dislikes you! ”
"Mr. Zhou, you can't do this!" Yan Wenlong defended loudly: "I admit that at the beginning, this project was not smooth, but recently, through the efforts of the project team, we have taken a lot of optimization measures, docked many external resources, and the whole model has become more and more smooth." ”
Yan Wenlong took a report and pointed it to Zhou Yang: "Look, this is the data of the last two weeks, the number of orders has grown rapidly, the overdue rate has continued to decline, and the amount of bad debts has also been controlled." And here, the second phase of the P2P platform is about to be released. The colorful staging has ushered in a turnaround, and it is not the bad state before! ”
"Mr. Zhou, you can dislike me, but this project is the whole company, and it can't just stop!" Yan Wenlong said, his voice getting louder and louder, and he met the eyes of many people outside the office.
"Gotta stop! What about the turnaround? Not losing money yet?! The point of a stop loss is not to let the loss go further, and to endure the sunk cost. The turning point you are talking about is your own family, you are in it, blinded, but I don't! ”
"I don't like you, and I don't like this project. I can tell you that with me here, this colorful staging project will definitely stop! You don't want to turn around, the company's money can't be squandered and wasted by you like this! ”
"This is the company's decision! Don't say more, just do it! ”
After speaking, Zhou Yang left Yan Wenlong's office proudly, leaving Yan Wenlong behind him in astonishment.
Yan Wenlong looked up and saw the expressions of colleagues outside probing their brains, and also saw many people shaking their heads and sighing.
He knew that the company's decision hurt not only himself, but also his colleagues. Together with themselves, they fought together for three months, full of fighting spirit, and constantly worked overtime, but now they suffered such a blow, and it was difficult to accept it for a while.
Yan Wenlong understood that he had to fight and could not be knocked down by Zhou Yang. Whether it's for their own future, or for this group of friends, they can't fall down.
He took a deep breath, sorted out his thoughts, picked up a pair of reports, and hurriedly left the office and came to Liang Xinjie's office.
Outside the office, he knocked on the door several times, but could not get a "please come in" reply. What Yan Wenlong heard intermittently was Liang Xinjie's phone. There was no way, he had to wait outside, and this wait was half an hour.
During this period, Yan Wenlong wanted to knock on the door several times, but was stopped by the boss's secretary outside the door.
Yan Wenlong didn't know why Liang Xinjie would call for so long, and whether he felt guilty about himself. All he knew was that he had to convince this man.
Five minutes later, Yan Wenlong finally sat down opposite Liang Xinjie.