Chapter Forty-Six: The Title of the Black Duck

The most famous snack of red maple is in the gatehouse street, Lu Xun and Li Xintong rarely come once, this time the recording show, both of them are too hard, Yang An must do the friendship of the landlord, considering that everyone is a public figure, he deliberately booked the location one day in advance, private and safe, and will not leave the lively atmosphere of the gatehouse snack street, so that the guests are very satisfied.

As soon as she sat down, Song Xiaomei came over with her mobile phone: "Director Yang, the sponsor called again and said he wanted to see you." ”

Yang An said: "I want to accompany Mr. Lu and Sister Xintong to drink, if he is sincere about business, he will go to the company to find me tomorrow." ”

Song Xiaomei was about to leave, but Lu Xun stopped her and said with a smile: "Yang An, the sponsor is a parent of food and clothing, isn't it okay for you to refuse like this?" ”

Li Xintong also laughed: "At a glance, I know that Director Yang has no experience in this area!" ”

Yang An said embarrassedly: "Sister Xintong is right, "Jianghu Laughter" has not had a sponsor for several months, and the funds have long been exhausted, and I haven't started talking about sponsorship since I took over." What, what else is there to pay attention to when meeting customers? ”

Lu Xun laughed: "Of course you are exquisite!" Xiaomei, if you go and tell the customer, just say that you will introduce us to him, and he will understand as soon as he hears it, and he will definitely come to pay. ”

Song Xiaomei pursed her lips and smiled, took her mobile phone and left.

"That's what the sponsor has to do!"

Lu Xun smiled: "I'll teach you a few more tricks, how to ask for more money to come back." ”

When the herdsman arrived at the gatehouse snack street, he saw two folk artists standing at Yang An's table, performing the local folk art drum of Hongfeng.

The drum combination is very distinctive, one person sings with a waist drum, and the other pulls the strings to play the accompaniment, using the local dialect, but outsiders can also understand most of it, the content of the song is to sing out some of the parents' short funny jokes, boudoir secret words, and small paragraphs of both sexes with a little color, after artistic processing, this art form leaves the Red Maple City, and the field can not hear it.

Mu Jianmin noticed that Yang An took the lead in applauding, several guests next to him applauded again and again, a beautiful little girl stood up and gave a tip to the folk artist, it should be a bit much, the two artists were full of joy, thanked for a long time, and made up a toast song before leaving, which made the atmosphere very warm.

"Director Yang, what a Yaxing!" Mu Jianmin stepped forward and stretched out his hand to Yang An: "Contemptible Mu Jianmin, I just talked on the phone!" ”

Yang An stood up and said enthusiastically: "Come on, come on, Mr. Mu here, please, let me introduce you to a few friends, this is Teacher Lu Xunlu, this is Sister Xintong, this is Fei Fei......"

Mu Jianmin usually doesn't care much about the entertainment industry, but he watched the Mid-Autumn Festival Gala the day before yesterday, and he is no stranger to these faces, so he shook hands with them happily, handed out the bronzing business cards respectively, and flattered: "Long admiration, contemptible Mu Jianmin, this is my business card!" I really like the songs of my teachers, can I ask you for a few autographs on her behalf? ”

Lu Xun felt that the herdsmen had a good face, not like a treacherous person.

And just now Song Xiaomei carefully introduced this Mu Black Duck Food Co., Ltd., Mu Jianmin is a local star entrepreneur, in his early thirties, he has assets of hundreds of millions, this person is very worthy of befriending, and the future is immeasurable.

Lu Xun smiled slightly: "Mr. Mu, what are you doing wrong?" Hurry up and call Mrs. and call her to come, there is an autograph, and a group photo can also be available! You don't have to thank me, if you want to thank Director Yang, this is Director Yang's face, we have the opportunity to sit together to eat and chat, tomorrow we will go our separate ways, it will be difficult to see us again! ”

Mu Jianmin was overjoyed, and looked at Yang An again, Yang An also smiled and agreed, he was not hypocritical, and said: "Director Yang, Teacher Lu, you are too face-saving, eat, drink and have fun today, it's all mine!" ”

Celebrities and artists are generally outgoing and friendly, and soon everyone laughed and mingled, and when Su Hui hurriedly came and added a set of tableware, several women chattered and gossiped, and several men drank and chatted.

Soon, the conversation shifted to today's program recording.

Lu Xun said: "It is not easy for Director Yang to pull "Jianghu Laughter" back from the abyss of death and return to glory with his own efforts, what are the ratings now? ”

Yang An said modestly: "Mr. Lu has won the award, and now the ratings are about 0.8%, and he can only rank fourth on Hongfeng Satellite TV." ”

Lu Xun smiled: "After our latest episode of the show is broadcast, how much do you estimate you can get?" ”

Yang An said: "We have advertised at the Mid-Autumn Festival party, everyone looks at the face of Mr. Lu and Sister Xintong, why do the ratings have to break 1%, right?" You have at least 50 million followers, and one in 10 people is enough to watch the show! ”

Lu Xun laughed and said to Li Xintong: "Xintong, when you go back, you will advertise your fan support club and let them watch the show on Sunday!" ”

Li Xintongjiao smiled: "Where do you have to wait to go back?" You can start promoting it now, I'll take a picture and send it to the space, not to mention much, at least 100,000 fans will forward and leave messages to interact today. Fei Fei, you take a picture too! I see that you also have hundreds of thousands of fans, as goddesses, we must prove our existence anytime and anywhere! ”

Several women giggled and laughed, several people put their heads together, posed in various cute poses, took I don't know how many, selected the most beautiful photos and sent them to the space, even Su Hui excitedly took a few selfies and kept them well.

Lu Xun picked up his glass: "Come, let's wish Director Yang in advance that the ratings of this episode of the show will break 1%!" ”

Yang An didn't dare to say anything, everyone left a cup, and the herdsmen got up and filled it for everyone, and they served it very well.

The herdsman is always listening, talking less, chattering, jokes, intentional or unintentional narration, and he can gather information from various sources that he wants to know, which is his business talent.

The facts are gradually becoming clear, Yang An's connections are getting wider and wider, "Jianghu Laughter" has entered the channel of rapid development, from this issue onwards, many domestic first-line stars will join the show one after another, today's "Laughing Mirror House" link is another trump card program that is not inferior to "Laughing and Slippery", and it will be the norm for the program to maintain 1% of the ratings as a whole in the future, and it can even reach higher!

Mu Jianmin couldn't wait any longer, he found an opportunity and asked: "Director Yang, I heard that you have contracted "Jianghu Jokes", can you take the liberty of asking, do you and Taili share, or pay a fixed amount?" ”

The topic finally became sensitive, Yang An got Lu Xun's hint, and cautiously asked: "Does this have anything to do with me doing the show?" ”

Mu Jianmin knew that he couldn't get out of the way, and he came today to plan a quick solution, so he said directly: "I personally admire Director Yang's talent very much, and I intend to become the title sponsor of "Jianghu Laughter". My vice president inquired that in the past, the property rights of "Jianghu Jokes" were not clear, and the relationship network in the TV station was very chaotic, and our sponsors' investment would be more or less hesitant, and the enthusiasm was not very high. Now that Director Yang has contracted the show, the contemptible people are much more relieved, I have a suggestion, Director Yang, listen to it. ”

"Mr. Pastor, please speak."

"If a fixed amount is paid for each issue, such as 100,000 yuan for one issue, then Mu Heiya can use the highest advertising budget to title the program. If it is a share, Mu Heiya hopes to cooperate with Director Yang with a low naming fee and other investment channels. ”

When Mu Jianmin said this, everyone understood, this was deliberately cooperating with Yang An to make more money and give the TV station less money.

Lu Xun was very satisfied, Mu Jianmin really went to the road, this kind of visionary businessman is a very good partner, of course, the premise is that Yang An can handle it, and he can be so strong that Mu Jianmin is reluctant to betray.

Yang An said: "Mr. Mu is straightforward, then I won't hide it." I share with the station, and I account for the majority, so I agree with the method of low naming fee + other investment channels, but the naming fee must have a bottom line at the minimum, and I can't lower the grade of the program, I hope Mr. Mu understands. ”

Mu Jianmin hurriedly said: "That's that, I don't know what Director Yang's psychological price is?" ”

Yang An looked at Lu Xun and asked, "Mr. Lu, what is the naming fee for variety shows that start with 1% ratings?" ”

Lu Xun gave a slap in the face: "Ordinary TV stations, the average 1% rating program starts at 5 million, and every 0.1 percentage point increase in ratings, it will continue to increase, exceeding 1.5%, starting at 10 million." If it is Zixiang TV, CCTV and other top TV stations, it is normal to double it again. ”

Mu Jianmin smiled bitterly in his heart, just because of a delay of a day or two, the business of 1.8 million yuan has reached at least 5 million, and he has the urge to dismiss Vice President Zhang when he turns around.

Yang An smiled: "Mr. Mu, Mr. Lu also said, the circle is all at this price, and I don't make it special, if you think it's almost acceptable, let's find another time to discuss the details of the cooperation in detail." I can promise that within half a year, "Jianghu Laughter" will guarantee three, compete for two, and hope for one, exceeding 1.2% of "Happy Saturday", 1.3% of "Chen Yu's Appointment", and 1.45% of "Lucky Wheel"! ”

Lu Xun asked, "Are you so confident?" ”

Yang An said: "Of course, my revision is not over yet, in addition, I signed a contract with the station, as long as the ratings break 1%, "Jianghu Laughter" will be adjusted to the prime time broadcast from 19 to 20 o'clock every Friday night, and the program can be extended to 2 hours. ”

Lu Xun suddenly realized and said shockedly: "You are not a prime-time program now, are you?" Awesome, Director Yang, you are so powerful, if you really want to adjust to the prime file, I dare to say, 1.5% is not a problem! ”

Even if you are a layman, Mu Jianmin also knows what the concept of a program with a rating of more than 1.5% is, and it is definitely a popular program across the country!

The black duck can not be confined to the local red maple, but must go to the whole country......

This thought is constantly circling in Mu Jianmin's mind, if his business empire wants to be reborn, turn into a dragon, and become a nationally renowned company, then taking the express train of "Jianghu Laughter" is the best opportunity, if you miss it today, it will not be possible in the future!

Su Hui, who was sitting on the side, coughed lightly, Mu Jianmin saw the resoluteness in her eyes, he raised his wine glass and said, "Director Yang, it is my Mu Jianmin's honor to be a partner with you!" ”

Everyone laughed, Yang An put his mind at ease and drank the wine in the cup: "We can discuss the details tomorrow, Mr. Mu, happy cooperation!" ”

"Happy working together!"

In the next few days, the negotiations between Enron Film and Television Entertainment and Mu Hei Duck went very smoothly, the naming fee of "Jianghu Laughter" in the first year was 5 million, and it was re-signed in the second year, outside the books, Mu Hei Ya's online sales store, 2% of the turnover was owned by Yang An personally, and the name of Yang An's mother Li Yufeng was hung.

There are very few companies that sell duck meat cooked food online, if the annual turnover exceeds 100 million, Yang An can get 2 million, and there is no need to share it with the TV station, of course, this money is comfortable!

Of course, there is a harvest, there must be a pay, needless to say, the advertising implantation in the program "Jokes in the Rivers and Lakes" program, all work clothes, sponsored food, gift bags, aisle billboards, etc., as long as they can be photogenic, they must be printed with the name and Logo of the black duck, the official promotional videos of both sides need to be re-shot, and the offline parties actively cooperate with in-depth promotion and so on.

It is natural to take money to do things, and Yang An quickly entered the working state after signing the contract.

On Friday, Song Xiaomei took this episode of the show and went to the station for review.

……

PS: I try to write as little commercial content as possible, so don't worry about the details, and vote for the recommendation~~ New book friends remember to join the bookshelf~