Chapter 377: Supply Chain
"This is Xiao Min, assistant to the chairman of Baixin Group, and I hope to invest in Zhuoyue together with Baixin Group. Pen "Fun" Pavilion www.biquge.info"
Du Jiayi introduced.
Liu Qiandong and Lei Jun glanced at each other, and suddenly there was an extra Baixin Group, and the variables were a little bigger.
"May I ask who Baixin Group is?"
Xiao Min is only thirty years old, and he is indeed a general carefully cultivated by Du Jiayi's mother Yang Guangya. In Baixin Group, Xiao Min is the representative of Yang Guangya. It can be said that Yang Guangya can easily manage so many supermarket chains under Baixin Group, and Xiao Min has contributed a lot.
Liu Qiandong's financing is to expand the sales types of the Bonjour platform, from a single audio-visual book to a more lucrative home appliances and daily chemicals. Liu Qiandong's original profession was audio and video, and he was doing it well, but he was a newcomer in other aspects, and he would inevitably not be able to get to the bottom at the beginning.
Du Jiayi hopes to introduce the investment of his mother's company, which is also a strong cooperation, online and offline linkage. At the same time, as much as possible, occupy as many shares as possible and gain a greater voice.
"Baixin Group has more than 30 supermarket chains across the country, mainly concentrated in East China, and also has chains in large cities such as Beijing, Shenzhen, and Shancheng." Xiao Min introduced.
"Our chairman is very optimistic about the prospects of e-commerce and believes that the electronic supermarket is a future trend."
"Bonjour is indeed doing a very good job in audio-visual books, but in other types of products, it should be very inexperienced. Baixin Group has been a supermarket for more than ten years, has its own logistics and warehouse, and has a lot of free channels, which can get products at the lowest price and the least logistics cost. ”
"These ...... It should be all that Bonjour needs very much! ”
Xiao Min has the style of a general, and when he came up, he said a bunch of words, which made Liu Qiandong a little blinded.
Baixin is more famous in East China, but there is only one in the capital, so Lei Jun and Liu Qiandong are not very familiar. However, after reading the information released by Xiao Min, the two of them also have a certain understanding of the strength of Baixin Group.
In general, Baixin Group has been entrenched in East China for many years, although in recent years, Baodao, France, and the United States, which are ranked first and second in the world, are opening up the domestic market, but Baixin still relies on its own advantages of being rooted in the country for more than ten years, and is slightly better in controlling costs.
With more than 30 supermarket chains, warehouses around the country and its own logistics team, the market value of Baixin Group is about more than 3 billion, which can be regarded as the first echelon supermarket group in China.
In the introduction of the group, Baixin especially explained its accumulation and advantages in the supply chain. Yang Guangya herself does not know much about business management and supermarket development, but learning is always right.
The world's No. 1 company is Wal-Mart in the United States, and its greatest strength lies in controlling costs and mastering the supply chain. In order to be able to coordinate and arrange the logistics of goods and monitor the quantity of goods in each supermarket in real time, Wal-Mart even did not hesitate to have its own satellite.
Baixin Supermarket has also learned this model to a certain extent, although it does not have the financial resources to have its own satellite. However, the people can also control the cost of the supply chain on one acre and three points of land in East China.
The cost of domestic logistics is extremely high, about 7%-8% in the United States, 5%-6% in Japan, and China is more than the United States and island countries combined, and a large number of corporate profits are swallowed up by logistics.
A domestic commodity has to be transported 5 to 7 times from the factory gate to the consumer, which consumes a lot of cost and time.
Baixin has its own warehouse and its own distribution team. That is to say, from the time the goods leave the factory, it will be in the hands of Baixin, and the remaining logistics costs are just internal digestion. Suppose that the cost of other supermarket goods is 1000 and the logistics and transportation cost is 15, but Baixin can control the logistics at 10 yuan, which is 5 yuan more profit than others.
There are so many supermarket chains, the number of goods sold every day is very considerable, and controlling the logistics cost well is equivalent to saying that it has more competitiveness than similar enterprises.
It can be said that Xiao Min's material targets for Lei Jun and Liu Qiandong are very clear. Baixin Group's participation in the investment is also fully prepared, not a pat on the head, purely to embrace the Internet of cooperation.
Baixin Group's ability to control the cost of the supply chain has made Liu Qiandong's eyes hot, which is explored in the actual operation of Baixin for more than ten years. As an e-commerce company, if you want to really understand it, you have to find an insider, and it will take a long time.
As an online e-commerce platform, and Baixin as an online physical supermarket, the cooperation between the two will inevitably have a greater effect.
However, it was originally a negotiation with Yijia Group, and suddenly temporarily joined a supermarket chain group, which made Lei Jun and Liu Qiandong a little confused.
Yijia Group and Baixin Group value the current Bonjour at $100 million, which is still based on Bonjour's negligible profits.
This valuation has been recognized by Lei Jun and Liu Qiandong, after all, when the A round of financing was carried out half a year ago, Bonjour's valuation was only 30 million US dollars, and now it is three times that of before, which is good news for all shareholders. Of course, after Du Jiayi signed the subscription contract, there were only three shareholders left in Zhuoyue.
However, the shares that Yijia and Baixin wanted made Liu Qiandong a little resistant.
"Mr. Du, you already own 15% of the shares, if Yijia wins another 20%, then we won't have much left!" Liu Qiandong was a little excited.
After the B round of financing, the previous shares will naturally be affected to a certain extent. As soon as Yijia opened his mouth, he invested 20 million US dollars and won 20 percent, so that Yijia Group may become the largest shareholder of Bonjour.
Xiao Min then spoke:
"Baixin Group can lease its own warehouse to Bonjour, and reach a strategic partnership with Bonjour, which can achieve a price online."
"At the same time, we will hand over all the partnerships to help Bonjour improve the product range and control the cost of the product."
"Baixin Group believes that these intangible assets are worth 10 million US dollars, and another 10 million cash needs to be invested in 20% of the shares!"
Baixin Group has handed over the achievements accumulated over the past ten years and various relationships to Bonjour, which is worth far more than $10 million. After all, for supermarket chains, these are their core competitiveness. However, Baixin Group also wants 20 percent, and Liu Qiandong can't accept it.
Lei Jun frowned on the side, Du Jiayi's appetite was a little bigger. (To be continued.) )