After the publication of the first issue of the Little Reporter Daily, more schools, teachers and parents of students were stimulated, and the development of the Little Reporter of Hongcheng Metropolis Daily continued unabated. Pen "Fun" Pavilion www.biquge.info

It also stimulated the enrollment of Rakuten Training. Because of the essay published in the first issue of the Little Reporter Newspaper, one-third of it was remarked: "Instructor Lotte Training xxx".

That's the guide, that's the hint.

Two weeks later, the enrollment of young reporters in Hongcheng Metropolis Daily increased by more than 40,000, adding up to about 80,000.

Luo Qianfan calculated the account, 80,000 young reporters, which is equivalent to one of the five primary school students is a small reporter of Hongcheng Metropolis Daily. The influence of Hongcheng Metropolis Daily in the school continues to rise.

Zhen Weiwei, the boss who sells smart learning machines, found Luo Qianfan on October 20 to renew the advertising contract. When I asked, I found out that many agents approached him and wanted to represent his learning machine. Millions of orders were signed.

Zhen Weiwei was very happy when he found Luo Qianfan, and when he spoke, his eyebrows danced on his face. But Luo Qianfan said: "Brother, it's better not to renew this contract." ”

As soon as Luo Qianfan said the reason, the boss grabbed Luo Qianfan's hand and thanked him very much.

Luo Qianfan's approximate meaning: Although the current advertising effect is very good, Hongcheng Metropolis Daily is only distributed in the province after all, and it is a local media, and one month of dissemination is enough. In addition, although the continuous publication of the same advertisement can give people continuous influence, it is also easy to make people feel aesthetically fatigued, and it is not beneficial for a long time.

Luo Qianfan's advice is: "I'd rather give up the God of Wealth and be responsible for advertisers, brother, you have to choose a bigger advertising platform, such as CCTV Children's Channel, such as some magazines with better national distribution, paper and printing quality." ”

It is impossible for anyone who makes a newspaper to push advertisers out like Luo Qianfan, Zhen Dawei was so moved: "Brother, your future is limitless, your personality charm is not said, I have made up your friend." ”

Before leaving, Zhen Weiwei said: "Brother, the door of my company will always be open for you, as long as you are enough, I will give you 20% of the shares." ”

Luo Qianfan smiled when he heard this: "Your conditions are too tempting, but I don't understand your industry!" I made friends, so let's forget about changing careers. ”

The boss left, and Bai Lu Chengxiang and the others stared at each other: "Senior brother, the contract of the last month was 350,000, and if the contract is renewed, there will be a few 350,000 yuan, so much money, you will push it out in vain." ”

Luo Qianfan asked casually: "What, three and a half million, is it a lot?" ”

Bai Lu and Cheng Xiang stuck out their tongues. Since the beginning of the edition, in addition to the advertisements that can only be used every day to learn machines, although there are other advertisements, they are all one-off, ranging from 5,000 to 20,000 depending on the size of the page. Compared with these small advertisements, three and a half million is indeed a big advertisement.

However, it was pushed out for nothing.

The question is, Luo Qianfan doesn't seem to care, does he have better resources?

Three days later, something happened that surprised Bai Lu and Cheng Xiang: Zhen Dawei invited Luo Qianfan to dinner, and he also brought a friend, who was the general agent of a nationally renowned milk group Hongcheng blockbuster, named Zheng Chenggong, with the same name and surname as the person in history. He wanted to advertise in the small reporter edition, and signed an order of 999,000 yuan for half a year at once.

Zheng Chenggong said: "Come to your character!" Zhen Weiwei nags you in front of me. ”

Luo Qianfan was very moved, and took the initiative to organize activities for Zheng Chenggong, such as during the winter and summer vacations, a group of young reporters were selected to visit and write articles in the farm and production workshop of the group headquarters, and cooperate with the publicity of the Dairy Group, which could be filmed into a video and added to the TV commercial.

Zheng Chenggong gave a thumbs up: "Sure enough, for the sake of customers." Zheng Chenggong reciprocated by sending Luo Qianfan 1,000 cartons of high-quality milk.

Luo Qianfan came back and said: Bai Lu Chengxiang was all stunned - "Senior brother, you are too powerful." ”

The next day, 1,000 boxes of milk were in place, Luo Qianfan would do things, 200 boxes would be given to the employees of Hongdu Media and Lotte Training, 300 boxes would be given to the leaders and employees of Hongcheng Metropolis Daily, and 500 boxes would be sent to the principals and teachers who cooperated well.

During this time, Bai Lu Chengxiang was responsible for the selection and editing of the small reporter's page every day, which was very hard. After Luo Qianfan discussed with Yan Ruyu, he proposed Bai Lu as the deputy general manager of Hongdu Media, the nominal boss and general manager is Lotte, and the actual decision-maker is Luo Qianfan, and Bai Lu is responsible for the general work.

Ti Cheng Xiang is the editor-in-chief of the small reporter newspaper, and is always responsible for the layout and quality of the composition.

At the same time, an announcement was issued to recruit four full-time editors, regular employees, and pay five insurances and one housing fund.

At the end of October, everything was in place, and the enrollment of young reporters slowly cooled down, and the final count was 87,000 young reporters. So far, Hongdu Media has entered the channel of normal development. Luo Qianfan can free up enough energy to do other things.

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Accompanied by each other, the enrollment of Lotte Training Center continues to heat up, and the enrollment of composition training has led to the training of Olympiad mathematics, English, speech, calligraphy and painting, and the number of teachers has exceeded 40, and the total number of students has exceeded 800. The sale of essay books, paper and pencil alone is a lot of income.

From the opening of the training center to the development of such a scale, it has only been more than two months.

borrowed Lao Kai's money and returned it to him with interest, and also gave Ma Ling a monthly salary for a middle-level cadre. Lotte Training has become a well-known training institution in Hongcheng.

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When the mid-quarter distribution conference was held, Yan Ruyu mastered the figures that the circulation of Hongcheng Metropolis Daily had exceeded 1/3 of the same period last year, and it was also much ahead of the evening newspaper. If nothing else, Hongdu's subscription volume will definitely be able to complete a significant overtake of Hongcheng Evening News.

In the report written by Yan Ruyu to Shang Yunfeng, the circulation of the small reporters was greatly reduced, and the extra 60,000 copies were transferred to the "big plate", which seems to be a lot of total, but the distribution of small reporters is not particularly optimistic, barely exceeding 20,000, and it is expected that by the end of the year, the distribution of 25,000 copies given by the newspaper will be almost completed.

This is, of course, to ensure the interests of Hongdu Media. If you tell Shang Yunfeng that Hongdu Media has developed nearly 90,000 young reporters, it is strange that Shang Yunfeng is not red-eyed: "You make money too hard!" ”

In fact, 20,000 copies had already made Shang Yunfeng very happy, and praised the work of the distribution department and Luo Qianfan.

After the mid-season distribution conference, Yan Ruyu convened Luo Qianfan and two other deputy directors of the distribution department for a small meeting to study which areas can expand the territory in the next step.

The other two deputy directors are all step by step from the publisher, they are older, they have enough hard work, and they have the ability, and they are hesitant to urge the publishers of the whole company to do a good job in the distribution work every day, but they don't have as many ghost ideas as Luo Qianfan.

Therefore, both of them looked at Luo Qianfan, waiting for him to express his opinion. (To be continued.) )