At this moment, in the office of the headquarters of CBD Yitong in the center of Guangdong, Fei Qinghua, the chairman and CEO of the company, is holding a large pipe, looking at the tropical fish swimming in the fish tank, and thinking thoughtfully. Pen "Fun" Pavilion www.biquge.info

This old Fei is a typical science and engineering man, in the early years he started as a copycat mobile phone, and he is very proficient in the digital field, and later with the gradual reduction of the mobile phone technology threshold, the competition in the field of copycat mobile phones has become more and more fierce, and the profit margin has begun to decline year by year.

Lao Fei can also be regarded as judging the situation, and transformed in time at that time, and made China's first professional mobile phone evaluation website "Global Mobile Network".

In the early years of the century, the competition of the website was not as fierce as it is now, because of the excellent production and professional reporting, the global mobile network soon opened up its popularity in the industry, and quickly grew into the leading large-scale mobile phone evaluation website in China.

Lao Fei was not satisfied with being a webmaster, on this basis, he once again transformed and upgraded, aiming at the field of e-commerce transactions of domestic digital products, and built a professional digital product trading platform Yitong.com.

Relying on the professional evaluation website Global Mobile Network, Yitong soon got on the right track, from the very beginning of mobile phone trading, gradually developed into the digital field, and then entered the field of home appliances, after three years of development, it has grown into the largest B2B e-commerce trading website in China.

This old Fei is very addicted to smoking, not smoking is like asking for his life, usually there is a quirk of pipes, and there are no less than 100 pipes in the collection, which is known as "Fei Da Smoking Gun" in the industry.

Lao Fei smoked a cigarette while thinking about what the phone call of Lemai.com Lao Luo meant.

He and Lao Luo also met at an e-commerce summit last year, and they have not crossed paths since. However, Lao Fei still knows a lot about Lao Luo's resume, and even some envy.

This Lao Luo is a shrewd businessman, and his eyes are very vicious, and his business sense is extremely sensitive, which is very suitable for the business system of Lemai.com.

Since he was called the CEO of Lemai.com, he has indeed made a lot of achievements in business, especially last year's several mergers and acquisitions or cooperation projects, which brought a lot of profits to Lemai.com, which further enhanced the strength of Lemai.com, and faintly had the posture of challenging the industry giant Baibao.com.

This time, Lemai took the initiative to extend an olive branch to Yitong.com, and I didn't know what kind of medicine was sold in the gourd.

The industry knows that last year, Lemai and Huahua Mall reached a strategic cooperation agreement, and Huahua Mall even sold 30% of its shares to Lemai, which was tightly tied to the chariot of Lemai.

But later, Huahua Mall broke out a scandal of hiring a water army to maliciously attack Shennong.com, which made the brand reputation of Huahua Mall plummet.

Presumably, it is precisely because of this that Lemai.com's willingness to cooperate with it began to gradually decrease, and then looked for new cooperative merchants.

At present, Yitong has ascended to the throne of the largest B2B trading website in China, with an overall valuation of 10 billion, and it is also an e-commerce website with unlimited scenery. However, in the field of digital home appliances B2B, new growth points have been explored, and it is almost impossible to continue to maintain rapid growth, only to explore other fields.

With the fixed line of e-commerce interests, all fields have been occupied by giant crocodiles, and it is actually very difficult to open up a new market. Therefore, the current e-commerce trading platform is building a mutually beneficial ecosystem through hand-in-hand cooperation, and only in this way can it maximize new profits on the premise of maintaining its own traditional advantageous business.

Now Yitong will also face such a situation, although in the field of digital home appliances, with strong professional advantages, the threat and challenge of Yitong is not serious, and it can still sit firmly in Diaoyutai, but the changes in the field of e-commerce are very fast, once a new business model rises, it is very likely to cause a devastating blow to the traditional model, so the awareness of being prepared for danger in times of peace is always indispensable.

At present, what worries Lao Fei the most is a fast-growing e-commerce platform, Tiangong Industrial City.

Although Tiangongcheng is a B2C business, it does not overlap with the B2B business of Yitong.com, but it has opened a precedent, that is, in the field of Yitong.com's monopoly, it has obtained a breakthrough through the way of self-built e-commerce platform, which is quite terrifying.

If other digital home appliance manufacturers follow suit and build their own e-commerce platforms, the existence of Yitong will be greatly challenged. After all, this asset-light model has been sought after by the industry and is likely to become a new trend.

Taking a step back, even if no one follows suit, it is difficult to guarantee that this Tiangong Industrial City will not operate other categories of digital electronic products. According to the current data, the daily turnover of Tiangong City has exceeded 80 million yuan, and the growth momentum is very rapid, presumably in a few days, it will break through the 100 million yuan mark.

Now it is still weak, just operating Tiangong manufacturing its own "Radiance 1" mobile phone and peripheral products, but with the gradual increase in the transaction volume of the platform, it is not impossible for Tiangong Industrial City to transform into a comprehensive mall that operates a number of mobile phone brands and even various digital brands.

When it becomes a large and medium-sized platform with an average annual trading volume of hundreds of billions, it will not be so simple to deal with.

With the continuous rise of the share price of Tiangong Manufacturing, the market value has now exceeded 12 billion, and the company's market influence is gradually expanding.

So after thinking about it, Lao Fei decided to contact Lao Luo and make a decision after grasping the intention of Lemai.com.

Yitong and Lemai.com began to contact, Ye Haolong was not idle here, the development of the full-category e-commerce trading platform "Shenlong.com" is constantly advancing, and the first internal beta version has been launched after half a month of research and development.

With the experience of developing and maintaining Shennong.com, Fan Siyuan is now very proficient in developing Shenlong.com, and it only took half a month to launch the beta version.

After the launch of DPCA, Ye Haolong immediately organized the company's employees to evaluate the website functions, find out the existing bugs in time, and put forward reasonable suggestions and suggestions to provide a reference for modification and adjustment.

On the other hand, the action of digging the foot of the wall is also in full swing. For the first online apparel sector, more than 30 manufacturers are willing to join DPCA, and more manufacturers are in negotiation.

With the smooth progress of the work, the prelude to the large-scale e-commerce platform of all categories is about to kick off. (To be continued.) )