Chapter 228: Full speed ahead
During this time, Ye Haolong was very busy. With the rapid progress of the construction of Shenlong.com www.biquge.info the plan for trial operation has also surfaced.
Ye Haolong intends to use clothing as the first category of Shenlong.com, and now the clothing brands signed in have been able to basically support, and at the same time, Ye Haolong will continue to dig deep and dig up the large-scale clothing brands that have long-term cooperation with Huahua Mall one by one.
Due to the declining reputation of Huahua Mall, the willingness of several major clothing brands that have been cooperating with it for a long time is also declining, and they all want to find new partners.
At this juncture, Ye Haolong's launch of Shenlong.com is a powerful opportunity for them to expand their business and obtain new business resources, so the investment negotiation is very smooth, and the scale of new brands is increasing at five to eight per day.
After the beta version of Shenlong.com was launched, the layout of the website gradually became rich with the entry of one clothing brand after another.
In order to grasp more user experience, Ye Haolong has sent the website link to all the partners, so that everyone can participate in the opinion collection of Shenlong.com, and also called Fang Ruoman and Zhou Kexin to serve as staff officers for his new website.
"Two sisters, the Shenlong network I plan to launch this time will be a full-category e-commerce trading platform, unlike Shennong.com, which focuses on agricultural product trading." Ye Haolong said, "I plan to take clothing as the first category, and then enrich the product resources of the website step by step." Now that the beta version of the website has come out, I want to hear your opinions. ”
Zhou Kexin and Fang Ruoman carefully browsed the website and expressed their satisfaction with the experience of Shenlong.com.
"Although there are a little fewer categories of shopping at the moment, the overall feeling is still quite good." Zhou Kexin said, "Now that the number of merchants who have decided to settle in has also begun to increase, the problem of source categories will not be too big, so the most important thing is marketing, so that users know that there is such a new shopping website." ”
"This time, Shenlong Network adopts a combination of B2B and B2C model, temporarily starting from large suppliers and buyers, so there is not much problem at the 'B' end, as long as there are enough large suppliers to come in, the source of the website is not a problem." Ye Haolong said, "However, as Sister Xiao Zhou said, the 'C' side is the biggest uncertain factor of the website, because today's Shenlong Network has no popularity, and after it opens, it is really unknown how many customers it can attract." ”
"Yes, online promotion has to keep up immediately, and the promotion of a shopping website is no more complicated than the promotion of a movie." Fang Ruoman said, "I think the previous Dragon Payment Platform to promote 'Julong Bao' is a quite successful case, Xiaolong, now the newly opened Shenlong Network, but to rely on the Dragon Payment Platform." ”
"Oh? What do you mean by that? Ye Haolong asked.
"The current dragon payment platform, the average daily capital transaction volume has exceeded 2 billion, the user base is huge, and the user's recognition of it is very high, if the dragon payment platform releases the news of the dragon online launch, and through the distribution of Shenlong online shopping red envelopes, you can come from the payment side of a large number of customers." Fang Ruoman said, "The payment side is directly linked to money, who doesn't like money, so it is most suitable to distribute Shenlong Internet celebrity packages through the Dragon payment platform to attract traffic to Shenlong.com." ”
Ye Haolong nodded when he heard this, feeling that Fang Ruoman's vision was still quite sharp.
The traditional promotion model is to advertise through various channels, although this way is very widespread, but because users do not get any real benefits, even if they know, they are not willing to take action, which greatly reduces the effect of advertising.
The new promotion model is to firmly bind customers, such as through the distribution of red envelopes and shopping coupons, to guide customers' consumption behavior, the success rate of this way of promotion is often ten times or even a hundred times that of the traditional way.
"Xiaofang's method is very reasonable, and next, after the output of Tiangong Manufacturing increases, Tiangong Industrial City also plans to try this method and use mobile phone coupons to attract new customers." Zhou Kexin said.
"Okay, then use this method, Sister Xiaofang, you help me plan an event, before the official opening of Shenlong.com, I plan to take out 10 million cash red envelopes and distribute them to users, and the ultimate goal is to strive for 50 million transactions on the opening day." Ye Haolong said.
Although this goal is only one-sixth of the current Shennong.com, it is a new e-commerce trading platform, and the transaction volume of 50 million is already a large number. You must know that today's Huahua Mall only has an average daily trading volume of 150 million, so Ye Haolong's goal is actually a bit high.
"Xiaolong, they all said that you would release satellites, it seems that it really deserves its reputation." Fang Ruoman smiled and said, "The scale of 50 million on the first day is not so easy to do. It's difficult, but I can try my best. ”
"Master, then it's all up to you, you can discuss the specific matters with Lao Chen and Fei Fei paid by Long." Ye Haolong said.
"Hey, you're really welcome, you're welcome, start being the shopkeeper right away." Fang Ruoman raised his eyebrows.
"Aren't I going to be busy as an octopus, Master, I'll leave it all to you." Ye Haolong said with a bitter face.
"Xiaolong, don't become an octopus, I'll do my best to help you during this time." Zhou Kexin on the side said.
"It's still our little sister Zhou who is the most powerful, give you a hundred likes." Ye Haolong immediately gave a thumbs up.
Now, the preparatory work of Shenlong.com is in full swing, with the feedback of a large number of opinions on the internal beta version of the website, the modification work is also advancing rapidly, it took only a week, a total of more than 800 improvement suggestions have been effectively implemented, and the user experience of the website has risen a lot.
At the same time, the progress of the investment work is also beyond imagination, with the gradual rise of the momentum of Shenlong.com, more and more merchants who decided to settle in, from the original five to eight per day, suddenly rose to an average of twenty or thirty per day, and when the internal beta version was officially modified, a total of more than 180 clothing brands have been settled, close to half of the Huahua Mall.
So now when you open the 1.0 version of the Shenlong website, you can already see a dazzling array of various clothing brands, and there is a perfect user experience from the brand selection, including all categories of all ages.
In this way, the foundation of Shenlong Network is completely solid, and now everything is in place, just wait for the end of the week-long cash red envelope distribution activity on the Dragon Payment platform, Shenlong Network will be officially launched. (To be continued.) )